Your Permission to Stop Chasing Trends on Instagram (And Still Book Clients)

You’ve been showing up. You’re consistent. You’ve tested the trends, saved the audio, posted the Reels, and tried the templates… so why is your content still not converting?

In this episode, I’m breaking down the real reason your Instagram content isn’t leading to sales (spoiler: it’s not because you’re doing it wrong—it’s because you’re missing the strategy). I’ll show you what changes when you stop winging it and start posting with purpose—and what that actually looks like inside my membership, Post With Purpose, which is turning ONE this week!

Get ready to ditch the post-and-pray method, reclaim your time, and actually get results that make showing up on Instagram worth it.

What You’ll Learn:

• Why views, likes, and saves aren’t enough to grow your business
• The one question to ask before you post anything on Instagram
• How real moms inside Post With Purpose are spending less time on the app while making more sales
• The mistake most content creators make when chasing trends
• What strategy really means (and how to know if yours is working)

🔥 Birthday Bonus Alert:

To celebrate Post With Purpose turning 1, I’m giving you 6 months of the membership + 2 months of done-for-you content planning—just for joining this week. Yep, I’ll map out your content FOR YOU. But the sale ends Friday, May 23rd.

Links & Resources:

• 🎉 Join Post With Purpose + get your content planned for you
• 💬 DM me the word BIRTHDAY on Instagram for questions → @socially.yours.strategist

Episode Transcript

(00:00):
You have saved all thetrending reels, you've tested all
the hooks that have promisedyou will go viral.
You've posted consistently andyet you're still wondering why no
one's buying.
Or maybe why not, as manypeople are buying.
If showing up on Instagramfeels like a full time job that is
giving you zero return, keep listening.
Because it's not about doingmore, it's about finally having a

(00:20):
strategy that is made for you.
And since Post With Purpose isofficially turning one this week,
they grow up so fast.
I figured it is the perfecttime to show you what changes when
you stop chasing trends andstart posting with actual purpose.
Welcome to Mompreneur Masterywhere we build.
Businesses, raise families andskip the hustle.

(00:43):
That doesn't actually help.
I'm Sydnee o' Brien, certifiedInstagram strategist.
Mom of three and your no Fluff.
Guide to making more saleswith content that's strategic, simple,
and you can actually make inthe small mom cracks of your day
because Instagram shouldn'tfeel like a full time job you're
not getting paid for.
If you're ready to stopposting just to stay visible and
start sharing content thatactually converts to sales and gets

(01:05):
you clients, you're in theright place.
I know on Instagram you'veseen all of those reels with all
the tips and big promises ofhow to make it, how to go viral,
how to get 10,000 followers,you know, use this trending audio,
use this viral look, all ofthose things.
Be more consistent.
Post three times a day and youprobably tried at least a few of

(01:27):
them, probably with little tono results for you.
And if you're a mom inbusiness, you're doing this during
nap time from the car linewhile reheating your coffee for the
third time, you are doing themost and still getting very little
back.
The reel gets views, but maybeno one DMs you.
That carousel you posted maybegot some saves, but no one's actually

(01:49):
clicking that link in your bio.
And that sales post Cricket.
It's so frustrating,especially when you know you have
a great offer that couldactually help people.
But here's the thing no onetells you.
Even great content won't leadto results if it's not connected
to a bigger strategy.
Going viral means nothing ifit doesn't actually lead somewhere.

(02:10):
And it is very rare forsomeone to buy from one single post
on Instagram.
That is why you have to have astrategic content plan Post with
Purpose.
My membership just turned oneand if you have ever hosted a first
birthday party.
You know, it's not all aboutPinterest worthy cupcakes and decorations.
It's about survival.
It's about figuring it out onemess at a time and just getting through

(02:34):
to the next step.
That first year is so hard,whether it's raising a baby or building
a business.
When I created thismembership, it was because I kept
seeing smart, capable, reallydetermined moms pour so much time
into their Instagram presenceand just get so little back.
And now, a year later, we'vegot moms spending way less time on

(02:57):
the app while getting waybetter results.
Because when you have astrategy that works with your life,
you stop spinning and youstart building.
One mom inside post withpurpose now spends only 45 minutes
a week on Instagram.
She used to overthink every post.
She would save a ton of reelsto test out, but now she knows exactly

(03:18):
what to focus on, knowsexactly how to get it done done,
and can move on to either moreclient work she has to do or hang
out with her family.
Another mom inside themembership had been posting consistently
for months, but she hadn'tgotten a single lead from her efforts.

(03:41):
And now anytime she posts anykind of promotional content, she
gets a DM from a very warm lead.
One member stopped trying tofinally post every day, which is
just silly advice.
No one has time for that.
And she was able to focus moreon intentional content and was able
to book more discovery callswhile actually posting less.

(04:02):
It's not from random plug andplay templates.
It's not from becoming reels experts.
They just stopped guessing andstarted posting with a plan.
You don't open Instagramwondering what to post and being
all in a tizzy about it.
You already know.
You don't spiral in Canva foran hour debating fonts or how to

(04:22):
word your posts.
You're in and you're out.
Because this post has a job,not just a vibe.
You can hit publish.
You can schedule it and thengo back to your life because you
know that post is gonna dowhat it's supposed to do, whether
you're picking up a toddler orjumping into a client call while
still getting leads and salesfrom Instagram in the background
from those scheduled posts.
That's what happens when yourcontent is connected to a strategy.

(04:45):
So if you're wondering whereto even start, try this.
Before you post anything thisweek, ask yourself, what is the job
of this post?
This one question changes howyou approach your content, because
when you know the purpose, therest stops feeling so overwhelming.
Without strategy Every post iskind of just a guess.
And we're not into the postand pray method, right?

(05:07):
We don't have time to waste.
We want actionable results.
So if you're exhausted and youstill feel like you don't know what
you're going to post today, oreven tomorrow or the next day, it's
not you.
It's the lack of direction.
And I promise once you havethat, everything gets so much easier.
So as of today, as of rightnow, the doors to Post with Purpose

(05:31):
are open because we arecelebrating the very first birthday
with some seriously goodbonuses to help you skip the guesswork
and actually enjoy content again.
So if you join before thisFriday the 23rd, you will get six
months inside the membership.
So knowing exactly what topost and how to share so that it
leads to sales, you'll getfeedback and support that helps you

(05:54):
stop questioning and start publishing.
You'll get access to thetraining library that shows you not
only my five steps to Salesstrategy on Instagram, but also those
finer tactics to use on Instagram.
Learning how to read insights,getting scripts to sell in DMs, getting
scripts for stories, knowinghow to structure post overall, those

(06:17):
kinds of things.
But the real like goody bagoffer here that I'm most excited
about is when you join this week.
Not only are you getting ahuge discount on six months of the
membership, but you're alsogetting two months of content planned
just for you by me.
You'll fill out an intake formand I will plan your content for

(06:40):
you so you know exactly how touse the prompts and templates you
get inside of post with purpose.
This isn't about being perfector doing more.
It is about making what youare already doing actually pay off.
If your content has been stuckon views and likes that lead nowhere,
or if you're sitting on reallygreat offers that could actually

(07:00):
help someone but no one'sseeing them or buying them.
If you were spending way toomuch time hopping on random real
trends or second guessingyourself in Canva, this is your chance
to change them.
Imagine opening your phone ona Monday, spending an hour creating
and being done for the week,knowing your posts are strategic,
intentional and connected toyour offers.

(07:21):
Imagine finally gettingcomments and DMs that lead somewhere
and spending less time onlinewhile seeing better results because
of it.
That is what happens when youstop winging it and start posting
with purpose.
You can join the birthday saleright now to get this mega discount
with this badass bonus.
I will put the link in theshow notes but keep in mind.

(07:42):
It ends this Friday, May 23rd.
If you have any questions, DMme the word birthday on Instagram.
I am ocially yours Strategistand I'm happy to answer any and all
questions or give you moreinsights into whether this is the
right fit for you.
Thanks so much for hanging outwith me on Mob Preneur Mastery.

(08:03):
If this episode gave you more clarity.
Or a little boost ofconfidence, I would love for you
to follow the.
Show, leave a review, or share it.
With a fellow mom building herbusiness on her own terms.
And hey, if something reallyclicked, DM me on Instagram, I am
ocially yours Strategist andtell me the one thing you're doing
differently.
After listening, I lovehearing what is landing for you.

(08:25):
Until next time, here is toless stress, more sales, and a business
that.
Actually fits your life.