In episode 29 of the Moms Makin' Dough Summer School Series, Kendra Hewitt dives deep into one of the most overlooked marketing superpowers: connection before conversion. This episode breaks down the art of persuasive promotion and gives you the step-by-step process to speak to your audience’s real struggles; so your message doesn’t just land, it sticks.
Kendra walks you through four practical steps: brain-dumping your ideal client’s pain, polling your people to validate it, studying the scene in your industry to find what works (and what doesn’t), and finally, flipping that pain into a powerful picture of possibility. Using a raw and relatable example from her own journey as a new mom, Kendra models how to make content that actually connects; and sets the stage for next week’s episode on conversion. Whether you're building your brand, launching an offer, or just want to stop sounding like everyone else online, this episode will help you write content that doesn't just scroll by; it sparks response.
Key Takeaways:
Speak to the pain your audience is secretly carrying.
Brain-dump and validate the top 3 pain points through real feedback.
Study competitors to model what works and see what gaps you can fill.
Flip pain into possibility; paint a compelling outcome they can visualize.
Connection builds trust; trust makes conversion 10x easier.
"People don’t need another pitch; they need to feel seen."
Learn more about Kendra Hewitt by visiting the following links:
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