Kyle Scott discusses the current landscape of local newsletters, particularly focusing on the platform Beehiiv. He highlights the mistakes many operators make and the significant opportunities available in the local newsletter space.
It is exceedingly difficult to earn substantial local advertising revenue. The solution for this is scale. But that's only half measure.
The real way to succeed with local newsletters is by partnering with high-value services, particularly in real estate. Or, better yet, launching a local newsletter for your local business.
Here's how to do. it.
Takeaways
- Local newsletters are a growing trend with significant potential.
- Honeypot Labs aims to explore monetization strategies for digital audiences.
- There is a high demand for local news, but dwindling supply.
- Building a local newsletter requires careful planning and strategy.
- Monetizing local newsletters can be challenging without scale.
- Partnerships with high-value businesses can enhance revenue opportunities.
- Real estate transactions present lucrative partnership possibilities.
- Community engagement is key to building a loyal subscriber base.
- Understanding local businesses' advertising needs is crucial for success.
- Effective monetization requires a blend of creativity and sales skills.
00:00 Introduction to Local Newsletters
12:06 The Rise of Local Newsletters
17:34 Challenges in Monetizing Local Newsletters
26:14 Strategies for Success in Local Newsletters
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.