On today’s episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more.
Joe is one of the world’s top content marketing authorities. He’s founded three companies, including the Content Marketing Institute, launched dozens of events, and is the recipient of the 2014 John Caldwell lifetime achievement award for content marketing from the content counsel.
Hard to be more distinguished than that in this space. Listen now as Joe walks us through his content marketing journey, what trends he is seeing today, and the importance of building your email list.
Onto the interview.
● (0:01) Episode introduction with Kyle and Jason.
● (1:07) Kyle tells a story to Joe regarding his self-narrated audio book, “Content Inc.”
● (2:03) Joe discusses the process of creating his first audio book “Epic Content Marketing”, the challenges he faced with recording it, and the other books he authored that followed.
● (6:59) How Joe monetizes his events, the benefits of launching projects after building an audience first, and streams of revenue.
● (13:40) What makes Joe’s podcast successful and the importance of having a set format.
● (18:23) Joe expands on the benefits of having a dedicated audience in order to achieve success with a book or content media platform.
● (19:08) Joe introduces his strategic model for creating value on a platform.
● (22:39) Making time for your business, utilizing your time efficiently in order to build your assets for financial freedom, and setting goals.
● (27:24) Joe talks about finding your content tilt and the reasons content marketing fails for some people.
● (28:58) A discussion about Compound Growth.
● (30:42) The current state of Content Marketing in 2023
● (33:10) Focusing on one or two platforms to diversify your media company and bring value to your audience.
● (37:19) Why do most start ups not make it? The downside of starting with your product first instead of building the audience first.
● (40:25) Getting feedback on your product from your audience.
● (42:28) Do you need to go to college to build a business?
● (44:49) Joe reviews useful tools for content creators.
● (47:09) Kyle and Jason elaborate on various topics brought up during their interview with Joe.
Anything mentioned in episode :
Creator Economy Expo: (https://cex.events/)
The Tilt: (https://www.thetilt.com/)
The Orange Effect Foundation: (https://theorangeeffect.org/)
Justin Welsh: (https://www.justinwelsh.me/)
Red Bull Media House: (https://www.redbullmediahouse.com/en/about-us)
Morning Brew: (https://www.morningbrew.com/daily)
Milk Road: (https://milkroad.com/)
MrBeast: (https://www.youtube.com/user/mrbeast6000)
Apple Car: (https://appleinsider.com/inside/apple-car)
Software and tools mentioned:
HabitBull (
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