Sustainability & Profitability: You Don't Have to Choose

In celebration of Earth Month 2025, join us as we explore how sustainability and profitability can go hand in hand for local businesses. Host Lynzee Barnett sits down with Kaitlin Creighton from Green Economy London, a key partner helping businesses measure and reduce their environmental impact, and Will Heeman of Heeman’s—a family-run business and proud Libro Owner—who shares the inspiring journey of implementing green initiatives that benefit both the planet and the bottom line. Whether you're just starting your sustainability journey or looking to take the next step, this episode offers practical insights, real-world examples, and encouragement to act.

Background information:

London Environmental Network (LEN): The London Environmental Network (LEN) is an environmental charitable organization based in London, Ontario, Canada. The LEN helps to protect our environment and build a more sustainable city by offering environmental programs and climate action opportunities for all residents. Green Economy London (A LEN program) is a chapter of the national Green Economy Canada network. Green Economy Canada engages with businesses to transform the economy.

Acronyms and definitions:

Greenwashing: the act or practice of making a product, policy, activity, etc. appear to be more environmentally friendly or less environmentally damaging than it really is.

Greenhouse Gases (GHGs): Greenhouse gases are gases in the earth's atmosphere that trap heat.