August 27, 2025 • 44 mins
The world of college athletics transformed when Name, Image, and Likeness (NIL) deals became permissible for student-athletes in 2021, creating unprecedented opportunities for young athletes to monetize their personal brands. Taylor Jacobs, Associate Athletic Director of NIL and Strategic Initiatives at LSU, shares insights on how student-athletes can prepare for and navigate the complex NIL landscape.
• Parents should help student-athletes identify their passions and strengths early to build marketable personal brands
• Social media presence is crucial - 99% of NIL deals include at least one social media component
• Student-athletes must treat their social media profiles as business platforms representing their personal brand
• Financial literacy is essential - LSU implements comprehensive programs to help athletes manage sudden wealth
• Athletes should use a three-bucket approach to money management: general savings, tax savings, and goal-specific savings
• Consistency in NIL regulations across states would create a more equitable environment for all student-athletes
• The collegiate sports landscape continues to evolve rapidly with the recent implementation of revenue sharing
Ask your athlete what they know about NIL and how it might impact them. Check their social media to ensure it's professional and brand-safe for future opportunities. Discuss posts, attitudes, and behaviors that could hurt their brand. Practice money management by asking how they would handle sudden income.
Have an idea for a show or a question for Kim? Send us a text message
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Money Matters, the podcast that
focuses on how to use the moneyyou have, make the money you
need and save the money you want.
Now here is your host, ms Kim.
Speaker 2 (00:12):
Chapman, welcome to another edition of Money Matters
.
I am your host, kim Chapman,and today we're going to be
talking about something that Ilove football.
But we're going to segue andreally make it about NIL deals.
As a parent of two studentathletes that didn't make it to
get an NIL deal, hopefully we'lllearn, if you have a student
(00:33):
athlete, what you might need todo to be able to get them that
big fat contract.
So joining me today is MsTaylor Jacobs.
I'm sorry, joining me today isTaylor Jacobs and I'm going to
have to read this title.
She is the Associate AthleticDirector for NIL and Strategic
Initiatives at LSU.
Welcome, taylor, thank you.
Speaker 3 (00:53):
That is quite a mouthful.
It is a mouthful, yes.
Speaker 2 (00:57):
So maybe just start out telling us what exactly do
you do?
Speaker 3 (01:00):
Basically it's just a fancy title, for I oversee the
chaos that is NIL no-transcriptwent on.
Speaker 2 (01:26):
We were talking about football and you she was like
don't ask me any questions aboutfootball.
So tell us how did you get intothis field?
What is your background?
Speaker 3 (01:34):
Yeah, so I am from Dallas, texas.
Originally.
I was a tennis player.
I played at the collegiatelevel at another SEC school we
won't talk about it, but Iplayed college tennis and when I
was playing as an athlete Ireally fell in love with the
athletic administration side ofthings in the collegiate
athletic space.
(01:54):
I had a mentor at the time whowas our senior women
administrator at our institutionand was just really passionate
about developing studentathletes and that was where kind
of my love for theadministrative side came in.
I started working upongraduation there, spent about
two and a half years there andthen my husband moved to Baton
(02:15):
Rouge.
So I followed after we gotmarried and had made a lot of
connections, you know, withinthe collegiate athletic space,
reached out to some people Iknew at LSU and was fortunate
enough to be able.
Some people I knew at LSU andwas fortunate enough to be able
to start in compliance at LSU,and so I was helping with
recruiting rules and initialeligibility, but definitely
staying within the NCAA rulesand regulation side of things.
(02:39):
I would say it was probably twoyears into being in Baton Rouge.
We were new to the area, didn'tknow a ton of people.
I wasn't playing tennis anymore.
I needed a hobby and so Ipicked up social media.
I have a very creative side tome and I love photography, I
love design, so I started doingthat on the side.
So then fast forward to like2019, early 2020, when we
(03:02):
started having conversationsabout NIL and what that would
look like at LSU.
My boss at the time said youknow, I think that you could be
really good for this, because itis obviously a large piece of
the compliance rules andmonitoring.
But then there is that socialmedia and creative side, to name
image and likeness.
So I kind of started sitting inon I guess it was a leadership
(03:26):
group that we formed, kind of aworking committee, if you will,
to start brainstorming how toprepare for NIL.
And then, right around the timethat NIL passed July 1 of 2021,
you know, one of our seniorleaders at the time said I think
you should take this on.
And I did.
And here we are.
Speaker 2 (03:44):
So you mentioned when it passed 2021, it seems that
there was such a taboo aboutthis beforehand.
Why do you think that is so?
Speaker 3 (03:53):
I think that you have a lot of traditional thinking
within the world of collegesports and there's obviously
college sports have been aroundfor years.
I mean, I was a collegiateathlete and Instagram wasn't a
thing when I was an athlete,right.
So I have my way of thinkingand my understanding of how my
collegiate experience was andyou see a lot of that from
(04:14):
former athletes and what theirexperiences were to the fan base
and what they know collegeathletics to be.
So that amateurism conversationand that protection of
amateurism I feel like wasalways so important to everybody
, whether it be former athletes,current athletes or or the fans
.
So when NIL passed, I thinkhonestly, I think it was a lack
(04:35):
of education and understandingthe true intent of NIL to be
able to sell an athlete's jerseyin the sports shop and allow
them to profit off of that.
Like what?
Why would that be harmful tothem?
You know like if you havesomeone Joe Burrow is a great
example.
He was a student athlete at LSUbefore NIL had passed.
Had we been able to sell JoeBurrow jerseys?
(04:56):
Yeah, it would have beenbeneficial to LSU, but we could
have obviously providedcompensate or not we but he
could have earned compensationfrom that as well, which would
have been beneficial to him aswell.
So I think that there was justthis misunderstanding.
I also think the world in whichwe live in now, with social
media and the ease that reallyany generation has to make money
(05:20):
on social media that kind of Iguess threw a wrench in a lot of
the conversation.
So that really sparked a lot ofthis.
Right?
Because you look at Libby Dunn,she's a great example.
She had millions of followersback in 2021.
She's quadrupled now, but atthe time she had millions of
followers and she was coming tous saying there's things that I
(05:42):
could be doing on social mediathat I'm not allowed to
capitalize on and generationally, I wouldn't have understood
that, because Instagram wasn't athing, tiktok wasn't a thing
when I was an athlete, and Ithink that was a big part of the
problem is that people don'tfully understand social media
and the ability that athleteswould have to make money and
that is a major component of NILand name, image and likeness
(06:06):
and, you know, using theirplatform to sell a product or a
brand.
So I think it was just a lot ofmisunderstanding, miseducated,
you know, I don't know.
I think again, with anything,whether it's athletics, whether
it's how you've grown up and howyou always do your daughter's
(06:26):
hair, whatever it is.
I feel like that we get into aconstant and we don't like
change people generally I thinkit's.
You know, we're just not usedto change and the implementation
of NIL really just rockedcollege athletics, so I think
that that was a big thing aswell.
Speaker 2 (06:46):
It most definitely did, because, I tell you, it's
almost like day and night,whereas now NIL is just
seemingly like a household name,right, and so you have the
college athletes making themoney, but then you also have it
at the high school level.
In terms of where does itreally start?
When do you start preparingyour student athlete so that
they can put themselves in aposition to get one of these NIL
(07:08):
bills?
Speaker 3 (07:09):
Yeah, I mean I think there's a couple of different
ways to answer that questionright, as a collegiate
administrator, I unfortunatelyreally only get to start with
them at the collegiate level.
I will meet with recruits whenthey're in high school, and so
they'll ask general questionsabout how can I prepare, what
can I be doing, and we can, youknow, have our general
educational answers.
I think, though, as a parent Imean, I'm a parent now my kids
(07:32):
are little, so by the time theyget to be collegiate age, who
knows if we're even going tohave college sports anymore.
But bite your tongue, I know, Iknow.
You just never know, though.
I have a five-year-old and analmost two-year-old, so we have
a while to go.
But I think, if you're a parentof a high school athlete right
now, there's a lot of things tolook at.
There is obviously theprojected performance and where
(07:57):
you think your athlete could be,and if you have a talented son
or daughter who really,truthfully, has the ability to
play at the Division I level,you really should start thinking
strategically about what thatwill look like.
But also, if you have a childwho's active on social media or
who has a great personality andis great with kids.
You know what are those areasin which your son or daughter is
(08:18):
truly passionate about and letthem find those areas that they
can hopefully then capitalize onwhen the time comes.
I think what a lot of people.
You know a ton of our athletes.
They truly are passionate aboutbeing with the next generation
and kids and with NIL it openedup a lot of doors to camps.
You know they were able to docamps previously but it was hard
(08:39):
to promote.
There were just a lot morerestrictions around camps,
whereas now, now with NIL, theyhave a little bit more freedom.
So we have a ton of studentathletes who've gotten into that
space because they'repassionate about helping kids.
So that would be something that,if I'm talking to a parent of a
high schooler right now, like,start to think about what are
those things that your son ordaughter is passionate about.
If they're on social media andactive and passionate about it
(09:01):
which I know that's a touchysubject because not everyone
wants their young, you know, 15,16, 17-year-old to be on social
media, and I respect that butif they're on it and they're
active, maybe start to thinkabout it as a business and start
to think about the brand thatthey're building, because,
ultimately, the brand is what'sbeing sold in NIL, so that's
(09:21):
something that we'll talk torecruits about all the time is.
I mean, yes, being a collegiateathlete at LSU is a selling
point, but there are so manyfacets of you and who you are
that a brand or a business wantsto know about and would want
you know, to be thinking aboutwhen they decide whether or not
they're going to enter into anNIL deal with you.
So how are you portraying thosedifferent sides of your story?
Speaker 2 (09:43):
And you mentioned the brand and of course, it seems
like social media is at theheart of all of this and so,
like you said, some parents maynot even want their kids on
social media.
But what are those things?
Maybe you know, especially, wehave some young listeners that
they should know to stay awayfrom in terms of social media so
that they don't do somethingfoolish at 16 and 17.
(10:03):
Media, so that they don't dosomething foolish at 16 and 17,
and then they kill theiropportunities for that great
brand, that great NIL deal, whenthey do reach the collegiate
level.
What mistakes have you?
Speaker 3 (10:11):
seen athletes make.
I mean, I say this all the time, but I feel like now there's
such a belief in if you don'tpost pictures about it, it
didn't happen.
That is a mindset that,honestly, I'm like you should
probably be.
You know that maybe not thinkfully in that realm.
Yes, you want to be active onthe space and you want to show
(10:33):
that you're active and createthe content because that's
gaining your followers and yourengagement and your views.
However, there's going to bemoments in your life that don't
need to be shared.
Right, you're going to havevery personal moments that you
probably don't need to share toomuch information, and you are
going to walk through phases oflife where you might not need to
be so vulnerable on socialmedia.
Or maybe you are comfortablebeing vulnerable but, like, how
(10:53):
are you sharing that message andare you sharing it in a way
that's you know gonna bedetrimental to you and who you
are, or is it gonna be apositive spin on how you
overcame something?
So I think it's careful beingcareful about that.
I say all the time to ourathletes, to my you know, my
friends, kids, but don't postanything on social media you
wouldn't want grandma to see.
(11:14):
And it's funny because I haveone of my friends uh, sons is
like, well, my grandma's reallycool, she's cool with everything
.
I'm like, okay, well, let'sthink about that realistically.
Like, once it's out on socialmedia, it's out.
I don't care if it's Snapchat,I don't care if it's something
that says, oh, it disappears andno, it doesn't.
It does not disappear.
People can take screenshots,things happen.
So you just have to beconscious and be thinking about
(11:35):
that and you know what we tellour athletes all the time is
your social media is yourbusiness, is your business?
I mean, if you look at meindividually, taylor Jacobs is a
business of my own, and how Ipresent myself, whether it be at
LSU, whether it be at home withmy family, whether it be at the
grocery store, like that is abusiness and you have to think
about that.
You have to be aware all thetime.
(11:57):
You know there's going to bemoments when someone approaches
you in the grocery store becausethey recognize you and they
know who you are.
So are you going to be politeand kind and shake their hand
and give them a hug, even thoughyou've had a terrible day and
you just got a speeding ticketand you're really upset about a
fight that you had with yourboyfriend or girlfriend.
You know, like you just kind ofhave to be on all the time, and
so that's something that I saytoo is like within social media,
(12:19):
you can share those on moments,but be aware that you know when
you meet people in real lifelike you've got to continue to
be on or you've got to learn howto share that vulnerability
appropriately.
Speaker 2 (12:31):
So what are the most common NIA deals?
Speaker 3 (12:34):
Social media for sure .
So every of the past almostwe're a little over four years
now in, I would say, 99% ofdeals that have been disclosed
include at least one socialmedia component.
So it might be a social mediapost and an appearance, or it's
social media posts, creation ofcontent for the brand, but
social media is by far where wesee the most and get the most
(12:57):
requests.
I would say locally, we get alot of appearance requests as
well, and athletes, you know,coming to do an autograph
signing at this event, but Iwould definitely say social
media is the driving force ofmost of it so I know one name
that would probably stick out ifwe were doing a pop quiz would
be Angel Reese.
Speaker 2 (13:16):
Yeah, can you talk about Angel Reese and maybe some
of the other athletes, justmaybe names of other LSU
athletes that have NIL deals.
Speaker 3 (13:24):
Yeah, I mean Angel's a great example If you look at
athletes that have come throughLSU.
Right, you know Livvy was oncampus before NIL passed.
She had a major brand, a majorfollowing before it was really
permissible for her to engage inNIL, agent NIL.
(13:47):
So we got to watch her reallylive through the transition of
no, you can't do this to.
Okay, now you can go sign withan agent and you can go get all
of these deals.
So her brand was kind ofestablished and then she had to
figure out okay, now how do I gofrom this one life as a
collegiate athlete that I'velearned and come to know to now
add this massive NIL componentto it?
That was a really cool andunique story to kind of watch
(14:08):
her go through that.
Angel is a great example of.
She was known and she had avery good brand in the
collegiate basketball world.
But then when she got to LSU itwas like she really popped off
and I my breaking moment forAngel was the shoe block, when
she was holding the shoe and sheblocked the ball and just that
(14:31):
moment of she's like I'm reallygood at what I do, so please
don't mess with me, type thing.
I feel like.
We saw this dramatic escalationof Angel's brand throughout the
basketball season, and so youreally got to see her brand grow
through what she was doing onthe court.
And then she was exposed to somany deals because there are so
(14:53):
many eyes now on women's sports,which is really cool, and so
her story looks a little bitdifferent.
And then you have AflajeJohnson, who came in with a
really really known brand bothin basketball and in music, and
she's been able to grow both ofthose things while she's been
competing at LSU.
So it's been a ton of reallycool stories.
I think the biggest thing for mewhen working with athletes
(15:15):
obviously student athletedevelopment is my passion and
that's truly what like why I gotinto this space.
I love working with athletes.
I love helping them grow theirbrand, develop their brand.
I got into this space.
I love working with athletes.
I love helping them grow theirbrand, develop their brand, but
I think it's just really cool tosee them get that first deal
and see it come to fruition andthey're like, wow, this is
really cool and this issomething that I can grow on.
And we've seen athletes go onand continue to be influencers
(15:38):
after college because they'vebuilt such a great following.
But then we've also seenathletes take the NIL
opportunities that they had andturn them into more careers.
You know whether they've gottena job at a business where they
had an NIL partnership or youknow they've turned it into some
kind of marketing and we have acouple of athletes who've gone
on to be like at marketing firmswhere they're now helping other
(16:00):
athletes get NIL deals.
So it's just really cool to see.
You know all the differentstories.
What we say at NILSU all thetime is no two tigers have the
same stripes, so everyone'sstory is different.
The story that you'rebroadcasting and selling is
different.
The story that you're going toleave here with is different,
and so how are you capitalizingon your story?
Speaker 2 (16:19):
And so, of course, I spent a great deal of my time in
the high schools talking aboutmoney, financial literacy, and
that common theme is that wewant to know more.
We need to know more aboutmoney.
So what happens when you take acollege freshman that gets an
NIL deal for millions of dollars, that has maybe never even had
a bank account?
(16:39):
How is that handled?
Speaker 3 (16:42):
Well, I can speak specifically to LSU.
I can't speak to everyone else,but the state of Louisiana.
In our state law it actuallyhas a financial literacy
requirement for collegiateathletes.
I will say there has been moreconversation at bringing that
down to the high school level.
Hopefully.
I would love to see that thereis, but it's still a work in
progress.
(17:02):
It's a work in progress, but hey, you've always got to be
working on it for change tohappen.
So for the collegiate spacespecifically and for LSU
specifically, we have a prettyelaborate financial literacy
program.
We've partnered with anindividual who does a ton of
work within the NFL and the NBA,so she's really familiar with
(17:22):
athletes and kind of that moneymanagement side of things from
the professional side.
So she got into the NIL side.
We were connected with herthrough our football program
actually, and now she works withall of our sports.
She comes to campus multipletimes a year.
We make it a requirement thateach team has to have a session
at least in the fall and in thespring, but she's here multiple
times and so now our coaches andour athletes have gotten so
(17:44):
comfortable with her that theyrequest more sessions.
So we have kind of a basicfoundation when they get to
school.
If they haven't met with her yet, we have a kind of like a one
pager 101 when we do ourbeginning of the year meetings,
like hey, these are things thatyou need to be thinking about,
questions, you need to be askingall of the things that you just
need to have awareness of, andthen, if you want to connect
(18:04):
with her now you can, otherwiseshe'll be on campus in the next
month, so they get to connectwith her.
So that's how we've approachedit just making really the
resources available to them andmaking it known.
That's a lot of what we do isjust making sure the athletes
know hey, we're here to help youand you have a whole staff of
NIL individuals where we'reproviding resources and support.
(18:27):
I think that's the biggestthing.
Right is?
We just need to make sure theyknow the resources that they
have available and that theyknow the questions to ask.
Speaker 2 (18:35):
What are some common mistakes that you've seen these
student athletes make?
Because, of course, they'restill kids.
They like to believe thatthey're adults at 18.
But to put them in thatposition and have access to such
large amounts of money, whatare some common mistakes you've
seen you?
Speaker 3 (18:50):
know, without a doubt you're going to see I'm going
to go purchase the item that Iwant instead of saving my money.
We've seen that it can be avariety of things right, and
some not as detrimentalnecessarily, other than when,
you know, a couple years laterwhen the athlete says I wish I
didn't buy that thing right atthe beginning, like I wish I had
(19:12):
saved more.
And we do talk to them a lotabout goals.
Like we try to tell them wehave a certain savings
percentage.
We talk to them about a taxsavings we talk to them about
and then a goal savings that wetalk to them about.
It's kind of how we in ourfinancial literacy partner
approach a lot of things.
So don't just blow that firstNIL deal, but start creating
those little savings buckets soyou'll have your savings that
(19:32):
you can have, you'll have yourtax savings so that you can pay
your taxes and then you haveyour goal savings.
So that's like you save forthat item that you want and then
the other money you can kind offigure out.
You can live off of it, you canfigure out what you want to do
with it.
If you don't need to live offof it, put it all in savings or
you know, like pick a bucket.
So we try to help them withthat, because I do think that
that's the initial.
(19:54):
You know, the very first timethey get a check it's like oh,
look at me and I'm like, nope,it doesn't come back.
It doesn't just keep comingnecessarily.
Like just because you got thisdeal doesn't necessarily mean
you're getting that paychecknext month.
So it can be, it can be.
(20:15):
I think they oftentimes confuseyou know, oh look, I'm making
NIL money with, like justlooking at any employee.
No, no, no, I have a consistentsalary, like I'm salaried With
being an influencer and doingthese NIL deals.
It's not necessarily consistent.
You could have a month whereyou've got 10 NIL deals and
(20:35):
you're making a ton of money andthen the next two months are
completely dry because you signno deals.
So that's why we kind of teachthem about the buckets of
savings.
Is you?
You might have to stretch yourmoney if this is your play money
or your fun money.
Speaker 2 (20:49):
So NIL still new, of course.
So what changes do you wouldyou like to see happen in the
future?
Speaker 3 (20:56):
of course.
So what changes do you wouldyou like to see happen in the
future?
I really would love to seeeducation in the high school
space, not even just aboutfinancial literacy, but about
NIL in general.
It's shocking to me when wemeet with recruits, the little
that they do know, and I'm justevery time when they ask
questions I'm just kind of mindblown because I'm like why, why
do y'all know so little?
(21:16):
But then I put myself in theirshoes and why would they know a
lot?
You know like not a lot ofpeople, even in the collegiate,
I think a more consistent set ofrules across the country when
it comes to colleges and howwe're doing things.
(21:46):
And I think that's been one ofthe most difficult things for me
as an administrator, someonewho works with our coaches, I
mean, in my role I have toprovide support and resources to
our coaches to make sure theyare my role.
I have to provide support andresources to our coaches to make
sure they are comfortable inthe space.
I provide support and resourcesto our student athletes to make
sure they are thriving in thespace.
We're trying to make sure ouradministration and LSU is at the
(22:08):
forefront and thriving.
And the hardest thing for me is, naturally, we want to do
everything within the rules, butit's difficult when a coach
comes to me and says, well, Iheard that this coach at this
school is doing X and I'm like,well, their state law doesn't
prohibit it, but ours does.
So I think just consistency issomething that I really hope for
one day, and you know that'sprobably going to have to come
(22:32):
at the federal level, notnecessarily state level, so
we'll see what happens there.
But yeah, I mean we just, july1 of 2025, started the new era
of NIL that we referenced withrevenue sharing.
So now we have this additionallayer where we are revenue
sharing and we as an institution, can enter into an agreement
(22:54):
with student athletes on top ofthe NIL era, which athletes
really are still learning tonavigate.
So now they're having tonavigate both and you know it's
just a lot, I think, for an 18,19, 20 year old LSU, and our
(23:16):
senior leadership has reallybought into the education and
the staff that we have withinILSU.
We truly are able to do a lotand provide a lot of resources,
but that's not the sameeverywhere across the country.
So I think, just consistencyand being able to provide the
support and resources.
Speaker 2 (23:28):
And so I talked about a lot about support for the
athletes.
So what about for the parents?
Are there resources or supportfrom the university for the
parents?
Speaker 3 (23:36):
Yeah, I mean I would say right now, the way my day is
broken down, I probably I'mlike a I spend, you know, 75%
with athletes, probably 75, orI'm probably 25% athletes, 25%
agents, 25% agents, probably 20%parents, and the rest is like
(24:01):
navigating our internal staff.
So for us again, when we'remeeting with an athlete on a
recruiting presentation, ninetimes out of 10, their parents
are with them.
So we get that firstintroduction with their parents.
So we already become the pointof contact that they're like oh,
we got this NIL deal I need tocall NILSU, which is great
because at least they know theycan call us and that's the
biggest thing we want.
So, yeah, we are always tryingin the same way.
(24:23):
We create resources for ourathletes, we try to create a
version that would be digestiblefor the parents as well.
Sending parent emails, havingparent resources, is very
important.
I think you know, again, evenat the high school level, when I
talk about this education thatI want the high school student
athletes to receive.
It would be something that Iwould want parents to watch as
well.
There's just a lot of movingparts.
(24:44):
There's a lot of differentpeople in the game.
Whether you're talking to anagent.
You're talking to an advisor.
You're talking to a financialmanagement company.
You're talking to a company.
You're talking to a financialmanagement company.
You're talking to a company.
You're talking to a lawyer.
You're talking to a school.
There's just a lot of movingparts, and so best piece of
advice I could give a parent isgo be educated on the topic.
(25:07):
Do your research, call who youneed to call.
Don't be afraid to askquestions, because at the end of
the day, it's your son ordaughter, and you need to feel
good about these decisions thatthey're entering into and these
contracts they're entering into.
Speaker 2 (25:20):
That is truly, truly awesome.
Well, it seems like you gavethat good advice for them.
What do you think is next forthe NIL?
Speaker 3 (25:29):
Well, like I said, we are fresh into revenue sharing,
which has been good so far.
I mean a month and a half in.
I think you'll see some shiftand some change in that, because
it's obviously going to take.
You know, we're going to learna lot in these first six months
to a year as to those revenueshare contracts and what that
(25:52):
looks like for an institution,how it plays into recruiting.
There's just a lot of thingsthat we will learn as we go.
We often say in the NIL space weare quite literally building
the plane as we fly it.
So I think you'll see a lot ofchange and shift in that, you
know.
I do think you're starting tosee more of an emphasis placed
(26:17):
on these types of roles atinstitutions across the country.
I see more and more NIL jobsbeing posted, which I love
because I have an army ofstudents and graduate assistants
and so I can't hire them alland I love to make sure they go
out and get NIL jobs and stay inthe industry.
So you're seeing more and moreof that pop up and I think
(26:37):
you're just kind of seeing thatin the collegiate athletic space
, that NIL revenue sharing areais just growing so much.
So you'll see a lot of that inthe college athletic space.
I don't know.
I mean, I'm sure in a few yearsI guarantee you, in like two
(27:01):
years we'll probably haveanother major shift to athletics
and it could be a millionthings, I don't know.
But just as fast as it's gone Iremember in 2021, we were
sitting around the table talkingabout NIL and the well.
Well, in five to eight years,we'll be revenue sharing.
Well, it really took four forus to implement it.
So it's just, things arehappening a lot faster than I
(27:24):
think anyone truly anticipatedat the beginning of it all.
Speaker 2 (27:28):
So Well, I definitely can't wait to see where it's
going and I'm going to make surethat next time I'm at a high
school that I go by the gym andtell the coach and is it okay
that I said that Taylor said youneed to make sure your athletes
are getting this financialeducation?
Because, you're right, it is soimportant really at every level
, but the earlier you can getthem the financial education,
(27:48):
the better it is.
Thank you so much for sharingyour knowledge with us.
This was great.
I think I'm going to schedule alittle shadowing day with you
thank you so much of Thank youfor having me.
Speaker 1 (28:02):
It's time for Blueprint Building Blocks Small
changes that lead to bigfinancial wins.
Let's stack up for success.
Speaker 2 (28:12):
Ask your athlete what do you know about NIL and how
might it impact?
You Be sure to check theirsocial media, make sure it's
professional and brand safe forthose future opportunities.
And of course you want to avoidthose common mistakes Discuss
their posts, their attitudes,their behaviors and things that
can hurt their brand.
(28:33):
You never know when somethingmight come back to bite them.
And then practice a money planhey, if you got $5,000 tomorrow,
how would you spend or save it?
Speaker 1 (28:45):
That's a wrap on today's Blueprint Building
Blocks.
Stay on track with yourfinancial journey.
Subscribe to the Money Matterspodcast and visit
neighborsfcuorg.
Slash financial wellnessno-transcript.
Welcome to Money Matters, the podcast that
focuses on how to use the moneyyou have, make the money you
need and save the money you want.
Now here is your host, ms Kim.
Speaker 2 (00:12):
Chapman, welcome to another edition of Money Matters
.
I am your host, kim Chapman,and today we're going to be
talking about something that Ilove football.
But we're going to segue andreally make it about NIL deals.
As a parent of two studentathletes that didn't make it to
get an NIL deal, hopefully we'lllearn, if you have a student
(00:33):
athlete, what you might need todo to be able to get them that
big fat contract.
So joining me today is MsTaylor Jacobs.
I'm sorry, joining me today isTaylor Jacobs and I'm going to
have to read this title.
She is the Associate AthleticDirector for NIL and Strategic
Initiatives at LSU.
Welcome, taylor, thank you.
Speaker 3 (00:53):
That is quite a mouthful.
It is a mouthful, yes.
Speaker 2 (00:57):
So maybe just start out telling us what exactly do
you do?
Speaker 3 (01:00):
Basically it's just a fancy title, for I oversee the
chaos that is NIL no-transcriptwent on.
Speaker 2 (01:26):
We were talking about football and you she was like
don't ask me any questions aboutfootball.
So tell us how did you get intothis field?
What is your background?
Speaker 3 (01:34):
Yeah, so I am from Dallas, texas.
Originally.
I was a tennis player.
I played at the collegiatelevel at another SEC school we
won't talk about it, but Iplayed college tennis and when I
was playing as an athlete Ireally fell in love with the
athletic administration side ofthings in the collegiate
athletic space.
(01:54):
I had a mentor at the time whowas our senior women
administrator at our institutionand was just really passionate
about developing studentathletes and that was where kind
of my love for theadministrative side came in.
I started working upongraduation there, spent about
two and a half years there andthen my husband moved to Baton
(02:15):
Rouge.
So I followed after we gotmarried and had made a lot of
connections, you know, withinthe collegiate athletic space,
reached out to some people Iknew at LSU and was fortunate
enough to be able.
Some people I knew at LSU andwas fortunate enough to be able
to start in compliance at LSU,and so I was helping with
recruiting rules and initialeligibility, but definitely
staying within the NCAA rulesand regulation side of things.
(02:39):
I would say it was probably twoyears into being in Baton Rouge.
We were new to the area, didn'tknow a ton of people.
I wasn't playing tennis anymore.
I needed a hobby and so Ipicked up social media.
I have a very creative side tome and I love photography, I
love design, so I started doingthat on the side.
So then fast forward to like2019, early 2020, when we
(03:02):
started having conversationsabout NIL and what that would
look like at LSU.
My boss at the time said youknow, I think that you could be
really good for this, because itis obviously a large piece of
the compliance rules andmonitoring.
But then there is that socialmedia and creative side, to name
image and likeness.
So I kind of started sitting inon I guess it was a leadership
(03:26):
group that we formed, kind of aworking committee, if you will,
to start brainstorming how toprepare for NIL.
And then, right around the timethat NIL passed July 1 of 2021,
you know, one of our seniorleaders at the time said I think
you should take this on.
And I did.
And here we are.
Speaker 2 (03:44):
So you mentioned when it passed 2021, it seems that
there was such a taboo aboutthis beforehand.
Why do you think that is so?
Speaker 3 (03:53):
I think that you have a lot of traditional thinking
within the world of collegesports and there's obviously
college sports have been aroundfor years.
I mean, I was a collegiateathlete and Instagram wasn't a
thing when I was an athlete,right.
So I have my way of thinkingand my understanding of how my
collegiate experience was andyou see a lot of that from
(04:14):
former athletes and what theirexperiences were to the fan base
and what they know collegeathletics to be.
So that amateurism conversationand that protection of
amateurism I feel like wasalways so important to everybody
, whether it be former athletes,current athletes or or the fans
.
So when NIL passed, I thinkhonestly, I think it was a lack
(04:35):
of education and understandingthe true intent of NIL to be
able to sell an athlete's jerseyin the sports shop and allow
them to profit off of that.
Like what?
Why would that be harmful tothem?
You know like if you havesomeone Joe Burrow is a great
example.
He was a student athlete at LSUbefore NIL had passed.
Had we been able to sell JoeBurrow jerseys?
(04:56):
Yeah, it would have beenbeneficial to LSU, but we could
have obviously providedcompensate or not we but he
could have earned compensationfrom that as well, which would
have been beneficial to him aswell.
So I think that there was justthis misunderstanding.
I also think the world in whichwe live in now, with social
media and the ease that reallyany generation has to make money
(05:20):
on social media that kind of Iguess threw a wrench in a lot of
the conversation.
So that really sparked a lot ofthis.
Right?
Because you look at Libby Dunn,she's a great example.
She had millions of followersback in 2021.
She's quadrupled now, but atthe time she had millions of
followers and she was coming tous saying there's things that I
(05:42):
could be doing on social mediathat I'm not allowed to
capitalize on and generationally, I wouldn't have understood
that, because Instagram wasn't athing, tiktok wasn't a thing
when I was an athlete, and Ithink that was a big part of the
problem is that people don'tfully understand social media
and the ability that athleteswould have to make money and
that is a major component of NILand name, image and likeness
(06:06):
and, you know, using theirplatform to sell a product or a
brand.
So I think it was just a lot ofmisunderstanding, miseducated,
you know, I don't know.
I think again, with anything,whether it's athletics, whether
it's how you've grown up and howyou always do your daughter's
(06:26):
hair, whatever it is.
I feel like that we get into aconstant and we don't like
change people generally I thinkit's.
You know, we're just not usedto change and the implementation
of NIL really just rockedcollege athletics, so I think
that that was a big thing aswell.
Speaker 2 (06:46):
It most definitely did, because, I tell you, it's
almost like day and night,whereas now NIL is just
seemingly like a household name,right, and so you have the
college athletes making themoney, but then you also have it
at the high school level.
In terms of where does itreally start?
When do you start preparingyour student athlete so that
they can put themselves in aposition to get one of these NIL
(07:08):
bills?
Speaker 3 (07:09):
Yeah, I mean I think there's a couple of different
ways to answer that questionright, as a collegiate
administrator, I unfortunatelyreally only get to start with
them at the collegiate level.
I will meet with recruits whenthey're in high school, and so
they'll ask general questionsabout how can I prepare, what
can I be doing, and we can, youknow, have our general
educational answers.
I think, though, as a parent Imean, I'm a parent now my kids
(07:32):
are little, so by the time theyget to be collegiate age, who
knows if we're even going tohave college sports anymore.
But bite your tongue, I know, Iknow.
You just never know, though.
I have a five-year-old and analmost two-year-old, so we have
a while to go.
But I think, if you're a parentof a high school athlete right
now, there's a lot of things tolook at.
There is obviously theprojected performance and where
(07:57):
you think your athlete could be,and if you have a talented son
or daughter who really,truthfully, has the ability to
play at the Division I level,you really should start thinking
strategically about what thatwill look like.
But also, if you have a childwho's active on social media or
who has a great personality andis great with kids.
You know what are those areasin which your son or daughter is
(08:18):
truly passionate about and letthem find those areas that they
can hopefully then capitalize onwhen the time comes.
I think what a lot of people.
You know a ton of our athletes.
They truly are passionate aboutbeing with the next generation
and kids and with NIL it openedup a lot of doors to camps.
You know they were able to docamps previously but it was hard
(08:39):
to promote.
There were just a lot morerestrictions around camps,
whereas now, now with NIL, theyhave a little bit more freedom.
So we have a ton of studentathletes who've gotten into that
space because they'repassionate about helping kids.
So that would be something that,if I'm talking to a parent of a
high schooler right now, like,start to think about what are
those things that your son ordaughter is passionate about.
If they're on social media andactive and passionate about it
(09:01):
which I know that's a touchysubject because not everyone
wants their young, you know, 15,16, 17-year-old to be on social
media, and I respect that butif they're on it and they're
active, maybe start to thinkabout it as a business and start
to think about the brand thatthey're building, because,
ultimately, the brand is what'sbeing sold in NIL, so that's
(09:21):
something that we'll talk torecruits about all the time is.
I mean, yes, being a collegiateathlete at LSU is a selling
point, but there are so manyfacets of you and who you are
that a brand or a business wantsto know about and would want
you know, to be thinking aboutwhen they decide whether or not
they're going to enter into anNIL deal with you.
So how are you portraying thosedifferent sides of your story?
Speaker 2 (09:43):
And you mentioned the brand and of course, it seems
like social media is at theheart of all of this and so,
like you said, some parents maynot even want their kids on
social media.
But what are those things?
Maybe you know, especially, wehave some young listeners that
they should know to stay awayfrom in terms of social media so
that they don't do somethingfoolish at 16 and 17.
(10:03):
Media, so that they don't dosomething foolish at 16 and 17,
and then they kill theiropportunities for that great
brand, that great NIL deal, whenthey do reach the collegiate
level.
What mistakes have you?
Speaker 3 (10:11):
seen athletes make.
I mean, I say this all the time, but I feel like now there's
such a belief in if you don'tpost pictures about it, it
didn't happen.
That is a mindset that,honestly, I'm like you should
probably be.
You know that maybe not thinkfully in that realm.
Yes, you want to be active onthe space and you want to show
(10:33):
that you're active and createthe content because that's
gaining your followers and yourengagement and your views.
However, there's going to bemoments in your life that don't
need to be shared.
Right, you're going to havevery personal moments that you
probably don't need to share toomuch information, and you are
going to walk through phases oflife where you might not need to
be so vulnerable on socialmedia.
Or maybe you are comfortablebeing vulnerable but, like, how
(10:53):
are you sharing that message andare you sharing it in a way
that's you know gonna bedetrimental to you and who you
are, or is it gonna be apositive spin on how you
overcame something?
So I think it's careful beingcareful about that.
I say all the time to ourathletes, to my you know, my
friends, kids, but don't postanything on social media you
wouldn't want grandma to see.
(11:14):
And it's funny because I haveone of my friends uh, sons is
like, well, my grandma's reallycool, she's cool with everything
.
I'm like, okay, well, let'sthink about that realistically.
Like, once it's out on socialmedia, it's out.
I don't care if it's Snapchat,I don't care if it's something
that says, oh, it disappears andno, it doesn't.
It does not disappear.
People can take screenshots,things happen.
So you just have to beconscious and be thinking about
(11:35):
that and you know what we tellour athletes all the time is
your social media is yourbusiness, is your business?
I mean, if you look at meindividually, taylor Jacobs is a
business of my own, and how Ipresent myself, whether it be at
LSU, whether it be at home withmy family, whether it be at the
grocery store, like that is abusiness and you have to think
about that.
You have to be aware all thetime.
(11:57):
You know there's going to bemoments when someone approaches
you in the grocery store becausethey recognize you and they
know who you are.
So are you going to be politeand kind and shake their hand
and give them a hug, even thoughyou've had a terrible day and
you just got a speeding ticketand you're really upset about a
fight that you had with yourboyfriend or girlfriend.
You know, like you just kind ofhave to be on all the time, and
so that's something that I saytoo is like within social media,
(12:19):
you can share those on moments,but be aware that you know when
you meet people in real lifelike you've got to continue to
be on or you've got to learn howto share that vulnerability
appropriately.
Speaker 2 (12:31):
So what are the most common NIA deals?
Speaker 3 (12:34):
Social media for sure .
So every of the past almostwe're a little over four years
now in, I would say, 99% ofdeals that have been disclosed
include at least one socialmedia component.
So it might be a social mediapost and an appearance, or it's
social media posts, creation ofcontent for the brand, but
social media is by far where wesee the most and get the most
(12:57):
requests.
I would say locally, we get alot of appearance requests as
well, and athletes, you know,coming to do an autograph
signing at this event, but Iwould definitely say social
media is the driving force ofmost of it so I know one name
that would probably stick out ifwe were doing a pop quiz would
be Angel Reese.
Speaker 2 (13:16):
Yeah, can you talk about Angel Reese and maybe some
of the other athletes, justmaybe names of other LSU
athletes that have NIL deals.
Speaker 3 (13:24):
Yeah, I mean Angel's a great example If you look at
athletes that have come throughLSU.
Right, you know Livvy was oncampus before NIL passed.
She had a major brand, a majorfollowing before it was really
permissible for her to engage inNIL, agent NIL.
(13:47):
So we got to watch her reallylive through the transition of
no, you can't do this to.
Okay, now you can go sign withan agent and you can go get all
of these deals.
So her brand was kind ofestablished and then she had to
figure out okay, now how do I gofrom this one life as a
collegiate athlete that I'velearned and come to know to now
add this massive NIL componentto it?
That was a really cool andunique story to kind of watch
(14:08):
her go through that.
Angel is a great example of.
She was known and she had avery good brand in the
collegiate basketball world.
But then when she got to LSU itwas like she really popped off
and I my breaking moment forAngel was the shoe block, when
she was holding the shoe and sheblocked the ball and just that
(14:31):
moment of she's like I'm reallygood at what I do, so please
don't mess with me, type thing.
I feel like.
We saw this dramatic escalationof Angel's brand throughout the
basketball season, and so youreally got to see her brand grow
through what she was doing onthe court.
And then she was exposed to somany deals because there are so
(14:53):
many eyes now on women's sports,which is really cool, and so
her story looks a little bitdifferent.
And then you have AflajeJohnson, who came in with a
really really known brand bothin basketball and in music, and
she's been able to grow both ofthose things while she's been
competing at LSU.
So it's been a ton of reallycool stories.
I think the biggest thing for mewhen working with athletes
(15:15):
obviously student athletedevelopment is my passion and
that's truly what like why I gotinto this space.
I love working with athletes.
I love helping them grow theirbrand, develop their brand.
I got into this space.
I love working with athletes.
I love helping them grow theirbrand, develop their brand, but
I think it's just really cool tosee them get that first deal
and see it come to fruition andthey're like, wow, this is
really cool and this issomething that I can grow on.
And we've seen athletes go onand continue to be influencers
(15:38):
after college because they'vebuilt such a great following.
But then we've also seenathletes take the NIL
opportunities that they had andturn them into more careers.
You know whether they've gottena job at a business where they
had an NIL partnership or youknow they've turned it into some
kind of marketing and we have acouple of athletes who've gone
on to be like at marketing firmswhere they're now helping other
(16:00):
athletes get NIL deals.
So it's just really cool to see.
You know all the differentstories.
What we say at NILSU all thetime is no two tigers have the
same stripes, so everyone'sstory is different.
The story that you'rebroadcasting and selling is
different.
The story that you're going toleave here with is different,
and so how are you capitalizingon your story?
Speaker 2 (16:19):
And so, of course, I spent a great deal of my time in
the high schools talking aboutmoney, financial literacy, and
that common theme is that wewant to know more.
We need to know more aboutmoney.
So what happens when you take acollege freshman that gets an
NIL deal for millions of dollars, that has maybe never even had
a bank account?
(16:39):
How is that handled?
Speaker 3 (16:42):
Well, I can speak specifically to LSU.
I can't speak to everyone else,but the state of Louisiana.
In our state law it actuallyhas a financial literacy
requirement for collegiateathletes.
I will say there has been moreconversation at bringing that
down to the high school level.
Hopefully.
I would love to see that thereis, but it's still a work in
progress.
(17:02):
It's a work in progress, but hey, you've always got to be
working on it for change tohappen.
So for the collegiate spacespecifically and for LSU
specifically, we have a prettyelaborate financial literacy
program.
We've partnered with anindividual who does a ton of
work within the NFL and the NBA,so she's really familiar with
(17:22):
athletes and kind of that moneymanagement side of things from
the professional side.
So she got into the NIL side.
We were connected with herthrough our football program
actually, and now she works withall of our sports.
She comes to campus multipletimes a year.
We make it a requirement thateach team has to have a session
at least in the fall and in thespring, but she's here multiple
times and so now our coaches andour athletes have gotten so
(17:44):
comfortable with her that theyrequest more sessions.
So we have kind of a basicfoundation when they get to
school.
If they haven't met with her yet, we have a kind of like a one
pager 101 when we do ourbeginning of the year meetings,
like hey, these are things thatyou need to be thinking about,
questions, you need to be askingall of the things that you just
need to have awareness of, andthen, if you want to connect
(18:04):
with her now you can, otherwiseshe'll be on campus in the next
month, so they get to connectwith her.
So that's how we've approachedit just making really the
resources available to them andmaking it known.
That's a lot of what we do isjust making sure the athletes
know hey, we're here to help youand you have a whole staff of
NIL individuals where we'reproviding resources and support.
(18:27):
I think that's the biggestthing.
Right is?
We just need to make sure theyknow the resources that they
have available and that theyknow the questions to ask.
Speaker 2 (18:35):
What are some common mistakes that you've seen these
student athletes make?
Because, of course, they'restill kids.
They like to believe thatthey're adults at 18.
But to put them in thatposition and have access to such
large amounts of money, whatare some common mistakes you've
seen you?
Speaker 3 (18:50):
know, without a doubt you're going to see I'm going
to go purchase the item that Iwant instead of saving my money.
We've seen that it can be avariety of things right, and
some not as detrimentalnecessarily, other than when,
you know, a couple years laterwhen the athlete says I wish I
didn't buy that thing right atthe beginning, like I wish I had
(19:12):
saved more.
And we do talk to them a lotabout goals.
Like we try to tell them wehave a certain savings
percentage.
We talk to them about a taxsavings we talk to them about
and then a goal savings that wetalk to them about.
It's kind of how we in ourfinancial literacy partner
approach a lot of things.
So don't just blow that firstNIL deal, but start creating
those little savings buckets soyou'll have your savings that
(19:32):
you can have, you'll have yourtax savings so that you can pay
your taxes and then you haveyour goal savings.
So that's like you save forthat item that you want and then
the other money you can kind offigure out.
You can live off of it, you canfigure out what you want to do
with it.
If you don't need to live offof it, put it all in savings or
you know, like pick a bucket.
So we try to help them withthat, because I do think that
that's the initial.
(19:54):
You know, the very first timethey get a check it's like oh,
look at me and I'm like, nope,it doesn't come back.
It doesn't just keep comingnecessarily.
Like just because you got thisdeal doesn't necessarily mean
you're getting that paychecknext month.
So it can be, it can be.
(20:15):
I think they oftentimes confuseyou know, oh look, I'm making
NIL money with, like justlooking at any employee.
No, no, no, I have a consistentsalary, like I'm salaried With
being an influencer and doingthese NIL deals.
It's not necessarily consistent.
You could have a month whereyou've got 10 NIL deals and
(20:35):
you're making a ton of money andthen the next two months are
completely dry because you signno deals.
So that's why we kind of teachthem about the buckets of
savings.
Is you?
You might have to stretch yourmoney if this is your play money
or your fun money.
Speaker 2 (20:49):
So NIL still new, of course.
So what changes do you wouldyou like to see happen in the
future?
Speaker 3 (20:56):
of course.
So what changes do you wouldyou like to see happen in the
future?
I really would love to seeeducation in the high school
space, not even just aboutfinancial literacy, but about
NIL in general.
It's shocking to me when wemeet with recruits, the little
that they do know, and I'm justevery time when they ask
questions I'm just kind of mindblown because I'm like why, why
do y'all know so little?
(21:16):
But then I put myself in theirshoes and why would they know a
lot?
You know like not a lot ofpeople, even in the collegiate,
I think a more consistent set ofrules across the country when
it comes to colleges and howwe're doing things.
(21:46):
And I think that's been one ofthe most difficult things for me
as an administrator, someonewho works with our coaches, I
mean, in my role I have toprovide support and resources to
our coaches to make sure theyare my role.
I have to provide support andresources to our coaches to make
sure they are comfortable inthe space.
I provide support and resourcesto our student athletes to make
sure they are thriving in thespace.
We're trying to make sure ouradministration and LSU is at the
(22:08):
forefront and thriving.
And the hardest thing for me is, naturally, we want to do
everything within the rules, butit's difficult when a coach
comes to me and says, well, Iheard that this coach at this
school is doing X and I'm like,well, their state law doesn't
prohibit it, but ours does.
So I think just consistency issomething that I really hope for
one day, and you know that'sprobably going to have to come
(22:32):
at the federal level, notnecessarily state level, so
we'll see what happens there.
But yeah, I mean we just, july1 of 2025, started the new era
of NIL that we referenced withrevenue sharing.
So now we have this additionallayer where we are revenue
sharing and we as an institution, can enter into an agreement
(22:54):
with student athletes on top ofthe NIL era, which athletes
really are still learning tonavigate.
So now they're having tonavigate both and you know it's
just a lot, I think, for an 18,19, 20 year old LSU, and our
(23:16):
senior leadership has reallybought into the education and
the staff that we have withinILSU.
We truly are able to do a lotand provide a lot of resources,
but that's not the sameeverywhere across the country.
So I think, just consistencyand being able to provide the
support and resources.
Speaker 2 (23:28):
And so I talked about a lot about support for the
athletes.
So what about for the parents?
Are there resources or supportfrom the university for the
parents?
Speaker 3 (23:36):
Yeah, I mean I would say right now, the way my day is
broken down, I probably I'mlike a I spend, you know, 75%
with athletes, probably 75, orI'm probably 25% athletes, 25%
agents, 25% agents, probably 20%parents, and the rest is like
(24:01):
navigating our internal staff.
So for us again, when we'remeeting with an athlete on a
recruiting presentation, ninetimes out of 10, their parents
are with them.
So we get that firstintroduction with their parents.
So we already become the pointof contact that they're like oh,
we got this NIL deal I need tocall NILSU, which is great
because at least they know theycan call us and that's the
biggest thing we want.
So, yeah, we are always tryingin the same way.
(24:23):
We create resources for ourathletes, we try to create a
version that would be digestiblefor the parents as well.
Sending parent emails, havingparent resources, is very
important.
I think you know, again, evenat the high school level, when I
talk about this education thatI want the high school student
athletes to receive.
It would be something that Iwould want parents to watch as
well.
There's just a lot of movingparts.
(24:44):
There's a lot of differentpeople in the game.
Whether you're talking to anagent.
You're talking to an advisor.
You're talking to a financialmanagement company.
You're talking to a company.
You're talking to a financialmanagement company.
You're talking to a company.
You're talking to a lawyer.
You're talking to a school.
There's just a lot of movingparts, and so best piece of
advice I could give a parent isgo be educated on the topic.
(25:07):
Do your research, call who youneed to call.
Don't be afraid to askquestions, because at the end of
the day, it's your son ordaughter, and you need to feel
good about these decisions thatthey're entering into and these
contracts they're entering into.
Speaker 2 (25:20):
That is truly, truly awesome.
Well, it seems like you gavethat good advice for them.
What do you think is next forthe NIL?
Speaker 3 (25:29):
Well, like I said, we are fresh into revenue sharing,
which has been good so far.
I mean a month and a half in.
I think you'll see some shiftand some change in that, because
it's obviously going to take.
You know, we're going to learna lot in these first six months
to a year as to those revenueshare contracts and what that
(25:52):
looks like for an institution,how it plays into recruiting.
There's just a lot of thingsthat we will learn as we go.
We often say in the NIL space weare quite literally building
the plane as we fly it.
So I think you'll see a lot ofchange and shift in that, you
know.
I do think you're starting tosee more of an emphasis placed
(26:17):
on these types of roles atinstitutions across the country.
I see more and more NIL jobsbeing posted, which I love
because I have an army ofstudents and graduate assistants
and so I can't hire them alland I love to make sure they go
out and get NIL jobs and stay inthe industry.
So you're seeing more and moreof that pop up and I think
(26:37):
you're just kind of seeing thatin the collegiate athletic space
, that NIL revenue sharing areais just growing so much.
So you'll see a lot of that inthe college athletic space.
I don't know.
I mean, I'm sure in a few yearsI guarantee you, in like two
(27:01):
years we'll probably haveanother major shift to athletics
and it could be a millionthings, I don't know.
But just as fast as it's gone Iremember in 2021, we were
sitting around the table talkingabout NIL and the well.
Well, in five to eight years,we'll be revenue sharing.
Well, it really took four forus to implement it.
So it's just, things arehappening a lot faster than I
(27:24):
think anyone truly anticipatedat the beginning of it all.
Speaker 2 (27:28):
So Well, I definitely can't wait to see where it's
going and I'm going to make surethat next time I'm at a high
school that I go by the gym andtell the coach and is it okay
that I said that Taylor said youneed to make sure your athletes
are getting this financialeducation?
Because, you're right, it is soimportant really at every level
, but the earlier you can getthem the financial education,
(27:48):
the better it is.
Thank you so much for sharingyour knowledge with us.
This was great.
I think I'm going to schedule alittle shadowing day with you
thank you so much of Thank youfor having me.
Speaker 1 (28:02):
It's time for Blueprint Building Blocks Small
changes that lead to bigfinancial wins.
Let's stack up for success.
Speaker 2 (28:12):
Ask your athlete what do you know about NIL and how
might it impact?
You Be sure to check theirsocial media, make sure it's
professional and brand safe forthose future opportunities.
And of course you want to avoidthose common mistakes Discuss
their posts, their attitudes,their behaviors and things that
can hurt their brand.
(28:33):
You never know when somethingmight come back to bite them.
And then practice a money planhey, if you got $5,000 tomorrow,
how would you spend or save it?
Speaker 1 (28:45):
That's a wrap on today's Blueprint Building
Blocks.
Stay on track with yourfinancial journey.
Subscribe to the Money Matterspodcast and visit
neighborsfcuorg.
Slash financial wellnessno-transcript.
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