June 18, 2025 • 26 mins
Have you ever felt like you were doing everything right…
✨ Journaling
✨ Posting
✨ Launching
✨ Manifesting …yet still, nothing was working?
Yeah. I’ve been there.
In this deeply honest and powerful episode, I’m sharing the behind-the-scenes story of one of the biggest flopped launches in my business — and what it taught me about energetic misalignment, identity, and coming back home to my truth.
I’m walking you through:
🧨 The season I launched something I believed in and no one signed up
😓 What I realized about where I disconnected from my brand and my community
🧠 How I got stuck in “strategy mode” and ignored my own energetic frequency
🌀 What finally shifted when I started nurturing my nervous system + self-concept
💎 Why this failure became the portal to ElevateHER, my most aligned offer yet
This episode is for the woman who feels like she's trying so hard… but not seeing results. It’s a reminder that your success doesn’t live in doing more — it lives in becoming more you.
🌟 If you’re ready to rise from your own stuck season… Join the waitlist for ElevateHER, our sacred membership where your next level becomes your new normal: 👉www.samanthakozuch.com/ElevateHer
📲If you loved this episode…
🚀✨Screenshot, tag me @SamanthaKozuch, or share it with someone who needs to hear this!
📲 DM me on Instagram @samanthakozuch and let me know if this episode hit you right in the heart. I always love hearing your takeaways 💖
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:08):
Welcome to the Money, Mindset, and Manicures podcast, the
ultimate guide to building a life you're obsessed with.
I'm Samantha Kazuch, and I'm here to empower women just like
you to script your dreams into reality and create the life
you've always dreamed of. Get ready to be inspired,
motivated, and empowered as we elevate our lives together.
(00:38):
Hello, gorgeous babe. Welcome back to Money Mindset
and Manicures. If you're in a season right now
where you're showing up, you're doing the work, you're working
on your business, you're doing all these different things,
maybe you're posting, you're affirming, but nothing is
landing, Then this episode is for you because I've been there
(01:02):
and I want to take you behind the scenes of one of my most
humbling moments I've ever had in business.
A season where I launched something that I knew was so
freaking powerful and it completely flopped.
And what it taught me, it wasn'tjust about the strategy.
It was about energy, identity, alignment, and coming back home
(01:24):
to myself. So let's get into it.
Did you know that I host in person retreats?
I'm calling all babes who are ready to experience Sedona with
me. Are you dreaming of a fun girls
trip filled with adventure? How about exploring Sedona?
(01:44):
Powerful vortex energy. Or maybe you're feeling the pole
to step out of your comfort zoneand embrace something completely
life changing. At my Manuscript and Goddess
Retreat, you'll spend 5 magical days in Sedona with me and seven
other women, connecting with nature, soul healing and
transformative workshops and connecting with like minded
women who are on the same journey as you.
(02:07):
From hiking vortexes to stargazing and realigning with
your purpose, this retreat has everything you need to start
manifesting your dream life. Spots are limited.
Reserve yours today by applying and have the opportunity to get
$500 off your trip while the offer lasts.
The link is located down in the show notes.
I hope you join me. So there was a season of my
(02:31):
business I had just run an amazing first cohort of a
program I created and the women inside had insane results and my
community loved it and I felt onabsolute fire.
So of course, I was really pumped and excited to launch
Cohort 2 and I had incredible testimonials.
(02:52):
I had the proof, the women that had gone through the first one,
it was just amazing. And the excitement from my
social media and community that they were ready to join the 2nd
cohort. As I was kind of like hinting
and saying, yes, we're going to open the doors and there's a
wait list and all of that. I had all the confidence in the
world that this was going to be another epic launch.
Like I literally had zero doubt in my mind, like 0 doubt.
(03:17):
I was like so fucking confident and then I launched it and it
was crickets. Literally nothing.
No sign ups, not really a buzz. A few people had inquired about
the program but never ended up enrolling.
To me it was like in silence andit was the biggest flop of a
(03:39):
launch I have ever had and I wasso disappointed.
I tried even harder, like the last few days of the launch and
stuff. I extended it and just like
tried tried tried everything I could and just still nothing.
And this left me shook. And I'll be honest, I cried, I
spiraled. I felt so embarrassed.
(04:01):
I didn't even want to tell my mentors and mastermind at the
time because I was like so embarrassed that I had such a
flop to launch. Like it just wasn't in my nature
to have something like that happen.
Like it was just like, I've had that happen like earlier in my
career when I was like learning and I was like kind of not
expecting it, but you know, it was just like, but to have so
(04:23):
much success and then something like this happen.
It was like, but I did, I did tell my mentors and coaches at
the time and what was happening and they held incredible space
for me, which I was so grateful for because as an entrepreneur
and a business owner, and maybe you're a coach or you lead
A-Team or something like that, right?
(04:43):
Like we have to hold space for so many people like our
students, our clients, our community members.
And this is one of the most important parts about having a
coach and mentor is we also needsomeone to hold that space.
And of course, I have my husbandand he was so fucking amazing
throughout the entire thing. It was really cool to see him
support me through that. And he is my biggest fucking
(05:07):
cheerleader and hype man. I shouldn't even cried a second
longer. But you know, at the end of the
day, it, it, it like sucks, it hurts.
It's like, why? Like what is going on?
But by having my coaches and mentors, they really held the
space for me. They had a lot of experience.
Of course, they've also had their own flop launches, but
this really helped. But truthfully, this was the
(05:30):
first time I'd like, really feltlike I quote UN quote failed at
something. I mean, I've had failures and
and, and setbacks and all that in my career, but this one was
just when I was so, so sure of it.
It was just next level like failure.
So I wanted to share with you some piece of advice.
If you've ever launched something and it doesn't go as
(05:51):
planned or flopped, or maybe you're in the process of
launching something. Or maybe if you want to resonate
with me on maybe how you felt and how you navigated it.
Because at the end of the day, like if you're an entrepreneur
and a go getter, you're going tocontinue trying things and doing
things and not everything's going to work out.
And I know this and I truly do know this.
(06:13):
But maybe if you haven't experienced it before or just
don't know how to handle it, this is what I did in that
moment and it ended up being so effing amazing.
So the first thing is when a launch doesn't go as planned or
flops, I know you feel all of the feels, maybe you feeling
embarrassed or not worthy and all of those things that I just
(06:34):
described that I went through. I get it, you're human, we're
emotional. It's it's all the things start
coming up. But here's the first thing is
that no one needs to know in that moment or ever.
So when this was all happening and it happened and you know, it
was the end of the launch periodand the doors, quote UN quote
closed. I didn't announce it to the
(06:54):
world that no one signed up. I just let it be.
You know, I spoke with my mentors and I worked through on
on the private side of things and of course with my husband,
but I didn't put out there to the world that, Oh my gosh,
nobody signed up. Oh my gosh, this was a failure.
Oh my gosh. I'm just going to like reopen
doors again and you know, a couple months or something like
that. No, nothing.
(07:15):
You don't have to announce it. And I honestly kind of encourage
you to not mention it. And the reason I'm recording
this podcast now is just basically as a teaching lesson
because I know a lot of you are business owners or just even in
business in general or in life like this.
This all goes back to anything, any set back or quote UN quote
failure in life. But no one needs to know.
(07:37):
And I just let it go. And I just went on with my life
and day and business as if, you know, nothing had quote, UN
quote happened. And I know where we feel the
feels of feeling embarrassed, but like no one needs to know.
We don't need to announce this. And like I said, like I
encourage you like not to because at the same time, like
(07:57):
think about your audience. Maybe there was people there
that were going to sign up and maybe they're just waiting for
the next one or something like that.
Like you don't need to show themthat people didn't sign up to
work with you, right? Like you just don't need to do
it. This isn't being inauthentic or
lying. It's just a detail that no one
needs to know and the reason being is I'm going to get into
(08:18):
three other things you can do tomake sure your next launch goes
freaking amazing because this iswhat I did first.
I was so honestly confused on why this happened.
Like I mentioned, I was sure as hell that the spots were going
to fill so fast. And so I sat with it and it took
(08:39):
me a couple days and I was like emotional and crying and like
why does not work with me? But I got brutally honest with
reflecting on what happened and I realized that the things I was
doing in my business to get women into the first cohort, I
had stopped doing 1st. I stopped doing all the things
that worked the first time. I wasn't nurturing my community
(09:01):
in the same way. I had pulled back on my presence
in kind of a different way. I wasn't as like connected or
consistent with behind the scenes and touch points that
created the momentum before. So I realized that and I'm like,
OK, making sure I'm not doing that again.
But at the same time I thought Iwas doing enough by like posting
(09:22):
on social media, by connecting with people like in the DMS and
stuff like that. It just, it was just different.
And the reason being is secondly, I rushed this launch.
I was so freaking excited that the first cohort went so well.
Like the women had such incredible transformations that
I had such incredible testimonials that I was so
(09:43):
excited to launch the second cohort right away.
Going back to my first point of not doing the same things that
worked the first time is I didn't give myself enough time
to let the next wave of women warm up because I was also
excited for a cash injection, which is valid.
We're business owners. But I launched from speed and
(10:03):
not strategy and from this hype and excitement.
And like, yes, I was in heart. Like every move that I make is
with intention. But at the same time, I know I
rushed the process. And even though speed is super
important, it's a very importantpart of being an entrepreneur,
right? Like we have to make moves.
We have to take action. We have to do the thing,
otherwise we'll just get in our heads and spiral and step into
(10:26):
fear and not do the launch, right.
But at the same time, if you make moves too quickly,
basically like me, if you make amove too quickly, it will
backfire, especially if you skipthe steps that made something
work the first time. So I learned my lesson there.
And also like, it was kind of a test too to see, hey, can I do
(10:47):
these cohorts back-to-back or isthere needed to be a wait time?
So I really, truly learned my lesson in like the hardest way,
but also it's a learning lesson and I'm so grateful for that.
And the third, which is maybe the most important, is I
honestly was disconnected from my brand, from the manuscripting
(11:07):
brand. And that was actually
intentional. I had made a decision months and
months and months and months prior that I wanted to build up
my personal brand again as Samantha Kazuch and get into
medium to high ticket coaching. Primarily because when I was
excited about it, I was excited to work on a deeper level with
(11:29):
students and clients. But the main driver honestly was
being influenced by other coaches.
I was seeing other coaches make so much money with high ticket
or medium ticket coaching programs.
And I looked at those coaches and I'm like, Oh my God, I'm
just as or smarter than these coaches.
I have more of a presence. I have way more experience.
(11:51):
I, I could so fucking do this and make really good money doing
it and serving my community, which I'm so excited about
because I know I can create these transformations.
But at the same time, because I make this, made this decision to
start building up my personal brand for the first time in over
five years. I had unconsciously abandoned
(12:11):
the very community that had really built me, and that was
the manuscript journal community.
And throughout the process, I had told myself and I had felt
deep down in my bones, you need to evolve.
Like you need to grow, you need to build up this personal brand.
And also there's coaches out there saying like, you need to
have a personal brand. And I had literally had no
(12:32):
presence on social media. Samantha Kazuch like I was like
literally so much focusing on the manuscripting journal, but
in that I detached from the soulof my brand.
And after this launch, I reflected on that and I'll get
more into this part later in this podcast because it ties
everything together. But that was like full blown aha
(12:55):
moments. And I was just like, what the
fuck? What the fuck did I just do?
But also so grateful for it. But here's what I didn't do.
I didn't give up. The one thing that my mentors
and the mastermind that I was a part of during this time
reflected back to me was how incredible it was and is for
them to watch someone experimentand try and try and try again
(13:19):
these different things. And even with any failures along
the way or something didn't go as planned.
The resilience that they see in me that I have to keep going
when most people give up was just like mind blowing for them.
And when I heard this, I didn't even realize that throughout my
(13:40):
entire entrepreneurial life, like that's literally what I've
done. I've always pushed through.
If something didn't work, I'd always reflect and mourn the
loss of what it was, but I'd getit together and push onwards to
fixing it or creating something even better.
And that's one big key thing that I want you to hear today.
And I was so grateful again, so,so incredible to have coaches
(14:04):
and mentors apart from like my husband's obviously amazing.
But it's great to have that outside perspective feedback on
you sometimes, because a lot of times we don't even realize how
great we are until someone can reflect that back to you.
And every single entrepreneur I know has failed more than once.
Every single coach has flopped alaunch more than once.
(14:27):
Every ecommerce owner that I know has lost thousands of
dollars in profit. But we all become successful
because we don't let those failures define us.
We don't quit. The only time I consider failure
a failure is literally when you quit after that, if you do not
give up after that quote UN quote failure.
(14:48):
Like it's not a failure, it's just it's a lesson.
It's a set back, it's a recalibration.
Like it is that moment for you to learn from it and then go
onwards because that's where entrepreneurship is.
We learn from these different lessons, these mistakes, these
setbacks, all these things, but we keep going because for a lot
(15:08):
of us, there is no option B. Like we step into
entrepreneurship. Like I've now been an
entrepreneur since I was 20 years old, basically.
I'm now 3738, just turned 38. That's a long freaking time.
And when you are in the world ofentrepreneurship, like once you
have the taste of this, like there's no me going out and
getting a corporate job, I will never, I will never ever, ever.
(15:31):
I will rather work 40 hours a week for myself than ever for
somebody else, right? Like you get used to this
lifestyle and you just figure itout, especially when you're in
alignment with it and in your purpose.
Like it. That is just a fact because we
all know that as we are digging for diamonds as we're like
working, creating our businessesand figuring out our stuff with
(15:51):
each no, with each set back, with each quote UN quote
failure. Like it isn't just like a set
back. It's that moment to reflect on
what's working or what's not working as well and how to make
it better so we don't repeat that same mistake again.
So throughout this flop launch, I realized something big in my
business that I had stopped showing up in my private
(16:13):
communities how I'd mentioned earlier.
And honestly, that was like the biggest gut punch when I
realized this. Like, it truly just killed me to
have this realization. And I felt so guilty.
And I know throughout the process, like I took this little
path off to the side where I felt like I was just going
through my own transformation. Literally like that's how I
(16:37):
felt. I felt like I was going through
this huge upgrade and evolution.And one of my coaches reflected
back to me as well is like, look, I've had other clients and
students go through this exact same thing where they stepped
away from a brand, tried to do something else or in addition to
and then come back. But throughout that process of
stepping away, wow, I had such, not just a wake up call, but I
(17:00):
learned so many new lessons and I had grown and expanded as my
own human. So the one thing I'm so grateful
for is to have stepped away a little bit, but now coming back
with this new found fucking firethat I'm just so excited about.
And I know that this expansion wouldn't have happened if I
(17:21):
hadn't stepped away. And I think that's important
because at the same time, manuscripting is now 5 years
old. And I did feel like it was
getting a little stagnant and itdidn't feel like me.
And I knew that that was kind ofthe push that I had to like step
away because I had to like recalibrate.
I'm like, I had to kind of up level a little bit on my own.
(17:42):
So then now I can step back in and just take it to this new
level along with elevate her. It was just like, whoa, this is
so fucking cool. And I don't like, at first I
felt guilty about realizing that, but then I'm like, wait,
this absolutely needed to happen.
Really, all of this was just such a beautiful path.
(18:03):
Even though I felt like I was kind of pulled and influenced by
other coaches to build my own brand and start coaching high
ticket. And I had the society to do
that. But in turn, it's like stepping
away, trying that. And it's not that it didn't work
like it worked the first time. I just rushed a few things.
And I'm not saying I'm never going to launch a program again
or do private coaching or anything like that.
I'm just saying it's like I learned so many things in that
(18:25):
moment. But what I found is that I love
having an amazing community where I can impact more of you
at the same time versus 10 to 15women in a smaller cohort.
And again, I'm not saying I'm not going to run a smaller
program again. I know there's a time and place
for that, but I'm also so excited to say this, that like
(18:48):
I'm so rejuvenated to come back into not just manuscript
Community, but we've now launched Elevate Her, which I'm
just so fucking excited about it.
And that's where I thrive. And the other aspect of where I
thrive in my business is doing in person retreats.
I'm obsessed. I love running retreats, that's
(19:09):
where I can do the deeper connection work and really get
to meet you guys in person, which I just love love love love
love to do. Which by the way, I think we do
have one or two spots left for the Sedona Rise retreat that is
this September. Highly recommend you join it.
Link is down in the show notes. Ultimately, what I turned into a
flopped launch really just showed me the bigger picture.
(19:31):
And again, I'm just so excited about pouring my heart and soul
in to elevate her. This is our sacred playground
membership and the space where you become your next level.
It becomes your new normal. And I really encourage you to
sign up for that. And I have it linked down in the
show notes. And this is the upgrade and the
new era that I'm walking into with you as well.
(19:51):
So when I finally took a deep look at everything that I was
doing and what I wanted to do and who and how I wanted to make
an impact, it was all so clear when it came to this block
launch. So if you're in a place where
things are not working out in your business or in your life, I
know it's a really emotional moment, but just give yourself a
few days or a week to reflect onwhy it didn't work.
(20:15):
Get radically honest with yourself.
Was it because you didn't put inthe work?
Was it because you didn't followall the steps correctly?
Was it because you rushed it? Is it something that you need to
go back to the drawing board andrestructure and try again?
Or did it not work because you're seeing everyone else do
it and you thought it would workfor you too?
That's a big influential factor to that was my biggest lesson is
(20:38):
that I know I'm a really good teacher and I know I can make
really good money doing it, but the vehicle I chose in that
moment is important as well. And if that is not in alignment
with your soul's purpose, it's not going to work until you're
in full alignment with whatever that vehicle is.
All of this is to say, this wasn't just a strategic misstep.
(21:02):
The root of my stuckness was this energetic disconnection and
I know I had slipped into the I should energy.
I started operating from someoneelse's vision of success.
I was launching from logic. And I don't want to say I was
not aligned like I was aligned, but I rushed the process.
And when you're not in alignment, your energy doesn't
lie. So no matter how polished your
(21:25):
funnel is, how good your copy is, how sexy your sales pages,
if you're energetically out of integrity, like people are going
to feel that the strategy doesn't matter if the self
concept behind it isn't clear. Looking back now from this
version of me who feels so grounded, so clear, so
reconnected to my power, I tell her this and I'm tell you this.
If you have failed or recently failed, or I want you to
(21:47):
remember this. If you ever go through and I
need to stop saying failed, you know, you had a set back launch,
a flopped launch. You didn't fail.
You are recalibrating. You didn't lose your magic.
You just lost your center and you're not behind.
You're being rerouted and this launch doesn't define you.
(22:09):
It's going to realign you. And I would remind her that
she's resilient, that she's so powerful that she gets to pivot,
to shift, to burn it down, to build it back stronger, And that
failure doesn't mean it's not meant for you.
It just means it needs a little refinement.
All in all, that failed launch became my mirror and it showed
(22:33):
me that I didn't just want to coach 10 women at a time.
I want to lead movements. I want to build a community and
a really big one. I want to run retreats.
I want to hold sacred space for hundreds of women rising
together. And it's just so wild that
during this time of all of this happening, I had Elevate Her
being burst in the background. And it just made so much sense
(22:57):
because I realized I am the brand, I am the portal, I am the
energy that women connect with. So why should I hide that?
Why should I shrink or disconnect it to try and follow
someone else's blueprint? So Elevate her.
It's here, It's a new chapter. It's the home for every woman
who's ready to recalibrate her identity, reconnect with her
power, and expand her capacity to receive.
(23:20):
If you're stuck in a season right now, I want you to hear
this. Stop asking yourself, what do I
need to do? And start asking yourself, who
am I being? Get radically honest.
Did you actually nurture your people?
Were you launching from integrity or insecurity?
Were you launching from scarcity?
(23:42):
Are you fully in alignment with your soul's work?
And are you fully in alignment and how you're going to deliver?
Or are you trying to walk someone else's path just because
it's working for them? Because when it's not working,
it's not always a problem. Sometimes it's just a pause.
Sometimes it's just protection. Sometimes it's just a sacred
(24:04):
invitation to shift. So you don't need to blow it all
up, you just need to realign. So if you're in that in between
space, maybe you're launching things, shifting things,
doubting yourself. You are not broken.
You are in initiation. This was like the biggest
fucking initiation and I needed it.
I'm so grateful for it. Seriously, I'm so grateful
(24:27):
because if you've been in my world for a minute, you better
know this things aren't happening to you, they are
happening for you. And this truly happened for me
in the most beautiful time in the most beautiful way.
And I keep saying this to my husband over and over.
I'm like, wow, I'm so grateful for that flopped launch because
if that launch had been incredible and amazing, and I
(24:49):
feel like I would never have hadthese realizations, or at least
not yet. And I think this rebirth is just
such a powerful portal to this new found center to remember who
the fuck I am. And by me sharing the story, I
(25:10):
hope you are now remembering whothe fuck you are so you can
build your business from alignment.
If you are in this place where you need this better support,
ongoing support, I highly encourage you to join Elevate
Her. This is where we recalibrate
your identity, expand your wealth capacity, and help you
feel safe as fuck to receive more than ever before.
(25:31):
So the link to join Elevate Her is in the show notes.
Go see the details there or DM me on Instagram and I'll
personally send it to you. But I thank you for listening to
this story. I really hope this was helpful.
It's always hard to share these types of stories of failures,
but I know that by me sharing these things, it can kind of
(25:56):
help you see me because I feel like also with a lot of the
success I've had, it's like, Oh my God, well, you're so
successful. Oh my God.
Well, you have so many followersand Oh my gosh, you have all
this like nothing's ever going to go wrong with you.
You don't understand, you don't get it.
Oh, trust me that I do. I really do.
I experienced so many more things behind the scenes that I
do not post about. But you know, they'll eventually
come out in podcast stories whenI'm ready to share them.
(26:18):
But just now, I love you. You are not your launch.
You are not your numbers. You are a walking fucking
miracle. And this is just the beginning.
I will talk to you next week. Have a great rest of your day.
Love you.
Welcome to the Money, Mindset, and Manicures podcast, the
ultimate guide to building a life you're obsessed with.
I'm Samantha Kazuch, and I'm here to empower women just like
you to script your dreams into reality and create the life
you've always dreamed of. Get ready to be inspired,
motivated, and empowered as we elevate our lives together.
(00:38):
Hello, gorgeous babe. Welcome back to Money Mindset
and Manicures. If you're in a season right now
where you're showing up, you're doing the work, you're working
on your business, you're doing all these different things,
maybe you're posting, you're affirming, but nothing is
landing, Then this episode is for you because I've been there
(01:02):
and I want to take you behind the scenes of one of my most
humbling moments I've ever had in business.
A season where I launched something that I knew was so
freaking powerful and it completely flopped.
And what it taught me, it wasn'tjust about the strategy.
It was about energy, identity, alignment, and coming back home
(01:24):
to myself. So let's get into it.
Did you know that I host in person retreats?
I'm calling all babes who are ready to experience Sedona with
me. Are you dreaming of a fun girls
trip filled with adventure? How about exploring Sedona?
(01:44):
Powerful vortex energy. Or maybe you're feeling the pole
to step out of your comfort zoneand embrace something completely
life changing. At my Manuscript and Goddess
Retreat, you'll spend 5 magical days in Sedona with me and seven
other women, connecting with nature, soul healing and
transformative workshops and connecting with like minded
women who are on the same journey as you.
(02:07):
From hiking vortexes to stargazing and realigning with
your purpose, this retreat has everything you need to start
manifesting your dream life. Spots are limited.
Reserve yours today by applying and have the opportunity to get
$500 off your trip while the offer lasts.
The link is located down in the show notes.
I hope you join me. So there was a season of my
(02:31):
business I had just run an amazing first cohort of a
program I created and the women inside had insane results and my
community loved it and I felt onabsolute fire.
So of course, I was really pumped and excited to launch
Cohort 2 and I had incredible testimonials.
(02:52):
I had the proof, the women that had gone through the first one,
it was just amazing. And the excitement from my
social media and community that they were ready to join the 2nd
cohort. As I was kind of like hinting
and saying, yes, we're going to open the doors and there's a
wait list and all of that. I had all the confidence in the
world that this was going to be another epic launch.
Like I literally had zero doubt in my mind, like 0 doubt.
(03:17):
I was like so fucking confident and then I launched it and it
was crickets. Literally nothing.
No sign ups, not really a buzz. A few people had inquired about
the program but never ended up enrolling.
To me it was like in silence andit was the biggest flop of a
(03:39):
launch I have ever had and I wasso disappointed.
I tried even harder, like the last few days of the launch and
stuff. I extended it and just like
tried tried tried everything I could and just still nothing.
And this left me shook. And I'll be honest, I cried, I
spiraled. I felt so embarrassed.
(04:01):
I didn't even want to tell my mentors and mastermind at the
time because I was like so embarrassed that I had such a
flop to launch. Like it just wasn't in my nature
to have something like that happen.
Like it was just like, I've had that happen like earlier in my
career when I was like learning and I was like kind of not
expecting it, but you know, it was just like, but to have so
(04:23):
much success and then something like this happen.
It was like, but I did, I did tell my mentors and coaches at
the time and what was happening and they held incredible space
for me, which I was so grateful for because as an entrepreneur
and a business owner, and maybe you're a coach or you lead
A-Team or something like that, right?
(04:43):
Like we have to hold space for so many people like our
students, our clients, our community members.
And this is one of the most important parts about having a
coach and mentor is we also needsomeone to hold that space.
And of course, I have my husbandand he was so fucking amazing
throughout the entire thing. It was really cool to see him
support me through that. And he is my biggest fucking
(05:07):
cheerleader and hype man. I shouldn't even cried a second
longer. But you know, at the end of the
day, it, it, it like sucks, it hurts.
It's like, why? Like what is going on?
But by having my coaches and mentors, they really held the
space for me. They had a lot of experience.
Of course, they've also had their own flop launches, but
this really helped. But truthfully, this was the
(05:30):
first time I'd like, really feltlike I quote UN quote failed at
something. I mean, I've had failures and
and, and setbacks and all that in my career, but this one was
just when I was so, so sure of it.
It was just next level like failure.
So I wanted to share with you some piece of advice.
If you've ever launched something and it doesn't go as
(05:51):
planned or flopped, or maybe you're in the process of
launching something. Or maybe if you want to resonate
with me on maybe how you felt and how you navigated it.
Because at the end of the day, like if you're an entrepreneur
and a go getter, you're going tocontinue trying things and doing
things and not everything's going to work out.
And I know this and I truly do know this.
(06:13):
But maybe if you haven't experienced it before or just
don't know how to handle it, this is what I did in that
moment and it ended up being so effing amazing.
So the first thing is when a launch doesn't go as planned or
flops, I know you feel all of the feels, maybe you feeling
embarrassed or not worthy and all of those things that I just
(06:34):
described that I went through. I get it, you're human, we're
emotional. It's it's all the things start
coming up. But here's the first thing is
that no one needs to know in that moment or ever.
So when this was all happening and it happened and you know, it
was the end of the launch periodand the doors, quote UN quote
closed. I didn't announce it to the
(06:54):
world that no one signed up. I just let it be.
You know, I spoke with my mentors and I worked through on
on the private side of things and of course with my husband,
but I didn't put out there to the world that, Oh my gosh,
nobody signed up. Oh my gosh, this was a failure.
Oh my gosh. I'm just going to like reopen
doors again and you know, a couple months or something like
that. No, nothing.
(07:15):
You don't have to announce it. And I honestly kind of encourage
you to not mention it. And the reason I'm recording
this podcast now is just basically as a teaching lesson
because I know a lot of you are business owners or just even in
business in general or in life like this.
This all goes back to anything, any set back or quote UN quote
failure in life. But no one needs to know.
(07:37):
And I just let it go. And I just went on with my life
and day and business as if, you know, nothing had quote, UN
quote happened. And I know where we feel the
feels of feeling embarrassed, but like no one needs to know.
We don't need to announce this. And like I said, like I
encourage you like not to because at the same time, like
(07:57):
think about your audience. Maybe there was people there
that were going to sign up and maybe they're just waiting for
the next one or something like that.
Like you don't need to show themthat people didn't sign up to
work with you, right? Like you just don't need to do
it. This isn't being inauthentic or
lying. It's just a detail that no one
needs to know and the reason being is I'm going to get into
(08:18):
three other things you can do tomake sure your next launch goes
freaking amazing because this iswhat I did first.
I was so honestly confused on why this happened.
Like I mentioned, I was sure as hell that the spots were going
to fill so fast. And so I sat with it and it took
(08:39):
me a couple days and I was like emotional and crying and like
why does not work with me? But I got brutally honest with
reflecting on what happened and I realized that the things I was
doing in my business to get women into the first cohort, I
had stopped doing 1st. I stopped doing all the things
that worked the first time. I wasn't nurturing my community
(09:01):
in the same way. I had pulled back on my presence
in kind of a different way. I wasn't as like connected or
consistent with behind the scenes and touch points that
created the momentum before. So I realized that and I'm like,
OK, making sure I'm not doing that again.
But at the same time I thought Iwas doing enough by like posting
(09:22):
on social media, by connecting with people like in the DMS and
stuff like that. It just, it was just different.
And the reason being is secondly, I rushed this launch.
I was so freaking excited that the first cohort went so well.
Like the women had such incredible transformations that
I had such incredible testimonials that I was so
(09:43):
excited to launch the second cohort right away.
Going back to my first point of not doing the same things that
worked the first time is I didn't give myself enough time
to let the next wave of women warm up because I was also
excited for a cash injection, which is valid.
We're business owners. But I launched from speed and
(10:03):
not strategy and from this hype and excitement.
And like, yes, I was in heart. Like every move that I make is
with intention. But at the same time, I know I
rushed the process. And even though speed is super
important, it's a very importantpart of being an entrepreneur,
right? Like we have to make moves.
We have to take action. We have to do the thing,
otherwise we'll just get in our heads and spiral and step into
(10:26):
fear and not do the launch, right.
But at the same time, if you make moves too quickly,
basically like me, if you make amove too quickly, it will
backfire, especially if you skipthe steps that made something
work the first time. So I learned my lesson there.
And also like, it was kind of a test too to see, hey, can I do
(10:47):
these cohorts back-to-back or isthere needed to be a wait time?
So I really, truly learned my lesson in like the hardest way,
but also it's a learning lesson and I'm so grateful for that.
And the third, which is maybe the most important, is I
honestly was disconnected from my brand, from the manuscripting
(11:07):
brand. And that was actually
intentional. I had made a decision months and
months and months and months prior that I wanted to build up
my personal brand again as Samantha Kazuch and get into
medium to high ticket coaching. Primarily because when I was
excited about it, I was excited to work on a deeper level with
(11:29):
students and clients. But the main driver honestly was
being influenced by other coaches.
I was seeing other coaches make so much money with high ticket
or medium ticket coaching programs.
And I looked at those coaches and I'm like, Oh my God, I'm
just as or smarter than these coaches.
I have more of a presence. I have way more experience.
(11:51):
I, I could so fucking do this and make really good money doing
it and serving my community, which I'm so excited about
because I know I can create these transformations.
But at the same time, because I make this, made this decision to
start building up my personal brand for the first time in over
five years. I had unconsciously abandoned
(12:11):
the very community that had really built me, and that was
the manuscript journal community.
And throughout the process, I had told myself and I had felt
deep down in my bones, you need to evolve.
Like you need to grow, you need to build up this personal brand.
And also there's coaches out there saying like, you need to
have a personal brand. And I had literally had no
(12:32):
presence on social media. Samantha Kazuch like I was like
literally so much focusing on the manuscripting journal, but
in that I detached from the soulof my brand.
And after this launch, I reflected on that and I'll get
more into this part later in this podcast because it ties
everything together. But that was like full blown aha
(12:55):
moments. And I was just like, what the
fuck? What the fuck did I just do?
But also so grateful for it. But here's what I didn't do.
I didn't give up. The one thing that my mentors
and the mastermind that I was a part of during this time
reflected back to me was how incredible it was and is for
them to watch someone experimentand try and try and try again
(13:19):
these different things. And even with any failures along
the way or something didn't go as planned.
The resilience that they see in me that I have to keep going
when most people give up was just like mind blowing for them.
And when I heard this, I didn't even realize that throughout my
(13:40):
entire entrepreneurial life, like that's literally what I've
done. I've always pushed through.
If something didn't work, I'd always reflect and mourn the
loss of what it was, but I'd getit together and push onwards to
fixing it or creating something even better.
And that's one big key thing that I want you to hear today.
And I was so grateful again, so,so incredible to have coaches
(14:04):
and mentors apart from like my husband's obviously amazing.
But it's great to have that outside perspective feedback on
you sometimes, because a lot of times we don't even realize how
great we are until someone can reflect that back to you.
And every single entrepreneur I know has failed more than once.
Every single coach has flopped alaunch more than once.
(14:27):
Every ecommerce owner that I know has lost thousands of
dollars in profit. But we all become successful
because we don't let those failures define us.
We don't quit. The only time I consider failure
a failure is literally when you quit after that, if you do not
give up after that quote UN quote failure.
(14:48):
Like it's not a failure, it's just it's a lesson.
It's a set back, it's a recalibration.
Like it is that moment for you to learn from it and then go
onwards because that's where entrepreneurship is.
We learn from these different lessons, these mistakes, these
setbacks, all these things, but we keep going because for a lot
(15:08):
of us, there is no option B. Like we step into
entrepreneurship. Like I've now been an
entrepreneur since I was 20 years old, basically.
I'm now 3738, just turned 38. That's a long freaking time.
And when you are in the world ofentrepreneurship, like once you
have the taste of this, like there's no me going out and
getting a corporate job, I will never, I will never ever, ever.
(15:31):
I will rather work 40 hours a week for myself than ever for
somebody else, right? Like you get used to this
lifestyle and you just figure itout, especially when you're in
alignment with it and in your purpose.
Like it. That is just a fact because we
all know that as we are digging for diamonds as we're like
working, creating our businessesand figuring out our stuff with
(15:51):
each no, with each set back, with each quote UN quote
failure. Like it isn't just like a set
back. It's that moment to reflect on
what's working or what's not working as well and how to make
it better so we don't repeat that same mistake again.
So throughout this flop launch, I realized something big in my
business that I had stopped showing up in my private
(16:13):
communities how I'd mentioned earlier.
And honestly, that was like the biggest gut punch when I
realized this. Like, it truly just killed me to
have this realization. And I felt so guilty.
And I know throughout the process, like I took this little
path off to the side where I felt like I was just going
through my own transformation. Literally like that's how I
(16:37):
felt. I felt like I was going through
this huge upgrade and evolution.And one of my coaches reflected
back to me as well is like, look, I've had other clients and
students go through this exact same thing where they stepped
away from a brand, tried to do something else or in addition to
and then come back. But throughout that process of
stepping away, wow, I had such, not just a wake up call, but I
(17:00):
learned so many new lessons and I had grown and expanded as my
own human. So the one thing I'm so grateful
for is to have stepped away a little bit, but now coming back
with this new found fucking firethat I'm just so excited about.
And I know that this expansion wouldn't have happened if I
(17:21):
hadn't stepped away. And I think that's important
because at the same time, manuscripting is now 5 years
old. And I did feel like it was
getting a little stagnant and itdidn't feel like me.
And I knew that that was kind ofthe push that I had to like step
away because I had to like recalibrate.
I'm like, I had to kind of up level a little bit on my own.
(17:42):
So then now I can step back in and just take it to this new
level along with elevate her. It was just like, whoa, this is
so fucking cool. And I don't like, at first I
felt guilty about realizing that, but then I'm like, wait,
this absolutely needed to happen.
Really, all of this was just such a beautiful path.
(18:03):
Even though I felt like I was kind of pulled and influenced by
other coaches to build my own brand and start coaching high
ticket. And I had the society to do
that. But in turn, it's like stepping
away, trying that. And it's not that it didn't work
like it worked the first time. I just rushed a few things.
And I'm not saying I'm never going to launch a program again
or do private coaching or anything like that.
I'm just saying it's like I learned so many things in that
(18:25):
moment. But what I found is that I love
having an amazing community where I can impact more of you
at the same time versus 10 to 15women in a smaller cohort.
And again, I'm not saying I'm not going to run a smaller
program again. I know there's a time and place
for that, but I'm also so excited to say this, that like
(18:48):
I'm so rejuvenated to come back into not just manuscript
Community, but we've now launched Elevate Her, which I'm
just so fucking excited about it.
And that's where I thrive. And the other aspect of where I
thrive in my business is doing in person retreats.
I'm obsessed. I love running retreats, that's
(19:09):
where I can do the deeper connection work and really get
to meet you guys in person, which I just love love love love
love to do. Which by the way, I think we do
have one or two spots left for the Sedona Rise retreat that is
this September. Highly recommend you join it.
Link is down in the show notes. Ultimately, what I turned into a
flopped launch really just showed me the bigger picture.
(19:31):
And again, I'm just so excited about pouring my heart and soul
in to elevate her. This is our sacred playground
membership and the space where you become your next level.
It becomes your new normal. And I really encourage you to
sign up for that. And I have it linked down in the
show notes. And this is the upgrade and the
new era that I'm walking into with you as well.
(19:51):
So when I finally took a deep look at everything that I was
doing and what I wanted to do and who and how I wanted to make
an impact, it was all so clear when it came to this block
launch. So if you're in a place where
things are not working out in your business or in your life, I
know it's a really emotional moment, but just give yourself a
few days or a week to reflect onwhy it didn't work.
(20:15):
Get radically honest with yourself.
Was it because you didn't put inthe work?
Was it because you didn't followall the steps correctly?
Was it because you rushed it? Is it something that you need to
go back to the drawing board andrestructure and try again?
Or did it not work because you're seeing everyone else do
it and you thought it would workfor you too?
That's a big influential factor to that was my biggest lesson is
(20:38):
that I know I'm a really good teacher and I know I can make
really good money doing it, but the vehicle I chose in that
moment is important as well. And if that is not in alignment
with your soul's purpose, it's not going to work until you're
in full alignment with whatever that vehicle is.
All of this is to say, this wasn't just a strategic misstep.
(21:02):
The root of my stuckness was this energetic disconnection and
I know I had slipped into the I should energy.
I started operating from someoneelse's vision of success.
I was launching from logic. And I don't want to say I was
not aligned like I was aligned, but I rushed the process.
And when you're not in alignment, your energy doesn't
lie. So no matter how polished your
(21:25):
funnel is, how good your copy is, how sexy your sales pages,
if you're energetically out of integrity, like people are going
to feel that the strategy doesn't matter if the self
concept behind it isn't clear. Looking back now from this
version of me who feels so grounded, so clear, so
reconnected to my power, I tell her this and I'm tell you this.
If you have failed or recently failed, or I want you to
(21:47):
remember this. If you ever go through and I
need to stop saying failed, you know, you had a set back launch,
a flopped launch. You didn't fail.
You are recalibrating. You didn't lose your magic.
You just lost your center and you're not behind.
You're being rerouted and this launch doesn't define you.
(22:09):
It's going to realign you. And I would remind her that
she's resilient, that she's so powerful that she gets to pivot,
to shift, to burn it down, to build it back stronger, And that
failure doesn't mean it's not meant for you.
It just means it needs a little refinement.
All in all, that failed launch became my mirror and it showed
(22:33):
me that I didn't just want to coach 10 women at a time.
I want to lead movements. I want to build a community and
a really big one. I want to run retreats.
I want to hold sacred space for hundreds of women rising
together. And it's just so wild that
during this time of all of this happening, I had Elevate Her
being burst in the background. And it just made so much sense
(22:57):
because I realized I am the brand, I am the portal, I am the
energy that women connect with. So why should I hide that?
Why should I shrink or disconnect it to try and follow
someone else's blueprint? So Elevate her.
It's here, It's a new chapter. It's the home for every woman
who's ready to recalibrate her identity, reconnect with her
power, and expand her capacity to receive.
(23:20):
If you're stuck in a season right now, I want you to hear
this. Stop asking yourself, what do I
need to do? And start asking yourself, who
am I being? Get radically honest.
Did you actually nurture your people?
Were you launching from integrity or insecurity?
Were you launching from scarcity?
(23:42):
Are you fully in alignment with your soul's work?
And are you fully in alignment and how you're going to deliver?
Or are you trying to walk someone else's path just because
it's working for them? Because when it's not working,
it's not always a problem. Sometimes it's just a pause.
Sometimes it's just protection. Sometimes it's just a sacred
(24:04):
invitation to shift. So you don't need to blow it all
up, you just need to realign. So if you're in that in between
space, maybe you're launching things, shifting things,
doubting yourself. You are not broken.
You are in initiation. This was like the biggest
fucking initiation and I needed it.
I'm so grateful for it. Seriously, I'm so grateful
(24:27):
because if you've been in my world for a minute, you better
know this things aren't happening to you, they are
happening for you. And this truly happened for me
in the most beautiful time in the most beautiful way.
And I keep saying this to my husband over and over.
I'm like, wow, I'm so grateful for that flopped launch because
if that launch had been incredible and amazing, and I
(24:49):
feel like I would never have hadthese realizations, or at least
not yet. And I think this rebirth is just
such a powerful portal to this new found center to remember who
the fuck I am. And by me sharing the story, I
(25:10):
hope you are now remembering whothe fuck you are so you can
build your business from alignment.
If you are in this place where you need this better support,
ongoing support, I highly encourage you to join Elevate
Her. This is where we recalibrate
your identity, expand your wealth capacity, and help you
feel safe as fuck to receive more than ever before.
(25:31):
So the link to join Elevate Her is in the show notes.
Go see the details there or DM me on Instagram and I'll
personally send it to you. But I thank you for listening to
this story. I really hope this was helpful.
It's always hard to share these types of stories of failures,
but I know that by me sharing these things, it can kind of
(25:56):
help you see me because I feel like also with a lot of the
success I've had, it's like, Oh my God, well, you're so
successful. Oh my God.
Well, you have so many followersand Oh my gosh, you have all
this like nothing's ever going to go wrong with you.
You don't understand, you don't get it.
Oh, trust me that I do. I really do.
I experienced so many more things behind the scenes that I
do not post about. But you know, they'll eventually
come out in podcast stories whenI'm ready to share them.
(26:18):
But just now, I love you. You are not your launch.
You are not your numbers. You are a walking fucking
miracle. And this is just the beginning.
I will talk to you next week. Have a great rest of your day.
Love you.
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