183: Therapists’ Pricing Guide to Speaking Engagements and One-To-Many Offers

How much should you charge for a talk?  

This the question Alyssa Zajdel has been trying to navigate recently as she was invited to speak at small, local organizations and a larger college group. As a graduate of the Money Skills for Therapists course, she’s confident with her 1:1 pricing and the financial management of her solo practice. However, getting invited to speak on stage to a bigger crowd requires an entirely different math equation and goals conversation.  

Linzy coaches Alyssa through aligning her service offerings with her personal passions, business goals, and value delivery to arrive at some price options, based on the audience she’ll be speaking to. They talk through establishing a starting point for her pricing, the topic, and what the modifiers might be. Linzy presents the concept of value-based pricing versus commodity-based pricing therapists are often used to. 

Establishing a Speaking Fee and Offers That Feel Aligned with Your Goals 

(00:01:30) Charging for Services: Valuing Expertise and Pricing 

(00:04:48) Navigating Pricing Challenges and Building Confidence 

(00:10:28) Challenging Sports Culture: Mental Health Normalization 

(00:16:18) Normalizing Mental Health in Sports Culture through Public Speaking 

(00:19:33) Tailoring Pricing Strategies for Speaker Engagements 

(00:26:18) Value-Based Pricing Strategies for Effective Engagements 

(00:30:43) Strategic Pricing through Audience Value Analysis 

Value-Based Pricing Strategies for Public Speaking and Events 

Your speaker fee can vary depending on a variety of factors including whether ideal clients are in the audience, the preparation effort you may put into it, the size of the organization hosting the event, the number of people in attendance, the benefits or results the audience receives, whether you’re selling from stage, and if you’ve negotiated something like a book or a session for those in attendance.  

(00:35:32) "Pricing is a conversation. So, it's only when we put out our pricing that we can get feedback on how close that is to what our ideal target audience is looking and able to pay." - Linzy Bonham 

Interested in working with Linzy? 

Are you a Solo Private Practice Owner? 

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice. 

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Get to know Alyssa Zajdel: 

Dr. Alyssa Zajdel is a licensed psychologist and Certified Mental Performance Consultant based in Milwaukee, WI. She specializes in helping athletes and high performers manage anxiety, build confidence, and reach peak performance through her private practice, Inside Edge Counseling and Consulting....