183: Therapists’ Pricing Guide to Speaking Engagements and One-To-Many Offers

How much should you charge for a talk?  

That’s the question my guest, Alyssa Zajael, has been exploring lately after receiving invitations to speak at a few small local organizations and a larger college group. As a graduate of my Money Skills for Therapists course, Alyssa already feels confident in her one-on-one pricing and the financial management of her solo practice. But stepping onto a stage and speaking to a bigger audience brings a whole new set of questions — about value, purpose, and alignment. 

In this coaching conversation, I help Alyssa connect her service offerings with her personal passions, business goals, and the value she brings to her audience. Together, we explore how to set speaker fees that feel right — starting points that honor her time and energy while also considering the type of audience she’ll be speaking to. 

If you’ve ever wondered how to confidently set a fee for speaking — one that reflects both your expertise and your energy — this episode will give you a grounded way to start that conversation. 

Establishing a Speaking Fee and Offers That Feel Aligned with Your Goals 

(00:01:30) Charging for Services: Valuing Expertise and Pricing 

(00:04:48) Navigating Pricing Challenges and Building Confidence 

(00:10:28) Challenging Sports Culture: Mental Health Normalization 

(00:16:18) Normalizing Mental Health in Sports Culture through Public Speaking 

(00:19:33) Tailoring Pricing Strategies for Speaker Engagements 

(00:26:18) Value-Based Pricing Strategies for Effective Engagements 

(00:30:43) Strategic Pricing through Audience Value Analysis 

Value-Based Pricing Strategies for Public Speaking and Events 

We talk about the difference between value-based pricing and the more familiar commodity-based pricing many therapists are used to. We also walk through some of the factors that can influence your speaker fee — like whether your ideal clients are in the audience, the effort you put into preparation, the size and reach of the organization, how many people will be attending, and the kind of impact or results the audience might receive. We even touch on ways to think about compensation beyond a flat fee, such as book sales, follow-up sessions, or other creative exchanges. 

(00:35:32) "Pricing is a conversation. So, it's only when we put out our pricing that we can get feedback on how close that is to what our ideal target audience is looking and able to pay." - Linzy Bonham 

Ready to feel confident with your money?

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