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May 29, 2025 18 mins

In this insightful episode of Money Talk With Tiff, Tiffany Grant sits down with attorney Darlene Harris to break down exactly how protecting your brand isn’t just about legal safety—it’s a key step toward building lasting wealth. Darlene explains the importance of trademarks, copyrights, contracts, and other brand protections for entrepreneurs, creatives, and anyone looking to secure the future of their business or intellectual property.

Full episode show notes: https://moneytalkwitht.com/podcast-show-notes/unlocking-the-power-of-trademarks-copyrights-and-patents-for-entrepreneurs/

Key Topics Covered

  • What is Brand Protection?
    Darlene clarifies common misconceptions about LLCs, trademarks, and what actually secures your brand. She stresses that forming an LLC doesn’t mean you own your brand name; trademarks do.
  • Wealth-Building with Intellectual Property
    Learn how intellectual property like trademarks and copyrights can directly impact your ability to grow, protect, and even monetize your brand. Darlene shares examples—from Nike to Coca-Cola—of how brand recognition boosts value and financial leverage.
  • Real-World Scenarios and Guidance
    What do you do if someone else holds or uses your business name? Darlene discusses your options, from coexistence agreements to rebranding, and why protecting yourself early is always cheaper than fixing problems later.
  • Turning Trademarks and Copyrights Into Cash
    Discover practical ways to monetize your intellectual property, such as licensing, franchising, and even using your trademark as collateral for business loans. Darlene also explains how brand recognition and revenue can increase the value of your trademark or copyright.
  • Preparing for the Future
    Tiffany opens up about her own journey transitioning her brand for potential sale or licensing—emphasizing the importance of making the brand an asset separate from her personal identity.
  • Legal Strategies for Entrepreneurs
    The episode wraps with actionable advice for protecting your brand, building wealth, and leaving a business legacy.

Connect with Darlene Harris

Mention the Money Talk With Tiff podcast for a special consultation perk!

Connect with Tiffany on all social platforms: @MoneyTalkWithT

Listen to past episodes: moneytalkwitht.com

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