More 2 Marketing

How to build strong communities with Tatiana Dutra Perez In this podcast, special guest Tatiana Dutra Perez, a global product leader and internationalisation specialist, discusses her journey from corporate tech leadership to helping tech companies expand internationally. She emphasises the importance of diversity in innovation, sharing examples of how different cultural perspectives can lead to more creative solutions and successf...

Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb's platform improvements, and O...

How the CPM (CORE, Prospecting, Messaging) framework can boost sales instantly, and why it's the only way to set a strong foundation for growth and scalability in business with Doug C Brown In this podcast, Doug and Susan discuss various topics including Doug's journey into sales and business, the challenges of inflation, the importance of understanding one's core values and messaging, and the significance of prospectin...

Sustainability now: Meeting consumer demand with real change In this podcast, discusses the growing importance of sustainability in business, driven by consumer demand and regulatory pressures. She highlights that by 2025, 73% of consumers are expected to prioritize environmental responsibility in their purchasing decisions, with Gen Z leading this trend. Susan mentions several examples of sustainable innovations, including Adidas&...

Sustainable practices and ethical design is achievable!How? In this podcast, Susan speaks to Jeff Gardner, founder of Prophetic, where he discusses his journey in sustainable and ethical fashion design. Born on a horse farm, his connection to nature influenced his vision to transform the fashion industry. Jeff realised early in his career how environmentally harmful traditional fashion production was, which led him to seek sustaina...

How colours impact marketing In this podcast, Susan discusses the power of colour in marketing, emphasizing its influence on consumer perception and decision-making, and the importance of considering cultural context when using colours in marketing campaigns. She highlights the need for colour choices to align with brand values and audience expectations, and the importance of testing colour choices in real-world settings with diver...

How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott In this podcast, Brad Scott shares his journey from industrial design to digital design, emphasising the importance of universal design and accessibility in product design. He discusses the need for inclusivity and accessibility in business culture, and the potential benefits of cr...

What is connection In this podcast, Susan discusses the importance of connection in everyday life, business, and marketing. She defines connection as a subjective feeling of closeness to others or a larger community, and emphasised that it's not just about the number of relationships, but the quality and depth of those bonds. Susan highlighted three types of connection: intra-personal, interpersonal, and transpersonal. She expl...

Crafting community and connection with your audience with Casey Cheshire In this podcast, Casey and Susan discuss the importance of reconnecting with customers in the marketing industry and the potential of small communities to support a brand. They also discuss the benefits of podcasting and community engagement for businesses, the importance of timing and audience understanding in creating online communities, and the challenges o...

Marketing for Pharmaceuticals In this podcast, Susan discusses the complexities of pharmaceutical marketing, emphasising the need for balancing business goals with ethical responsibilities and compliance requirements. She highlighted the unique challenges of marketing to diverse audiences, including healthcare professionals, regulators, and payers, and noted the high stakes involved, as the information shared can directly impact he...

Business plans - how to make them matter with Andrew Baxter In this podcast, Andrew discusses the importance of business planning, emphasising its impact on sales and the need for simplicity, storytelling, and visualisation. He also highlighted the importance of values in a company, regular check-ins and feedback, and the need for a holistic business plan. The conversation concluded with a discussion on the potential of AI in strat...

Sustainable practices and ethical design is achievable! How? In this podcast, Susan speaks to Jeff Gardner, founder of Prophetic, where he discusses his journey in sustainable and ethical fashion design. Born on a horse farm, his connection to nature influenced his vision to transform the fashion industry. Jeff realised early in his career how environmentally harmful traditional fashion production was, which led him to seek sustain...

Symbolic power of animals in brand logos In this podcast, Susan discusses the symbolic power of animals in branding, emphasising their ability to evoke strong emotions and create instant connections for consumers. She provided examples of how animals like jaguars, lions, and dragons represent strength, agility, and good fortune, and how these symbols can be used effectively in branding. Susan also highlighted the importance of cult...

Money mindset and marketing - how they mix with Miriam Castilla In this podcast, Susan and Miriam discuss the impact of money mindset and alignment on the effectiveness of marketing efforts. Miriam, an expert in blending mindset and financial strategies, shared her journey from being an engineer in corporate development to starting her own business in finance and eventually coaching.She highlights the common money mindset issues sh...

Why sales and marketing must work together In this podcast, Susan discusses the importance of integrating sales and marketing strategies in businesses to achieve high conversion rates, better customer experiences, and more revenue. She highlights the challenges of operating sales and marketing as separate entities and provided examples of successful integration, such as Hubspot. Susan emphasises the need for shared goals, service l...

The importance of integrating sales and marketing strategies for sustainable business growth with Matthew Whyatt In this podcast, Matthew discusses the importance of integrating sales and marketing strategies for sustainable business growth, with a focus on startups and the challenges they face in scaling their businesses. He emphasises the need for alignment between sales and marketing teams, understanding the customer journey, an...

Shift from micro-trends to 'Vibes': The movement away from fleeting fashion micro-trends towards broader, emotionally-driven aesthetics that encompass entire lifestyles In this podcast, we discuss the shift in the fashion industry from micro trends to broader emotional, driven aesthetics known as 'vibes'. Susan explains that micro trends are characterised by their rapid rise and fall, often gaining popularity throug...

What to do when you need to pivot your business - a startup journey with April Smith

Susan and April discussed April's business journey over the past two years. April initially started a disability support business, catering to high-functioning young adults with disabilities, including autism and intellectual disabilities. The business has now entered its fourth year, with April planning to make significant changes in 2025. Des...

Super Bowl special 2025 - The ads that we need to talk about In this podcast, we discuss various Super Bowl ads from 2025, highlighting their themes, execution, and impact. Susan praised Budweiser's "1st Delivery" for its iconic storytelling and perseverance theme, and Uber Eats' "A Century of Cravings" for its whimsical approach and Matthew McConaughey's charm. She criticised Nike's "So Win...