More 2 Marketing Podcast - Expert advice on marketing, product and all things business
More 2 Marketing is a space where any concept in marketing, product and everything business will be discussed. A conversational podcast where specialist in their field will come along and share their insights and knowledge - with the understanding that everyone has something to learn. @more2marketing
Episodes
Getting recommended by AI: the new front page of search with Katya Vakulenko This podcast episode focused on the evolution of search engine optimisation with the rise of AI search, featuring Katya Vakulenko, founder and managing director of Soup Agency. Katya explained how SEO has splitinto two distinct approaches: traditional SEO focusing on head terms and content optimization, and new AI search requiring more detailed, context-ri...
Culture of Speed: Moving faster without losing the human edge — with Jeff Callan The podcast episode featured a conversation between Susan and Jeff about Jeff's newbook, "Culture of Speed: What stays human when AI outpaces us?" Jeff explained that the book was inspired by the rapid business acceleration during COVID and the subsequent rise of AI, leading him to explore how organizations can makebetter decisions faster while k...
When AI makes the logical choice, motion becomes marketing’s competitive advantage with Rick Wootten
In this podcast featured Rick Wootten, Vice President of Growth and Marketing at Illumio, discussing how AI makes logical choices while emotion can be a marketing competitive advantage. Rick shared his career journey from early e-commerce work at Palm Pilot to his current role in cybersecurity marketing, emphasising how market...
Discounting is slowly killing your brand: the hidden cost of promo dependence and how to break the habit with NabeelSiddiqi In this podcast, This podcast Susan is interviewing Nabeel Sequil, CEO of Price Perfect, about the dangers of discount addiction in e-commerce businesses. Nabeel explained how many companies rely too heavily on promotions, which can deteriorate brand value and train customers to wait for discounts rather...
The longevity advantage: How leader health shapes customer experience with Dr. Sandra Kaufmann In this podcast has a special guest Dr. Sandra Kaufermann, a pioneering physician and cellular biologist specialising in longevity medicine. Dr. Kaufermann explained her seven tenets of aging, which include DNA problems, mitochondrial issues, cellular pathways, quality control, immune system function, individual cell needs, and ...
The soul of The Brand with Joe Gulesserian In this podcast, Susan explores the concept of "the soul of a brand" with Joe Galisarian, a seasoned brand creator and entrepreneur with decades of experience building brands across multiple continents. Joe explained that brand soul refers to the endearing affection consumers have toward a brand, citing examples like Apple, Nike, and Tide that have lasting emotional connections with consum...
Why most FMCG marketing is wasted with Mark Curry This podcast episode features Susan Walsh interviewing Mark Curry, founder of Savvy Beverage, a nootropic drink companythat has challenged traditional FMCG marketing approaches. Mark shared his journey from corporate lawyer to entrepreneur, launching Savvy in 2016 with just $17,000 in savings after developing a nootropic formula while working in a law firm. He explained how he initi...
What it really takes to reposition a heritage brand without losing its identity with Toni Briggs-Brown
In this podcast of More 2 Marketing we feature Toni Briggs-Brown, the re-founder and creative lead of T.H. Brown, an iconic Australian furniture brand celebrating 115 years. Toni shared her journey of reviving the heritage brand while maintaining its core identity of quality craftsmanship and design, discussing how she made the piv...
Lessons from world-class brands: How to build a legendarycustomer experience with Joseph Michelli In this podcast, Dr. Joseph Michelli, a customer experience expert, shared his background in organisational development and psychology, highlighting his work with both large and small businesses toimprove service delivery and customer experiences. The discussion explored customer experience strategy across different business sizes, emp...
Signal-based multichannel – Offline's big comeback in a cookieless world In this podcast, we discussed the resurgence of signal-based multi-channel marketing in response to the challenges faced by digital performance marketing, including audience fatigue, cookie limitations, and privacy regulations. Susan explained how this approach leverages customer behaviours and data across various channels such as email, direct mail, out...
The mad scientist marketer: how data-driven creativity is changing marketing in the AI era with Terry SeitzIn this podcast, Terry discussed his career transition from a traditional commercial artist to a "mad scientist" of marketing, emphasizing the shift from creative arts to data-driven, evidence-based approaches. He highlighted how the marketing industry has evolved over the past 25 years, moving from a free-form artistic proces...
AI-native product organisation – Tools, Rituals, Hard Lessons In this podcast, we discussed the evolution of product organisations toward AI-native models, exploring how teams are shifting from traditional 10-15 person setups to smaller 4-8 person teams augmented by AI agents that handle 60-70% of execution tasks. The discussion covered how AI can automate workflows, generate insights, and reduce development timelines from we...
How to achieve organic sustainable growth for your new business with Annika Welander In this podcast Susan meets Annika Welander, the managing director of Chicago-based creative agency Some Oddpilots, about organic and sustainable business growth strategies. Annika shared her background and the agency's evolution from a record label to a brand and creative agency, while exploring the differences between organic and inorganic growth...
How to build zero-party data In this podcast, we discuss the importance of zero-party data, which is voluntarily shared by customers and offers benefits like higher conversion rates and better engagement through privacy-compliant methods. Susan provides examples of successful implementations and emphasised the value of creating engaging tools and experiences that encourage data sharing while ensuring accuracy and compliance. Susan ...
How to build genuine relationships in a transactional world with Kate Miller In this podcast, we meet Kate Miller, a fractional marketing director based in Melbourne, who shared her approach to marketing for service-based businesses. Kate and Susan explored the critical importance of trust in professional services, emphasising the need for transparency, authentic relationship-building, and strategic brand experiences to differentia...
5 Years of Torres: Continuous Habits Reloaded In this podcast, we learn revise a podcast by More 2 Marketing, focused on Teresa Torres' book "Continuous Discovery Habits" and her new year-long book club, celebrating the book's 5th anniversary. Torres emphasised the importance of weekly customer chats and cross-functional collaboration, particularly highlighting the product trio of product design and engineering teams working togeth...
Mischief Marketing—cheeky in real life stunts that turn heads In this podcast, Susane xplored the concept of mischief marketing, which involves creating playful and unexpected real-world stunts to generate buzz and attract attention. Shediscussed various examples, such as giant padlocks outside locksmith shops and peel-off coupon walls, explaining how these stunts can be effective in capturing people's interest and increasing...
Kickstart 2026 Marketing: What’s on Your List? In this podcast, Susan discusses strategies for kick-starting the year with a focus on marketing initiatives. She emphasised the importance of mindset shifts, particularly treating marketing as an ongoing rhythm rather than a project. Susan adviseddoing a thorough audit of the previous year's performance to identify top revenue-generating sources and content strategies. She recom...
Christmas special - what is a Christmas present? In this podcast, we explore the history and evolution of Christmas gift-giving traditions. Susan traces the origins of gift-exchange from ancient Roman Saturnalia to its development within Christian and medieval contexts, particularly influenced by figures like the Three Kings and St. Nicholas. The Victorian era marked a shift towards family-centered celebrations and commercialisatio...
B2B partnerships and cross-promotion between complementary local businesses In this podcast, we learn more on strategies for local businesses to grow through B2B partnerships and cross-promotions, with emphasison leveraging warm audiences and reducing costs through complementary business collaborations. Susan provided practical guidance on simple partnership approaches including shared offers, content collaborations, and in-locatio...
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