More 2 Marketing Podcast - Expert advice on marketing, product and all things business
More 2 Marketing is a space where any concept in marketing, product and everything business will be discussed. A conversational podcast where specialist in their field will come along and share their insights and knowledge - with the understanding that everyone has something to learn. @more2marketing
Episodes
Hyperlocalisation — adapting CX for cultural relevance in diverse markets In this podcast, we discuss hyperlocalization in customer experience (CX), explaining how brands must adapt to cultural and regional differences to build trust and loyalty. Susan highlights the importance of understanding unique customer needs beyond country borders, usingexamples like Netflix's predictive personalisation and WeChat's localised campai...
Best practices and learnings for CX on AI - the do’s, don’ts and what the future holds? With Charles Weiser In this podcast, special guest Charles Weiser, a distinguishedleader in customer experience and loyalty, shares his career journey, highlighting roles at British Airways, a UK bank, RAMS home loans, National Australia Bank, and Optus, where he established Australia's most awarded CX team. He emphasises the importance of b...
Customer experience best practices and strategies for marketing success In this podcast, we explore Customer Experience (CX), emphasising its importance beyond customer service. Susan highlights that CX encompasses every customer interaction, from initial contact to post-purchase, and discussed how poor CX can lead to customer loss, while enhancing it can boost sales by 2-7%. Susan outlines key practices for improving CX, including...
AI Unleashed: Empowering marketers & strategists to ignite creativity with Bianca Chaer In this podcast, Bianca, a marketing strategist and innovation leader with expertise in digital marketing, brand strategy, and creative innovation talks about how AI can unleash true creativity for marketers. The episode focuses on how to use AI and emerging tools to empower marketers and strategists to enhance their creativity and make impa...
Inbox to income: How to turn your email list into a 7-figure profit centre with Cole VanDee In this podcast, we speak with Cole VanDee, an email marketing expert and entrepreneur, who shared his background in sales and marketing, including his work at luxury car dealerships and transition into copywriting. Cole discussed his entrepreneurial journey, including challenges and successes in building and scaling email marketing campaign...
Email marketing the proven strategies for engagement, retention & winback success In this podcast, Susan discusses the effectiveness of email marketing, highlighting that there are over 4.5 billion email users worldwide with a daily volume of 347 billion messages, and that 88% of people check their emails multiple times a day, with 65% opening them on mobile devices. She noted that the average open rate is 24%, and automated em...
What does cyber safety and cyber security look like in today’s world? And how has AI impacted this – with Ross Bark In this podcast, we focus on exploring cyber safety and security challenges in the age of AI, with discussions covering the evolution of digital technologies, data privacy concerns, and the integration of AI into business processes. Ross and Susan examined the risks of AI-driven misinformation, content bias, and hallu...
How brands can be successful on wikipedia with Bill Beutler In this podcast, we learn more from Bill on the role of Wikipedia in brand strategy, with Bill explaining how his company helps organisations maintain accurate and transparent Wikipedia pages. Bill shared his journey from journalism to founding Butler Inc., a digital agency specialising in Wikipedia editing. They explored the value of having a Wikipedia presence, with Bill...
The power of human-centered design in modern marketing with Laura Forester In this podcast, we learn more on human-centered design in modern marketing, with Laura Forrester explaining how this approach prioritises understanding audience needs and building genuine relationships through co-creation rather than broadcast marketing. Susan and Laura discuss the four stages of human-centered design and emphasise the importance of experie...
How AI is transforming content and marketing in 2025 with Mike Sanchez In this podcast, Mike Sanchez, the founder and CEO of Eccentric, shares his journey of building a platform that helps adult content creators maximise their earnings while maintaining anonymity. The discussion covers how Eccentric uses AI technology to create realistic content for various models, including those in specialised niches, and explores the ethical imp...
The ultimate guide to influencer marketing with Lucy Banks In this podcast, we talk to Lucy Banks, a former corporate banker, transitioned into the adult industry by leveraging OnlyFans, which initially faced societal stigma but ultimately provided financial independence and flexibility. She founded 1 Million Building Media, Australia's first PR and talent management agency for adult content creators, and has since become a suc...
Helping lean marketing teams and getting more done with AI with Dom O’Brien In this podcast, Dom discusses lean marketing strategies for small teams, emphasising the importance of hiring experienced marketers and leveraging AI tools to maximise output. Dom shares his experience working with startups and scale-ups, highlighting the challenges of choosing the right marketing tools and the need for regular audits to ensure efficient u...
Meet Dan and how he uses his skills as an ex-detective to help businesses grow! With Dan Nikas In this podcast, we meet Dan, a former homicide detective, he discusses his transition to digital marketing and the transferable skills he brought from his law enforcement career. He emphasises the importance of data-driven marketing, building trust, and providing value, and shared his experience in creating multiple brief interactions wi...
Top tips to Live podcasting - How can it improve your business In this podcast, Susan explores the benefits and considerations of live podcasting, highlighting its potential for real-time engagement, community building, and monetisation. She discusses the growth of live broadcasting,provides a roadmap for creating live content, and emphasises the importance of planning, promoting, and following up on live sessions. Susan also addre...
The art of design thinking in marketing and branding with Shannon Harris In this podcast, our guest Shannon discusses the importance of design thinking in marketing and branding, with Shannon sharing her journey and experiences in the industry. She also emphasises the need for campaigns to be adaptable and extendable to different mediums, and the importance of considering various campaign elements and media strategies from the begi...
AI & Authenticity: How marketers can stand out in the Age of Automation In this podcast, we discusses how AI is transforming marketing, with the industry now worth $47.3 billion and expected to reach $107 billion by 2028. She explains that while AI helps speed up content creation,improve personalization, and automate tasks, marketers must maintain authenticity since 90% of consumers consider it important when choosing brands.Su...
How agency partnerships can allow clients to align their advertising/marketing efforts with their overall business strategy with Stephanie Spicer In this podcast, Stephanie Spicer, an advertising and communications agency specialist from Charlotte, share her career journey and discusses her agency's approach to integrated marketing services. Stephanie explains how her agency helps clients achieve their marketing objectives thro...
From Insight to Impact: The power of data-driven marketing In this podcast, we learn more about data-driven marketing, explaining its importance in making informed decisions based on evidence rather than intuition. Susan outlined a framework for implementing data-driven strategies, including setting clear objectives, collecting and integrating data, segmenting audiences, analysing insights, implementing and optimising actions, and ...
How to build strong communities with Tatiana Dutra Perez In this podcast, special guest Tatiana Dutra Perez, a global product leader and internationalisation specialist, discusses her journey from corporate tech leadership to helping tech companies expand internationally. She emphasises the importance of diversity in innovation, sharing examples of how different cultural perspectives can lead to more creative solutions and successf...
Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb's platform improvements, and O...
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