What is Marketing?

Marketing doesn’t have to feel like a gamble. In this episode, we explore how data-backed strategies can make your marketing efforts more predictable and more profitable. We unpack common myths around marketing spend, dive into the importance of knowing your customer acquisition cost (CAC), and explain how to measure what’s actually working. You’ll also hear practical insights on seasonal marketing tactics and how to make smarter, more strategic decisions that drive real growth. Whether you're a founder or a marketing manager, this episode will shift the way you think about your marketing ROI. 

This podcast is brought to you by Forzani Business Education. Visit https://www.forzanibusinesseducation.com/ to learn more!  

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