More than a Few Words

The conversation began, as many of mine do, with a topic I think we already understand.  This time it was influencer marketing. But before I could even roll my eyes at another mention of hashtags and brand deals, the discussion took a sharp turn toward something far more interesting: trust, storytelling, and what it really means to build relationships in a digital world that doesn’t trust much anymore.

That shift came courtesy of S...

Sometimes, early success can fool you into thinking you’ve built the perfect business. That’s what happened to Danny Kirk, who launched a software-as-a-service company right after finishing a music degree. He and his co-founder found a great niche, landed a $4,500 sale on a $300 MVP, and took off fast. The catch? Neither of them could actually build the product beyond that first version.

They were great at selling and marketing but...

Building custom GPTs for real work, not just party tricks is tricky. That's why I invited Len Ward to sit in my guest chair.  He's a former Wall Street pro turned agency builder, now leading Comexis, and he has the scars to prove what works and what does not. We covered where these tools shine, where they trip you up, and how to keep them sounding like you, not a committee of the internet.

Key points

• The idea Build a focused...

I sat down with Cara Chatellier, the founder and creative director of Bubbly Creative, to talk about something that hits home for every small business owner, the little things. You know, those simple, doable tweaks that don’t require a rebrand or a six-month strategy sprint, yet somehow manage to make your marketing sparkle. Cara calls them her “five tiny fixes,” and I couldn’t wait to dig in.

Cara’s agency focuses on helping women...

Brands are personal. AI is not. So how do you use a tool that has no feelings, no experiences, and no voice of its own to help you build a brand that feels deeply personal and unmistakably you?

It starts long before you ever open ChatGPT.

Define Your Brand Before AI Touches It 

Before you hand anything over to AI, take time to define your brand yourself. Ask:

• Who are my customers?

• What do they think about me now?

• What do ...

Angel Tuccy is an award-winning speaker, radio host, TV producer, media specialist. She's the author of 15 bestsellers, and hosts multiple successful online events.  A recent one had 6,000 attendees.  So this girl knows how to throw a party. So I was surprised, when we talked about the first party she tried to throw which didn't go the way she hoped. 

What Was the Idea?

Angel wanted to create a space where podcasters and potential ...

I might have been a little late getting started today because I fell down a rabbit hole on Reddit — and let me tell you, it was worth it.

If you’ve never explored Reddit, think of it as a sprawling collection of dinner parties happening all at once. Each “subreddit” is its own table — one might be deep in marketing trends, another swapping cat photos, and a third arguing about the best way to brew coffee. You can learn a lot about ...

Reddit: once the quirky cousin of the internet, now a front-row player in the SEO and LLM (large language model) game. If your carefully crafted blog posts are suddenly being outranked by Reddit threads, you’re not alone. That’s exactly what sparked this week’s conversation with Danny Kirk—musician-turned-marketer and the founder of Reddit Reach.

Lorraine sits down with Danny to ask the question on every marketer’s mind: Are we rea...

Recruiter, podcaster, and process evangelist Darren Saul returns to More Than a Few Words to unpack a painfully relatable story: the one that got away. After weeks of work, multiple interviews, and a seemingly perfect match, Darren’s top candidate vanished right after receiving the offer—without so much as a “thanks, but no thanks.” Ouch.

But this isn’t just a story about recruitment. It’s a wake-up call for marketers, sales pros, ...

Do you remember marketing meetups? Not the polished, sponsor-filled kind. I mean the scrappy, “grab a coffee and chat” kind. No agenda. No name tags. Just people who geek out over marketing gathering to swap stories, ideas, and maybe a slice of pizza.

Then  social media distracted us.  It was easier to post on Twitter and LinkedIn from the comfort of your bet then it was to get out of bed and come to a networking even . Then along ...

I had a conversation with Laura Chattington, a strategist who’s helped companies with enough zeros to make your head spin. We didn’t talk about prompts, plugins, or the latest hack for writing Instagram captions in 30 seconds flat. We talked about something much more important: how to make AI part of your marketing strategy instead of just your to-do list.

Laura reframed the conversation around two powerful words: speed and leverag...

Is It Too Late to Start a Podcast? Roy Coughlan Doesn’t Think So

I sat down with Roy Coughlan, a serial entrepreneur turned podcast coach, to tackle a question that’s been floating around like last week’s leftovers: Is podcasting still worth it?

If you’ve been wondering whether the market is too crowded or if there’s even room for one more voice (yours), Roy has a clear answer: Yes, there’s room. Especially for podcasters who stick...

I had a conversation with Deanna Russo, LinkedIn pro and founder of Leverage Up, about one of those ideas that sounded great in theory—but fizzled out in practice. Her LinkedIn group community was supposed to be the perfect extension of her one-on-one coaching work. But in the end, it didn’t quite land the way she hoped.

Deanna built a network of over 30,000 followers on LinkedIn, so she knows a thing or two about creating connecti...

I am going to start this marketing monologue with a story. 

I'm going to start with a story.

I was about four years old and I went into a bakery with my dad. And while he was ordering breads and pastries, I was standing there looking in the glass counter at these beautiful pastries.

Eventually, my dad looked down and he says, Lanie, do you want one? Yes, Daddy. So the woman reaches behind the counter and she gets me a Charlotte R...

What if I told you there was one metric that could truly move your business forward—and most business owners aren’t even paying attention to it? That’s what we’re diving into in this episode of More than a Few Words. I had a conversation with jake Tlapek, aka the Wizard of Marketing, who’s spent the last decade helping struggling brands become high-growth success stories using battle-tested SEO and creative problem-solving.

Episode...

Joseph ( Dr. Joey) Drolshagen, left behind a high-powered corporate career to launch his own coaching business built on the SMT Method—Subconscious Mindset Training. He's seen incredible success helping companies grow, but in this conversation we’re not talking about the wins.

We're digging into one of his biggest flops: a year-long coaching program called Struggle to Soar—designed for men navigating divorce, loss, or career upheav...

What Went Wrong: I Was Talking to the Wrong Audience

After years of interviewing guests about their marketing mistakes, I decided it was time to turn the microphone on myself. This solo episode of More than a Few Words dives into one of my biggest missteps—fifteen years in the making.

When I launched More than a Few Words, I imagined it as a smart marketing resource for small business owners. I was running a digital agency, working...

 Phillipa Games, has spent more than 25 years swimming in the deep end of digital strategy and analytics. With experience across nearly 500 clients and websites that have brought in hundreds of millions of dollars, Phillipa has seen it all from the good, to the bad, and the wildly overlooked.

In this conversation, we peeled back the curtain on website analytics, not the overwhelming, chart-filled dashboard version, but the real, hu...

Imagine being a fly on the wall, hearing what people really say about your business when you’re not in the room. That’s the promise of AI-driven SEO today.

I sat down with Michael Buckbee, a marketing and tech veteran, to talk about how tools like ChatGPT, Gemini, and Perplexity are reshaping brand visibility. This isn’t your standard SEO conversation, it’s a peek behind the digital curtain to discover what AI thinks about your bus...