May 28, 2024 • 45 mins
Learn what it takes to thrive as an entrepreneur with insights inspired by Alex Hormozi. Hear our experience with a payment processor failure and discover the importance of owning your traffic, having backup plans, and the benefits of remarketing. Get branding tips from Target and lessons on balancing success from content creators Ms. Rachel and Blippi. This episode is full of actionable insights to boost your impact, income, and influence.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What's going on, guys ?
Welcome to another episode ofthe more than a silo podcast,
where we help nine-to-fivescreate more impact, income and
influence outside their jobs.
Speaker 2 (00:09):
My name is mr hardzog , hustle himself anthony oh,
okay, and I'm janoka and thankyou for listening to us.
Be sure to subscribe on youtubeand also make sure you're
listening and downloadingepisodes or wherever you listen
to us at that can be Apple,spotify, yahoo, google, so thank
you for coming back Yahoo.
(00:29):
They got a.
Thing.
Speaker 1 (00:30):
Maybe Yahoo Music, Google Music, I don't know.
Leave us a five star review, ifyou've listened to this before
and you think we are a five starpodcast.
So we're going to be talkingabout 10 lessons that we've
learned in business over thesepast eight.
We didn't have 10.
You know I'm gonna have 10, sowe might come up with 10 as we
go along, but we're gonna talkabout eight business lessons we
(00:52):
learned over these last fewweeks.
And Alex Hermosi had tweeted.
Let me pull up my tweet, man.
He said once you become anentrepreneur, you have only two
options you eventually succeedor you give up before you do.
That's it, and we know, whenpeople start quoting alex ramosi
, they think they're the bestentrepreneurs ever, so uh what
(01:12):
is that?
the t, that's literally once youhave people who are brand new
entrepreneurs.
Just start quoting alex ramosiis like, okay, here we go.
Oh, luckily, we've been doingthis for eight years now and, uh
, he's only been in our livesthe last two.
But but I thought that tweetwas literally the definition of
entrepreneurship.
It's like you don't really knowwhen that thing is going to hit
, like when it's going to takeoff.
(01:34):
You have no idea and the onlyoption is to do it or not, and
once you stop it's over, youwill never know if it's going to
take off.
Speaker 2 (01:41):
Yeah, which is part of the reason why I think that
you should have, and the onlyreason you're able to know to
continue to do, or able tocontinue to do, is if you have
capital to do so if you have thefinances to do so now or you
have the grind all right.
Yeah, I was gonna say of coursethere's some stories that people
would be like I was dead brokemaking sure, doing these
different things, um, butthere's not a lot of people in
(02:02):
the world that has that thatmuch hunger and grit to continue
to do it when you're losing oryou don't have any 50 cent.
Speaker 1 (02:09):
Got shot nine times but I'm still breathing.
Well, I don't know.
If that was, he could have quitrap right there.
Speaker 2 (02:17):
He would have, probably should have, but maybe
not because of where he's at inlife.
So, um, luckily it worked outfor him.
But it's not a lot of peoplethat have that really grit, that
you can try, try, try, try,even while being broke down,
depressed and things like that.
So majority of society is notgoing to operate that way.
So that's the reason why we allspeak about having capital to
(02:38):
be able to continue when thingsain't going well, because things
ain't going to go well.
Speaker 1 (02:43):
Never start anything on your last dime, unless you
got that 50 cent hunger in you.
Like I'm going to make it.
It has to work or it has towork, and these past weeks have
been, I don't want to say hard,but it's been challenging,
challenging, is a good one.
We're going to talk about acouple of lessons that we
learned over the last couple ofweeks when it comes to business,
and just some takeaways thatyou know.
Everything for me especially,I'm always thinking about the
(03:05):
takeaways.
I'm always thinking aboutshaking your head.
Speaker 2 (03:07):
Because I'd be like, not everything is a takeaway,
I'm just operating here.
Speaker 1 (03:15):
There are takeaways, I believe, that we can all have,
and that's why I wanted tobring it to the episode today
and one of the first things thathave been, especially and you
guys get some insight into ourlives when it comes to business
One of our payment processorsliterally stopped working.
Now, what is a paymentprocessor?
So essentially, the way youprocess payments.
They said we are stopped, it'sgoing to be stopped on this date
(03:35):
, and no rhyme or reason.
There was no phone calls oranything.
There was nothing we could havedone about it and they
literally stopped.
Now you may say, ok, let's'sget another one, which is fine
and dandy, but when you havethousands and thousands and
thousands of dollars that arehappening recurringly, yeah,
which means it happens week,daily, monthly and all those
payments stop.
There is no, just find anotherone, right?
(03:57):
there is no, just, oh, you coulddo this.
And I don't want to hear noneof that, because now I'm losing
money, now you're losing money,that happened.
Speaker 2 (04:02):
And when I say that was just, a mental that took
over a lot of mental space.
Mental, and I don't want tohear none of that because now
I'm losing money, now you'relosing money.
That happened.
And when I say that was just amental, that took over a lot of
mental space, mental andphysical.
Speaker 1 (04:11):
A lot of conversations, conversations, do
this, don't do this, and whenyou Google it, you're like, yeah
, people are.
This has happened to multiplepeople before in the past and
it's like, yeah, my multimilliondollar business was shut down
and I just had to like pivot,had to pivot and I'm like, if
they, if they, if they are ableto say that I'm just going to
pivot, well, I guess we could dothe same with a couple thousand
(04:32):
.
We have to.
So that was literally somethingthat we were just.
Well, you made it work, we madeit work Right.
So I know that I want them tofeel my pain.
We just go to the.
I made it work Because you haveto make it work right.
Speaker 2 (04:46):
Why would you just say, like you can't just say,
all right, they're shuttingthings down?
The biggest thing, I think, isalso remember you don't own
anything with all thesecompanies that you're working
with, so you don't own YouTube.
You don't own Instagram.
You don't own anything first ofall, so you're utilizing them.
They're taking a cut, you'regetting a cut, but at the end of
the day, they can do what theywant to do you know what you
(05:08):
right want to talk about, thatairbnb thing you sent me oh yeah
, that was a good one too, wasthat that's not on?
your list that's on my list, butwhere would you put that?
Maybe that's a separate thingor a part of this payment
processor?
Speaker 1 (05:19):
could be there.
Speaker 2 (05:20):
Could, I would say it could be the same thing, but
yeah, yeah, the fact is youdon't own anything and I was
just bringing into this, so Isent I saw a tweet and I sent it
to Anthony that apparentlysomeone had a Airbnb property.
They had great views like asuper host.
If you didn't know, if you're asuper host on Airbnb, you're
doing really well.
And they also had upcomingbookings of over I think they
(05:41):
said $100,000.
Apparently, they tweetedsomething that I don't even.
I personally don't think it wastoo crazy.
I don't remember.
He said what he had tweeted to.
He tweeted something and thatis what impacted Airbnb to shut
down his profile, just likethat's it.
If you don't know, some of thesecompanies don't have a phone
number.
There is no talking to someone,there's just email back and
(06:02):
forth forth.
There is no.
They didn't allow foropportunity investigation or
anything like that, but it wassomething to do with something
that he had tweeted.
I guess they didn't like it.
And he found his profile onairbnb.
He didn't mention that, butfound his profile on airbnb and
shut it down.
Now, that's your livelihood,right, if I don't know if he has
(06:24):
other businesses, but that'syour livelihood, right If I
don't know if he has otherbusinesses, but that's your
livelihood that you're just done.
Yeah, got to find anotherplatform If that, if they allow
that, I don't even knowcompletely shut down.
Now, that is just an example ofthe fact that you don't own any
of these businesses you.
You work with them.
Yes, it's a partnership, it's acontract, but at the end of the
the day, they can do what theywant when they want I'm gonna
(06:47):
bring that.
Speaker 1 (06:47):
I'm gonna bring that to this point is like never rely
on never rely on a third partyto help you run your business.
So this is about the paymentprocessor, but this is also
about running your business onairbnb.
You have an airbnb business.
That is a challenge, becausenow air Airbnb is the business
and they're just sending youwhat they want to send you,
right, if you have a short termrental business that just
(07:11):
happens to be ran on Airbnb aswell, or.
VBRO or short term, you know,rental stays or any of these
platforms okay, but and then wetalk about the cleaning business
.
A lot of people are like, oh, Irun my business on Thumbtack, I
run my business on Angie's Listand it's like, no, you should
not be running your full-blownbusiness on these platforms,
because once they take you off,they take you off, you are now
shut down.
So the lesson in that is alwayshave a backup plan and taking
(07:34):
action.
So for us now we're not talkingabout our business is based on
multiple platforms, right, andwe own our own traffic.
Once we have the leads, they'reours.
Airbnb doesn't let you own thattraffic.
They keep the name, email,phone number, that's theirs.
You can never remarket to thoseclients unless you kind of do
your own thing.
So you don't actually own that,but always have a backup plan.
Now, if they shut you down atAirbnb, maybe you could send
(07:56):
everybody to VRBO, but again,you don't have that contact
information.
You're kind of stuck.
So when it came to our paymentplatform, I would have said for
us, if we had a backup plan moreimmediate, that would have
helped.
But I think if we would havetook action sooner, we would be
able to save some of that morerecurring income, but um action
over perfection every single dayof the week, so don't build
(08:16):
your business off of somebodyelse's back on somebody else's
platform.
That would probably be rulenumber one.
Speaker 2 (08:22):
Okay, number two, this story.
Now, this is just like abusiness story.
What could be the takeaway fromthat?
Going back down from these bigcompanies?
This may be it.
Speaker 1 (08:34):
They own that what you going to do to Airbnb?
Speaker 2 (08:37):
No, not talking about that.
I'm talking about this storyhere.
Oh, okay.
This one's yours, I'm trying tosee what the lesson would be.
I don't know if I have a lessonfor it, but it is an
interesting story and maybeyou'll get something for it.
There is a TikToker whose namewas Ciara Miss, spelled
differently from the soda brandCiara Miss, but people may not
know what.
That is the soda?
Yeah, who don't know what?
(08:58):
If you don't know what is that?
An East Coast soda.
Speaker 1 (09:10):
Like what do you mean ?
Speaker 2 (09:11):
I'm just saying people people's ages range when
they're watching this show, andlocation matters.
You haven't seen sierra mist ina while and you never wondered
why.
That's the topic.
That's the topic, okay.
Well, sierra mist is a soda.
That was a soda, was this brand?
That's always been associatedwith sprite, in my head at least
, like if someone doesn't have asprite, maybe they got a seven
up or a sierra mist.
You haven't seen seven upeither.
You haven't seen seven upeither, but I don't have a
storyite.
Maybe they got a 7-Up or aSierra Mist.
You haven't seen 7-Up either.
You haven't seen 7-Up either,but I don't have a story for
7-Up.
Maybe they'll have a 7-Up orSierra Mist.
They taste similar.
(09:31):
Now, if you're a sodaconnoisseur, you may be like no,
they're not.
I don't know the details, butthey're clear sodas.
They got some bubbles.
They taste similar.
Sprite is obviously more popularthan Sierra Miss, but we
haven't seen Sierra Miss becauseand you might not have noticed
it, neither have I, but I saw onTikTok there was a TikTok
TikToker with the name SierraMiss in her name, but I think
(09:52):
she spelled it with an S orsomething and Pepsi, who owns
Sierra Miss, sent her like acease and desist and said you
got to change your names tosimilar to our soda, sierra Miss
.
She in turn I don't know ifthis was the thought of her and
her lawyers, I have no idea whothought of this Decided to, I
guess, check the trademark ofCiara Mist and saw that it had
(10:15):
expired.
And she bought the trademarkand now owns the trademark of
Ciara Mist, estoda.
So they have changed the namenow.
Speaker 1 (10:24):
So that's not even a kicker.
Speaker 2 (10:25):
Here's the kicker They've now changed the name to
Starry.
Now you might have seen thesecommercials because Ice Spice is
in the commercial.
So it's a really recentcommercial of a Starry drink and
that is the former CRMS.
Basically, it's like anunbelievable story of how you
see, like what is the lesson?
I'm like I don't know, don'tback down or protect your ish.
Speaker 1 (10:49):
Protect yourself.
Speaker 2 (10:50):
Her thing was that why are they coming after me?
One, I'm not selling soda.
I'm not selling soda.
Two, I don't spell it the sameway as you guys.
And three, I'm like a nobody.
I think she had traction, likeshe has followers, I think when
you go on it.
Now I don't know how manyfollowers she has on TikTok and
on YouTube, but she's just likeI don't understand why they came
for me.
And now she's like yeah, Iwon't, I won't sell it back.
(11:13):
They've asked me to.
It's been a rumor that they'veoffered to sell um, give her a
10 million, but she said no, wedon't know how true this is Um,
but yeah, she owns Sierra Miss,now the trademark.
So Pepsi, the big company.
Pepsi had to change the name oftheir soda to Starry, and
that's the other thing.
Be ready to pivot.
Speaker 1 (11:33):
Be ready to pivot.
Be ready to pivot At the end ofthe day.
We're not worried about SierraMiss, because Starry is now
Starry is now it.
Speaker 2 (11:40):
Ice Spice is one of the biggest people in the you
know world right now.
Speaker 1 (11:44):
That is the business lesson for that one?
Because when you told me thatstory I'm like we got to tell
this story on a podcast some way, shape or form.
Speaker 2 (11:50):
You're like how do people not know this?
Because it just came up on myfeed.
Speaker 1 (11:52):
I'm like why didn't we know this?
And we didn't even think aboutSierra Mist at all.
But we just see the story.
We never wondered where it camefrom.
Speaker 2 (12:03):
But you know, I thought about it as well in
relation to, because we speak toour students and people talk
about oh, should I trademark myname or should I trademark my
logo?
And I'm like you know what,nobody, nobody cares about you.
Not disrespectful to you,nobody cares.
And if they do, just change it,just change it specifically for
the cleaning business.
There may be things that, okay,it's a bigger brand and you may
(12:25):
not want to do that, but forthe cleaning, I'm like, just
change it.
It's not that deep, deep.
So Pepsi had to go and changeit.
I guess they wanted to keepStarry around Sierra.
Speaker 1 (12:34):
Mist is Starry.
Speaker 2 (12:35):
And same colors, same branding in a way, you can tell
, you can tell, and if you nowknow.
Speaker 1 (12:41):
You're like, oh well, I can see how that makes sense.
But now they're in the NBA andthey do all these sports
commercials and stuff like that.
So I thought commercials andstuff like that.
So I thought that was uh.
I was like, wow, I was soamazed by that story.
Speaker 2 (12:54):
I was like how is this not like everywhere,
everywhere, but probably becausethe aramis was.
Speaker 1 (12:57):
This is one of the things that you get from tiktok
that I'm like okay, this tiktokthing is actually useful and
helpful, so hopefully it's notbanned in the us.
So, um, what did I have?
So number three for me was makemore offers.
Um, your audience want to buysomething from you.
They just don't know what elseyou have, right?
So we have our cleaningbusiness university, our
signature course, and we haveour cleaning business university
(13:19):
community, which is oursignature platform as well.
But we realized that there werestudents who wanted more from us
, but we just didn't.
We just didn't recognize it.
We I mean, I think werecognized we wasn't really sure
what they would want, how, yeah.
So we used to do theseeight-week programs, or
four-week or six-week.
We kind of just guide youthrough and walk you through and
kind of give you that extrasupport and help.
Yo, what's going on, guys?
(13:40):
Did you know?
We own a seven-figure cleaningbusiness and we use that
business in order to pay off$114,000 of debt?
We use that business to help ustravel more, save more money
and eventually becomefinancially free.
If any of that sounds good toyou, check out Cleaning Business
University, where we teach youhow to launch and scale a six
now seven-figure cleaningbusiness.
(14:00):
And the best part about it isthat you do not have to clean
homes yourself.
I know that sounds crazy, butcheck out Cleaning Business
University.
We give you more in-depthinformation about that.
Check it out and we will seeyou.
On the other side and we waslike, let's just do it again.
And we rolled it out and I'mnot gonna say the numbers, but
we were a week and a half.
We got, you know, quite a fewpeople in it.
(14:20):
That was just like yo.
I just needed more help and Ididn't know where else to get
the help from.
And I want you guys to rememberthat people are on your list.
People buy from you once.
They can always buy from youagain, so don't be afraid to
remarket an offer or just makemore offers.
If someone joins our list, thatmeans at some point they want
to buy something from us.
Right, they were ready to go,they were excited and they
(14:40):
might've bought something, butthere was nothing else that they
could buy or they could affordor they could afford at the time
.
So always making offers to youraudience, that they are on your
list.
Whether it's Target, whetherit's Walmart, whether it's
JCPenney or Macy's, they arealways marketing to you.
So always market an offer toyour audience because they want
to buy something.
You got to give them theability to buy something.
Speaker 2 (15:01):
And I think about that in a bigger capacity,
because somebody be like well,how does it pertain to the
cleaning business?
How does it pertain to this?
I think about, like, for a secI don't know if you guys know
Bays, the luggage brand.
They started out as just asluggage, right, but then it
turns into a backpack, laptopbag, a baby bag, a diaper bag,
like all different type of yourtravel caddy, all different
(15:22):
things, extensions of that,because people want more right.
So for the cleaning business,you're like, yeah, I clean, can
you offer organizing?
Can you offer carpet cleaning?
Can you cleaning business?
You're like, yeah, I clean, canyou offer organizing?
Can you offer carpet cleaning?
Can you offer, you know,laundry?
Like there's other things youcan do that can be an extension,
probably in any business thatyou have that you're not
thinking of that.
Other people, that people thathave bought from you already
would like, just don't know howto ask, like they're not going
(15:44):
to come back and say, hey, youdon't got this, you should have
this in your store.
Uh, some people will, but mostpeople will not come back and
just give that information.
So try to think of how can youhelp your clients on all levels,
if anything, those that may bejust starting out, those that
want more, those that can'tafford it this, those that can
afford it lower.
So that's something that we'vedefinitely been thinking about
(16:07):
continuously.
Speaker 1 (16:07):
The past few weeks, I didn't Even with the last
coaching calls we've been doingwas we had one of our one of our
students come back and he was.
He started his business maybein 2023 or something like that.
He came back.
I think he's doing about fivethousand dollars a month and he
was like I came back because,you know, I wanted more help,
but I didn't want the.
The larger group community andyou guys came and offered this,
(16:29):
and last time time you did it itwas closed.
So now when he opened, weopened it back up, he was all in
.
But one of the things he, thegroup, has reminded me of is
that we're afraid to justremarket to our current audience
.
So we're talking about emails,we're talking about text
messages, we're talking about,hey, getting back on the
schedule, or, if they were acurrent client or current lead,
remarketing to them as well.
We're like well, I don't wantto bug them, I don't want to
(16:50):
annoy them, but then you alwaysgive the target the Walmart,
those examples where they willalways be in your inbox.
So if someone was on your emaillist once and they wanted
something, who says they don'twant it again?
So don't be afraid to justremarket your offers to your
current client base or justprevious leads.
So that's just a reminder foreveryone.
Speaker 2 (17:12):
Yep, everyone yep, because they will just
unsubscribe and I want you tounsubscribe.
Speaker 1 (17:14):
You can unsubscribe if you don't want to get my
emails.
It's real easy.
Quicker you unsubscribe, thequicker I get to the person that
I'm looking for, or the personthat is looking for me finds me
or speaking of target.
Speaker 2 (17:23):
Now we in target probably two times, two to three
times a week.
Okay, nuts which is nuts.
But target has brandedthemselves and they're like I
really would probably listen.
They probably should have ashow or a documentary on the
marketing or psychology ofTarget.
And I say this because now,like, even our daughter knows
(17:43):
that she, she wants to buysomething, she wants to go to
Target to buy it.
One.
You can buy any and everythingthere.
Right, there is the.
Well, it depends on what target.
But we have a super target soyou can buy, um, groceries,
straight to clothes, straight totoys, books, electronics,
bathroom stuff, kitchen stuff,arts and craft, gift cards,
(18:04):
anything you need you canprobably find in target.
But we say, like the branding ofit.
Because because Anthony wassaying, well, do you think she
would know Walmart?
And I'm like, well, we don't goto Walmart.
But he's like, even if we sosay, we did go to Walmart versus
target, do you think she'llknow it?
Like that I said, maybe she'llknow the name.
But what target has done isthey allow, it's their red
(18:38):
shopping cart.
They also same thing as a store.
They also sell a target cashregister which is a red cash
register with white on it.
Then they also it comes with ashopping bag which is like the
red with the circles, whateverthe target, the target logo and
it has like a Target dog.
If you didn't know, all of thatis included in these things, so
the branding go ahead.
Speaker 1 (18:54):
I was gonna say even a step deeper on, that is, the
products inside those Targetbags are the Good Gather.
I think that's the name of itthat's their brand.
Target's brand, like the littlefake, fake cereal, fake
Kellogg's Frosted Flakes, is theGood and gather.
Now she has that and she knowswhat that is and she can see it
and know it.
Speaker 2 (19:10):
So they have really the psychology behind it,
besides people just beingobsessed with targets.
Like you know, it's thatrunning joke I walk in to buy
one thing, I leave with seven,or I spent a hundred and I was
came to spend 20.
It's that running joke of that.
But there is a lot of truthbehind that, and especially with
, like you know, your childrenand stuff.
So the marketing behind targetis genius.
(19:32):
I would say the convenience ofit.
They allow you to check outindependently.
Um, I don't know, I don't, likeI said, I don't know the
details of it, but it should bestudied what target is doing and
how they're able to sustain andcontinue to grow year after
year after year.
Um, as a supermarket, I don'teven know what to call a
(19:53):
department store.
Speaker 1 (19:54):
I don't even know what to call that at this point
probably a department store andthen what makes them different
from a walmart?
I think walmart is lessexpensive, absolutely, I think
one of the things is just, uh,the branding itself.
Right, you, you would get.
It's like the iPhone and theAndroid, the.
Speaker 2 (20:13):
Android is a better phone.
Speaker 1 (20:14):
It is definitely All around the quality, the gadgets,
the ads, the pictures,everything about the.
Speaker 2 (20:22):
Android is a superior phone.
Speaker 1 (20:25):
But Apple has branded themselves as a superior
branded product.
So you as a consumer now thinkyou're better than an Android
user based on the branding ofthe Apple product Android.
You don't really see theircommercials so much.
I mean, they got commercialsbut it's not.
That's a good question.
So Apple was able to branditself as a luxury product, even
(20:45):
though the Android itself.
Speaker 2 (20:47):
Apple has Apple Events.
Android doesn't have AndroidEvents.
I have no idea.
Speaker 1 (20:52):
But they've been able to brand themselves in such a
way where people are now likeI'm better than you because I
have an iphone, you don't.
So showing up green in my phone, I think that's you mess up the
group chats as well.
Exactly so when it comes to the, even with the target as I
don't want to go to, I don't goto walmart because it's just
dirty and nasty and it's justdifferent and I walk in it's, I
walk into.
I walk into walmart.
(21:12):
I might.
It might be cheaper, but it'sjust.
Things are just all over theplace, the aisles are just all
over the place and you don'tknow where anything is and you
can't find any help.
And I mean target may be thesame wherever you live, but I
know for fact the target that'sby me and the walmart that's by.
It's just night and day.
Speaker 2 (21:28):
It's two different things.
Speaker 1 (21:29):
It's two different experiences just walking in the
experience.
Speaker 2 (21:31):
yeah, so how can you?
Speaker 1 (21:34):
brand yourself as an experience versus just being the
bottom of the barrel when itcomes to pricing, because that's
what Walmart is.
Walmart rollback, that littlesmiley face, oh yeah, that's all
they got.
Speaker 2 (21:44):
But we know Target got the nice dog with the spot
eye and it's cute and with thespot eye and it's cute and as
soon as you walk into Target.
At least our Target to the leftis Starbucks.
That's part of branding Ifpeople enjoy that.
Many people like coffee.
Speaker 1 (21:54):
I don't know what Walmart has.
Speaker 2 (21:55):
They don't have a big they don't have something I
don't know.
Speaker 1 (21:58):
We don't go to Walmart enough.
We got to go do an experimentin Walmart how?
About that.
We Walmart to Target.
Speaker 2 (22:02):
We just don't go.
Maybe you might be right, butyes, the marketing psychology at
Target, I think it's somethinga sight to see, if you will.
Like I said, I get emails fromthem all the time.
Most of the time I just deleteit.
Sometimes I open it up and starit and say, okay, I need to get
(22:24):
this, so next one was draw aline in the sand.
Speaker 1 (22:30):
So this one was an interesting one.
So I tweeted about what wasliterally the tweet.
So I said people think aboutthe return on investment.
People always say no, no, no,no.
Let me get the actual tweet.
I want the real tweet because Iwant you guys to know exactly
what I said and how I said it.
So it was a tweet about buyinga house, right, and I said I
(22:50):
don't even know where it camefrom.
Speaker 2 (22:52):
You put it on the page on the Instagram page.
Speaker 1 (22:55):
Oh, that buying a house is a bad investment goes
out the window when you have awife and kids.
You don't buy a house when youhave a family as a good
investment.
You buy a house because you'remaking a good life decision for
your family.
And that tweet got sometraction Because are you saying
you have a bad life decision ifyou choose an apartment no, I'll
so that's why I say that sothat's.
(23:16):
That's the thing about drawing aline in the sand, because
people are going to either fallin love with what you're saying
or they're going to absolutelyhate it.
So you got to be able to drawyour lining in sand.
So, like I'll tweet some thingsfrom time to time, I'll say
there is no such thing as gooddebt.
And then where you draw the line, that's the line no, the line
is I'm not saying, oh, peopleare like, oh, there's good debt
and bad debt.
I'm saying there is no suchthing as good debt.
(23:37):
And now people who are saying,oh well, you could buy, you
could use debt to buy aninvestment which makes you money
.
The word debt alone is notpositive, so that's what I'm
saying.
So, when it comes to drawing aline in the sand, you're going
to get the people who are morelikely aligned with you on your
side, but then also the peoplewho are not in alignment with
you are now going to treat it ascontroversy.
So that tweet was kind of likea I don't want to say a
(23:57):
clickbaity tweet, but it's oneof those things I know people
are going to disagree withbecause, like Like the question
I just asked, so does that meanI'm making a bad decision?
if I buy.
So, like Rah, I'll teach youhow to be rich.
Speaker 2 (24:09):
Oh yeah.
Speaker 1 (24:10):
I got my guy's book Like literally I read the book
or you read the book.
Speaker 2 (24:13):
I read the book.
Speaker 1 (24:14):
Right, we've read the book, so he's one of those guys
that talks about not owning ahouse not owning a house.
He's like buying a house is abad investment most of the time.
Speaker 2 (24:22):
And.
Speaker 1 (24:22):
I and I think.
Speaker 2 (24:23):
I've had with his scenarios.
Speaker 1 (24:33):
Most of the time these people he's speaking with
to that.
It was like I said buying ahouse is a great return on life,
not a return?
Not a return on money, not areturn on investment a great
return on life.
I said, if you're married withkids, buying a house is a great
return on life.
And people started commentinglike, oh, that makes sense,
because you're thinking about,like I always come to you about,
oh, what's the return on theinvestment?
Or this, like sometimes youjust want stuff because it's a
great return on your life.
Yeah, and I think Alani was inthe backyard with Blue or
something like that and I'm like, damn, I couldn't imagine being
(24:55):
back in an apartment, nothaving this space and freedom to
just do our own thing.
Now, buying a house might notbe a great investment for some
people, but it's a great returnon life.
So that was just about drawingthe line in the sand, especially
when it comes to just creatinga brand for yourself and just
want to be known for somethingor not known for anything else.
That was just one of thosethings that I thought was pretty
(25:16):
interesting, because it startedgoing my version of viral.
I'm like, all right, let memute this.
And then, yeah, people sendingme comments and tweets from oh,
this person says this about ourhouse, and it wasn't about you,
it wasn't about me, it was justabout the opinion on a return on
life.
So, drawing a line in the sandwhen it comes to just building
your brand, but then alsostanding on something, standing
(25:38):
a 10 feet down.
That's it, and I still don'tstand back, and I read his book
and we watched the YouTube andwe didn't watch the Netflix
special, but it's the same thingas a book.
And the funny thing is I don'tdisagree with my guy, but it's
like I don't think he has kids.
I don't know how long he's beenmarried, but the tweet was for
people who are married with kids.
They're going to thinkdifferently.
Speaker 2 (25:59):
If the shoe don't fit .
Speaker 1 (26:00):
Yeah, they're going to think differently than a
person who's just marriedAbsolutely, or a person who's
single, or a person who's justdating right.
Speaker 2 (26:07):
Yeah, because if we were married I mean for us we
were married for what?
Six years before we got into ahouse with our dog and we
probably would have stayed inthe apartment a lot longer if we
didn't have kids.
So I would agree completelywith that, because we don't mind
apartment living, absolutelynot.
Speaker 1 (26:23):
We had the amenities, we had the sky and we had the
gym and the pool and all of thatyeah.
I would agree, but going backto Return on Life, having Loni
being able to run through thebackyard in her slippers and
whatnot, so being able to make aline in the sand and standing
on business.
Speaker 2 (26:41):
So number six is not to be too consumed about
protecting your family name.
You forget to protect your ownfamily.
So this was from a Netflixspecial that we watched A man in
Full is the name.
Repeat that one more time.
Don't be so consumed aboutprotecting your family name.
You forget to protect yourfamily.
So A man in Full is the showthat we watched I think it's
(27:05):
like seven episodes on Netflix Aquick watch, you can check it
out when it was just a realestate mogul that had a lot of
debt and a bank was basicallyasking for the money back
because he was spending itlavishly.
Essentially, that was that'sthe synopsis of it.
There's more to to them to theshow, but that was the synopsis
(27:26):
of it.
And he was all like you know,when you're, when he's a mogul
like close to I don't know howmuch money, I don't know how
much he was like 900 owned orsomething like that.
But he was very rich.
So you know power andeverything plays into that and
he was so focused on just likemaking sure of like pride and
you not taking me down.
Speaker 1 (27:47):
His name was on his sky rise that he owned yeah.
Speaker 2 (27:53):
You know, rightfully so.
I guess he was so focused onthat.
But when it came to the familyside, he had had a divorce, he
had a new wife but he also had achild.
Not the best relationship, butit seems like the son was just
like you know, you're like thisis my dad and I'm gonna stick
beside him.
He was just trying to be aroundhim, but he didn't have the
best relationship when it cameto family and even friends.
I wouldn't say he had that manyfriends either.
(28:14):
So it was just kind of like wewere not at that point,
obviously, of owning 900 million.
So I don't know how I would act, but I would hope that I would
still maintain the love and thefriendships and things that I've
had around me and not justfocus on only the business.
Now I know people say peoplethat are billionaires, people
that are up there there, theyhave to be a certain way to
(28:34):
maintain that.
Okay.
But the point of all of itreally is prop is generally to
give back to your family.
Right is generally, I want tomake this money for me to live a
good life and my family to livea good life, and if I don't
have those connections, thenreally, what's the point?
What am I still climbing for?
Speaker 1 (28:50):
yeah, that was.
That was a really good show,number one.
You guys should watch it.
What is it?
A man in Full.
Yeah, and he won't be watchingnothing and I don't watch a lot
of things, but this kind of goesto the same thing, where we see
where people are, like you gotto change your circle, but you
never see those people whoreally get successful at that
level around the same peoplethat they either grew up with or
(29:11):
they don't really have thattight circle of friends or
family or influence and not justlet me.
I would say kanye west is anexample of that where he got, so
you don't see him with anybodyaround him.
Speaker 2 (29:24):
Really, well, you can't compare kanye west because
he things have escalated forhim.
Speaker 1 (29:29):
But I'm saying like usually you get push people away
.
Yeah, that's the exact pointI'm making.
Like, usually you get pushpeople away.
Yeah, that's the exact pointI'm making is that you get so
super wealthy where you're justconsumed with what you're, what
you're trying to get, to whichyou're trying to obtain, you
forget everything that'shappening around you.
Um, and then that was just areminder, like we was watching
the show and I'm like, damn, hisrelation with his family is not
that good.
He really don't got that manyfriends and his closest friend
(29:50):
is like a lawyer who has to,like, help him out of like that.
So don't get so consumed onchasing whatever that thing
you're chasing that you forgetthe reason you're doing it for.
And I think that's what thewhole show, in my opinion, as
I'm watching it, was about.
Because he was, he wasn't welllike many, not many friends, not
many family members around himand he was just trying to get
(30:11):
out these binds and chase thesenext things.
So don't be too consumed aboutthe end goal that you forget the
reason you're doing it for.
Speaker 2 (30:17):
Yep, so that was the gem from that one, Number seven
Red Lobster.
Now, if you didn't know, we'llget to the lesson of it, but Red
Lobster is my favoriterestaurant and Red Lobster has
filed bankruptcy and startedclosing down locations Like they
just one day one day theyannounced it, the next day
they're like we closinglocations.
(30:38):
So our crew here in Dallasdecided to go out to Red Lobster
to make sure our kids at leasthas experienced some Cheddar Bay
biscuits, to say that they'vehad it.
I wasn't in town to celebratethere, but Anthony said while
there they met someone reallyinteresting.
Speaker 1 (30:54):
Yeah, yeah.
So this is about just findinggood people in unlikely places.
So imagine this.
Let me give you guys a scenario.
So imagine you go to your joband your boss is like, yeah,
we're going to close down in acouple weeks, right, and you
still show up to work becauseyou still want to get paid.
Did this?
Speaker 2 (31:10):
location say they were closing soon.
We didn't.
They didn't know.
Speaker 1 (31:13):
They didn't have any idea.
Oh, they didn't know, we askedthe people that were there when
you guys were going to close andthey were like we don't know
yet.
Imagine you're going to work,you know they're going to close,
but you don't know when they'regoing to close.
But you know you got to getpaid.
How the hell?
Attitude like you don't want tobe here, you're not happy to be
here, you know you're losingyour job, you're not figuring,
(31:33):
you don't know what's next.
There's so much uncertainty inyour life where you need this
job to maintain and this serverthat we had had the complete
opposite of that.
He was friendly, he wascheerful, he was cracking jokes,
he was exciting, he wasaccommodating, he was everything
that you would have wanted in aserver.
And if you you want to do someextra credit, take a screenshot
(31:53):
of your phone.
Or if you're driving in the car, take a screenshot of your
dashboard.
Tag us Tag us on Instagram.
Let us know you are tapping inso that we can repost you and
show you some love too.
Speaker 2 (32:03):
You can tag us at more than a side hustle podcast
or at the heart.
We have two ways that you cantap in with us.
We appreciate it, thank you.
Speaker 1 (32:11):
And we were sitting there, y'all have four kids with
y'all.
We have four kids.
There was how many adults?
Five adults, five adults, fourkids, we had a full table, kids
is making noise, whatever.
And he was just coming over.
He was seeing he was alsoserving multiple tables at a
time it wasn't talk about.
(32:37):
Obviously they're closing andhe's like we're just you know,
we're trying to make it work.
Just please be patient, I'll dowhat I can.
Oh, was your lobster full?
Sorry, he was actually prettyfull.
And uh, he was like yeah, I'mjust you know.
So he came aboard the sales.
Hey guys, I'm gonna give youguys this free salads, because
if it was gonna take some time,I'm like oh, we're getting free
salads.
He's like it's on the house.
Speaker 2 (32:57):
He's like we won't be here too much longer.
Speaker 1 (32:58):
But it's on the house , right, he's cracking jokes and
we were just like, damn, thisguy's really good this whole
time.
Um, his name is, uh, andrew, Ibelieve, yeah, andrew, and he's
really good and accommodatinglike yo, what are you doing
after this?
He's like I don't know.
I'm out to figure it out.
I got wife and kids.
I believe he said he was a vet,whatever.
And I'm like yo, if I couldhelp this guy out, I could,
(33:19):
right, and I would.
So at the end of theconversation we were all
checking out, we gave him anamazing tip.
He was super flexible witheverything and at the end of the
night, I'm like yo, you knowwhat?
I don't know if I got a rolefor you or not, but check us out
on social media.
Here's my phone number.
Shoot me a text and maybe wecan figure something out.
Maybe there's a role for you inour company, right?
And I have no idea.
He's like what do you do?
I'm like, oh, I own a cleaningbusiness.
(33:39):
I also own an educationbusiness where we help people
start their own cleaningbusinesses.
Check out cleaningbusiness.
That's a quick, um, commercialbreak.
But I was like I don't know whatyou could do, but you have a
great personality, we might beable to figure something out.
And now I say all that to say Idon't know where that's going
to go.
Right, he might never hit me upor he might, and then I still
(34:01):
might not be able to know wherehe's gonna go, but I'm like he
was a great person, greatpersonality, and I'm like we
could figure something out.
So I would say, when you'rethinking about business and
business is all around ussometimes you might be looking
for people online.
It might make sense to getoffline and find good people
online I mean in person.
So that was the moral of that.
(34:22):
So you might find good peoplein unlikely places.
So always show up and do yourbest, because you never know
who's going to be watching you.
Yeah, in any capacity.
Speaker 2 (34:31):
I agree.
So now I tweeted about this guy.
The tweet went fake viral.
I know who's going to bewatching you?
Speaker 1 (34:32):
yeah, in any capacity , I agree.
So now, wherever you go?
I tweeted about this guy.
The tweet went fake viral.
I posted it on our social viralpage on tweets.
Yeah, my, my teeth be going off.
Um, I posted on our socialmedia page too, like yo, that's
great idea.
Blah, blah, blah.
And now we're talking about iton a podcast, right?
You never know who's gonna bewatching you, so maybe I'll run
into andrew.
I might go run on him like yo.
You hit you didn't hit me upyet.
What's good, you trying to workor not?
Speaker 2 (34:53):
We can figure this out.
Speaker 1 (34:56):
You never know who's watching.
You never know whatopportunities may be out there
for you.
So always show up in your bestcapacity when you can.
That's the moral of that story.
Speaker 2 (35:02):
All right, and our last lesson learned in our weeks
of existing, I guess these lastcouple weeks?
Number eight is businesseseverywhere.
So we have a child and if youhave a child, you probably know
who Miss Rachel is.
So we just there is a wholething.
We constantly haveconversations about Miss Rachel
and there's also somebody namedBlippi and Mika, and the reason
(35:26):
why we're talking about this isbecause we recently went to a
Blippi and Mika show locally andso we always like why Miss
Rachel don't got, why MissRachel don't got?
And even before then, duringChristmas, I saw Amazon sent the
book Blippi has likemerchandise, so tons of merch,
like actual toys and books andall these things.
Miss Rachel does not have this.
So we were like the comparisonof the two, like trying to
(35:49):
figure that out.
Speaker 1 (35:49):
And then we went down a rabbit hole with him.
Speaker 2 (35:51):
Went down a rabbit hole with him, went down a
rabbit hole with him and for her.
Ms Rachel was a school teacherthat started doing videos online
because she couldn't find.
I think her son had like aspeech issue.
She couldn't find those type ofvideos, so she started doing it
on her own.
Husband is a musician onBroadway, composer, something
like that he's done.
So he does the music, she doesthe videos.
(36:14):
If you look at her older videos, it's very like very baseline
in her apartment, just gettingit done.
So that's who she is and that'show she has started.
To my knowledge, she still ownsthis um, miss rachel, I think
it's called songs for Littles orwhatever.
She still owns this YouTube orwhatever.
(36:34):
Now, blippi, on this other side, he also has somebody named
Mika and he goes to differentlocations, which is a bigger
difference from Miss Rachel.
Once again, she was a teacher,so their lessons are a little
different, and so we're like whydoesn't Miss Rachel have A, b
and C?
Because any parent that youspeak to would say Miss Rachel
(36:56):
is a third parent or someonethat they love in the household.
Maybe your kid watches Blippi,maybe not, but everyone knows
Miss Rachel, so she could bebigger if you will, doing tours
of shows and having merchandiseif you will, but she doesn't.
She's finally coming out withher first book this year I think
it's september, finally, um,and so we were talking about the
(37:18):
differences of the two of them.
Like she still owns it, he hassold it.
It is actually her doing it,all those other things.
So what else did we learn about?
Well, the differences numberone.
Speaker 1 (37:29):
He started his youtube.
It was just a youtube page thathe started and just him
dressing up which is blippy himdressing up.
Speaker 2 (37:36):
This is 2000 and yeah , I don't know how long she's
been around a while too but youcould look it up or something um
but, we found out that he soldthe rights to his show for 10
million dollars.
Speaker 1 (37:47):
Was it 10 or 100?
Was it 100?
It was 10, it wasn't 100.
$100?
Was it $100?
Speaker 2 (37:50):
It was $10.
It wasn't $100.
Speaker 1 (37:51):
I don't think it was $100.
$10 million.
It was a YouTube channel thathe just started.
Speaker 2 (37:55):
She started in 2019.
Speaker 1 (37:57):
Yeah, so in a couple years she'll be where he is, and
if not further.
So you got somebody who's donethe thing that you want to do,
and the problem is that a lot oftimes we like, um, what was it?
I forgot what the tweet was,but essentially he started this
channel and he was just postingthese videos and essentially
sold it to was it disney or sonyor something like some studio,
(38:18):
something like that for 10million dollars and he sold the
rights.
He sold you know whatever, andhe's just living his life.
We're on his instagram page andhe was just in his car doing a
video or something like that.
But could you imagine startingsomething on youtube that you
didn't even know was going totake off the way it did and
being able to sell it for, Ithink, 10 years later for 10
million dollars or somethinglike that?
I told you it was something big.
Speaker 2 (38:39):
He was acquired for 120 million by moonbug
entertainment, which then wasacquired from by disney so
disney bought it from he, so itwas acquired for 120 million.
Speaker 1 (38:51):
Wow, it wasn't 10 120 120 million dollars.
I don't know if you got 120million.
Speaker 2 (38:56):
We got to look that up it says steven john sold
blippy in a deal valued okay,maybe it's not the valued at 120
million dollars in december2023 so, and then they sold it
to Disney for $3 billion.
Speaker 1 (39:09):
$3 billion with a B.
So you're like well, how doesthis even apply to business?
I don't know, but business is.
Well, this is a business, thisis a full business.
Business is everywhere.
And we're having thisconversation Like how did they
even start?
Right, this is one of thethings we do in our household.
Like you guys may not Like wewould so, like you guys may not
like we will be sitting therewatching something.
I'm like damn, what is he?
(39:30):
Like?
It was just a who is he?
Speaker 2 (39:31):
Cause you're always like who the hell is he?
Why are we going to the show?
Cause we were going to the showand the show was expensive.
Speaker 1 (39:36):
It was like $70 a person.
Speaker 2 (39:38):
I don't remember $60 a person Like this.
Show is expensive and themerchandise that they were
selling and the glasses and thekids.
Speaker 1 (39:43):
I didn't know how big it was until we got to that
show, because he's not as bigfor us in our household as it
was for the people at that show.
They clearly knew songs that wedidn't know, and we were like
(40:04):
we're so far behind.
Speaker 2 (40:05):
I mean Alani's only two.
Speaker 1 (40:06):
So that's, that's the furthest we'll be Two years in,
but we came.
I came back and I was just sobaffled by how do all these
people Know who this guy is andhow big is he?
Cause we watched A little 10-15minute video and we came back
and went down a rabbit hole andwe were like it was 120 billion.
Speaker 2 (40:22):
20 million, 20 million dollars, and we saw that
Disney Bought.
Speaker 1 (40:25):
3 billion dollars and I was like could you imagine?
Speaker 2 (40:29):
and then it became why doesn't Miss Rachel have
this?
That's why, that's why Iwrapped the whole of Miss Rachel
?
Speaker 1 (40:34):
is Miss Rachel going to be able to sell her?
So, if you think about it likethis, he started 10 years before
Miss Rachel.
He was able to sell his for 120million.
Miss Rachel is where she istoday, and she has the
information that he had, plusthe information that she has
today, but she doesn't operatethat way.
Not yet, though, but it's notyet because she's, because think
about it when he started he waswhere she is now, so he's still
(40:55):
.
She's still trying to navigatewhere he was eight years ago.
Her first video is trying tofigure this out.
Now she has the understandingthat he was able to sell his for
120 million.
If you're able to take theinformation that somebody
already has, they he started in2014.
2014.
She started in 2020.
Speaker 2 (41:11):
She started in 2019, yeah 2019.
Speaker 1 (41:14):
So she's five years behind him, but she also has
information that he didn't havewhen he started.
Speaker 2 (41:21):
Yeah, so he started in 2014.
He joined the Moonbud NetEntertainment in 2020, so six
years after starting, and thenhe sold to them three years
after.
So within eight, eight years,he was able to sell his company
at 120 million dollars.
Speaker 1 (41:35):
so like our um our business coach she's at five
years.
She was she had this uh lady onthe podcast and it was someone,
madam cj walker.
Right, madam cj walker was thefirst black millionaire, first
black woman millionaire, firstblack millionaire in general.
I don't remember which one itis, but she was saying.
The lady on the episode wasjust saying, hey, I mimicked her
model and I knew that if shewas able to do a million dollars
(41:57):
back then, I should be able todo $100 million in my business
today.
And Donnie was just saying thatI can't fathom doing $100
million.
She's like no, you need tofathom doing $500 million.
She's like, no, you need tofathom doing $500 million.
She's like, if I'm able to do$100 million and she was able to
do $1 million, you should beable to do $500 million.
And now it just makes you thinkdifferently.
So if Ms Rachel saw that hesold his company for $120
(42:21):
million.
I have the information that hedidn't have.
I have the tools that he didn'thave, the technology.
I have the, the ai, I have thegraphics, I have the team I have
the marketing the audience Ihave the branding.
I have the audience that hedidn't have.
I should be able to sell mycompany for 500 million yeah and
get acquired for maybe 8billion, 10 billion.
So sometimes it just takes ushaving that having that head
(42:43):
start and just seeing whatsomebody else was doing, so that
we can know what we need to dofor ourselves.
Speaker 2 (42:47):
Agreed so we went off on a tangent on that.
Speaker 1 (42:49):
No, that was the whole thing.
Speaker 2 (42:50):
Well, you, I'm like 10 million, I'm like no, I think
it was bigger than that.
Speaker 1 (42:53):
10 million is a lot don't get me wrong, but
everywhere.
But you gotta be able to lookat what other people are doing
and be able to say if they coulddo that, I should be able to do
this and I know miss rachel can.
Speaker 2 (43:01):
Okay, if you don't, if you, okay, if you're
listening, miss rachel, I knowthat you can and I want to see
merch People will wear thejumper and the pink headband
suit as well, because that's howshe dresses.
And yes, we know that you canbe as big or bigger than them.
They're doing tours.
Now, obviously it's not theperson, but you have to.
I guess you have to license itout in order to do that and not
(43:22):
be you yourself touring in everycity.
Speaker 1 (43:25):
So another concept that could be applicable to this
.
Think about Tyler Perry.
Speaker 2 (43:30):
When he started and he was doing the tours, it was
just him.
He was doing everything himself.
Yeah.
Speaker 1 (43:34):
So now people come into the game and they see what
Tyler Perry is doing, Like KevinHart is like I'm seeing what
Tyler Perry has done with hisproduction studio, Now I'm
building it.
So if Tyler Perry was able tohit a billion, Kevin Hart is
like y'all got the sameinfrastructure and I've learned
from him.
So billion kevin hart is likey'all got the same
infrastructure and I've learnedfrom him, so I should be able to
do quicker, more than that andfaster so it's like our students
just like our students.
So we got students who are doinga hundred thousand in their
(43:56):
first year.
We only did 80 and didn't gotstudents hitting a million
dollars in half the time that wedid.
It's like if we had the, if wehad the coaching, the
infrastructure, the blueprintthat you guys had and I was like
you could have got, you shouldbe able to do that in half the
time that we did.
It's all about taking thatinformation and taking it to
that next level.
So business is everywhere.
Consume what you have and usewhat the reason.
Use the resources that peoplehave given you yes, yes, yes.
Speaker 2 (44:18):
So thank you for listening to our eight lessons.
We didn't think of two more.
It's eight.
Yeah, eight business um lessonswe learned over the past few
weeks.
Make sure you are commentingwith us and let us know what's
your takeaway.
Speaker 1 (44:28):
What was your favorite lesson?
Speaker 2 (44:30):
Yeah, and see you again in next week.
Speaker 1 (44:32):
All right guys, peace , take care.
Speaker 2 (44:43):
Thank you for tapping in with us again.
As you know, we always ask ifyou guys can, please, please, go
ahead and leave us five starreview.
Go ahead and write something.
If you're enjoying what wespeak about, if you listen to us
week to week, please be sure tolet us know that helps us to
continue to grow and for otherpeople to listen to our show as
well.
Speaker 1 (45:00):
We appreciate it.
What's going on, guys ?
Welcome to another episode ofthe more than a silo podcast,
where we help nine-to-fivescreate more impact, income and
influence outside their jobs.
Speaker 2 (00:09):
My name is mr hardzog , hustle himself anthony oh,
okay, and I'm janoka and thankyou for listening to us.
Be sure to subscribe on youtubeand also make sure you're
listening and downloadingepisodes or wherever you listen
to us at that can be Apple,spotify, yahoo, google, so thank
you for coming back Yahoo.
(00:29):
They got a.
Thing.
Speaker 1 (00:30):
Maybe Yahoo Music, Google Music, I don't know.
Leave us a five star review, ifyou've listened to this before
and you think we are a five starpodcast.
So we're going to be talkingabout 10 lessons that we've
learned in business over thesepast eight.
We didn't have 10.
You know I'm gonna have 10, sowe might come up with 10 as we
go along, but we're gonna talkabout eight business lessons we
(00:52):
learned over these last fewweeks.
And Alex Hermosi had tweeted.
Let me pull up my tweet, man.
He said once you become anentrepreneur, you have only two
options you eventually succeedor you give up before you do.
That's it, and we know, whenpeople start quoting alex ramosi
, they think they're the bestentrepreneurs ever, so uh what
(01:12):
is that?
the t, that's literally once youhave people who are brand new
entrepreneurs.
Just start quoting alex ramosiis like, okay, here we go.
Oh, luckily, we've been doingthis for eight years now and, uh
, he's only been in our livesthe last two.
But but I thought that tweetwas literally the definition of
entrepreneurship.
It's like you don't really knowwhen that thing is going to hit
, like when it's going to takeoff.
(01:34):
You have no idea and the onlyoption is to do it or not, and
once you stop it's over, youwill never know if it's going to
take off.
Speaker 2 (01:41):
Yeah, which is part of the reason why I think that
you should have, and the onlyreason you're able to know to
continue to do, or able tocontinue to do, is if you have
capital to do so if you have thefinances to do so now or you
have the grind all right.
Yeah, I was gonna say of coursethere's some stories that people
would be like I was dead brokemaking sure, doing these
different things, um, butthere's not a lot of people in
(02:02):
the world that has that thatmuch hunger and grit to continue
to do it when you're losing oryou don't have any 50 cent.
Speaker 1 (02:09):
Got shot nine times but I'm still breathing.
Well, I don't know.
If that was, he could have quitrap right there.
Speaker 2 (02:17):
He would have, probably should have, but maybe
not because of where he's at inlife.
So, um, luckily it worked outfor him.
But it's not a lot of peoplethat have that really grit, that
you can try, try, try, try,even while being broke down,
depressed and things like that.
So majority of society is notgoing to operate that way.
So that's the reason why we allspeak about having capital to
(02:38):
be able to continue when thingsain't going well, because things
ain't going to go well.
Speaker 1 (02:43):
Never start anything on your last dime, unless you
got that 50 cent hunger in you.
Like I'm going to make it.
It has to work or it has towork, and these past weeks have
been, I don't want to say hard,but it's been challenging,
challenging, is a good one.
We're going to talk about acouple of lessons that we
learned over the last couple ofweeks when it comes to business,
and just some takeaways thatyou know.
Everything for me especially,I'm always thinking about the
(03:05):
takeaways.
I'm always thinking aboutshaking your head.
Speaker 2 (03:07):
Because I'd be like, not everything is a takeaway,
I'm just operating here.
Speaker 1 (03:15):
There are takeaways, I believe, that we can all have,
and that's why I wanted tobring it to the episode today
and one of the first things thathave been, especially and you
guys get some insight into ourlives when it comes to business
One of our payment processorsliterally stopped working.
Now, what is a paymentprocessor?
So essentially, the way youprocess payments.
They said we are stopped, it'sgoing to be stopped on this date
(03:35):
, and no rhyme or reason.
There was no phone calls oranything.
There was nothing we could havedone about it and they
literally stopped.
Now you may say, ok, let's'sget another one, which is fine
and dandy, but when you havethousands and thousands and
thousands of dollars that arehappening recurringly, yeah,
which means it happens week,daily, monthly and all those
payments stop.
There is no, just find anotherone, right?
(03:57):
there is no, just, oh, you coulddo this.
And I don't want to hear noneof that, because now I'm losing
money, now you're losing money,that happened.
Speaker 2 (04:02):
And when I say that was just, a mental that took
over a lot of mental space.
Mental, and I don't want tohear none of that because now
I'm losing money, now you'relosing money.
That happened.
And when I say that was just amental, that took over a lot of
mental space, mental andphysical.
Speaker 1 (04:11):
A lot of conversations, conversations, do
this, don't do this, and whenyou Google it, you're like, yeah
, people are.
This has happened to multiplepeople before in the past and
it's like, yeah, my multimilliondollar business was shut down
and I just had to like pivot,had to pivot and I'm like, if
they, if they, if they are ableto say that I'm just going to
pivot, well, I guess we could dothe same with a couple thousand
(04:32):
.
We have to.
So that was literally somethingthat we were just.
Well, you made it work, we madeit work Right.
So I know that I want them tofeel my pain.
We just go to the.
I made it work Because you haveto make it work right.
Speaker 2 (04:46):
Why would you just say, like you can't just say,
all right, they're shuttingthings down?
The biggest thing, I think, isalso remember you don't own
anything with all thesecompanies that you're working
with, so you don't own YouTube.
You don't own Instagram.
You don't own anything first ofall, so you're utilizing them.
They're taking a cut, you'regetting a cut, but at the end of
the day, they can do what theywant to do you know what you
(05:08):
right want to talk about, thatairbnb thing you sent me oh yeah
, that was a good one too, wasthat that's not on?
your list that's on my list, butwhere would you put that?
Maybe that's a separate thingor a part of this payment
processor?
Speaker 1 (05:19):
could be there.
Speaker 2 (05:20):
Could, I would say it could be the same thing, but
yeah, yeah, the fact is youdon't own anything and I was
just bringing into this, so Isent I saw a tweet and I sent it
to Anthony that apparentlysomeone had a Airbnb property.
They had great views like asuper host.
If you didn't know, if you're asuper host on Airbnb, you're
doing really well.
And they also had upcomingbookings of over I think they
(05:41):
said $100,000.
Apparently, they tweetedsomething that I don't even.
I personally don't think it wastoo crazy.
I don't remember.
He said what he had tweeted to.
He tweeted something and thatis what impacted Airbnb to shut
down his profile, just likethat's it.
If you don't know, some of thesecompanies don't have a phone
number.
There is no talking to someone,there's just email back and
(06:02):
forth forth.
There is no.
They didn't allow foropportunity investigation or
anything like that, but it wassomething to do with something
that he had tweeted.
I guess they didn't like it.
And he found his profile onairbnb.
He didn't mention that, butfound his profile on airbnb and
shut it down.
Now, that's your livelihood,right, if I don't know if he has
(06:24):
other businesses, but that'syour livelihood, right If I
don't know if he has otherbusinesses, but that's your
livelihood that you're just done.
Yeah, got to find anotherplatform If that, if they allow
that, I don't even knowcompletely shut down.
Now, that is just an example ofthe fact that you don't own any
of these businesses you.
You work with them.
Yes, it's a partnership, it's acontract, but at the end of the
the day, they can do what theywant when they want I'm gonna
(06:47):
bring that.
Speaker 1 (06:47):
I'm gonna bring that to this point is like never rely
on never rely on a third partyto help you run your business.
So this is about the paymentprocessor, but this is also
about running your business onairbnb.
You have an airbnb business.
That is a challenge, becausenow air Airbnb is the business
and they're just sending youwhat they want to send you,
right, if you have a short termrental business that just
(07:11):
happens to be ran on Airbnb aswell, or.
VBRO or short term, you know,rental stays or any of these
platforms okay, but and then wetalk about the cleaning business
.
A lot of people are like, oh, Irun my business on Thumbtack, I
run my business on Angie's Listand it's like, no, you should
not be running your full-blownbusiness on these platforms,
because once they take you off,they take you off, you are now
shut down.
So the lesson in that is alwayshave a backup plan and taking
(07:34):
action.
So for us now we're not talkingabout our business is based on
multiple platforms, right, andwe own our own traffic.
Once we have the leads, they'reours.
Airbnb doesn't let you own thattraffic.
They keep the name, email,phone number, that's theirs.
You can never remarket to thoseclients unless you kind of do
your own thing.
So you don't actually own that,but always have a backup plan.
Now, if they shut you down atAirbnb, maybe you could send
(07:56):
everybody to VRBO, but again,you don't have that contact
information.
You're kind of stuck.
So when it came to our paymentplatform, I would have said for
us, if we had a backup plan moreimmediate, that would have
helped.
But I think if we would havetook action sooner, we would be
able to save some of that morerecurring income, but um action
over perfection every single dayof the week, so don't build
(08:16):
your business off of somebodyelse's back on somebody else's
platform.
That would probably be rulenumber one.
Speaker 2 (08:22):
Okay, number two, this story.
Now, this is just like abusiness story.
What could be the takeaway fromthat?
Going back down from these bigcompanies?
This may be it.
Speaker 1 (08:34):
They own that what you going to do to Airbnb?
Speaker 2 (08:37):
No, not talking about that.
I'm talking about this storyhere.
Oh, okay.
This one's yours, I'm trying tosee what the lesson would be.
I don't know if I have a lessonfor it, but it is an
interesting story and maybeyou'll get something for it.
There is a TikToker whose namewas Ciara Miss, spelled
differently from the soda brandCiara Miss, but people may not
know what.
That is the soda?
Yeah, who don't know what?
(08:58):
If you don't know what is that?
An East Coast soda.
Speaker 1 (09:10):
Like what do you mean ?
Speaker 2 (09:11):
I'm just saying people people's ages range when
they're watching this show, andlocation matters.
You haven't seen sierra mist ina while and you never wondered
why.
That's the topic.
That's the topic, okay.
Well, sierra mist is a soda.
That was a soda, was this brand?
That's always been associatedwith sprite, in my head at least
, like if someone doesn't have asprite, maybe they got a seven
up or a sierra mist.
You haven't seen seven upeither.
You haven't seen seven upeither, but I don't have a
storyite.
Maybe they got a 7-Up or aSierra Mist.
You haven't seen 7-Up either.
You haven't seen 7-Up either,but I don't have a story for
7-Up.
Maybe they'll have a 7-Up orSierra Mist.
They taste similar.
(09:31):
Now, if you're a sodaconnoisseur, you may be like no,
they're not.
I don't know the details, butthey're clear sodas.
They got some bubbles.
They taste similar.
Sprite is obviously more popularthan Sierra Miss, but we
haven't seen Sierra Miss becauseand you might not have noticed
it, neither have I, but I saw onTikTok there was a TikTok
TikToker with the name SierraMiss in her name, but I think
(09:52):
she spelled it with an S orsomething and Pepsi, who owns
Sierra Miss, sent her like acease and desist and said you
got to change your names tosimilar to our soda, sierra Miss
.
She in turn I don't know ifthis was the thought of her and
her lawyers, I have no idea whothought of this Decided to, I
guess, check the trademark ofCiara Mist and saw that it had
(10:15):
expired.
And she bought the trademarkand now owns the trademark of
Ciara Mist, estoda.
So they have changed the namenow.
Speaker 1 (10:24):
So that's not even a kicker.
Speaker 2 (10:25):
Here's the kicker They've now changed the name to
Starry.
Now you might have seen thesecommercials because Ice Spice is
in the commercial.
So it's a really recentcommercial of a Starry drink and
that is the former CRMS.
Basically, it's like anunbelievable story of how you
see, like what is the lesson?
I'm like I don't know, don'tback down or protect your ish.
Speaker 1 (10:49):
Protect yourself.
Speaker 2 (10:50):
Her thing was that why are they coming after me?
One, I'm not selling soda.
I'm not selling soda.
Two, I don't spell it the sameway as you guys.
And three, I'm like a nobody.
I think she had traction, likeshe has followers, I think when
you go on it.
Now I don't know how manyfollowers she has on TikTok and
on YouTube, but she's just likeI don't understand why they came
for me.
And now she's like yeah, Iwon't, I won't sell it back.
(11:13):
They've asked me to.
It's been a rumor that they'veoffered to sell um, give her a
10 million, but she said no, wedon't know how true this is Um,
but yeah, she owns Sierra Miss,now the trademark.
So Pepsi, the big company.
Pepsi had to change the name oftheir soda to Starry, and
that's the other thing.
Be ready to pivot.
Speaker 1 (11:33):
Be ready to pivot.
Be ready to pivot At the end ofthe day.
We're not worried about SierraMiss, because Starry is now
Starry is now it.
Speaker 2 (11:40):
Ice Spice is one of the biggest people in the you
know world right now.
Speaker 1 (11:44):
That is the business lesson for that one?
Because when you told me thatstory I'm like we got to tell
this story on a podcast some way, shape or form.
Speaker 2 (11:50):
You're like how do people not know this?
Because it just came up on myfeed.
Speaker 1 (11:52):
I'm like why didn't we know this?
And we didn't even think aboutSierra Mist at all.
But we just see the story.
We never wondered where it camefrom.
Speaker 2 (12:03):
But you know, I thought about it as well in
relation to, because we speak toour students and people talk
about oh, should I trademark myname or should I trademark my
logo?
And I'm like you know what,nobody, nobody cares about you.
Not disrespectful to you,nobody cares.
And if they do, just change it,just change it specifically for
the cleaning business.
There may be things that, okay,it's a bigger brand and you may
(12:25):
not want to do that, but forthe cleaning, I'm like, just
change it.
It's not that deep, deep.
So Pepsi had to go and changeit.
I guess they wanted to keepStarry around Sierra.
Speaker 1 (12:34):
Mist is Starry.
Speaker 2 (12:35):
And same colors, same branding in a way, you can tell
, you can tell, and if you nowknow.
Speaker 1 (12:41):
You're like, oh well, I can see how that makes sense.
But now they're in the NBA andthey do all these sports
commercials and stuff like that.
So I thought commercials andstuff like that.
So I thought that was uh.
I was like, wow, I was soamazed by that story.
Speaker 2 (12:54):
I was like how is this not like everywhere,
everywhere, but probably becausethe aramis was.
Speaker 1 (12:57):
This is one of the things that you get from tiktok
that I'm like okay, this tiktokthing is actually useful and
helpful, so hopefully it's notbanned in the us.
So, um, what did I have?
So number three for me was makemore offers.
Um, your audience want to buysomething from you.
They just don't know what elseyou have, right?
So we have our cleaningbusiness university, our
signature course, and we haveour cleaning business university
(13:19):
community, which is oursignature platform as well.
But we realized that there werestudents who wanted more from us
, but we just didn't.
We just didn't recognize it.
We I mean, I think werecognized we wasn't really sure
what they would want, how, yeah.
So we used to do theseeight-week programs, or
four-week or six-week.
We kind of just guide youthrough and walk you through and
kind of give you that extrasupport and help.
Yo, what's going on, guys?
(13:40):
Did you know?
We own a seven-figure cleaningbusiness and we use that
business in order to pay off$114,000 of debt?
We use that business to help ustravel more, save more money
and eventually becomefinancially free.
If any of that sounds good toyou, check out Cleaning Business
University, where we teach youhow to launch and scale a six
now seven-figure cleaningbusiness.
(14:00):
And the best part about it isthat you do not have to clean
homes yourself.
I know that sounds crazy, butcheck out Cleaning Business
University.
We give you more in-depthinformation about that.
Check it out and we will seeyou.
On the other side and we waslike, let's just do it again.
And we rolled it out and I'mnot gonna say the numbers, but
we were a week and a half.
We got, you know, quite a fewpeople in it.
(14:20):
That was just like yo.
I just needed more help and Ididn't know where else to get
the help from.
And I want you guys to rememberthat people are on your list.
People buy from you once.
They can always buy from youagain, so don't be afraid to
remarket an offer or just makemore offers.
If someone joins our list, thatmeans at some point they want
to buy something from us.
Right, they were ready to go,they were excited and they
(14:40):
might've bought something, butthere was nothing else that they
could buy or they could affordor they could afford at the time
.
So always making offers to youraudience, that they are on your
list.
Whether it's Target, whetherit's Walmart, whether it's
JCPenney or Macy's, they arealways marketing to you.
So always market an offer toyour audience because they want
to buy something.
You got to give them theability to buy something.
Speaker 2 (15:01):
And I think about that in a bigger capacity,
because somebody be like well,how does it pertain to the
cleaning business?
How does it pertain to this?
I think about, like, for a secI don't know if you guys know
Bays, the luggage brand.
They started out as just asluggage, right, but then it
turns into a backpack, laptopbag, a baby bag, a diaper bag,
like all different type of yourtravel caddy, all different
(15:22):
things, extensions of that,because people want more right.
So for the cleaning business,you're like, yeah, I clean, can
you offer organizing?
Can you offer carpet cleaning?
Can you cleaning business?
You're like, yeah, I clean, canyou offer organizing?
Can you offer carpet cleaning?
Can you offer, you know,laundry?
Like there's other things youcan do that can be an extension,
probably in any business thatyou have that you're not
thinking of that.
Other people, that people thathave bought from you already
would like, just don't know howto ask, like they're not going
(15:44):
to come back and say, hey, youdon't got this, you should have
this in your store.
Uh, some people will, but mostpeople will not come back and
just give that information.
So try to think of how can youhelp your clients on all levels,
if anything, those that may bejust starting out, those that
want more, those that can'tafford it this, those that can
afford it lower.
So that's something that we'vedefinitely been thinking about
(16:07):
continuously.
Speaker 1 (16:07):
The past few weeks, I didn't Even with the last
coaching calls we've been doingwas we had one of our one of our
students come back and he was.
He started his business maybein 2023 or something like that.
He came back.
I think he's doing about fivethousand dollars a month and he
was like I came back because,you know, I wanted more help,
but I didn't want the.
The larger group community andyou guys came and offered this,
(16:29):
and last time time you did it itwas closed.
So now when he opened, weopened it back up, he was all in
.
But one of the things he, thegroup, has reminded me of is
that we're afraid to justremarket to our current audience
.
So we're talking about emails,we're talking about text
messages, we're talking about,hey, getting back on the
schedule, or, if they were acurrent client or current lead,
remarketing to them as well.
We're like well, I don't wantto bug them, I don't want to
(16:50):
annoy them, but then you alwaysgive the target the Walmart,
those examples where they willalways be in your inbox.
So if someone was on your emaillist once and they wanted
something, who says they don'twant it again?
So don't be afraid to justremarket your offers to your
current client base or justprevious leads.
So that's just a reminder foreveryone.
Speaker 2 (17:12):
Yep, everyone yep, because they will just
unsubscribe and I want you tounsubscribe.
Speaker 1 (17:14):
You can unsubscribe if you don't want to get my
emails.
It's real easy.
Quicker you unsubscribe, thequicker I get to the person that
I'm looking for, or the personthat is looking for me finds me
or speaking of target.
Speaker 2 (17:23):
Now we in target probably two times, two to three
times a week.
Okay, nuts which is nuts.
But target has brandedthemselves and they're like I
really would probably listen.
They probably should have ashow or a documentary on the
marketing or psychology ofTarget.
And I say this because now,like, even our daughter knows
(17:43):
that she, she wants to buysomething, she wants to go to
Target to buy it.
One.
You can buy any and everythingthere.
Right, there is the.
Well, it depends on what target.
But we have a super target soyou can buy, um, groceries,
straight to clothes, straight totoys, books, electronics,
bathroom stuff, kitchen stuff,arts and craft, gift cards,
(18:04):
anything you need you canprobably find in target.
But we say, like the branding ofit.
Because because Anthony wassaying, well, do you think she
would know Walmart?
And I'm like, well, we don't goto Walmart.
But he's like, even if we sosay, we did go to Walmart versus
target, do you think she'llknow it?
Like that I said, maybe she'llknow the name.
But what target has done isthey allow, it's their red
(18:38):
shopping cart.
They also same thing as a store.
They also sell a target cashregister which is a red cash
register with white on it.
Then they also it comes with ashopping bag which is like the
red with the circles, whateverthe target, the target logo and
it has like a Target dog.
If you didn't know, all of thatis included in these things, so
the branding go ahead.
Speaker 1 (18:54):
I was gonna say even a step deeper on, that is, the
products inside those Targetbags are the Good Gather.
I think that's the name of itthat's their brand.
Target's brand, like the littlefake, fake cereal, fake
Kellogg's Frosted Flakes, is theGood and gather.
Now she has that and she knowswhat that is and she can see it
and know it.
Speaker 2 (19:10):
So they have really the psychology behind it,
besides people just beingobsessed with targets.
Like you know, it's thatrunning joke I walk in to buy
one thing, I leave with seven,or I spent a hundred and I was
came to spend 20.
It's that running joke of that.
But there is a lot of truthbehind that, and especially with
, like you know, your childrenand stuff.
So the marketing behind targetis genius.
(19:32):
I would say the convenience ofit.
They allow you to check outindependently.
Um, I don't know, I don't, likeI said, I don't know the
details of it, but it should bestudied what target is doing and
how they're able to sustain andcontinue to grow year after
year after year.
Um, as a supermarket, I don'teven know what to call a
(19:53):
department store.
Speaker 1 (19:54):
I don't even know what to call that at this point
probably a department store andthen what makes them different
from a walmart?
I think walmart is lessexpensive, absolutely, I think
one of the things is just, uh,the branding itself.
Right, you, you would get.
It's like the iPhone and theAndroid, the.
Speaker 2 (20:13):
Android is a better phone.
Speaker 1 (20:14):
It is definitely All around the quality, the gadgets,
the ads, the pictures,everything about the.
Speaker 2 (20:22):
Android is a superior phone.
Speaker 1 (20:25):
But Apple has branded themselves as a superior
branded product.
So you as a consumer now thinkyou're better than an Android
user based on the branding ofthe Apple product Android.
You don't really see theircommercials so much.
I mean, they got commercialsbut it's not.
That's a good question.
So Apple was able to branditself as a luxury product, even
(20:45):
though the Android itself.
Speaker 2 (20:47):
Apple has Apple Events.
Android doesn't have AndroidEvents.
I have no idea.
Speaker 1 (20:52):
But they've been able to brand themselves in such a
way where people are now likeI'm better than you because I
have an iphone, you don't.
So showing up green in my phone, I think that's you mess up the
group chats as well.
Exactly so when it comes to the, even with the target as I
don't want to go to, I don't goto walmart because it's just
dirty and nasty and it's justdifferent and I walk in it's, I
walk into.
I walk into walmart.
(21:12):
I might.
It might be cheaper, but it'sjust.
Things are just all over theplace, the aisles are just all
over the place and you don'tknow where anything is and you
can't find any help.
And I mean target may be thesame wherever you live, but I
know for fact the target that'sby me and the walmart that's by.
It's just night and day.
Speaker 2 (21:28):
It's two different things.
Speaker 1 (21:29):
It's two different experiences just walking in the
experience.
Speaker 2 (21:31):
yeah, so how can you?
Speaker 1 (21:34):
brand yourself as an experience versus just being the
bottom of the barrel when itcomes to pricing, because that's
what Walmart is.
Walmart rollback, that littlesmiley face, oh yeah, that's all
they got.
Speaker 2 (21:44):
But we know Target got the nice dog with the spot
eye and it's cute and with thespot eye and it's cute and as
soon as you walk into Target.
At least our Target to the leftis Starbucks.
That's part of branding Ifpeople enjoy that.
Many people like coffee.
Speaker 1 (21:54):
I don't know what Walmart has.
Speaker 2 (21:55):
They don't have a big they don't have something I
don't know.
Speaker 1 (21:58):
We don't go to Walmart enough.
We got to go do an experimentin Walmart how?
About that.
We Walmart to Target.
Speaker 2 (22:02):
We just don't go.
Maybe you might be right, butyes, the marketing psychology at
Target, I think it's somethinga sight to see, if you will.
Like I said, I get emails fromthem all the time.
Most of the time I just deleteit.
Sometimes I open it up and starit and say, okay, I need to get
(22:24):
this, so next one was draw aline in the sand.
Speaker 1 (22:30):
So this one was an interesting one.
So I tweeted about what wasliterally the tweet.
So I said people think aboutthe return on investment.
People always say no, no, no,no.
Let me get the actual tweet.
I want the real tweet because Iwant you guys to know exactly
what I said and how I said it.
So it was a tweet about buyinga house, right, and I said I
(22:50):
don't even know where it camefrom.
Speaker 2 (22:52):
You put it on the page on the Instagram page.
Speaker 1 (22:55):
Oh, that buying a house is a bad investment goes
out the window when you have awife and kids.
You don't buy a house when youhave a family as a good
investment.
You buy a house because you'remaking a good life decision for
your family.
And that tweet got sometraction Because are you saying
you have a bad life decision ifyou choose an apartment no, I'll
so that's why I say that sothat's.
(23:16):
That's the thing about drawing aline in the sand, because
people are going to either fallin love with what you're saying
or they're going to absolutelyhate it.
So you got to be able to drawyour lining in sand.
So, like I'll tweet some thingsfrom time to time, I'll say
there is no such thing as gooddebt.
And then where you draw the line, that's the line no, the line
is I'm not saying, oh, peopleare like, oh, there's good debt
and bad debt.
I'm saying there is no suchthing as good debt.
(23:37):
And now people who are saying,oh well, you could buy, you
could use debt to buy aninvestment which makes you money
.
The word debt alone is notpositive, so that's what I'm
saying.
So, when it comes to drawing aline in the sand, you're going
to get the people who are morelikely aligned with you on your
side, but then also the peoplewho are not in alignment with
you are now going to treat it ascontroversy.
So that tweet was kind of likea I don't want to say a
(23:57):
clickbaity tweet, but it's oneof those things I know people
are going to disagree withbecause, like Like the question
I just asked, so does that meanI'm making a bad decision?
if I buy.
So, like Rah, I'll teach youhow to be rich.
Speaker 2 (24:09):
Oh yeah.
Speaker 1 (24:10):
I got my guy's book Like literally I read the book
or you read the book.
Speaker 2 (24:13):
I read the book.
Speaker 1 (24:14):
Right, we've read the book, so he's one of those guys
that talks about not owning ahouse not owning a house.
He's like buying a house is abad investment most of the time.
Speaker 2 (24:22):
And.
Speaker 1 (24:22):
I and I think.
Speaker 2 (24:23):
I've had with his scenarios.
Speaker 1 (24:33):
Most of the time these people he's speaking with
to that.
It was like I said buying ahouse is a great return on life,
not a return?
Not a return on money, not areturn on investment a great
return on life.
I said, if you're married withkids, buying a house is a great
return on life.
And people started commentinglike, oh, that makes sense,
because you're thinking about,like I always come to you about,
oh, what's the return on theinvestment?
Or this, like sometimes youjust want stuff because it's a
great return on your life.
Yeah, and I think Alani was inthe backyard with Blue or
something like that and I'm like, damn, I couldn't imagine being
(24:55):
back in an apartment, nothaving this space and freedom to
just do our own thing.
Now, buying a house might notbe a great investment for some
people, but it's a great returnon life.
So that was just about drawingthe line in the sand, especially
when it comes to just creatinga brand for yourself and just
want to be known for somethingor not known for anything else.
That was just one of thosethings that I thought was pretty
(25:16):
interesting, because it startedgoing my version of viral.
I'm like, all right, let memute this.
And then, yeah, people sendingme comments and tweets from oh,
this person says this about ourhouse, and it wasn't about you,
it wasn't about me, it was justabout the opinion on a return on
life.
So, drawing a line in the sandwhen it comes to just building
your brand, but then alsostanding on something, standing
(25:38):
a 10 feet down.
That's it, and I still don'tstand back, and I read his book
and we watched the YouTube andwe didn't watch the Netflix
special, but it's the same thingas a book.
And the funny thing is I don'tdisagree with my guy, but it's
like I don't think he has kids.
I don't know how long he's beenmarried, but the tweet was for
people who are married with kids.
They're going to thinkdifferently.
Speaker 2 (25:59):
If the shoe don't fit .
Speaker 1 (26:00):
Yeah, they're going to think differently than a
person who's just marriedAbsolutely, or a person who's
single, or a person who's justdating right.
Speaker 2 (26:07):
Yeah, because if we were married I mean for us we
were married for what?
Six years before we got into ahouse with our dog and we
probably would have stayed inthe apartment a lot longer if we
didn't have kids.
So I would agree completelywith that, because we don't mind
apartment living, absolutelynot.
Speaker 1 (26:23):
We had the amenities, we had the sky and we had the
gym and the pool and all of thatyeah.
I would agree, but going backto Return on Life, having Loni
being able to run through thebackyard in her slippers and
whatnot, so being able to make aline in the sand and standing
on business.
Speaker 2 (26:41):
So number six is not to be too consumed about
protecting your family name.
You forget to protect your ownfamily.
So this was from a Netflixspecial that we watched A man in
Full is the name.
Repeat that one more time.
Don't be so consumed aboutprotecting your family name.
You forget to protect yourfamily.
So A man in Full is the showthat we watched I think it's
(27:05):
like seven episodes on Netflix Aquick watch, you can check it
out when it was just a realestate mogul that had a lot of
debt and a bank was basicallyasking for the money back
because he was spending itlavishly.
Essentially, that was that'sthe synopsis of it.
There's more to to them to theshow, but that was the synopsis
(27:26):
of it.
And he was all like you know,when you're, when he's a mogul
like close to I don't know howmuch money, I don't know how
much he was like 900 owned orsomething like that.
But he was very rich.
So you know power andeverything plays into that and
he was so focused on just likemaking sure of like pride and
you not taking me down.
Speaker 1 (27:47):
His name was on his sky rise that he owned yeah.
Speaker 2 (27:53):
You know, rightfully so.
I guess he was so focused onthat.
But when it came to the familyside, he had had a divorce, he
had a new wife but he also had achild.
Not the best relationship, butit seems like the son was just
like you know, you're like thisis my dad and I'm gonna stick
beside him.
He was just trying to be aroundhim, but he didn't have the
best relationship when it cameto family and even friends.
I wouldn't say he had that manyfriends either.
(28:14):
So it was just kind of like wewere not at that point,
obviously, of owning 900 million.
So I don't know how I would act, but I would hope that I would
still maintain the love and thefriendships and things that I've
had around me and not justfocus on only the business.
Now I know people say peoplethat are billionaires, people
that are up there there, theyhave to be a certain way to
(28:34):
maintain that.
Okay.
But the point of all of itreally is prop is generally to
give back to your family.
Right is generally, I want tomake this money for me to live a
good life and my family to livea good life, and if I don't
have those connections, thenreally, what's the point?
What am I still climbing for?
Speaker 1 (28:50):
yeah, that was.
That was a really good show,number one.
You guys should watch it.
What is it?
A man in Full.
Yeah, and he won't be watchingnothing and I don't watch a lot
of things, but this kind of goesto the same thing, where we see
where people are, like you gotto change your circle, but you
never see those people whoreally get successful at that
level around the same peoplethat they either grew up with or
(29:11):
they don't really have thattight circle of friends or
family or influence and not justlet me.
I would say kanye west is anexample of that where he got, so
you don't see him with anybodyaround him.
Speaker 2 (29:24):
Really, well, you can't compare kanye west because
he things have escalated forhim.
Speaker 1 (29:29):
But I'm saying like usually you get push people away
.
Yeah, that's the exact pointI'm making.
Like, usually you get pushpeople away.
Yeah, that's the exact pointI'm making is that you get so
super wealthy where you're justconsumed with what you're, what
you're trying to get, to whichyou're trying to obtain, you
forget everything that'shappening around you.
Um, and then that was just areminder, like we was watching
the show and I'm like, damn, hisrelation with his family is not
that good.
He really don't got that manyfriends and his closest friend
(29:50):
is like a lawyer who has to,like, help him out of like that.
So don't get so consumed onchasing whatever that thing
you're chasing that you forgetthe reason you're doing it for.
And I think that's what thewhole show, in my opinion, as
I'm watching it, was about.
Because he was, he wasn't welllike many, not many friends, not
many family members around himand he was just trying to get
(30:11):
out these binds and chase thesenext things.
So don't be too consumed aboutthe end goal that you forget the
reason you're doing it for.
Speaker 2 (30:17):
Yep, so that was the gem from that one, Number seven
Red Lobster.
Now, if you didn't know, we'llget to the lesson of it, but Red
Lobster is my favoriterestaurant and Red Lobster has
filed bankruptcy and startedclosing down locations Like they
just one day one day theyannounced it, the next day
they're like we closinglocations.
(30:38):
So our crew here in Dallasdecided to go out to Red Lobster
to make sure our kids at leasthas experienced some Cheddar Bay
biscuits, to say that they'vehad it.
I wasn't in town to celebratethere, but Anthony said while
there they met someone reallyinteresting.
Speaker 1 (30:54):
Yeah, yeah.
So this is about just findinggood people in unlikely places.
So imagine this.
Let me give you guys a scenario.
So imagine you go to your joband your boss is like, yeah,
we're going to close down in acouple weeks, right, and you
still show up to work becauseyou still want to get paid.
Did this?
Speaker 2 (31:10):
location say they were closing soon.
We didn't.
They didn't know.
Speaker 1 (31:13):
They didn't have any idea.
Oh, they didn't know, we askedthe people that were there when
you guys were going to close andthey were like we don't know
yet.
Imagine you're going to work,you know they're going to close,
but you don't know when they'regoing to close.
But you know you got to getpaid.
How the hell?
Attitude like you don't want tobe here, you're not happy to be
here, you know you're losingyour job, you're not figuring,
(31:33):
you don't know what's next.
There's so much uncertainty inyour life where you need this
job to maintain and this serverthat we had had the complete
opposite of that.
He was friendly, he wascheerful, he was cracking jokes,
he was exciting, he wasaccommodating, he was everything
that you would have wanted in aserver.
And if you you want to do someextra credit, take a screenshot
(31:53):
of your phone.
Or if you're driving in the car, take a screenshot of your
dashboard.
Tag us Tag us on Instagram.
Let us know you are tapping inso that we can repost you and
show you some love too.
Speaker 2 (32:03):
You can tag us at more than a side hustle podcast
or at the heart.
We have two ways that you cantap in with us.
We appreciate it, thank you.
Speaker 1 (32:11):
And we were sitting there, y'all have four kids with
y'all.
We have four kids.
There was how many adults?
Five adults, five adults, fourkids, we had a full table, kids
is making noise, whatever.
And he was just coming over.
He was seeing he was alsoserving multiple tables at a
time it wasn't talk about.
(32:37):
Obviously they're closing andhe's like we're just you know,
we're trying to make it work.
Just please be patient, I'll dowhat I can.
Oh, was your lobster full?
Sorry, he was actually prettyfull.
And uh, he was like yeah, I'mjust you know.
So he came aboard the sales.
Hey guys, I'm gonna give youguys this free salads, because
if it was gonna take some time,I'm like oh, we're getting free
salads.
He's like it's on the house.
Speaker 2 (32:57):
He's like we won't be here too much longer.
Speaker 1 (32:58):
But it's on the house , right, he's cracking jokes and
we were just like, damn, thisguy's really good this whole
time.
Um, his name is, uh, andrew, Ibelieve, yeah, andrew, and he's
really good and accommodatinglike yo, what are you doing
after this?
He's like I don't know.
I'm out to figure it out.
I got wife and kids.
I believe he said he was a vet,whatever.
And I'm like yo, if I couldhelp this guy out, I could,
(33:19):
right, and I would.
So at the end of theconversation we were all
checking out, we gave him anamazing tip.
He was super flexible witheverything and at the end of the
night, I'm like yo, you knowwhat?
I don't know if I got a rolefor you or not, but check us out
on social media.
Here's my phone number.
Shoot me a text and maybe wecan figure something out.
Maybe there's a role for you inour company, right?
And I have no idea.
He's like what do you do?
I'm like, oh, I own a cleaningbusiness.
(33:39):
I also own an educationbusiness where we help people
start their own cleaningbusinesses.
Check out cleaningbusiness.
That's a quick, um, commercialbreak.
But I was like I don't know whatyou could do, but you have a
great personality, we might beable to figure something out.
And now I say all that to say Idon't know where that's going
to go.
Right, he might never hit me upor he might, and then I still
(34:01):
might not be able to know wherehe's gonna go, but I'm like he
was a great person, greatpersonality, and I'm like we
could figure something out.
So I would say, when you'rethinking about business and
business is all around ussometimes you might be looking
for people online.
It might make sense to getoffline and find good people
online I mean in person.
So that was the moral of that.
(34:22):
So you might find good peoplein unlikely places.
So always show up and do yourbest, because you never know
who's going to be watching you.
Yeah, in any capacity.
Speaker 2 (34:31):
I agree.
So now I tweeted about this guy.
The tweet went fake viral.
I know who's going to bewatching you?
Speaker 1 (34:32):
yeah, in any capacity , I agree.
So now, wherever you go?
I tweeted about this guy.
The tweet went fake viral.
I posted it on our social viralpage on tweets.
Yeah, my, my teeth be going off.
Um, I posted on our socialmedia page too, like yo, that's
great idea.
Blah, blah, blah.
And now we're talking about iton a podcast, right?
You never know who's gonna bewatching you, so maybe I'll run
into andrew.
I might go run on him like yo.
You hit you didn't hit me upyet.
What's good, you trying to workor not?
Speaker 2 (34:53):
We can figure this out.
Speaker 1 (34:56):
You never know who's watching.
You never know whatopportunities may be out there
for you.
So always show up in your bestcapacity when you can.
That's the moral of that story.
Speaker 2 (35:02):
All right, and our last lesson learned in our weeks
of existing, I guess these lastcouple weeks?
Number eight is businesseseverywhere.
So we have a child and if youhave a child, you probably know
who Miss Rachel is.
So we just there is a wholething.
We constantly haveconversations about Miss Rachel
and there's also somebody namedBlippi and Mika, and the reason
(35:26):
why we're talking about this isbecause we recently went to a
Blippi and Mika show locally andso we always like why Miss
Rachel don't got, why MissRachel don't got?
And even before then, duringChristmas, I saw Amazon sent the
book Blippi has likemerchandise, so tons of merch,
like actual toys and books andall these things.
Miss Rachel does not have this.
So we were like the comparisonof the two, like trying to
(35:49):
figure that out.
Speaker 1 (35:49):
And then we went down a rabbit hole with him.
Speaker 2 (35:51):
Went down a rabbit hole with him, went down a
rabbit hole with him and for her.
Ms Rachel was a school teacherthat started doing videos online
because she couldn't find.
I think her son had like aspeech issue.
She couldn't find those type ofvideos, so she started doing it
on her own.
Husband is a musician onBroadway, composer, something
like that he's done.
So he does the music, she doesthe videos.
(36:14):
If you look at her older videos, it's very like very baseline
in her apartment, just gettingit done.
So that's who she is and that'show she has started.
To my knowledge, she still ownsthis um, miss rachel, I think
it's called songs for Littles orwhatever.
She still owns this YouTube orwhatever.
(36:34):
Now, blippi, on this other side, he also has somebody named
Mika and he goes to differentlocations, which is a bigger
difference from Miss Rachel.
Once again, she was a teacher,so their lessons are a little
different, and so we're like whydoesn't Miss Rachel have A, b
and C?
Because any parent that youspeak to would say Miss Rachel
(36:56):
is a third parent or someonethat they love in the household.
Maybe your kid watches Blippi,maybe not, but everyone knows
Miss Rachel, so she could bebigger if you will, doing tours
of shows and having merchandiseif you will, but she doesn't.
She's finally coming out withher first book this year I think
it's september, finally, um,and so we were talking about the
(37:18):
differences of the two of them.
Like she still owns it, he hassold it.
It is actually her doing it,all those other things.
So what else did we learn about?
Well, the differences numberone.
Speaker 1 (37:29):
He started his youtube.
It was just a youtube page thathe started and just him
dressing up which is blippy himdressing up.
Speaker 2 (37:36):
This is 2000 and yeah , I don't know how long she's
been around a while too but youcould look it up or something um
but, we found out that he soldthe rights to his show for 10
million dollars.
Speaker 1 (37:47):
Was it 10 or 100?
Was it 100?
It was 10, it wasn't 100.
$100?
Was it $100?
Speaker 2 (37:50):
It was $10.
It wasn't $100.
Speaker 1 (37:51):
I don't think it was $100.
$10 million.
It was a YouTube channel thathe just started.
Speaker 2 (37:55):
She started in 2019.
Speaker 1 (37:57):
Yeah, so in a couple years she'll be where he is, and
if not further.
So you got somebody who's donethe thing that you want to do,
and the problem is that a lot oftimes we like, um, what was it?
I forgot what the tweet was,but essentially he started this
channel and he was just postingthese videos and essentially
sold it to was it disney or sonyor something like some studio,
(38:18):
something like that for 10million dollars and he sold the
rights.
He sold you know whatever, andhe's just living his life.
We're on his instagram page andhe was just in his car doing a
video or something like that.
But could you imagine startingsomething on youtube that you
didn't even know was going totake off the way it did and
being able to sell it for, Ithink, 10 years later for 10
million dollars or somethinglike that?
I told you it was something big.
Speaker 2 (38:39):
He was acquired for 120 million by moonbug
entertainment, which then wasacquired from by disney so
disney bought it from he, so itwas acquired for 120 million.
Speaker 1 (38:51):
Wow, it wasn't 10 120 120 million dollars.
I don't know if you got 120million.
Speaker 2 (38:56):
We got to look that up it says steven john sold
blippy in a deal valued okay,maybe it's not the valued at 120
million dollars in december2023 so, and then they sold it
to Disney for $3 billion.
Speaker 1 (39:09):
$3 billion with a B.
So you're like well, how doesthis even apply to business?
I don't know, but business is.
Well, this is a business, thisis a full business.
Business is everywhere.
And we're having thisconversation Like how did they
even start?
Right, this is one of thethings we do in our household.
Like you guys may not Like wewould so, like you guys may not
like we will be sitting therewatching something.
I'm like damn, what is he?
(39:30):
Like?
It was just a who is he?
Speaker 2 (39:31):
Cause you're always like who the hell is he?
Why are we going to the show?
Cause we were going to the showand the show was expensive.
Speaker 1 (39:36):
It was like $70 a person.
Speaker 2 (39:38):
I don't remember $60 a person Like this.
Show is expensive and themerchandise that they were
selling and the glasses and thekids.
Speaker 1 (39:43):
I didn't know how big it was until we got to that
show, because he's not as bigfor us in our household as it
was for the people at that show.
They clearly knew songs that wedidn't know, and we were like
(40:04):
we're so far behind.
Speaker 2 (40:05):
I mean Alani's only two.
Speaker 1 (40:06):
So that's, that's the furthest we'll be Two years in,
but we came.
I came back and I was just sobaffled by how do all these
people Know who this guy is andhow big is he?
Cause we watched A little 10-15minute video and we came back
and went down a rabbit hole andwe were like it was 120 billion.
Speaker 2 (40:22):
20 million, 20 million dollars, and we saw that
Disney Bought.
Speaker 1 (40:25):
3 billion dollars and I was like could you imagine?
Speaker 2 (40:29):
and then it became why doesn't Miss Rachel have
this?
That's why, that's why Iwrapped the whole of Miss Rachel
?
Speaker 1 (40:34):
is Miss Rachel going to be able to sell her?
So, if you think about it likethis, he started 10 years before
Miss Rachel.
He was able to sell his for 120million.
Miss Rachel is where she istoday, and she has the
information that he had, plusthe information that she has
today, but she doesn't operatethat way.
Not yet, though, but it's notyet because she's, because think
about it when he started he waswhere she is now, so he's still
(40:55):
.
She's still trying to navigatewhere he was eight years ago.
Her first video is trying tofigure this out.
Now she has the understandingthat he was able to sell his for
120 million.
If you're able to take theinformation that somebody
already has, they he started in2014.
2014.
She started in 2020.
Speaker 2 (41:11):
She started in 2019, yeah 2019.
Speaker 1 (41:14):
So she's five years behind him, but she also has
information that he didn't havewhen he started.
Speaker 2 (41:21):
Yeah, so he started in 2014.
He joined the Moonbud NetEntertainment in 2020, so six
years after starting, and thenhe sold to them three years
after.
So within eight, eight years,he was able to sell his company
at 120 million dollars.
Speaker 1 (41:35):
so like our um our business coach she's at five
years.
She was she had this uh lady onthe podcast and it was someone,
madam cj walker.
Right, madam cj walker was thefirst black millionaire, first
black woman millionaire, firstblack millionaire in general.
I don't remember which one itis, but she was saying.
The lady on the episode wasjust saying, hey, I mimicked her
model and I knew that if shewas able to do a million dollars
(41:57):
back then, I should be able todo $100 million in my business
today.
And Donnie was just saying thatI can't fathom doing $100
million.
She's like no, you need tofathom doing $500 million.
She's like, no, you need tofathom doing $500 million.
She's like, if I'm able to do$100 million and she was able to
do $1 million, you should beable to do $500 million.
And now it just makes you thinkdifferently.
So if Ms Rachel saw that hesold his company for $120
(42:21):
million.
I have the information that hedidn't have.
I have the tools that he didn'thave, the technology.
I have the, the ai, I have thegraphics, I have the team I have
the marketing the audience Ihave the branding.
I have the audience that hedidn't have.
I should be able to sell mycompany for 500 million yeah and
get acquired for maybe 8billion, 10 billion.
So sometimes it just takes ushaving that having that head
(42:43):
start and just seeing whatsomebody else was doing, so that
we can know what we need to dofor ourselves.
Speaker 2 (42:47):
Agreed so we went off on a tangent on that.
Speaker 1 (42:49):
No, that was the whole thing.
Speaker 2 (42:50):
Well, you, I'm like 10 million, I'm like no, I think
it was bigger than that.
Speaker 1 (42:53):
10 million is a lot don't get me wrong, but
everywhere.
But you gotta be able to lookat what other people are doing
and be able to say if they coulddo that, I should be able to do
this and I know miss rachel can.
Speaker 2 (43:01):
Okay, if you don't, if you, okay, if you're
listening, miss rachel, I knowthat you can and I want to see
merch People will wear thejumper and the pink headband
suit as well, because that's howshe dresses.
And yes, we know that you canbe as big or bigger than them.
They're doing tours.
Now, obviously it's not theperson, but you have to.
I guess you have to license itout in order to do that and not
(43:22):
be you yourself touring in everycity.
Speaker 1 (43:25):
So another concept that could be applicable to this
.
Think about Tyler Perry.
Speaker 2 (43:30):
When he started and he was doing the tours, it was
just him.
He was doing everything himself.
Yeah.
Speaker 1 (43:34):
So now people come into the game and they see what
Tyler Perry is doing, Like KevinHart is like I'm seeing what
Tyler Perry has done with hisproduction studio, Now I'm
building it.
So if Tyler Perry was able tohit a billion, Kevin Hart is
like y'all got the sameinfrastructure and I've learned
from him.
So billion kevin hart is likey'all got the same
infrastructure and I've learnedfrom him, so I should be able to
do quicker, more than that andfaster so it's like our students
just like our students.
So we got students who are doinga hundred thousand in their
(43:56):
first year.
We only did 80 and didn't gotstudents hitting a million
dollars in half the time that wedid.
It's like if we had the, if wehad the coaching, the
infrastructure, the blueprintthat you guys had and I was like
you could have got, you shouldbe able to do that in half the
time that we did.
It's all about taking thatinformation and taking it to
that next level.
So business is everywhere.
Consume what you have and usewhat the reason.
Use the resources that peoplehave given you yes, yes, yes.
Speaker 2 (44:18):
So thank you for listening to our eight lessons.
We didn't think of two more.
It's eight.
Yeah, eight business um lessonswe learned over the past few
weeks.
Make sure you are commentingwith us and let us know what's
your takeaway.
Speaker 1 (44:28):
What was your favorite lesson?
Speaker 2 (44:30):
Yeah, and see you again in next week.
Speaker 1 (44:32):
All right guys, peace , take care.
Speaker 2 (44:43):
Thank you for tapping in with us again.
As you know, we always ask ifyou guys can, please, please, go
ahead and leave us five starreview.
Go ahead and write something.
If you're enjoying what wespeak about, if you listen to us
week to week, please be sure tolet us know that helps us to
continue to grow and for otherpeople to listen to our show as
well.
Speaker 1 (45:00):
We appreciate it.
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