June 25, 2024 • 15 mins
What if you could achieve your biggest dreams by focusing on the small, everyday actions within your control?
Prioritizing inputs over goals, especially when the economic outlook isn't so rosy. We'll explore relatable scenarios like losing weight, earning $10,000 a month, and running a marathon, showing how simple daily habits—like tracking what you eat, reaching out to potential clients, or dedicating time to run—can lead you to success in a more predictable and less stressful way.
In today's episode, I’ll break down how to turn the intimidating task of making $100,000 a year into a straightforward daily mission. Imagine targeting just one client per day—doesn’t that sound less daunting? Through actionable advice on cold outreach, running ads, and leveraging referrals, discover how you can hit those big numbers by focusing on what you can control.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Yo, yo, what's going on, guys?
Welcome to another episode ofthe more than a side hustle
podcast, where we help nine tofive us create more impact,
income and influence outsidetheir jobs.
And my name is Anthony.
I am a founder of cleaningbusiness university, a seven
figure education business, butalso I run a seven figure little
cleaning business as well.
And this week I heard the samemessage.
(00:26):
Now I don't know if multipleentrepreneurs are going through
the same exact season in theirbusiness, but the conversation
was you are creating the wronggoals.
You need to be focused on theinputs.
And now you may be thinkinglike what, how the hell do you
know folks in the wrong goals?
How do you even know me?
And I'm going to tell youexactly why, because I'm in the
same boat, the same season thatmultiple people are in and the
(00:49):
economy is a little bit harderthis year.
Honestly, you know, with thequote-unquote, we've been having
this recession for the past.
I don't know.
Two years now since thepandemic, we went from pandemic
to a recession and now we're ina cycle of I.
Now we're in a cycle of I don'twant to say fear, but we're
going through an election cycleand that's always a rocky time.
But the message I heardmultiple times is like I'm
(01:11):
talking about from podcasts, I'mtalking about from eBooks, I'm
talking about from social media,and it all resonated with me
and they said you're focusing onthe wrong goals, you need to be
focusing on the inputs.
Now let me, let's write downwhat are some examples of
understanding goals andunderstanding inputs.
So a quick definition of goals.
Like, let's say I'm going touse a broad example.
(01:33):
Let's say you want to lose 10pounds.
That is a goal, right.
So you're like all right, Iwant to lose 10 pounds by the
end of the year.
So, let's say, december 2025,right.
You say I want to make $10,000a month in my business by the
end of the year.
So let's say, december 2025,right.
You say I want to make $10,000a month in my business by the
end of, you know, next quarter.
Or I want to be able to run ahalf marathon, like I was right.
(01:54):
Those are some examples of ussetting goals.
Right, you know what thelong-term outcome is, you know
what the end result is.
So it was like us looking downa, a hallway and at the end of
that hallway, that's the goal wewant to get to right now.
I think that's the wrongmindset to have right now,
especially in this season,because at the end of the day,
(02:16):
you can't control those goals.
We're gonna talk about that ina little bit.
But what are some inputs?
So an example of an input whenwe're talking about we want to
lose 10 pounds, we can't evendefine how much weight we want
to lose.
So we can't say by the end ofthe year I want to lose 10
pounds.
Oh, by every single month Iwant to lose a pound and a half.
Right, we can't even controlthat.
The input is I want to be ableto eat less than 2000 calories
(02:41):
per day.
You can control that, Iguarantee you can control that.
You can't control your weightgoing up and down, but if you
say I'm going to eat less than2000 calories a day, then that
goal is going to be moreattainable right Now.
Let's say the goal was $10,000 amonth.
You cannot control that either.
So you may say oh, if I do this, I can make $10,000 a month.
(03:02):
But the inputs would be I amgoing to call 10 clients a day
with the close rate of, let'ssay, 20%, so I may be able to
close at least two clients perday, or maybe one client a day,
but in order for me to close oneclient a day I have to at least
call 10 or reach out to 10.
So those are the inputs thatyou can control in your business
(03:24):
, right?
And let's say, for the marathonexample, the marathon example
would be by the end of the yearI want to run a marathon, but in
order for me to get to thatmarathon, I have to say I'm
going to at least run this manyminutes per day, this many miles
a week, this many miles by theend of the month.
And those are the inputs thatyou know you can control.
(03:46):
So those are sustainable habits, right?
You know an input helps youcreate a sustainable habit,
meaning I can sustain eating2000 calories a day.
That's easy for me to do.
I can't say I'm going to loseone pound a day, one pound a
week, one pound a month, but Iknow every single day I can at
least track my calories enoughto know that if I stay under
(04:08):
2000 calories I am on the righttrack.
I know if I run, you know, fiveminutes a day, that is a
sustainable habit, right?
These are things that arehelping you create long lasting
habits and it helps you createthose, helps you eventually get
to those goals.
But the more important thing isthe inputs of those goals.
Now let's talk about why theinputs matter more than the
(04:31):
goals.
I think one of the biggestthings is the controllability
and the predictability.
Like we can control the stepswe are taking by the inputs.
So instead of us saying we'regoing to hit that $10,000 a
month milestone, we're going tosay I might do outreach to about
10 clients a day.
We know we can control that.
(04:52):
That is the most predictablething.
Let's say you try to hit that$10,000 a month or at least
$100,000 a year.
Or let's say the goal is tolose 10 pounds.
What happens when you have abad weekend?
What happens if you get hurt?
What happens if you get injured?
Things that you cannot control.
What happens if the weather'sso bad outside you can't go
running?
(05:12):
You cannot control that right.
So now, if we say our inputsare controllable steps, we know
exactly that we could say, allright if we can't run outside to
get this marathon goal, but weknow for a fact we can stay
under 2,000 calories.
We can actually predict ourprogress through those inputs.
So that's something that wecould track every single day,
(05:35):
every single week, every singlemonth, and I highly recommend
you track those inputs salescalls.
When we were doing anotherproduct, I would track how many
calls per day I had to have onmy calendar in order to close
how many leads per day.
So I said in order for us tohit this revenue goal, I have to
have at least 10 calls on mycalendar.
(05:56):
Out of those 10, four are notgoing to show up.
Out of that four, I'm going toclose one.
So at the end of every day Ihad to make sure the next day I
had 10 calls on my calendar.
Okay, rain, sleep, snow, shine,whatever.
I had to have 10 calls on mycalendar because half were not
going to show and then I wasgoing to be able to close one
out of the half that didn't show, right.
(06:16):
So that was the controllableinput.
I couldn't say I want to close10 clients.
I had to say I have to have 10calls on my calendar right Now.
That allowed me to havepredictable process through my
input, because their input wasme saying 10 calendar, 10 closes
on 10 scheduled calls at leastwill allow me to close one on
(06:37):
the calendar, right.
So that was an example.
But then also, what it allowedme to do is reduce my anxiety
when I tell you, like, whenyou're talking about business,
we talk about these goals andyou got these big, you got, we
got.
We all have huge goals, right.
But when you think about thosegoals it creates so much anxiety
.
And I'm telling you because Iam there.
If you are watching me onYouTube right now, I'm rubbing
my forehead because, like thehard sauce got some big ass
(07:01):
goals.
But the problem is those goalscreate so much anxiety on us as
a, as a business, right, or memaybe it's not Janoka, maybe
it's just me I have these biggoals and it's like I want to
make a million dollars in a yearand it's like that's the goal.
That's the goal, but let'sfocus on what we can control,
which is the inputs of that.
So the less I started focusingon the big goals and more
(07:22):
started focusing on the inputsand lowering my anxiety, cause I
can.
I can control my inputs, butit's also boosting my motivation
to get shit done.
So I'm like yo, every day, 10calls on the calendar.
Four is not going to.
That means four or five peopleare going to waste my time, not
show up.
Out of those four or fivepeople, I'm going to get at
least one Like that createsmotivation because I know I can
(07:45):
control those inputs.
Now, out of those four thatshowed up, I could maybe close
one right.
When the cleaning business isright, I'm like I'm going to
reach out.
We're going to reach out toabout 10, 15 clients via email
and text.
We're going to be able to closeone.
We know what our goal is, butwe also know the inputs that we
need to put in right and thenthis allows you to get some
(08:06):
quick wins.
So the quick win may not be yougetting, you know, running a 5k
before your half marathon inabout you know a couple of weeks
, or it may not be losing 20,you know, let's say, two pounds
out of your 10 quick win Maybe.
All right, I'm looking slimmerin the mirror now because I'm
tracking my calories, or my faceis slimming out, like we're
(08:28):
able to track these goals everyI could look at myself in the
mirror and see that I'm losingweight.
Or I look at a picture from aweek ago and if you guys don't
do this especially if you ahealth nut like me you'd be
taking pictures of yourself, notin a creepy way, but just to
make sure you are progressingtowards where you want to go
right, and this allows you tocreate those scenarios where you
can see your progress day inand day out.
(08:49):
I can't see my end of the yeargoal making a million dollars,
but I can see that.
Okay, out of these 10 clients,I closed one that gets me a lot
closer to my goal.
So that allows you to do thatand then also just creates those
again, creating those longlasting habits.
Now let's talk about how toshift your focus from goals to
inputs.
(09:09):
Right, I'm gonna spend a couplecouple minutes on this, like
you know, a couple minutes.
So I want to pinpoint someeffective inputs that you could
do.
So.
For us, this is anentrepreneurship, this is a
business podcast, and most ofthe time we talk about making
money.
So I wish you guys could see myiPad.
I'll put my iPad on the screen.
I've been huge on my iPad theselast couple weeks.
But let's say you know what,maybe I can put this on the
(09:34):
screen somehow.
Maybe I won't.
If you're listening to this onthe computer I mean on a podcast
you won't be able to see myscreen, but maybe I'll try to
put this on our YouTube page.
So let's say the goal is, let'ssay, $10,000 a month is a goal.
We know that's a goal $10,000per month.
(10:00):
$10,000 per month divided bylet's say you know what?
Let's take it one step up.
Let's say $100,000 a year.
That's the goal right.
$100,000 a year, that's thegoal right.
$100,000 per year.
And if we break that down, thatis about $8,333 per month.
Now, that's per month.
(10:21):
Let's say it's 30 days in amonth.
That gives you $277 per day.
Now, if you're like us or you'rein a cleaning business or you
know, we teach you how to dothat as well.
We know, on average, our clientbase.
One client pays us about $250.
So essentially, one client perday at $250 essentially gets us
(10:48):
to that $100,000 a year goal.
So the question is, instead ofus saying we want to make
$100,000 a year goal, so thequestion is, instead of us
saying we want to make $100,000in a year per year, let's say
that goal is one client a day.
Now, that allows us to seethings in a lot more clearer
vision.
One client a day, now, how dowe get that one client a day?
(11:09):
So we're doing code outreach,we're doing ads, we're doing
referrals.
There are a few things that youcould do to focus on getting
one client a day, but if youreally break that now look at
that goal.
We went from $100,000 a year,which seems like, especially for
a new entrepreneur.
It seems like it's out of thisworld to focus on getting $8,333
per month, which still seemslike a lot.
(11:31):
But then we said if we couldget $277 per day and we know our
average ticket price is about$250, with a few upsells here
and there, we went from tryingto make $100,000 to just getting
one client a day.
Now I don't know about you guys,but that relieves so much
anxiety for me, knowing that Idon't have to focus on this big
(11:52):
goal.
If I could just focus ongetting that one client, which
means that I might just do oneFacebook post, I might just do
one Instagram post, but I'm alsomight just reach out to some
previous clients right?
If I got a referral engine, Imight reach out to some people
and say, hey, would you mindreferring me to somebody else?
I might say, all right, for myad spend.
My goal is just to get 10 leadsa day.
So now I can say I want to getone client per day right.
(12:16):
So that makes my inputs a lotmore attainable, but it also
allows me to track it.
So instead of me trying totrack $10,000, I could track one
client a day.
So I'll do a quick recap, justkind of talk about what we said
today.
But I definitely want myentrepreneurs and business
owners and even people just onany sort of journey breaking
(12:37):
down that goal, let's not focuson focusing on the goal and
let's focus on the inputs ofthat goal.
Now I think that is a lot morecrucial and a lot more easier to
get to.
You're like, you know what I'mgoing to focus on the things I
can control versus the things Ican't control.
I wanted to read this quickmessage I saw Because this kind
(12:58):
of sparked part of the podcastas well.
You know me, I'm alwayslistening to something.
Hold on, I'm pulling it up onmy phone and this was a post
inside of a community that I'min and it's led by.
It's led by an entrepreneur,and he was the one that kind of
said you know what?
I'm going to go make thispodcast episode about this,
(13:20):
because this is like the thirdtime I saw this message this
week, and let just read it toyou guys right quick.
Where is it?
Where is it?
It said focus on input, notgoals.
I don't set goals, I set inputs.
Goals are something you get.
So, for example, get 10 newclients hit $10,000 a month.
Those are goals.
The downside is that you reallycan't control them.
Things happen.
Some clients churn because theyhave family emergencies or they
(13:42):
had death, and you really can'tcontrol why that happens.
That's why it's not useful tothink about them.
They will give you a high, high, but if you don't hit them,
they will give you a low, low.
And I know that and I'm sureyou guys can relate to that.
You got these goals.
When you get them, you areecstatic, but when you don't,
you are probably in bed cryingright.
So I like to flatten and if youthink about inputs instead, do
(14:03):
these five things every singleday, and that will be a much
more helpful input because theyare under your control.
Plus, if you do these thingsover a long enough period of
time, the goals take care ofthemselves.
I'm going to repeat that onemore time If you do these things
over a long enough period oftime, the goals just take care
of themselves.
Goals are illusions.
(14:24):
Inputs are real.
Focus on the now and lettomorrow take care of itself.
This is from JK Molina.
He's a great writer, greatcopywriter, great business owner
, and I've just been followingsome of his stuff recently and
that was just one of the thingshe had mentioned.
So, guys, focus on the inputsand not the goals and I promise
you your goals will be a lotcloser than they appear and
(14:48):
you'll also be a lot happier,probably a lot less anxiety and
a lot more calm in your business.
So hopefully it's helped youguys.
If it did, please leave us afive-star review on your
favorite Apple player and thenalso make sure you're
subscribing to our YouTubechannel.
At the Hardship Morning, wherewe drop these gems, we drop this
content, but then also it helpssomeone create a better life
(15:10):
for themselves.
My name is Anthony Hartzog andI'll see you guys next week.
Peace.
Yo, yo, what's going on, guys?
Welcome to another episode ofthe more than a side hustle
podcast, where we help nine tofive us create more impact,
income and influence outsidetheir jobs.
And my name is Anthony.
I am a founder of cleaningbusiness university, a seven
figure education business, butalso I run a seven figure little
cleaning business as well.
And this week I heard the samemessage.
(00:26):
Now I don't know if multipleentrepreneurs are going through
the same exact season in theirbusiness, but the conversation
was you are creating the wronggoals.
You need to be focused on theinputs.
And now you may be thinkinglike what, how the hell do you
know folks in the wrong goals?
How do you even know me?
And I'm going to tell youexactly why, because I'm in the
same boat, the same season thatmultiple people are in and the
(00:49):
economy is a little bit harderthis year.
Honestly, you know, with thequote-unquote, we've been having
this recession for the past.
I don't know.
Two years now since thepandemic, we went from pandemic
to a recession and now we're ina cycle of I.
Now we're in a cycle of I don'twant to say fear, but we're
going through an election cycleand that's always a rocky time.
But the message I heardmultiple times is like I'm
(01:11):
talking about from podcasts, I'mtalking about from eBooks, I'm
talking about from social media,and it all resonated with me
and they said you're focusing onthe wrong goals, you need to be
focusing on the inputs.
Now let me, let's write downwhat are some examples of
understanding goals andunderstanding inputs.
So a quick definition of goals.
Like, let's say I'm going touse a broad example.
(01:33):
Let's say you want to lose 10pounds.
That is a goal, right.
So you're like all right, Iwant to lose 10 pounds by the
end of the year.
So, let's say, december 2025,right.
You say I want to make $10,000a month in my business by the
end of the year.
So let's say, december 2025,right.
You say I want to make $10,000a month in my business by the
end of, you know, next quarter.
Or I want to be able to run ahalf marathon, like I was right.
(01:54):
Those are some examples of ussetting goals.
Right, you know what thelong-term outcome is, you know
what the end result is.
So it was like us looking downa, a hallway and at the end of
that hallway, that's the goal wewant to get to right now.
I think that's the wrongmindset to have right now,
especially in this season,because at the end of the day,
(02:16):
you can't control those goals.
We're gonna talk about that ina little bit.
But what are some inputs?
So an example of an input whenwe're talking about we want to
lose 10 pounds, we can't evendefine how much weight we want
to lose.
So we can't say by the end ofthe year I want to lose 10
pounds.
Oh, by every single month Iwant to lose a pound and a half.
Right, we can't even controlthat.
The input is I want to be ableto eat less than 2000 calories
(02:41):
per day.
You can control that, Iguarantee you can control that.
You can't control your weightgoing up and down, but if you
say I'm going to eat less than2000 calories a day, then that
goal is going to be moreattainable right Now.
Let's say the goal was $10,000 amonth.
You cannot control that either.
So you may say oh, if I do this, I can make $10,000 a month.
(03:02):
But the inputs would be I amgoing to call 10 clients a day
with the close rate of, let'ssay, 20%, so I may be able to
close at least two clients perday, or maybe one client a day,
but in order for me to close oneclient a day I have to at least
call 10 or reach out to 10.
So those are the inputs thatyou can control in your business
(03:24):
, right?
And let's say, for the marathonexample, the marathon example
would be by the end of the yearI want to run a marathon, but in
order for me to get to thatmarathon, I have to say I'm
going to at least run this manyminutes per day, this many miles
a week, this many miles by theend of the month.
And those are the inputs thatyou know you can control.
(03:46):
So those are sustainable habits, right?
You know an input helps youcreate a sustainable habit,
meaning I can sustain eating2000 calories a day.
That's easy for me to do.
I can't say I'm going to loseone pound a day, one pound a
week, one pound a month, but Iknow every single day I can at
least track my calories enoughto know that if I stay under
(04:08):
2000 calories I am on the righttrack.
I know if I run, you know, fiveminutes a day, that is a
sustainable habit, right?
These are things that arehelping you create long lasting
habits and it helps you createthose, helps you eventually get
to those goals.
But the more important thing isthe inputs of those goals.
Now let's talk about why theinputs matter more than the
(04:31):
goals.
I think one of the biggestthings is the controllability
and the predictability.
Like we can control the stepswe are taking by the inputs.
So instead of us saying we'regoing to hit that $10,000 a
month milestone, we're going tosay I might do outreach to about
10 clients a day.
We know we can control that.
(04:52):
That is the most predictablething.
Let's say you try to hit that$10,000 a month or at least
$100,000 a year.
Or let's say the goal is tolose 10 pounds.
What happens when you have abad weekend?
What happens if you get hurt?
What happens if you get injured?
Things that you cannot control.
What happens if the weather'sso bad outside you can't go
running?
(05:12):
You cannot control that right.
So now, if we say our inputsare controllable steps, we know
exactly that we could say, allright if we can't run outside to
get this marathon goal, but weknow for a fact we can stay
under 2,000 calories.
We can actually predict ourprogress through those inputs.
So that's something that wecould track every single day,
(05:35):
every single week, every singlemonth, and I highly recommend
you track those inputs salescalls.
When we were doing anotherproduct, I would track how many
calls per day I had to have onmy calendar in order to close
how many leads per day.
So I said in order for us tohit this revenue goal, I have to
have at least 10 calls on mycalendar.
(05:56):
Out of those 10, four are notgoing to show up.
Out of that four, I'm going toclose one.
So at the end of every day Ihad to make sure the next day I
had 10 calls on my calendar.
Okay, rain, sleep, snow, shine,whatever.
I had to have 10 calls on mycalendar because half were not
going to show and then I wasgoing to be able to close one
out of the half that didn't show, right.
(06:16):
So that was the controllableinput.
I couldn't say I want to close10 clients.
I had to say I have to have 10calls on my calendar right Now.
That allowed me to havepredictable process through my
input, because their input wasme saying 10 calendar, 10 closes
on 10 scheduled calls at leastwill allow me to close one on
(06:37):
the calendar, right.
So that was an example.
But then also, what it allowedme to do is reduce my anxiety
when I tell you, like, whenyou're talking about business,
we talk about these goals andyou got these big, you got, we
got.
We all have huge goals, right.
But when you think about thosegoals it creates so much anxiety
.
And I'm telling you because Iam there.
If you are watching me onYouTube right now, I'm rubbing
my forehead because, like thehard sauce got some big ass
(07:01):
goals.
But the problem is those goalscreate so much anxiety on us as
a, as a business, right, or memaybe it's not Janoka, maybe
it's just me I have these biggoals and it's like I want to
make a million dollars in a yearand it's like that's the goal.
That's the goal, but let'sfocus on what we can control,
which is the inputs of that.
So the less I started focusingon the big goals and more
(07:22):
started focusing on the inputsand lowering my anxiety, cause I
can.
I can control my inputs, butit's also boosting my motivation
to get shit done.
So I'm like yo, every day, 10calls on the calendar.
Four is not going to.
That means four or five peopleare going to waste my time, not
show up.
Out of those four or fivepeople, I'm going to get at
least one Like that createsmotivation because I know I can
(07:45):
control those inputs.
Now, out of those four thatshowed up, I could maybe close
one right.
When the cleaning business isright, I'm like I'm going to
reach out.
We're going to reach out toabout 10, 15 clients via email
and text.
We're going to be able to closeone.
We know what our goal is, butwe also know the inputs that we
need to put in right and thenthis allows you to get some
(08:06):
quick wins.
So the quick win may not be yougetting, you know, running a 5k
before your half marathon inabout you know a couple of weeks
, or it may not be losing 20,you know, let's say, two pounds
out of your 10 quick win Maybe.
All right, I'm looking slimmerin the mirror now because I'm
tracking my calories, or my faceis slimming out, like we're
(08:28):
able to track these goals everyI could look at myself in the
mirror and see that I'm losingweight.
Or I look at a picture from aweek ago and if you guys don't
do this especially if you ahealth nut like me you'd be
taking pictures of yourself, notin a creepy way, but just to
make sure you are progressingtowards where you want to go
right, and this allows you tocreate those scenarios where you
can see your progress day inand day out.
(08:49):
I can't see my end of the yeargoal making a million dollars,
but I can see that.
Okay, out of these 10 clients,I closed one that gets me a lot
closer to my goal.
So that allows you to do thatand then also just creates those
again, creating those longlasting habits.
Now let's talk about how toshift your focus from goals to
inputs.
(09:09):
Right, I'm gonna spend a couplecouple minutes on this, like
you know, a couple minutes.
So I want to pinpoint someeffective inputs that you could
do.
So.
For us, this is anentrepreneurship, this is a
business podcast, and most ofthe time we talk about making
money.
So I wish you guys could see myiPad.
I'll put my iPad on the screen.
I've been huge on my iPad theselast couple weeks.
But let's say you know what,maybe I can put this on the
(09:34):
screen somehow.
Maybe I won't.
If you're listening to this onthe computer I mean on a podcast
you won't be able to see myscreen, but maybe I'll try to
put this on our YouTube page.
So let's say the goal is, let'ssay, $10,000 a month is a goal.
We know that's a goal $10,000per month.
(10:00):
$10,000 per month divided bylet's say you know what?
Let's take it one step up.
Let's say $100,000 a year.
That's the goal right.
$100,000 a year, that's thegoal right.
$100,000 per year.
And if we break that down, thatis about $8,333 per month.
Now, that's per month.
(10:21):
Let's say it's 30 days in amonth.
That gives you $277 per day.
Now, if you're like us or you'rein a cleaning business or you
know, we teach you how to dothat as well.
We know, on average, our clientbase.
One client pays us about $250.
So essentially, one client perday at $250 essentially gets us
(10:48):
to that $100,000 a year goal.
So the question is, instead ofus saying we want to make
$100,000 a year goal, so thequestion is, instead of us
saying we want to make $100,000in a year per year, let's say
that goal is one client a day.
Now, that allows us to seethings in a lot more clearer
vision.
One client a day, now, how dowe get that one client a day?
(11:09):
So we're doing code outreach,we're doing ads, we're doing
referrals.
There are a few things that youcould do to focus on getting
one client a day, but if youreally break that now look at
that goal.
We went from $100,000 a year,which seems like, especially for
a new entrepreneur.
It seems like it's out of thisworld to focus on getting $8,333
per month, which still seemslike a lot.
(11:31):
But then we said if we couldget $277 per day and we know our
average ticket price is about$250, with a few upsells here
and there, we went from tryingto make $100,000 to just getting
one client a day.
Now I don't know about you guys,but that relieves so much
anxiety for me, knowing that Idon't have to focus on this big
(11:52):
goal.
If I could just focus ongetting that one client, which
means that I might just do oneFacebook post, I might just do
one Instagram post, but I'm alsomight just reach out to some
previous clients right?
If I got a referral engine, Imight reach out to some people
and say, hey, would you mindreferring me to somebody else?
I might say, all right, for myad spend.
My goal is just to get 10 leadsa day.
So now I can say I want to getone client per day right.
(12:16):
So that makes my inputs a lotmore attainable, but it also
allows me to track it.
So instead of me trying totrack $10,000, I could track one
client a day.
So I'll do a quick recap, justkind of talk about what we said
today.
But I definitely want myentrepreneurs and business
owners and even people just onany sort of journey breaking
(12:37):
down that goal, let's not focuson focusing on the goal and
let's focus on the inputs ofthat goal.
Now I think that is a lot morecrucial and a lot more easier to
get to.
You're like, you know what I'mgoing to focus on the things I
can control versus the things Ican't control.
I wanted to read this quickmessage I saw Because this kind
(12:58):
of sparked part of the podcastas well.
You know me, I'm alwayslistening to something.
Hold on, I'm pulling it up onmy phone and this was a post
inside of a community that I'min and it's led by.
It's led by an entrepreneur,and he was the one that kind of
said you know what?
I'm going to go make thispodcast episode about this,
(13:20):
because this is like the thirdtime I saw this message this
week, and let just read it toyou guys right quick.
Where is it?
Where is it?
It said focus on input, notgoals.
I don't set goals, I set inputs.
Goals are something you get.
So, for example, get 10 newclients hit $10,000 a month.
Those are goals.
The downside is that you reallycan't control them.
Things happen.
Some clients churn because theyhave family emergencies or they
(13:42):
had death, and you really can'tcontrol why that happens.
That's why it's not useful tothink about them.
They will give you a high, high, but if you don't hit them,
they will give you a low, low.
And I know that and I'm sureyou guys can relate to that.
You got these goals.
When you get them, you areecstatic, but when you don't,
you are probably in bed cryingright.
So I like to flatten and if youthink about inputs instead, do
(14:03):
these five things every singleday, and that will be a much
more helpful input because theyare under your control.
Plus, if you do these thingsover a long enough period of
time, the goals take care ofthemselves.
I'm going to repeat that onemore time If you do these things
over a long enough period oftime, the goals just take care
of themselves.
Goals are illusions.
(14:24):
Inputs are real.
Focus on the now and lettomorrow take care of itself.
This is from JK Molina.
He's a great writer, greatcopywriter, great business owner
, and I've just been followingsome of his stuff recently and
that was just one of the thingshe had mentioned.
So, guys, focus on the inputsand not the goals and I promise
you your goals will be a lotcloser than they appear and
(14:48):
you'll also be a lot happier,probably a lot less anxiety and
a lot more calm in your business.
So hopefully it's helped youguys.
If it did, please leave us afive-star review on your
favorite Apple player and thenalso make sure you're
subscribing to our YouTubechannel.
At the Hardship Morning, wherewe drop these gems, we drop this
content, but then also it helpssomeone create a better life
(15:10):
for themselves.
My name is Anthony Hartzog andI'll see you guys next week.
Peace.
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