Episode Transcript
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Speaker 1 (00:00):
Guys, welcome back to
another episode of Unmotivated.
I'm sitting down with thehatrimony aka our guy Anthony.
Now Anthony, my man, thank youagain for coming over and
sharing some wisdom, information, giving me perspective on
community business.
(00:21):
Side hustle you might changeyour name to the Side Hustle
King.
Speaker 2 (00:25):
We've done quite a
few in the side hustle space man
.
Speaker 1 (00:27):
There you have it,
man.
Now walk them through and goahead and tell them who you are,
what's going on and all thestuff that you got going on, man
.
Speaker 2 (00:34):
Yeah, so my name is
Anthony Hartzog.
I am a former 9-to-5-er.
I worked in IT for about 15years and throughout that
journey we've been able to startmultiple businesses, start
multiple side hustles and prettymuch build digital communities
and also a physical localservice business.
So we've been in the cleaningbusiness space now coming up on
eight years and we've done over$3 million in our cleaning
(00:56):
business and also over $3million in the digital education
space.
So now we help others build outeither their cleaning
businesses and also just sharinga journey along the way.
Speaker 1 (01:06):
There you have it Now
, guys, if you don't know this,
and thank you as always forlistening and watching and
hopefully learning something.
Life is about the journey.
You hear that it sounds clicheand you know it's like man, it's
some bullshit, until you wakeup one day you're four and you
say, damn, I've been on ajourney.
But then you go.
If you learn that quicker youcan get to where you want to go.
I won't say faster, but moreeffectively.
(01:28):
If you embrace the fact that,hey, nothing ever works, it's
your job to figure it out and becurious enough to learn from
your choices.
I won't call them mistakes.
There's a mistake if youfucking know better, clearly.
But this guy put us on.
I won't call it game, but I'm aguy who's curious, more curious
than I've ever been.
About human connection.
Now, my fascination has alwaysbeen human behavior, so I can
(01:51):
analyze my safety and a bunch ofother stuff based on how I was
raised.
But human connection, I nevertrusted it, man.
Speaker 2 (02:02):
So when you got into
building the community side.
Man, what's the one thing youenjoy most about community?
Yeah, one thing I enjoy mostabout building community is it
allows you to connect with otherpeople all across the world and
different backgrounds,different races, but they're
always along a similar path asyou.
Very rarely you join acommunity where everyone's
completely different from you.
Right now, you see a lot ofrunning clubs a lot of them and
you actually question why arethey building out so much
(02:24):
running clubs?
You could get outside and runby yourself, but isn't a lot
more fun to run together?
Speaker 1 (02:28):
so it's it's easier
to get where you're going,
absolutely, you know, when youhave a job set at best and I
think you use another quote.
But uh, you know, I'm a, I'm ajob fanatic, aka c jobs, and uh,
so much.
So I walked out of the movietheater and asked the coaches.
I was was like this ain't no,steve Jobs, this is ridiculous,
get my money back.
I said, sir.
It's been 15 minutes.
I said, and it fucking sucks.
I want my fucking money At anyhoot.
(02:49):
I would say that Jobs said itbest it's easier to walk a
thousand miles when you havesomeone with you and most times
you want to bring people thatadd value.
And it's funny because even onthe relationship side of the
world, people say you shouldnever settle.
And I said no, no, no, you needto settle with the right people
because when they came toAmerica you had settlements and
(03:11):
you needed to settle.
You needed a guy who could, youknow, create irrigation.
You needed a guy who couldbuild.
You needed a guy who couldorganize things and a woman who
could keep the house you need.
You needed these people who hadsettlement, like mentalities
and understood that we're aboutto do work and we're going to
build something structurallythat could change things.
So I even changed that ideologyBecause I'm like what makes you
(03:32):
think you shouldn't settle?
If you can't settle, then youcan't build.
You know, you got to sitfucking still sometimes, but you
need to write settlers with you, otherwise nothing's going to
change.
Preaching right now, man, justfood for thought.
Speaker 2 (03:43):
That's all, hey, just
food for thought.
Speaker 1 (03:46):
Hey, I'm never going
to settle, I said I bet you're
not.
You're going to be unhappy therest of your life motherfucker,
absolutely.
So what's one thing you learnedmost from your communities that
you've built and thecommunities that you manage and
sustain?
Because I don't know everythingabout your upbringing.
I came from a communitycommunity meaning my home a
(04:09):
bunch of selfish bastards, uh,who had no.
They had basically no interestin in really taking care of a
person, or they just wereselfish.
That's the best way.
They're just selfish people.
So it's like, hey, it's me oryou, or it's me or them or he's
like everybody gets the world,it's every man for himself,
which is a dangerous way,survivor, wise, to live.
So you know, in your caseyou've got community.
You know people are dependenton you.
What about community kind ofkeeps you like going Because I
(04:30):
struggle with it, as we justtalked about.
I'm struggling with it, man.
Speaker 2 (04:32):
Yeah, even if I go
back to my upbringing, I didn't
recognize that a lot of us dohave communities.
I mean, you think about youknow, back in the day, where
your neighbor used to be able tokick your ass if they needed to
, because you was outside whenyou shouldn't have been.
Or your neighbor was callingyour mom because you're outside
messing up and you always wantto be on your P's and Q's
because you know you're alwaysbeing watched by someone to make
sure you are in the bestinterest of yourself and your
(04:53):
family.
So, looking back, that itselfis a community.
A lot of us black people we didgrow up in these communities,
or whether it's church or itmight be family, religion,
whatever it is.
So we do have some version ofcommunity growing up.
Now, when it translated over tous in the business and
entrepreneurship world, werealized that we had a goal of
(05:13):
helping other people achieve aresult that might be similar to
us, and we built our communityaround other people that are
looking to achieve that similarresult.
So one of the biggest thingsthat I learned throughout that
journey is that people just wanttheir voices heard.
So this is why, inside of ourcommunities, we are always
active, whether it's digital,whether it's in person, and
listening to the needs of otherpeople, because that's the
(05:35):
biggest way to retain them, butthen also there might be
different versions of help thatthey need.
You won't really know thatuntil you start asking your
community hey, what are you herefor, why are you sticking
around and how much more valuecan we provide to you?
Speaker 1 (05:50):
And what's been your
biggest value gain and add to
these people's lives outside offinancial gains.
Speaker 2 (05:56):
I think that I got to
think about that one.
So financially they've madeover $18 million in their own
businesses.
Speaker 1 (06:03):
With your guidance
and infrastructure, absolutely
and support.
Speaker 2 (06:06):
Yeah, and I don't
take we don't take credit for
all of that.
Right, They've learned thestructure.
They've learned from us.
We answer their questions, wemake sure they have a right
structure when they're buildingtheir businesses and they all go
out and build it on their own.
But I think, outside of thatfinancial, I think a lot of
people are now coming to thespace of entrepreneurship so not
(06:27):
even just the financial side ofit, just having the freedom to
be able to do something thatbelongs to you.
So we get a lot of peoplethat's like I've never started
anything in my life, I've neverbuilt anything, I've never
structured anything, I never hadan LLC.
Nobody in my family has donethis.
Now we realize this is biggerthan just building businesses.
These people are buildingthings that their family has
never even done as well.
(06:47):
So now they're learning from usand then they're able to apply
it.
I had one of my frat brotherswhen he told me that he had his
kids answering the phones forhis business because he couldn't
give them jobs at his jobbecause he didn't own it.
He was able to build somethingthat allowed his kids to learn
structure, learn skills and thenalso work for him.
(07:08):
That's when I realized this isbigger than just money.
Speaker 1 (07:12):
You know, guys and
I'm going to lean into this for
two seconds Some people thinkwealth is what you have, it's
what you know, and so when youhave a billion dollars, you know
.
Oh yeah, he comes from BillGates.
Bill Gates' daughter doesn'tneed the money.
She's not buying chains andhouses and gloating online.
She has access to information,relationships.
Think about it like this Jesusdidn't have no money, but that
(07:33):
nigga knew everybody.
So you go hey, how did he makeit?
Nigga had relationships.
Everybody was feeding him.
I had to meet this, even thoughZach Key is thieving ass.
So you go wow, that'sinteresting.
No, it's not Relationships, asI'm learning, even when I go
back and think about all thestuff I've read, are assets,
some of the greatest assets youown, even if you're a Shark Tank
fan.
What does Kevin O'Leary say?
(07:54):
He says so you just need me tocall.
He says I know five people thatrule the whole world.
If all you need me to do ismake a phone call, I want 30%,
because that's relationships.
That's putting a relationshipon the line.
You can't call them.
I can.
If I say such and such, they'llat least roll the dice.
You rolling the dice with me,you ain't going to crap out, you
(08:15):
know.
So when I hear that what yousaid, I'm like go look at those
people who have kids, you know,and more so the ones that don't
look like us, um, and, and seewhat they're doing online.
Even and, uh, I don't know ifyou even heard recently uh, the
obama's daughters took off theirlast name because they want
credit for what they're doing,which is stupid.
(08:36):
By the way, nobody else tellsyou this shit's stupid.
It's fucking stupid.
It just is.
It just is.
It just is.
Now, if there's a negative,you're not proud of what your
father achieved.
No, it's funny, nobody.
Who's the opposite?
The Indians love their lastname.
The Africans good Lord, theylove their last name.
The Mexicans take pride intheir last name and most of them
are named on days specific totheir religion.
(08:57):
You go down a line.
Every other culture loves theirlast name and leverages that
last name.
It'd be stupid not to be likeoh yeah, my last name is Bezos.
There's niggas who didn't conpeople for 10 years because they
was pretending to be aRockefeller.
You go, there's wholedocumentaries on that shit,
right, and then the first thingyou do is say I don't want to be
an Obama.
(09:17):
You go.
Do you know what your dadachieved?
Good, bad and ugly.
If you Mm-hmm.
Speaker 2 (09:41):
As we're growing up
in this space of building a
brand, entrepreneurship, digitalassets we are showing them
tools that they can use online.
So the most fun thing that I'mdoing with my three-year-old
Alani is I'm just showing herhow to translate pictures that
we have in our phones intodigital assets.
Like, she literally created herown coloring book using chat
(10:05):
GBT.
I took our picture, put it inchat and she's like I loved it,
like can we make anothercoloring book?
And chat gbt.
I took our picture, put it inchat and she's like I loved it.
Like can we make anothercoloring book?
And I'm like oh, I'm justshowing her how to do it.
Another thing we did was wecreated a digital asset for her
first birthday.
We created a alani's abcaffirmation and it was just uh,
we talked about building things,ai.
We created a.
This was three years ago.
We're literally abc affirmationbook and we sold it online for
(10:25):
like nine dollars and she madelike a thousand dollars for her
first birthday.
So we are building digitalassets for them and then,
alongside we had her do thevideo with us on our lap, as
we're.
You know it's my first birthday, you know.
Thank you guys.
So much blah, blah, blah and weliterally sold it.
So we're gonna make sure theyate their millionaires by the
(10:48):
age of 18, but we also want themto be able to utilize their
resources outside of us, becauseit's not just about the money,
it's about are you a good humanbeing and can you also help
others?
So I think those, right now,the biggest things that we're
we're sharing with them dude,super impactful man, and you
know.
Speaker 1 (11:02):
What they're really
doing, too is he's forcing them
to be creative.
Creativity is how you createchange.
Change is what you know whenthe times get tough or things
change that we can't control,which is why you got to stay
ahead.
You say, man, what's going onhere?
Well, if you are unaware, youknow.
Even myself, before I reallystarted using chat, I'd start.
I made myself okay, you got toplay with it 10 minutes a day at
(11:23):
least and just learn it,leverage it, lean into it,
figure it out, build around it,etc.
And you go wow, this thing'spretty interesting man and you
know it's going to get better.
So you go, I'm fucking cooked.
What is Cuban saying?
Emma Greed's current Aspirepodcast?
What do you say to those peoplewho say they've got too much
(11:43):
tech and don't want to use AI?
Mark Cuban just says oh, you'refucked.
I mean this person is likeyou're fucked.
It's that simple.
So what's one of the thingsthat you've taken away or
learned about yourself along theroad too, man?
Because self-development isanother thing that always is
constantly changing, butchanging because it has to
improve.
And you start your journey withone, one desire, one idea, and
(12:06):
then that desire I don't want tosay continues to change, but it
improves or gets better.
Like what?
What's the thing you've?
You've gained most from, Iguess, going down that rabbit
hole of building businesses andconnecting to your family and
then putting all the stress noton both y'all's backs right,
because now you're liable forboth the wins and losses.
But what's the one thing youlearned about yourself that you,
(12:26):
you hope other people kind oflearn, maybe even sooner?
Speaker 2 (12:29):
I think I learned a
lot about myself in terms of who
I am and who I am becoming.
So I this whole my whole life,I thought I was an extrovert and
I realized there's a version ofyou have to be a forced
extrovert, right?
so every position I've held,whether it was in my frat, I had
had to be in front of themeeting room, speaking up in
front of people.
I was able to speak in front ofstaff admin and I was like well
(12:50):
, I'm always so tired afterthese things, well, I just need
some time off.
And then even at my job, I hada staff of about 35 people and I
always had to be in front ofthem, always had to be smiling.
But in these, you know, as I'mclosing, I'm actually an
introvert.
At this point in my life I'mokay with being extrovert when I
need to be, but I also like myown solitude.
I also like my own space.
I also like my own family.
(13:10):
That's something I've learnedabout myself and I'm recognizing
that the older I get.
I'd just rather be a mom itcould be just me becoming an old
nigga, but maybe just being inmy own space.
But then also I do enjoy thefact that we have the ability to
help others and I think growingup it's like all right, you
(13:30):
know you do this one thing,right, you help somebody on the
street, things like that.
But I've always been anentrepreneur even going back to
growing up.
I used to pack bags at thisgrocery store called Key Food
and I'd make a dollar here andthere, and then I built up
enough income where I could buythis game called Killer Instinct
, and I remember those exactmoments.
Speaker 1 (13:48):
That was a sick game,
by the way.
Speaker 2 (13:49):
Super Nintendo Killer
Instinct it was like $40.
The most expensive video gamethat came out during that time
was Killer Instinct and Iremember it because they were
like how'd you afford this?
And I literally packed bags atKey Food for about a month and a
half to make $40.
To flip sneakers and thingslike that.
And all of these littlememories make me realize I used
to shovel snow.
There was a kid that went viralin Dallas who was trying to
(14:09):
make $1,000.
Shoveling.
You know not shoveling.
You know cleaning out trashcans.
I've always been anentrepreneur, but I never.
There was no title for it backthen it was like you're just
doing a bunch of side hustles ordoing a bunch of things.
No, I've learned over theselast couple years.
Speaker 1 (14:25):
Is there another word
that you think is synonymous to
entrepreneur?
That sounds more attractive,and I'm only asking because,
unfortunately, I think at timesthat word gets tossed around
quite a bit and we don't wantpeople to think that everybody
can be one because they can't.
But the other part is, whatdoes it really mean to be an
entrepreneur?
Speaker 2 (14:43):
I think that the word
I've been using the word
founder a lot more.
Yeah, and I like that wordbecause it gives you the ability
to be creative, and I don'tthink entrepreneur is you know
we got.
We come from a space where alot of content is being created
and I like the word founderbecause it coincides being an
entrepreneur that someone hasbuilt something, but also being
(15:04):
a creative because you'rebuilding digital assets and
you're sharing your story andsharing your journey.
So I enjoy the word founder andI think that if you think about
your story growing up, therewas something that you started
and built from ground zero thatmade you income outside of what
you were doing.
So the word founder wouldprobably be the one I'd go with.
I like that one a lot.
Speaker 1 (15:24):
I do too, man.
I've actually told Jamarcus andthe guys around me.
I said, guys, you know I'm moreof a founder and I love
founders because you need a goodfounder.
You say, what's a good ideathat we can build around?
And then part of me is I got tofind infrastructure.
You know that could be anoperations person, a design
(15:48):
person, a marketing person, asales guy, but there's a concept
that I think would work andthen you turn around and you
build around this one idea andthen you hire a CEO so you can
go find something else, becauseI can't sit still, my brain
works too fast and I like toanalytically take a what's this
or what's that.
If we do this, this could work.
Man, look at this industry andI'm not ever looking at
competition, more so theopportunity, to say the least.
Man.
So, being a founder man, whatis the next thing that you might
(16:10):
, that you are getting involvedin?
Speaker 2 (16:13):
I am trying to.
One of the biggest difficultiesis staying still when you got
things that work and when you'rebuilding things, because I
think as a founder, as acreative, we get what we call
shiny object syndrome.
Oh well, we'll see somethinglike.
Oh, one of the first things Idid was all right, was a
cleaning business.
But then, also during that time, I was like, oh, I want to
start a car rental business or Iwant to do this, I want to do
that.
Now I'm more of in a phasewhere I am building around the
(16:36):
things we already have structurefor.
So everything that we do withthe who have built either
something similar or somethingthat I'm looking forward to
building.
So one thing I'm doing alongthis phase of our journey is
(16:58):
sharing more of the creativeside.
I'm sharing more of the founderside.
What are we doing outside ofthe cleaning business space?
Because that's been our story,our claim to fame, for so long,
but we kind of boxed ourselvesin, or me specifically.
So I think those are the thingsI'm trying to get into right now
.
Speaker 1 (17:15):
So don't marginalize
yourself, but don't overextend
either.
Absolutely there you have it,man.
And what was you know we talkeda little bit about on the
YouTube.
Guys, when you see that, comeout, definitely go watch it.
He does a very good job ofanswering some questions about
what got him into it, man, butwhat was the thing that made you
pivot objectively to this?
I got to basically take my lifeinto my own hands Because, for
(17:36):
those that didn't pay attentionto COVID, none of y'all are in
control of nothing.
Speaker 2 (17:42):
One thing COVID did
was forced us to get out of our
comfort zone.
We went from driving every daymaybe about 45 minutes, to an
hour, sitting in office foreight hours and then driving
home for another hour.
That's 10, 12 hours of your dayworking for somebody else.
What the pandemic did for Idon't even know what to say
pandemic.
They might take the episode now.
Be careful.
Just be mindful of that Pandemicin a COV word kit has been
(18:04):
weird on social media, but I'lllet you guys figure that part
out.
But one of the things theytaught us was that we we don't
have as much time as we think wehave on this planet.
I lost my best friend during itduring that time, and I also
lost my wife's uncle her closestuncle during that time as well,
and we all thought we had allthis time, we're gonna go to all
these places, and we realizedwe didn't have that much time.
(18:26):
But what it did give us backwas a sense of freedom, even
though freedom was taken awayfrom us.
It gave us a sense of freedom,meaning that we now didn't have
to commute into an officeanymore.
We didn't have to sit there forpeople that we absolutely hated
their guts for 8, 10 hours aday, and we realized that you
know what?
I have more time to do, thingsthat I want to do.
(18:48):
This is why we saw a boom ofentrepreneurs and founders and
creators during that time,because we had nothing but time
to ourselves.
Even though we don't have asmuch time as we think on this
world and this planet and thislifetime, but we had more time
to think, we had more time to becreative.
So I think that was one of thebiggest blessings that we got
during that, and that's one ofthe things that I've learned,
that I've been sharing withpeople.
If you ain't build it duringthe time when you actually had
(19:10):
the time, you got to figure itout.
Speaker 1 (19:13):
And good luck with
that man and, mind you, people,
I do hope to get him over in afew more.
What I do is normally just sitdown and do a little light
breakdown, but he did such agreat job on the whiteboard and
(19:33):
giving us complete, basicallyall the information I needed to
see how to solve our communityproblem and, mind you, it won't
solve it, but it gives meperspective on where to put my
primary focus in terms of timeto help define the things we're
struggling with.
Every business, and even yourjob, is rooted in your struggles
, which gives you an opportunityto work through challenges.
So, learning about communityand doing everything that we're
doing, you go, wow, that'sinteresting.
And even how he's thinkingabout it and the people that
(19:55):
he's helping and then havingthat, hey, we help people do 18
million in sales and buildbusinesses, etc.
You got that is something tothink about.
So I allow I now hope that I getto be a part of his continued
work and and sit down with himin in detail about other things,
but normally, again, I'd ask1500 more questions, but we he
killed it.
(20:15):
I mean on the whiteboard, Imean like that was, that was a
solid 20 minutes of pure poundand like no ums and uhs and this
I mean you go, that'sinformative, so I want you to
watch both.
But this is just to sit downand make sure that we sit and
create a time stamp, you know,with Anthony about what he's
doing and I'll walk them throughwhere to find you.
And then the last question isalways what keeps you motivated,
(20:39):
man?
Speaker 2 (20:40):
Yeah, so you can find
us on social media at the
Heartrimony.
That'sT-H-E-H-A-R-T-R-I-M-O-N-Y.
You can just google usHeartzogs online.
We're probably one of the onlyblack people that you know with
the last name Heartzog and,funny enough, we've been finding
a lot of family members overthese last couple years.
Oh wow, Really.
I found my brother on socialmedia, oh wow.
(21:00):
Like a real brother, my realbrother.
Yeah, I got pictures with himgrowing up.
It was him.
Speaker 1 (21:03):
Okay, so you did what
he just disappeared.
Speaker 2 (21:05):
Yeah, you know how we
do.
Ah, we ain't gonna go down thatroad like, oh, is that what it
is?
Speaker 1 (21:11):
Oh, it's one of those
brothers.
Yeah, yeah.
Speaker 2 (21:21):
Oh, this blood, but
he was the side of the tracks.
Listen, you go to bali for areason.
It's been cool man.
So the social media journey,you guys can follow me and my
wife.
We talk about faith, finances,fitness, family and freedom.
So that's the heart trimony.
Speaker 1 (21:29):
And your question was
what keeps you motivated, man?
That's because it's theunmotivated.
It's funny because everythingthat we do seems like we're
highly motivated.
I'm like guys, I'm not.
I said I just the latter is Ican't sit, still too well listen
, man, I.
Speaker 2 (21:43):
I would love to be in
my house right now chilling on
on this day, but listen I, whatkeeps me motivated is this, you
know you guys coming back andsharing about what you've
learned from it, the journey,what you, what you've
accomplished.
We had a student come back theother day and was like you know,
I just helped my, my mom, dothis and I was like it may not
be a big thing to you, but forus it keeps us motivated to keep
(22:04):
going.
You know there's so many peopleout there that you know they
think everything they see onlineis a scam and it's like you see
somebody make a million dollarsand it's like, well, that's a
scam.
They had to rob it and steal itfrom somebody else.
But I think the motivation isseeing somebody else accomplish
something and then also comingback and sharing the game with
other people.
That's what keeps me motivated.
Speaker 1 (22:23):
You say the Okay,
that's pretty straightforward,
guys.
The best thing you can do is dofor yourself and, even more
importantly, if you can helpsomebody along the way, that
makes it even worth more, whilemy man, for one, thank you a ton
for your time.
Today, friday, he said, is aday where he don't do shit, and
here he is doing shit.
So I'm blessed, to say theleast, just to have him in the
(22:44):
house and teaching us something.
Man, again, people, let me tellyou this If you look like me,
do not be afraid to ask for help.
If you need help, ask.
There's so many things I knowI'm going to continue to need
help about and I'm just warmingup.
You know what I mean.
You think you got somethinggood and it worked, but you go
(23:04):
oh, this could get so muchbetter.
And it will not get better ifyou don't get out of your own
way.
Guys, stay motivated.