June 7, 2024 • 9 mins
We dive into a debate about entertainment industry icons like Beyoncé, Jay-Z, Rihanna, and Ice Cube. What keeps them relevant—talent or business savvy? Tune in for a fresh perspective on lasting fame and cultural impact.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to another episode of the More Than A Side
(00:02):
Hustle podcast, where we help 9to 5ers create more impact,
income and influence.
And apologies, I am extremelycongested so I'm going to pass
it up to my co-hosts.
Speaker 2 (00:11):
Yes, thank you.
Thank you for coming back tohear us another week.
If you're watching us onYouTube, make sure you're
subscribing.
Thank you for listening in andgo ahead and write us a review.
And write us a review.
Now I thought about okay, sowhat we're going to be talking
about today is how we went onour anniversary trip or really
any trip while the businessstill ran.
(00:32):
Basically, I know that's aquestion that people have how do
you step apart from thatwithout being worried about the
business?
So we want to talk about thereal, the tea of that.
Then I just thought thatgenerally, we have a topic that
we discussed before and wedidn't think about one.
Speaker 1 (00:47):
There's always going to be a topic that we can
discuss before.
Speaker 2 (00:49):
You can go back to the Ice-T conversation.
Ice Cube, not Ice-T.
Speaker 1 (00:55):
So we were talking about before we get to the
business.
This is actually a businessconversation.
We were talking about what is agenerational talent versus an
icon.
Are they the same things?
Speaker 2 (01:05):
well, it became a conversation of how it's
difficult for some of these.
We understand how it could bedifficult for celebrities,
actors, anyone really that arein that space to make it through
20 years.
And those that have made itthrough 20 years, more than
likely it has been because ofbusiness.
That they're still standingstrong or we still talk about
(01:27):
them in some capacity is becauseof business.
And I made the example ofBeyonce.
Well, she still has music out,but Beyonce, jay-z, rihanna and
Diddy Before the mess withwhat's happening Diddy now,
these are people that's made itthrough the years and Rihanna
hasn't put out an album in a bit, but you know she has her Fenty
(01:48):
and everything.
Diddy, his liquor, all theseother things.
And Jay-Z, he may get a passbecause he's married to Beyonce,
but he has business things aswell, as opposed to someone like
, let's say, bow Wow.
Bow Wow was, uh, I may stillcall him an icon, if you will.
He was the biggest thing out.
There's many people that wasthe biggest thing out, but they
just haven't transcended.
Oh, another person like Mary JBlige.
(02:10):
She was the biggest thing out.
We still know who she is, butit's not necessarily new music
coming out.
I know she drops albums, thingslike that.
So it was very hard, we weresaying, to just make it through
the years without at leasthaving the business side of it.
So the conversation came upabout uh, ice cube, because one
of his songs was on this morning.
What song was playing?
Speaker 1 (02:29):
yeah, so ice cube was .
It was, uh, today's a good day.
That song came out early, what90s or something right, and I
was just like, wow, it's likeit's crazy to listen to someone
who is who's been around for solong talk about I don't have to
use my.
You know, I don't have to usemy gun.
Today was a good day.
And I'm like he's been aroundfor so long.
You don't even think about himin that aspect, and that's how
(02:52):
this conversation started tocome up and I had said I was
like well, he's not reallyrelevant today.
Speaker 2 (02:57):
And you were like what do you mean?
He's not relevant today?
Speaker 1 (02:59):
Well you, were talking about in terms of age,
demographics.
Speaker 2 (03:02):
So what makes?
Speaker 1 (03:03):
someone culturally relevant Is you were talking
about in terms of age,demographics.
So what makes someoneculturally relevant?
Is it based on your mom knowingthem and talking to you about
it, or do you have to be afive-year-old kid to know that
Ice Cube even exists?
Speaker 2 (03:11):
Well, there's two things you said culturally
relevant versus just relevant.
I was measuring relevancyamongst demographics and age
groups, so not just us as blackpeople knowing who they are in
this day and age.
So I was saying, yes, people 30plus know who ice cube is, and
the only way.
If you're younger than that,and let's say 27 plus, sure, if
(03:34):
you're younger than that you mayknow who he is, because on tbs
they just showed one of thosecomedy movies he was just that
he was in.
Are we there yet those type ofmovies that he played in?
You know, whatever, but you maynot really have the
understanding of this song he'ssinging to who he is.
Now I feel that falls on us aspeople that are maybe 34, 30
(03:58):
plus and no one is.
So I was saying relevancy andanthony was like, well, he just
sold this basketball team, hiscompany.
It's not a team.
Speaker 1 (04:07):
He sold one of his teams in the Big Three
tournament, which is hisbasketball tournament for like
$10 million.
And I'm like you're making $10million and making the news
doesn't make you relevant.
And I said I didn't even knowhe did that.
Speaker 2 (04:18):
That was one point and one.
You don't know a lot of thingsabout a lot of things, but I Am
I not.
Speaker 1 (04:24):
Are we talking about just the cultural space?
Or just the space in general.
Speaker 2 (04:27):
The space.
So he did that and you knowabout it because it was a
business decision, that's thething.
So he did that right.
And then I said have youwatched the Big 3 game?
He said yes, how long ago wasthat?
Maybe three years ago?
I haven't heard anything aboutthe Big 3 in a really long time,
and probably because the bigthree are for retired people as
(04:49):
well.
Back to age, back to knowingmore about this big three
because of so, if you Google IceCube, if you Google.
Speaker 1 (04:56):
But who's Googling him if you don't know him?
If you Google Ice Cube and typeand go to news section, it
tells you the last relevantarticle was five days ago.
You know why?
Because Cat Williams spokeabout him.
No, because Cat Williams spokeabout him.
No, because he's going on a LasVegas tour concert.
Speaker 2 (05:09):
Who knew that and who was going to that 30 plus year
old.
That's all I'm saying.
I'm not saying he's notrelevant to someone.
Everyone's relevant to someonebut when you think about really
making an impact, transcending.
And I'm not saying he doesn'tdo stuff on the back end.
He could do stuff on the backend, but more than likely it's
(05:30):
measured by things.
Speaker 1 (05:32):
We know that these celebrities or other people are
doing Jack in the Box gave himhis own munchie meal, so they
feel that he's relevant.
Speaker 2 (05:41):
Yeah, so I'd say he's relevant.
Well, that was the conversationand I still stand on.
I'm not saying we don't knowwho he is.
Well, that was the conversationand I still stand on.
I'm not saying we don't knowwho he is, which I think certain
people probably will not, butI'm sure those four people I
mentioned at the beginning, alot more people would know.
Okay.
Speaker 1 (05:56):
Yeah, based on their age alone, they're 10 years
younger than him.
Speaker 2 (06:00):
Is Jay-Z and Diddy 10 years younger than him.
I have no idea, so I'm sayingthe other guy's name on my
podcast.
Speaker 1 (06:09):
Okay, name on my podcast okay, well, this, as I
mentioned, I mentioned him inthe business space not in that
space, whatever, but I think thestory was really around just
transcending the business, yeah,so no one's going to be able to
exist in music for unlessyou're unless you're someone
like michael jackson, rightwhere we only know michael
jackson for his business, his,his music moves right because he
died too young to yes we nevereven got to see Michael Jackson
on the business side if therewas any business things that
(06:31):
were going on.
But these people who are younger, especially, they were like all
right, we see what these othermusicians are doing.
And who was talking about KidRock?
You know who, kid?
Speaker 2 (06:43):
Rock is.
Speaker 1 (06:44):
Of course they know who Kid Rock is.
We talking about Kid Rock onthe music side, but Kid Rock on
the business side.
Go look him up.
I'm not even going to get intothat whole, but we're talking
about transcending generations.
Our culture is seeing whatthese other, what these other
demographics of people are doingand they're like how do I last
for 20, 30 years and it's notgoing to be making new songs
generally, it's not just music,especially now we got so many,
(07:05):
so many ways to make this, tomake the money that we want to
make.
It's like we're not gonna beable to last 20 years by just
making new songs.
It's only so long that peopleactually want to hear about your
music because you're not evenrelevant to the people who are
like ice cube, ice cube.
Speaker 2 (07:17):
He comes out with a song today and it's about
killing people, like well, we'reoff, that we're not talking
about killing people even if hecome up with something today
that wasn't about killing, howfar you think it's going on the
radio.
Speaker 1 (07:27):
I mean think about, even if you think about jay-z
and naz, they don't go as far asthey used to because no like
that's true.
People like, oh, jay-z's notrelevant to the culture anymore
in terms of his music becausehe's not talking about big pimp,
he's about now.
I'm a billionaire.
Here's what I'm able to do.
Yeah, it just.
Speaker 2 (07:41):
It's just different layers of conversation when it
comes to how do you?
Speaker 1 (07:44):
stay relevant for so long doing something different
which I think is difficult.
Speaker 2 (07:47):
I think it's difficult to do the same thing
and stay relevant like just onlymusic.
I don't, it's really hard tojust do that, yeah.
Speaker 1 (07:56):
I mean, even if you just think about our journey, we
were, like, you know, talkingabout the family stuff and then
talking about the debt freedomstuff and then talking about the
cleaning business.
Now we don't.
Now it's just like all right,now we got just the education
business business, or maybe it'snot even education business.
Maybe we're talking aboutsomething else we're doing.
It's about the family more thanthe business stuff yeah like how
(08:18):
do you transition over thecourse of those, those years to
stay relevant and not to sayyou're not allowed to, you
absolutely, you absolutely areallowed to.
Speaker 2 (08:24):
But I guess whatever you do, you try to do it so that
you do stay on top.
Yeah, in any capacity.
So all right.
Well, I ask you, we're nothaters here of him at all I said
he was relevant, you said hewasn't.
Speaker 1 (08:37):
I said he's not.
I said he's an icon, you saidhe wasn't.
Speaker 2 (08:39):
No, I didn't say he wasn't an icon.
You can be an icon and notrelevant.
That's the issue too.
Okay, that's a differentconversation for another day.
Speaker 1 (08:47):
So let us know, that was our little band, literally
we have a conversation and it'sabout the business, and it's
about culture and it's allinfused.
This is really what our podcastis about.
We're talking about Ice Cube,the family man, ice Cube the.
Ak-47 today we're talking aboutIce Cube sending 10 million
dollars, 10 million dollars, $10million.
I do know that $10 millionbasketball team.
Speaker 2 (09:06):
Thank you, guys for coming back again.
Be sure, be sure to leave us areview or subscribe wherever
you're listening or watching usat.
So thank you.
Speaker 1 (09:14):
Have a good one.
Appreciate you guys watching us.
See you next week.
Peace, peace, peace Peace.
Welcome to another episode of the More Than A Side
(00:02):
Hustle podcast, where we help 9to 5ers create more impact,
income and influence.
And apologies, I am extremelycongested so I'm going to pass
it up to my co-hosts.
Speaker 2 (00:11):
Yes, thank you.
Thank you for coming back tohear us another week.
If you're watching us onYouTube, make sure you're
subscribing.
Thank you for listening in andgo ahead and write us a review.
And write us a review.
Now I thought about okay, sowhat we're going to be talking
about today is how we went onour anniversary trip or really
any trip while the businessstill ran.
(00:32):
Basically, I know that's aquestion that people have how do
you step apart from thatwithout being worried about the
business?
So we want to talk about thereal, the tea of that.
Then I just thought thatgenerally, we have a topic that
we discussed before and wedidn't think about one.
Speaker 1 (00:47):
There's always going to be a topic that we can
discuss before.
Speaker 2 (00:49):
You can go back to the Ice-T conversation.
Ice Cube, not Ice-T.
Speaker 1 (00:55):
So we were talking about before we get to the
business.
This is actually a businessconversation.
We were talking about what is agenerational talent versus an
icon.
Are they the same things?
Speaker 2 (01:05):
well, it became a conversation of how it's
difficult for some of these.
We understand how it could bedifficult for celebrities,
actors, anyone really that arein that space to make it through
20 years.
And those that have made itthrough 20 years, more than
likely it has been because ofbusiness.
That they're still standingstrong or we still talk about
(01:27):
them in some capacity is becauseof business.
And I made the example ofBeyonce.
Well, she still has music out,but Beyonce, jay-z, rihanna and
Diddy Before the mess withwhat's happening Diddy now,
these are people that's made itthrough the years and Rihanna
hasn't put out an album in a bit, but you know she has her Fenty
(01:48):
and everything.
Diddy, his liquor, all theseother things.
And Jay-Z, he may get a passbecause he's married to Beyonce,
but he has business things aswell, as opposed to someone like
, let's say, bow Wow.
Bow Wow was, uh, I may stillcall him an icon, if you will.
He was the biggest thing out.
There's many people that wasthe biggest thing out, but they
just haven't transcended.
Oh, another person like Mary JBlige.
(02:10):
She was the biggest thing out.
We still know who she is, butit's not necessarily new music
coming out.
I know she drops albums, thingslike that.
So it was very hard, we weresaying, to just make it through
the years without at leasthaving the business side of it.
So the conversation came upabout uh, ice cube, because one
of his songs was on this morning.
What song was playing?
Speaker 1 (02:29):
yeah, so ice cube was .
It was, uh, today's a good day.
That song came out early, what90s or something right, and I
was just like, wow, it's likeit's crazy to listen to someone
who is who's been around for solong talk about I don't have to
use my.
You know, I don't have to usemy gun.
Today was a good day.
And I'm like he's been aroundfor so long.
You don't even think about himin that aspect, and that's how
(02:52):
this conversation started tocome up and I had said I was
like well, he's not reallyrelevant today.
Speaker 2 (02:57):
And you were like what do you mean?
He's not relevant today?
Speaker 1 (02:59):
Well you, were talking about in terms of age,
demographics.
Speaker 2 (03:02):
So what makes?
Speaker 1 (03:03):
someone culturally relevant Is you were talking
about in terms of age,demographics.
So what makes someoneculturally relevant?
Is it based on your mom knowingthem and talking to you about
it, or do you have to be afive-year-old kid to know that
Ice Cube even exists?
Speaker 2 (03:11):
Well, there's two things you said culturally
relevant versus just relevant.
I was measuring relevancyamongst demographics and age
groups, so not just us as blackpeople knowing who they are in
this day and age.
So I was saying, yes, people 30plus know who ice cube is, and
the only way.
If you're younger than that,and let's say 27 plus, sure, if
(03:34):
you're younger than that you mayknow who he is, because on tbs
they just showed one of thosecomedy movies he was just that
he was in.
Are we there yet those type ofmovies that he played in?
You know, whatever, but you maynot really have the
understanding of this song he'ssinging to who he is.
Now I feel that falls on us aspeople that are maybe 34, 30
(03:58):
plus and no one is.
So I was saying relevancy andanthony was like, well, he just
sold this basketball team, hiscompany.
It's not a team.
Speaker 1 (04:07):
He sold one of his teams in the Big Three
tournament, which is hisbasketball tournament for like
$10 million.
And I'm like you're making $10million and making the news
doesn't make you relevant.
And I said I didn't even knowhe did that.
Speaker 2 (04:18):
That was one point and one.
You don't know a lot of thingsabout a lot of things, but I Am
I not.
Speaker 1 (04:24):
Are we talking about just the cultural space?
Or just the space in general.
Speaker 2 (04:27):
The space.
So he did that and you knowabout it because it was a
business decision, that's thething.
So he did that right.
And then I said have youwatched the Big 3 game?
He said yes, how long ago wasthat?
Maybe three years ago?
I haven't heard anything aboutthe Big 3 in a really long time,
and probably because the bigthree are for retired people as
(04:49):
well.
Back to age, back to knowingmore about this big three
because of so, if you Google IceCube, if you Google.
Speaker 1 (04:56):
But who's Googling him if you don't know him?
If you Google Ice Cube and typeand go to news section, it
tells you the last relevantarticle was five days ago.
You know why?
Because Cat Williams spokeabout him.
No, because Cat Williams spokeabout him.
No, because he's going on a LasVegas tour concert.
Speaker 2 (05:09):
Who knew that and who was going to that 30 plus year
old.
That's all I'm saying.
I'm not saying he's notrelevant to someone.
Everyone's relevant to someonebut when you think about really
making an impact, transcending.
And I'm not saying he doesn'tdo stuff on the back end.
He could do stuff on the backend, but more than likely it's
(05:30):
measured by things.
Speaker 1 (05:32):
We know that these celebrities or other people are
doing Jack in the Box gave himhis own munchie meal, so they
feel that he's relevant.
Speaker 2 (05:41):
Yeah, so I'd say he's relevant.
Well, that was the conversationand I still stand on.
I'm not saying we don't knowwho he is.
Well, that was the conversationand I still stand on.
I'm not saying we don't knowwho he is, which I think certain
people probably will not, butI'm sure those four people I
mentioned at the beginning, alot more people would know.
Okay.
Speaker 1 (05:56):
Yeah, based on their age alone, they're 10 years
younger than him.
Speaker 2 (06:00):
Is Jay-Z and Diddy 10 years younger than him.
I have no idea, so I'm sayingthe other guy's name on my
podcast.
Speaker 1 (06:09):
Okay, name on my podcast okay, well, this, as I
mentioned, I mentioned him inthe business space not in that
space, whatever, but I think thestory was really around just
transcending the business, yeah,so no one's going to be able to
exist in music for unlessyou're unless you're someone
like michael jackson, rightwhere we only know michael
jackson for his business, his,his music moves right because he
died too young to yes we nevereven got to see Michael Jackson
on the business side if therewas any business things that
(06:31):
were going on.
But these people who are younger, especially, they were like all
right, we see what these othermusicians are doing.
And who was talking about KidRock?
You know who, kid?
Speaker 2 (06:43):
Rock is.
Speaker 1 (06:44):
Of course they know who Kid Rock is.
We talking about Kid Rock onthe music side, but Kid Rock on
the business side.
Go look him up.
I'm not even going to get intothat whole, but we're talking
about transcending generations.
Our culture is seeing whatthese other, what these other
demographics of people are doingand they're like how do I last
for 20, 30 years and it's notgoing to be making new songs
generally, it's not just music,especially now we got so many,
(07:05):
so many ways to make this, tomake the money that we want to
make.
It's like we're not gonna beable to last 20 years by just
making new songs.
It's only so long that peopleactually want to hear about your
music because you're not evenrelevant to the people who are
like ice cube, ice cube.
Speaker 2 (07:17):
He comes out with a song today and it's about
killing people, like well, we'reoff, that we're not talking
about killing people even if hecome up with something today
that wasn't about killing, howfar you think it's going on the
radio.
Speaker 1 (07:27):
I mean think about, even if you think about jay-z
and naz, they don't go as far asthey used to because no like
that's true.
People like, oh, jay-z's notrelevant to the culture anymore
in terms of his music becausehe's not talking about big pimp,
he's about now.
I'm a billionaire.
Here's what I'm able to do.
Yeah, it just.
Speaker 2 (07:41):
It's just different layers of conversation when it
comes to how do you?
Speaker 1 (07:44):
stay relevant for so long doing something different
which I think is difficult.
Speaker 2 (07:47):
I think it's difficult to do the same thing
and stay relevant like just onlymusic.
I don't, it's really hard tojust do that, yeah.
Speaker 1 (07:56):
I mean, even if you just think about our journey, we
were, like, you know, talkingabout the family stuff and then
talking about the debt freedomstuff and then talking about the
cleaning business.
Now we don't.
Now it's just like all right,now we got just the education
business business, or maybe it'snot even education business.
Maybe we're talking aboutsomething else we're doing.
It's about the family more thanthe business stuff yeah like how
(08:18):
do you transition over thecourse of those, those years to
stay relevant and not to sayyou're not allowed to, you
absolutely, you absolutely areallowed to.
Speaker 2 (08:24):
But I guess whatever you do, you try to do it so that
you do stay on top.
Yeah, in any capacity.
So all right.
Well, I ask you, we're nothaters here of him at all I said
he was relevant, you said hewasn't.
Speaker 1 (08:37):
I said he's not.
I said he's an icon, you saidhe wasn't.
Speaker 2 (08:39):
No, I didn't say he wasn't an icon.
You can be an icon and notrelevant.
That's the issue too.
Okay, that's a differentconversation for another day.
Speaker 1 (08:47):
So let us know, that was our little band, literally
we have a conversation and it'sabout the business, and it's
about culture and it's allinfused.
This is really what our podcastis about.
We're talking about Ice Cube,the family man, ice Cube the.
Ak-47 today we're talking aboutIce Cube sending 10 million
dollars, 10 million dollars, $10million.
I do know that $10 millionbasketball team.
Speaker 2 (09:06):
Thank you, guys for coming back again.
Be sure, be sure to leave us areview or subscribe wherever
you're listening or watching usat.
So thank you.
Speaker 1 (09:14):
Have a good one.
Appreciate you guys watching us.
See you next week.
Peace, peace, peace Peace.
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