December 17, 2025 • 23 mins
In this podcast, we explain how we build 4 semi-passive income streams and how you can start them as well.
Few things we discuss
• choosing a low‑cost remote cleaning model to escape debt
• how clients book online and cleaners fulfill while we handle ops
• pricing for margin and avoiding bargain shoppers
• red flags when hiring cleaners and why no is a growth tool
• delegating ops to scale beyond owner capacity
• paying off $114k in 23 months using new income streams
• launching Cleaning Business University and embracing the niche
• handling critics with receipts, community, and outcomes
• building Tidy Track to automate hiring and marketing
• using email and SMS lists for repeat revenue
• content as a 24/7 salesperson and trust engine
• building an ecosystem where each business feeds the next
By the way, if you want to see the exact strategies and what we use to build a remote cleaning business without cleaning any houses, click the first link in the description and watch our entire masterclass breaking it down
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Most people think that you need to quit your job
in order to start a business.
We built four businesses whileworking full-time jobs.
And the crazy thing is that ourbusiness has made us a few
million dollars and we've neverdone the actual work ourselves.
Seven years ago, we had$114,000of debt.
Today we run a seven-figurecleaning business without
cleaning a house.
And we also have an educationbusiness with over 2,000
(00:21):
students and a software thatruns itself.
And we did this all whileworking on nine to fives,
raising kids and with zerobusiness experience.
We had no clue what we weredoing, but one mistake almost
killed everything.
And if you're thinking aboutstarting a business while
keeping your day job, you needto hear this story.
We're about to show you exactlyhow we did it, what we did, our
biggest mistakes, and lessonsthat changed our lives forever.
SPEAKER_01 (00:42):
First business we started was our cleaning
business.
We have a cleaning business forthe past eight years, and we
started it with under$1,500.
Now, we started it while we weretrying to get out of the debt.
So we needed something that wasa low-cost startup.
This was our first business everwith zero experience, and we had
no idea what we were doing.
SPEAKER_00 (00:59):
Now, the reason we started it, like Jenoka said, is
we had$114,000 of debt, and ourgoal was to pay that off as soon
as possible.
So we were ended up being ableto pay off this debt in just 23
months using some of theseincome streams that we're
talking about today, like wesaid, the cleaning business.
Now, she said we had no ideawhat we were doing, we had no
experience, and we didn't haveto do the cleaning.
And how did that work?
So, number one, customers foundus online and they booked the
(01:21):
cleaning.
So we were able to do thisoutside of our nine to five
jobs.
And since we weren't the onesdoing the cleaning, we were able
to connect those customers withour team members, our cleaning
partners as we call them, andthey went out and did the work.
And they did what they were goodat.
SPEAKER_01 (01:34):
We didn't have to clean a single home.
We managed the sales, thecustomer service, the marketing,
the business side of it.
SPEAKER_00 (01:39):
And we never clean a single house.
Now, within six months, we wereteetering around like five
thousand dollars a month in ourcleaning business and revenue.
And by month number 12, we werehitting our 10 to 12,000 months.
Now, within a year, we was ableto do that and we kept our nine
to five jobs.
But there were some earlychallenges throughout that.
So mistakes number one that wesee a lot of beginners make is
pricing your services too low.
SPEAKER_01 (02:00):
Now we know that people always worry that are is
someone gonna book with mebecause I think that this is
high.
Like you are assuming you knowwhat the market is.
So we always say, do marketresearch, find out, and pricing
too low can impact you.
You're running a business, sothe the point is to make some
profit from it, right?
The point is to make some moneyfrom it.
If you price yourself too low,you're only hurting yourselves
(02:21):
and sometimes even thecontractors that you're working
with because then they don'twant to continue to work with
you.
SPEAKER_00 (02:25):
Because you think that you gotta be the cheapest
in order to get customers.
Now, if you price your servicetoo low, guess what type of
customers you are going to bringin?
The bargain shoppers.
SPEAKER_01 (02:33):
And I can just give the example.
I think I think about like thetwo differences people talk
about between like Walmart andTarget, which essentially they
sell the same things.
SPEAKER_00 (02:40):
No shade to people who shop at Walmart.
SPEAKER_01 (02:42):
No, they sell the same things, but there's some
people that prefer Walmart andsome people that prefer Target,
but Target is a bit moreexpensive.
And some would assume, well,everybody will go to Walmart
because it's cheaper.
Obviously, that's not the case,that's not what everybody's
doing.
So if you think about it in thatway, there are many stores that
are similar to each other, butthey have different price
points, and it just caters todifferent people.
There will be customers outthere that will find you and
(03:04):
would like to book yourservices.
SPEAKER_00 (03:06):
So when you think about the customers that let's
say you price your service toolow, you're gonna attract a
certain type of bargain shopper.
And more often than not, theymight have constant complaints,
it might give you bad reviews,and you find yourself having to
bend over backwards for a lowerprice audience where you could
just price yourself at a premiumtarget market and you might be
able to serve those clients alot easier.
SPEAKER_01 (03:24):
And so once we raised our prices, things
changed for us.
We had better clients, bettermargins, and you learn that all
money isn't good money.
And so that goes back to thatthinking that you need to be
priced on the lower side ofthings, essentially.
SPEAKER_00 (03:37):
Now, mistake number two, we try to serve every
single person who came to ourcleaning business.
So we said yes to everyone, andwe ignored a lot of red flags.
And Junoka always tells me,like, she just said, all money
is not good money.
So there might be somebody whomight not be a good fit for us,
whether it's a client or acleaner.
That was a lot of mistakes wemade earlier on, accepting
cleaners who shouldn't have beenin our business.
SPEAKER_01 (03:56):
Yeah, and I think that we, our dynamics is
different in that way.
At the beginning, I'm veryhesitant about people, and he's
more lenient to give them a try.
But when people show you whothey are, believe them.
Okay, so we had to make a lot ofmistakes along the way with just
giving too much leniency.
And then with the business,sometimes when you're just
starting out, you are a bit moredesperate as well.
(04:17):
And so we try to teach ourstudents and people to say,
like, follow these things, don'tnecessarily, because then it
just hurts your business in theend.
That at the end of the day,you're being desperate, you're
thinking, Well, I'm satisfyingthis or I'm doing this, it just
hurts your business.
So find the right people, don'tignore the red flags, don't
serve everyone because everyoneisn't for you, every customer is
not for you, and that is totallyfine.
SPEAKER_00 (04:36):
And some of those red flags with cleaners,
whereas, for example, all of ourcleaners need to have business
liability insurance.
So when we started, we would letpeople slide, like, oh yeah,
we'll give you a few jobs hereand there until you're able to
get your own insurance.
But if insurance is like$25,$50a month, you need to have this
insurance, just like carinsurance.
You have car insurance just incase you get into an accident,
these cleaners should have thisas well.
So we were letting people slide.
Some of them didn't havehistory, like let's say they
(04:58):
were like, Well, I'm gonnaborrow somebody else's car to go
to the jobs.
These are all red flags that weshould have ignored earlier on.
Or if they said, Well, I don'thave any clients or previous
customers that you could call asreference checks or background
checks.
So these are red flags that weignored earlier on, and we hired
them anyway.
SPEAKER_01 (05:13):
And they cost us time, money, and stress.
Okay, it's just not worth it.
I promise you, it's not worthit.
And mistake number three is wewaited too long to delegate.
The biggest story that we haveof delegation was we've ran our
business from November 2017 toFebruary 2022.
That's five years.
At some point, we did get VAs,but it was primarily us for the
(05:33):
bigger things.
What's gonna happen when we goon maternity leave, paternity
leave?
We gotta get somebody in place.
And we trained our operationsmanager like on the phone hours.
She's doing SOPs while we'rejust talking through it like
that.
And the month after, so March of2022, became our biggest month
in sales.
SPEAKER_00 (05:50):
And that month was like a$60,000 month.
SPEAKER_01 (05:52):
Yeah, became our biggest month in sales that we
ever had in the business at thetime by just putting somebody
else in place and it not beingall us.
So at the beginning, I thinkwhen you're growing a business,
maybe you don't have thefinances and you're learning it
and things like that, you don'tdelegate everything out.
But over time, you should slowlystart to delegate it because
remember, we're running abusiness.
We don't want it to be a secondjob.
(06:13):
We want to have the freedom todo the things that we want to do
that this business allows us todo.
Absolutely.
SPEAKER_00 (06:18):
So reality is we thought that no one could do it
as good as us, like many of youguys.
Like, well, no one could pick upthe phone as me, no one could do
customer service as good as me,no one knows my clients as good
as me, or my cleaners, or mybusiness as good as me.
In reality, like she said, youcannot scale doing everything
yourself.
So that was a big mistake wemade waiting too long to
delegate.
You are on the phone for hoursdealing with customer service.
(06:38):
There was a Valentine's Day,vacations, vacations, do not it
comes into the home.
That's a mistake that we made.
So do not wait too long todelegate your services.
Now, here's what the businessgave us we were able to pay off
$114,000 in those 23 months.
And over the last seven years,that business has generated us
over three million dollars,right?
We've done over 10,000 cleaningsas well as never cleaning a home
(07:00):
ourselves.
SPEAKER_01 (07:00):
And now we work about less than an hour on it.
Um, you know, I have a meetingwith our operations manager and
our customer servicerepresentative just to get stats
to figure out how things aregoing, what are we doing next?
But less than an hour a weekfrom this business now that we
started eight years ago.
SPEAKER_00 (07:14):
Absolutely.
So, by the way, if you want tosee the exact strategies and
what we use to build a remotecleaning business without
cleaning any houses, click thefirst link in the description
and watch our entire masterclassbreaking it down.
So click that link if you wantto learn more.
Now, the thing was building acleaning business was one of the
first businesses we built, butthen that created a new problem
for us, not a bad problem, but anew problem for us.
Yeah.
People kept asking, how the hellwere you able to build a
(07:36):
six-figure cleaning businesswithout cleaning any houses?
SPEAKER_01 (07:38):
How do you do this?
Can you teach me?
And at the time, I think we atfirst we I don't want to say
ignored it, but just didn'trespond.
We're like, okay, what do youreally want to know?
Until finally we made a decisionthat we would teach and show
people what we're doing.
At the time that we were talkingabout it, most people knew us
for our debt freedom story.
So we were like, I think morepeople want that because more
(07:58):
people have debt, right?
Not a lot of people are startingbusinesses, specifically
cleaning businesses.
That sounds too niche down, thatsounds too particular, right?
But people kept asking.
And so we decided to startcleaning business university.
We decided to help others do thething that we did that we
realized was changing our lives.
SPEAKER_00 (08:13):
And that became business number two.
So we were at a wedding, andlike I said, people like she
said, people kept asking usabout it.
And Danielle Leslie, if you guysdon't know, she's one of the
biggest education creators inthe space.
And she said, Why are you guysnot teaching this?
Why are you not wanting to teachthis?
And we were like, Would peopleactually pay to learn how to
build a remote cleaningbusiness?
SPEAKER_01 (08:31):
And she's like, I think the people want to know
that more than the debt payoffstory.
SPEAKER_00 (08:34):
But you're like, Well, if you are helping people
generate income, then they canuse that income to pay off the
debt.
So you've done something mostpeople can't do or have not
doing that's extremely valuable.
So we said, let's try it.
So we started cleaning businessuniversity about five years ago,
and we put together everythingwe learned our mistakes, our
systems, our lessons, astep-by-step operation on how to
start and scale your ownbusinesses, and we added weekly
(08:55):
coaching calls andaccountability.
SPEAKER_01 (08:56):
So the funny thing about that is now, years later,
that program is still theprogram, right?
We've added on videos over time,but essentially the information
is still the same because thecleaning business industry has
been around for years.
You know, you can't reallychange that.
The information is still thesame, and we still have students
killing it, getting resultsthroughout the time.
SPEAKER_00 (09:14):
Yeah, so we have students hitting$10,000 a month.
We had our third million dollarstudent.
Some people have scaled to sixfigures annually.
We've had students who made over$100,000 in six or nine months.
SPEAKER_01 (09:24):
We have people that have quit their jobs, some
people that paid off their home,some people that were able to
buy a home and do all thesethings because of the cleanup
business, because of an ideathat we thought we didn't share
and nobody cared about.
SPEAKER_00 (09:36):
Now, we've had over 2,000 students and they've gone
through our program.
They launched their businessesin 42 plus states, they've done
50,000 plus cleanings andthey've generated over 21
million dollars.
But we still have to go throughcriticism when it comes to the
education space.
Some people think it's a scam.
They're like, well, how is thiseven possible?
You guys made a million dollarsoutside your nine to five.
This is a scam.
And these are things that wegotta go through every single
(09:58):
day.
SPEAKER_01 (09:58):
Which the way that's it's part of the course, it is
what it is.
Not everybody's gonna like whatyou're doing, or especially if
they don't understand it or havenever heard of it.
It comes across as, hmm, howcould these young people know,
like my mother or grandmotherhas been doing this for years
and that's not the case.
She's been, you know, which Iget it.
But if you sit down and learn,or even listen to this podcast
and learn a little bit moreabout it, you'll have an
understanding of how it's ran.
(10:19):
Just kind of a modernized way ofdoing things.
SPEAKER_00 (10:21):
If someone can't understand your success, they'll
label it as fake, absolutely.
So we focus on getting ourstudents' results, right?
That's ready to go.
And that's a problem for mesometimes.
Sometimes I see the comments onthe ads, and like, oh, this is a
scam.
I'm like, wait, you didn't evenlearn anything about us, you
didn't even click on the link,you didn't even go to the
website, you didn't even Googleus, you didn't find anything
about us, and you just assumeit's a scam because there's this
quote that says scam means stillconfused about money.
(10:44):
If you've seen somebody make amillion dollars in a year, you
might not believe that.
You're like, oh, a milliondollars in a year is possible.
You see somebody make a milliondollars in a week, you might
say, huh, that doesn't seemreal.
But then you see somebody make amillion dollars in a day, you
might say, No way, that's a scambecause you aren't aware of how
money can actually work.
There's another quote that Ilike is like, this is not like a
get rich quick scheme, but itwas like, well, working your
(11:04):
entire life for a little bit ofmoney is the real scheme, right?
So if you're able to buildsomething that helps people get
results, then you're not gonnaworry about the naysayers at the
end of the day.
So the lessons we learned fromthis number one, your struggles
are your product, so everythingyou've overcome is valuable to
someone else.
SPEAKER_01 (11:19):
And we thought that cleaning was too boring and
niche down, and it absolutelyisn't.
Sometimes people just want toget to the point that you're at.
It doesn't have to be thebillion-dollar person or it
doesn't have to be more than itis.
People just want to get to whereyou're at.
And being specific is exactlywhat made it work.
Like talking specifically aboutthe cleaning business is exactly
what had people resonate.
Because when we first started,we just we were naming our
(11:40):
digital product six figureservice-based business.
That was the first thing that wesaid.
And then after we're like, well,we only talk about the cleaning
business in this course, let'stalk about this.
But can it be used in other umservice-based businesses?
Absolutely.
And we have students that havegone on to do that as well.
But just getting people to theplace that you are at is more
than enough, and it's somethingthat you can monetize on as
well.
SPEAKER_00 (11:59):
But we also realized information alone doesn't change
your life, implementation does.
So having a community, havingthe accountability, seeing
others win, those are thingsthat absolutely change your
life, which is why we have acommunity now of over 200 plus
students, seeing people win,seeing challenges, seeing
lessons every single day, sothat you're not feeling like you
got to do this stuff byyourself.
That's why most people losebecause they're trying to build
(12:20):
something in their closet bythemselves that nobody can see
until it makes a milliondollars.
And then they want to come outand show everybody.
No, we've been sharing everysingle journey from the very
beginning.
So when you guys see us talkabout a million dollar business,
you're like, that's a scam.
Well, go back to 2017 when wefirst started and first talked
about it on our page.
This is where we're able toshare these journeys so proudly
because we've gone through it,we've showed the ups, downs,
(12:42):
lessons, and losses so that ourcommunity, you guys that are
listening and watching this, canabsolutely learn from.
SPEAKER_01 (12:47):
And with everything that you come up with, it
becomes not a new problem, but anew thing that you have to solve
for people, right?
So we started the Clean andBusiness University, which is
our digital product, and then wegot further questions from
students of what CRMs are youusing now?
AI is such a big word.
How do I automate some of this?
I don't have the time tomanually do it.
We manually did it becausethat's all that we knew.
And AI wasn't, I won't say itwas around, but it wasn't a big
(13:09):
deal back in 2017 when we weredoing this.
People were asking what email Ishould find, and from that
produced another business thatwe had, which would be business
number three like how do I makethings easier and scale at the
same time?
Which is our new business calledTidy Track, which we have a
business partner in, and it is aSaaS, but you can explain what
that is.
SPEAKER_00 (13:29):
Yeah, so Tidy Track is a software as a service,
essentially.
So we are helping people addautomations and AI to their
business.
Now, I'm a lazy entrepreneur,and I admit that.
And if you guys know me, you'dbe like, Oh, he's very
ambitious, he has a hustlementality, he's always going to
grind.
But if I don't have to startsomething from zero by myself
and learn from zero, I will notdo it.
That is a definition of a lazyentrepreneur.
(13:49):
I don't want to start anythingfrom zero on my own at this
point.
So I was talking to our currentbusiness partner, Damien, and
he's been in the AI automationspace now for over 20 years.
And the good thing is that I'mtalking to him about my problems
and my struggles that we hadthat we figured out, but now our
students are having, right?
We're giving them pieces ofthings they have to put together
like using five differentsoftware tools.
And he's like, Wait, we couldautomate that and put it into
(14:10):
one software.
He's like, Why don't we justbuild something specifically for
your students?
Out of our struggle and youguys' struggle, our students
became our software tidy truck.
Now we're on track to try tosell this thing for a million
dollars plus.
But we aren't there just yet.
You guys will see that once ithappens.
Now, building a software, that'sa whole nother thing.
We knew exactly what cleaningbusiness owners needed, and
we've been in business now foreight years.
So we knew the struggles, weknew the challenges, and we knew
(14:31):
exactly what our studentswanted.
SPEAKER_01 (14:32):
Yeah, so we knew what we would want to add to it
because we are doing the exactsame thing.
And we also used feedback fromour students.
We told them that we werelaunching this thing.
What would you like to see init?
What would help to make yourlife easier?
And so we automatically put inthings like marketing emails and
texts because sometimes you'relike, I don't know what to
write.
How do I come up with what tosay?
I have no idea.
We automatically was like, okay,let's build that in because
(14:54):
that's a way that people cangenerate revenue by just sending
emails and texts to people thatyou have on your list.
Also, building a list.
Some people were not building alist, and what I mean by that is
the people that visit yourwebsite or the people that have
inquired about your services buthave not bought from you.
Are you storing them somewhere?
Are you keeping track of themsomewhere?
SPEAKER_00 (15:11):
So we put a place for them to do that.
And that's a mistake we made forour first two years is not
marketing, re-marketing andretargeting to our list that we
already had built up.
So people are coming to yourwebsite, you're collecting the
name, phone number, and emailjust like Target does, just like
Amazon, just like Walmart, justlike Sephora, just like Macy's,
just like every company, everybillion dollar company website
that you visit.
SPEAKER_01 (15:30):
We'll give you 20% off if you give us your email
and phone number.
SPEAKER_00 (15:33):
Why do you think they're collecting this data?
So we had this data that wasbuilt up that we didn't use.
Now we have over 10,000 leads inour database that we send out an
email or text that could be anadditional ten thousand dollars
a month just from doing that oneaction.
So we made sure that ourstudents had access to this
because that's something that wedidn't do.
SPEAKER_01 (15:48):
We also added in um like a hiring funnel, which
means like the hiring steps, wemade it a bit more automated
because hiring is the mostdifficult part of this business.
Sometimes you get hundreds ofapplications and you just don't
have the time to go through allof that.
So within Tidy Track, weimplemented something that
allows you to kind of for it toautomate and only the serious
people get for you to see youreyeballs on and for you to
(16:10):
interview.
So that was another big thingbecause hiring is very time
consuming.
You're doing it after you'renine to five, you're doing it on
lunch on weekends.
SPEAKER_00 (16:17):
We made sure to add that in as well.
And the best part about that isthat we used to use a bunch of
Google Sheets and Google Docs.
So if you had a hundredapplicants, you gotta hit yes or
no, yes or no, yes or no.
But now Tidy Track allows you ifsomebody applies to your job ad,
it's going to automatically seewhat they said yes to and what
they said no to.
And based on thosequalifications that you got in
your business, it's going toautomatically remove them from
the funnel if they're not a goodfit.
(16:39):
And if they are, they're gonnaagain then be able to schedule a
call on your calendar.
And the best part about that isthat instead of you sitting
there waiting for somebody toshow up, tidy track is now going
to text you when the person ison the line.
So they're gonna say, Hey, areyou still showing up for your
for your interview?
You're gonna say yes or no.
Tidy Track is going to say,Okay, here's your interview
time.
If you show up to that call,it's going to connect you on
your phone, on your mobiledevice that the person that you
(17:00):
were supposed to interview isready to go.
So it should not sit in therewasting your entire Saturday,
which is what we did.
We used to waste entireSaturdays trying to wait for
people to show up to these phoneinterviews when most of them
were not.
So now you're not juggling fivedifferent tools while you're
trying to run your cleaningbusiness.
And we were able to now solveour own problems at scale, and
we built it for us first.
And we said, you know what, thisis working.
Now let's give it to ourstudents.
SPEAKER_01 (17:20):
Right.
We put everything in there thatwe felt was missing or that we
felt would make our life easier.
Um, as he mentioned, a lot ofstuff is multiple platforms in
one, and so putting it alltogether made it easier.
SPEAKER_00 (17:31):
And we already know that technology can replace the
work that you're doing everysingle day.
So AI and automation can handleall the robotic tasks.
And you might be afraid to thinkabout AI automation in that way.
It's not going to take your job,it's supposed to make your life
more efficient.
So if you know you're doing thesame task over and over and over
again and it can't beoutsourced, it needs to be
automated until it could beoutsourced.
So think about it like that.
SPEAKER_01 (17:51):
And we began to share like our students'
testimonials, like stories, andwe had all these systems, but
something else was not missingper se, because we did do what
I'm gonna mention next first,our podcast in YouTube, but we
realized that we need to talkabout these things more, and our
podcast and YouTube became ourfourth business of how to scale
and how to build trust withpeople because you get to hear
(18:13):
us speak for more than 30seconds, which is what Instagram
and like TikTok is nowadays.
You get more information, we getto answer some of the questions
that you may have.
So the podcast and YouTube isour fourth business, and you'd
be like, Oh, is it a business?
It absolutely is a business.
The cameras that you're lookingat us on, the lights, the
energy, the time, the editing,everything, it is business for
us, and we treat it as such.
(18:35):
So people may find things aboutthe cleaning business or just
any businesses that we have outthere or things that we discuss,
and then come on YouTube and geta more in-depth understanding of
it.
And so YouTube and our podcastjust has been a game changer for
us for people like consuming ourcontent in that way, especially
the day and age that we live in.
SPEAKER_00 (18:53):
So if you think about social media, if you think
about especially a YouTubeplatform, social media is a 24-7
salesperson.
So anyone could go and watch ourvideos, and I'm gonna literally
pull up a stat.
Every piece of content continuesto work for us forever.
SPEAKER_01 (19:05):
So people will find old episodes, which is the point
of social media because itdoesn't get erased, or unless we
take it down.
But anyway, um, people will findold episodes and then binge the
rest, and then they eventuallymay join Cleaning Business
University, or they may joinTidy Track, or they just may be
locked into our world and becomeconsumers of us with whatever
else we may do in our lifetime,whatever else we may sell,
right?
(19:26):
So content can live on forever.
As you said, it's a 24-hoursalesperson.
You can always find ourinformation, you can always find
the things that we've done, thestudents that we spoke to, and
that's the point of us havinglike the podcast and YouTube.
One, yes, we enjoy speaking.
Um, but two, for people toconsume the information and get
access to the information thatwe provide.
SPEAKER_00 (19:44):
So if you go to our YouTube page, that is there,
people have consumed 39,000watch hours of us, which means
that people are watching ourstuff every single day.
That is 1625 days.
Now, we do sixteen hundred andtwenty five days, so that means
that.
People have consumed literallyabout 4.5 years of us, and
(20:04):
YouTube has only been around forit.
We've been focused on it.
Well, we've been doing it since2017.
Yes, we have.
So that means that people haveconsumed four years of us.
So imagine you taking four yearsof your life and actually
consuming our content.
That's really what it is.
And it allows us to bring inleads every single day while we
sleep.
And it's not just the highlightreel, we're also showing the
hard parts.
We talked about pregnancyjourney.
(20:25):
We talked about life journey.
We talked about losing jobs.
We talked about gaining jobs.
These are the things thatallowed us to show people that
we're figuring it out as we goalong.
SPEAKER_01 (20:33):
And content is just a free marketing that never
stops working, essentially.
Because you put it up and it'sup there, and you never know who
will find it.
Even if at the time you're like,I only got two views.
You never know what videoresonates with people.
You never even know what theycome back and find, what gem
they take from your podcast orfrom the information that you're
putting out.
And the content promotes all ofour businesses, one being our
life.
(20:53):
People just like lifestyle umcontent.
Um, our cleaning businessuniversity, tidy track, our
well, we don't really promoteour cleaning business per se,
but just us talking about thatwe own that.
It helps us to showcase ourstudent success story stories,
our testimonials.
And so when we do those, thosego crazy and it builds our
personal brand, as I said.
We each would like to eventuallydo our own thing, and whatever
(21:14):
that looks like, you guys werelike, Oh, well, I do like to
hear her speak or him speakbased on just the content that
we've put out.
SPEAKER_00 (21:20):
And it's also open up doors, we didn't even think
about so sponsorship, speakingopportunities, partnerships.
We've been flown out to Vegasmultiple times and have been
able to stay at hotels becausepeople flew us out and have us
speak on their shows, on theirpodcasts.
We've been able to speak onstage in Atlanta at a conference
in front of a thousand fifteenhundred people.
We've been able to fly out toother places and build our brand
and also share our story.
(21:41):
We get people who were like, Iwould love to sponsor you guys,
right?
They give us content, they wantto post on a podcast or the
YouTube.
So we've been able to do exexamples of us sharing our brand
and our story just based on thecontent we share with you here.
So it's brought us sponsorshipspeaking opportunities and
multiple partnerships as well.
SPEAKER_01 (21:56):
And basically, each business has kind of led to the
other business, right?
Now, outside of the YouTube andpodcast, because we did start
that before we did like tidytrack, but we do understand that
content is commercials nowadays,like everyone is doing content.
Big businesses, no, no matterhow you think it looks, it's not
as traditional as it once was,and everyone is doing content.
It gives us credibility and aproven system as well, so that
(22:19):
you guys can follow along,right?
To see the journeys, to see thechanges.
We went from the cleaningbusiness that we weren't sure
of, we didn't know, but itabsolutely changed our life.
And people kept asking us aboutthat.
We were able to package ourknowledge that then became Clean
the Business University.
Then we had Cleaning BusinessUniversity where we're students
are crushing it, doing bigthings, doing way better than
us, which we love.
And then questions came becamefrom that like how do we
(22:41):
continue to scale?
How do we grow?
We went to tidy track, um, whichwe have, you know, doing
automations, doing AI, scaling,helping us to make things easier
for ourselves to run ourbusiness more efficiently.
So all three of these kind ofbusinesses just wrap together,
and that's something that wespeak about when people talk
about multiple streams of incomeor different businesses.
It don't have to be twodifferent like extremes, right?
(23:02):
It can be all in the sameecosystem, just different
branches of what you're doing.
SPEAKER_00 (23:05):
So this allowed us to create our social media as
well.
And we had the proof, we had thestories, and we had the
community, and the contentbecame the platform tying
everything together so thateverything we build from here on
out doesn't have to start fromzero.
Remember, I said I'm a lazyentrepreneur, so if I could
build tidy track from thesoftware from our students that
we've already used in ourcleaning business, and then
people find us online and theywant to use it, we're not
(23:27):
starting from zero as we buildthese things, and everything
that we do amplifies otherbusinesses as well, guys.
So now if you're ready to startyour own cleaning business and
you want to know the exactstep-by-step blueprint that we
use to go from zero to sevenfigures, you can register for
our free masterclass by clickingthe first link below, and that
will give you everything thatyou need.
If you want to see how ourstudents build a million dollar
remote business, then watch thisnext video.
(23:48):
But we appreciate you guystapping in to the more than a
side hustle podcast where we'rehelping people create more
options, income, and influenceoutside their nine fives.
Thank you.
See you next time.
Most people think that you need to quit your job
in order to start a business.
We built four businesses whileworking full-time jobs.
And the crazy thing is that ourbusiness has made us a few
million dollars and we've neverdone the actual work ourselves.
Seven years ago, we had$114,000of debt.
Today we run a seven-figurecleaning business without
cleaning a house.
And we also have an educationbusiness with over 2,000
(00:21):
students and a software thatruns itself.
And we did this all whileworking on nine to fives,
raising kids and with zerobusiness experience.
We had no clue what we weredoing, but one mistake almost
killed everything.
And if you're thinking aboutstarting a business while
keeping your day job, you needto hear this story.
We're about to show you exactlyhow we did it, what we did, our
biggest mistakes, and lessonsthat changed our lives forever.
SPEAKER_01 (00:42):
First business we started was our cleaning
business.
We have a cleaning business forthe past eight years, and we
started it with under$1,500.
Now, we started it while we weretrying to get out of the debt.
So we needed something that wasa low-cost startup.
This was our first business everwith zero experience, and we had
no idea what we were doing.
SPEAKER_00 (00:59):
Now, the reason we started it, like Jenoka said, is
we had$114,000 of debt, and ourgoal was to pay that off as soon
as possible.
So we were ended up being ableto pay off this debt in just 23
months using some of theseincome streams that we're
talking about today, like wesaid, the cleaning business.
Now, she said we had no ideawhat we were doing, we had no
experience, and we didn't haveto do the cleaning.
And how did that work?
So, number one, customers foundus online and they booked the
(01:21):
cleaning.
So we were able to do thisoutside of our nine to five
jobs.
And since we weren't the onesdoing the cleaning, we were able
to connect those customers withour team members, our cleaning
partners as we call them, andthey went out and did the work.
And they did what they were goodat.
SPEAKER_01 (01:34):
We didn't have to clean a single home.
We managed the sales, thecustomer service, the marketing,
the business side of it.
SPEAKER_00 (01:39):
And we never clean a single house.
Now, within six months, we wereteetering around like five
thousand dollars a month in ourcleaning business and revenue.
And by month number 12, we werehitting our 10 to 12,000 months.
Now, within a year, we was ableto do that and we kept our nine
to five jobs.
But there were some earlychallenges throughout that.
So mistakes number one that wesee a lot of beginners make is
pricing your services too low.
SPEAKER_01 (02:00):
Now we know that people always worry that are is
someone gonna book with mebecause I think that this is
high.
Like you are assuming you knowwhat the market is.
So we always say, do marketresearch, find out, and pricing
too low can impact you.
You're running a business, sothe the point is to make some
profit from it, right?
The point is to make some moneyfrom it.
If you price yourself too low,you're only hurting yourselves
(02:21):
and sometimes even thecontractors that you're working
with because then they don'twant to continue to work with
you.
SPEAKER_00 (02:25):
Because you think that you gotta be the cheapest
in order to get customers.
Now, if you price your servicetoo low, guess what type of
customers you are going to bringin?
The bargain shoppers.
SPEAKER_01 (02:33):
And I can just give the example.
I think I think about like thetwo differences people talk
about between like Walmart andTarget, which essentially they
sell the same things.
SPEAKER_00 (02:40):
No shade to people who shop at Walmart.
SPEAKER_01 (02:42):
No, they sell the same things, but there's some
people that prefer Walmart andsome people that prefer Target,
but Target is a bit moreexpensive.
And some would assume, well,everybody will go to Walmart
because it's cheaper.
Obviously, that's not the case,that's not what everybody's
doing.
So if you think about it in thatway, there are many stores that
are similar to each other, butthey have different price
points, and it just caters todifferent people.
There will be customers outthere that will find you and
(03:04):
would like to book yourservices.
SPEAKER_00 (03:06):
So when you think about the customers that let's
say you price your service toolow, you're gonna attract a
certain type of bargain shopper.
And more often than not, theymight have constant complaints,
it might give you bad reviews,and you find yourself having to
bend over backwards for a lowerprice audience where you could
just price yourself at a premiumtarget market and you might be
able to serve those clients alot easier.
SPEAKER_01 (03:24):
And so once we raised our prices, things
changed for us.
We had better clients, bettermargins, and you learn that all
money isn't good money.
And so that goes back to thatthinking that you need to be
priced on the lower side ofthings, essentially.
SPEAKER_00 (03:37):
Now, mistake number two, we try to serve every
single person who came to ourcleaning business.
So we said yes to everyone, andwe ignored a lot of red flags.
And Junoka always tells me,like, she just said, all money
is not good money.
So there might be somebody whomight not be a good fit for us,
whether it's a client or acleaner.
That was a lot of mistakes wemade earlier on, accepting
cleaners who shouldn't have beenin our business.
SPEAKER_01 (03:56):
Yeah, and I think that we, our dynamics is
different in that way.
At the beginning, I'm veryhesitant about people, and he's
more lenient to give them a try.
But when people show you whothey are, believe them.
Okay, so we had to make a lot ofmistakes along the way with just
giving too much leniency.
And then with the business,sometimes when you're just
starting out, you are a bit moredesperate as well.
(04:17):
And so we try to teach ourstudents and people to say,
like, follow these things, don'tnecessarily, because then it
just hurts your business in theend.
That at the end of the day,you're being desperate, you're
thinking, Well, I'm satisfyingthis or I'm doing this, it just
hurts your business.
So find the right people, don'tignore the red flags, don't
serve everyone because everyoneisn't for you, every customer is
not for you, and that is totallyfine.
SPEAKER_00 (04:36):
And some of those red flags with cleaners,
whereas, for example, all of ourcleaners need to have business
liability insurance.
So when we started, we would letpeople slide, like, oh yeah,
we'll give you a few jobs hereand there until you're able to
get your own insurance.
But if insurance is like$25,$50a month, you need to have this
insurance, just like carinsurance.
You have car insurance just incase you get into an accident,
these cleaners should have thisas well.
So we were letting people slide.
Some of them didn't havehistory, like let's say they
(04:58):
were like, Well, I'm gonnaborrow somebody else's car to go
to the jobs.
These are all red flags that weshould have ignored earlier on.
Or if they said, Well, I don'thave any clients or previous
customers that you could call asreference checks or background
checks.
So these are red flags that weignored earlier on, and we hired
them anyway.
SPEAKER_01 (05:13):
And they cost us time, money, and stress.
Okay, it's just not worth it.
I promise you, it's not worthit.
And mistake number three is wewaited too long to delegate.
The biggest story that we haveof delegation was we've ran our
business from November 2017 toFebruary 2022.
That's five years.
At some point, we did get VAs,but it was primarily us for the
(05:33):
bigger things.
What's gonna happen when we goon maternity leave, paternity
leave?
We gotta get somebody in place.
And we trained our operationsmanager like on the phone hours.
She's doing SOPs while we'rejust talking through it like
that.
And the month after, so March of2022, became our biggest month
in sales.
SPEAKER_00 (05:50):
And that month was like a$60,000 month.
SPEAKER_01 (05:52):
Yeah, became our biggest month in sales that we
ever had in the business at thetime by just putting somebody
else in place and it not beingall us.
So at the beginning, I thinkwhen you're growing a business,
maybe you don't have thefinances and you're learning it
and things like that, you don'tdelegate everything out.
But over time, you should slowlystart to delegate it because
remember, we're running abusiness.
We don't want it to be a secondjob.
(06:13):
We want to have the freedom todo the things that we want to do
that this business allows us todo.
Absolutely.
SPEAKER_00 (06:18):
So reality is we thought that no one could do it
as good as us, like many of youguys.
Like, well, no one could pick upthe phone as me, no one could do
customer service as good as me,no one knows my clients as good
as me, or my cleaners, or mybusiness as good as me.
In reality, like she said, youcannot scale doing everything
yourself.
So that was a big mistake wemade waiting too long to
delegate.
You are on the phone for hoursdealing with customer service.
(06:38):
There was a Valentine's Day,vacations, vacations, do not it
comes into the home.
That's a mistake that we made.
So do not wait too long todelegate your services.
Now, here's what the businessgave us we were able to pay off
$114,000 in those 23 months.
And over the last seven years,that business has generated us
over three million dollars,right?
We've done over 10,000 cleaningsas well as never cleaning a home
(07:00):
ourselves.
SPEAKER_01 (07:00):
And now we work about less than an hour on it.
Um, you know, I have a meetingwith our operations manager and
our customer servicerepresentative just to get stats
to figure out how things aregoing, what are we doing next?
But less than an hour a weekfrom this business now that we
started eight years ago.
SPEAKER_00 (07:14):
Absolutely.
So, by the way, if you want tosee the exact strategies and
what we use to build a remotecleaning business without
cleaning any houses, click thefirst link in the description
and watch our entire masterclassbreaking it down.
So click that link if you wantto learn more.
Now, the thing was building acleaning business was one of the
first businesses we built, butthen that created a new problem
for us, not a bad problem, but anew problem for us.
Yeah.
People kept asking, how the hellwere you able to build a
(07:36):
six-figure cleaning businesswithout cleaning any houses?
SPEAKER_01 (07:38):
How do you do this?
Can you teach me?
And at the time, I think we atfirst we I don't want to say
ignored it, but just didn'trespond.
We're like, okay, what do youreally want to know?
Until finally we made a decisionthat we would teach and show
people what we're doing.
At the time that we were talkingabout it, most people knew us
for our debt freedom story.
So we were like, I think morepeople want that because more
(07:58):
people have debt, right?
Not a lot of people are startingbusinesses, specifically
cleaning businesses.
That sounds too niche down, thatsounds too particular, right?
But people kept asking.
And so we decided to startcleaning business university.
We decided to help others do thething that we did that we
realized was changing our lives.
SPEAKER_00 (08:13):
And that became business number two.
So we were at a wedding, andlike I said, people like she
said, people kept asking usabout it.
And Danielle Leslie, if you guysdon't know, she's one of the
biggest education creators inthe space.
And she said, Why are you guysnot teaching this?
Why are you not wanting to teachthis?
And we were like, Would peopleactually pay to learn how to
build a remote cleaningbusiness?
SPEAKER_01 (08:31):
And she's like, I think the people want to know
that more than the debt payoffstory.
SPEAKER_00 (08:34):
But you're like, Well, if you are helping people
generate income, then they canuse that income to pay off the
debt.
So you've done something mostpeople can't do or have not
doing that's extremely valuable.
So we said, let's try it.
So we started cleaning businessuniversity about five years ago,
and we put together everythingwe learned our mistakes, our
systems, our lessons, astep-by-step operation on how to
start and scale your ownbusinesses, and we added weekly
(08:55):
coaching calls andaccountability.
SPEAKER_01 (08:56):
So the funny thing about that is now, years later,
that program is still theprogram, right?
We've added on videos over time,but essentially the information
is still the same because thecleaning business industry has
been around for years.
You know, you can't reallychange that.
The information is still thesame, and we still have students
killing it, getting resultsthroughout the time.
SPEAKER_00 (09:14):
Yeah, so we have students hitting$10,000 a month.
We had our third million dollarstudent.
Some people have scaled to sixfigures annually.
We've had students who made over$100,000 in six or nine months.
SPEAKER_01 (09:24):
We have people that have quit their jobs, some
people that paid off their home,some people that were able to
buy a home and do all thesethings because of the cleanup
business, because of an ideathat we thought we didn't share
and nobody cared about.
SPEAKER_00 (09:36):
Now, we've had over 2,000 students and they've gone
through our program.
They launched their businessesin 42 plus states, they've done
50,000 plus cleanings andthey've generated over 21
million dollars.
But we still have to go throughcriticism when it comes to the
education space.
Some people think it's a scam.
They're like, well, how is thiseven possible?
You guys made a million dollarsoutside your nine to five.
This is a scam.
And these are things that wegotta go through every single
(09:58):
day.
SPEAKER_01 (09:58):
Which the way that's it's part of the course, it is
what it is.
Not everybody's gonna like whatyou're doing, or especially if
they don't understand it or havenever heard of it.
It comes across as, hmm, howcould these young people know,
like my mother or grandmotherhas been doing this for years
and that's not the case.
She's been, you know, which Iget it.
But if you sit down and learn,or even listen to this podcast
and learn a little bit moreabout it, you'll have an
understanding of how it's ran.
(10:19):
Just kind of a modernized way ofdoing things.
SPEAKER_00 (10:21):
If someone can't understand your success, they'll
label it as fake, absolutely.
So we focus on getting ourstudents' results, right?
That's ready to go.
And that's a problem for mesometimes.
Sometimes I see the comments onthe ads, and like, oh, this is a
scam.
I'm like, wait, you didn't evenlearn anything about us, you
didn't even click on the link,you didn't even go to the
website, you didn't even Googleus, you didn't find anything
about us, and you just assumeit's a scam because there's this
quote that says scam means stillconfused about money.
(10:44):
If you've seen somebody make amillion dollars in a year, you
might not believe that.
You're like, oh, a milliondollars in a year is possible.
You see somebody make a milliondollars in a week, you might
say, huh, that doesn't seemreal.
But then you see somebody make amillion dollars in a day, you
might say, No way, that's a scambecause you aren't aware of how
money can actually work.
There's another quote that Ilike is like, this is not like a
get rich quick scheme, but itwas like, well, working your
(11:04):
entire life for a little bit ofmoney is the real scheme, right?
So if you're able to buildsomething that helps people get
results, then you're not gonnaworry about the naysayers at the
end of the day.
So the lessons we learned fromthis number one, your struggles
are your product, so everythingyou've overcome is valuable to
someone else.
SPEAKER_01 (11:19):
And we thought that cleaning was too boring and
niche down, and it absolutelyisn't.
Sometimes people just want toget to the point that you're at.
It doesn't have to be thebillion-dollar person or it
doesn't have to be more than itis.
People just want to get to whereyou're at.
And being specific is exactlywhat made it work.
Like talking specifically aboutthe cleaning business is exactly
what had people resonate.
Because when we first started,we just we were naming our
(11:40):
digital product six figureservice-based business.
That was the first thing that wesaid.
And then after we're like, well,we only talk about the cleaning
business in this course, let'stalk about this.
But can it be used in other umservice-based businesses?
Absolutely.
And we have students that havegone on to do that as well.
But just getting people to theplace that you are at is more
than enough, and it's somethingthat you can monetize on as
well.
SPEAKER_00 (11:59):
But we also realized information alone doesn't change
your life, implementation does.
So having a community, havingthe accountability, seeing
others win, those are thingsthat absolutely change your
life, which is why we have acommunity now of over 200 plus
students, seeing people win,seeing challenges, seeing
lessons every single day, sothat you're not feeling like you
got to do this stuff byyourself.
That's why most people losebecause they're trying to build
(12:20):
something in their closet bythemselves that nobody can see
until it makes a milliondollars.
And then they want to come outand show everybody.
No, we've been sharing everysingle journey from the very
beginning.
So when you guys see us talkabout a million dollar business,
you're like, that's a scam.
Well, go back to 2017 when wefirst started and first talked
about it on our page.
This is where we're able toshare these journeys so proudly
because we've gone through it,we've showed the ups, downs,
(12:42):
lessons, and losses so that ourcommunity, you guys that are
listening and watching this, canabsolutely learn from.
SPEAKER_01 (12:47):
And with everything that you come up with, it
becomes not a new problem, but anew thing that you have to solve
for people, right?
So we started the Clean andBusiness University, which is
our digital product, and then wegot further questions from
students of what CRMs are youusing now?
AI is such a big word.
How do I automate some of this?
I don't have the time tomanually do it.
We manually did it becausethat's all that we knew.
And AI wasn't, I won't say itwas around, but it wasn't a big
(13:09):
deal back in 2017 when we weredoing this.
People were asking what email Ishould find, and from that
produced another business thatwe had, which would be business
number three like how do I makethings easier and scale at the
same time?
Which is our new business calledTidy Track, which we have a
business partner in, and it is aSaaS, but you can explain what
that is.
SPEAKER_00 (13:29):
Yeah, so Tidy Track is a software as a service,
essentially.
So we are helping people addautomations and AI to their
business.
Now, I'm a lazy entrepreneur,and I admit that.
And if you guys know me, you'dbe like, Oh, he's very
ambitious, he has a hustlementality, he's always going to
grind.
But if I don't have to startsomething from zero by myself
and learn from zero, I will notdo it.
That is a definition of a lazyentrepreneur.
(13:49):
I don't want to start anythingfrom zero on my own at this
point.
So I was talking to our currentbusiness partner, Damien, and
he's been in the AI automationspace now for over 20 years.
And the good thing is that I'mtalking to him about my problems
and my struggles that we hadthat we figured out, but now our
students are having, right?
We're giving them pieces ofthings they have to put together
like using five differentsoftware tools.
And he's like, Wait, we couldautomate that and put it into
(14:10):
one software.
He's like, Why don't we justbuild something specifically for
your students?
Out of our struggle and youguys' struggle, our students
became our software tidy truck.
Now we're on track to try tosell this thing for a million
dollars plus.
But we aren't there just yet.
You guys will see that once ithappens.
Now, building a software, that'sa whole nother thing.
We knew exactly what cleaningbusiness owners needed, and
we've been in business now foreight years.
So we knew the struggles, weknew the challenges, and we knew
(14:31):
exactly what our studentswanted.
SPEAKER_01 (14:32):
Yeah, so we knew what we would want to add to it
because we are doing the exactsame thing.
And we also used feedback fromour students.
We told them that we werelaunching this thing.
What would you like to see init?
What would help to make yourlife easier?
And so we automatically put inthings like marketing emails and
texts because sometimes you'relike, I don't know what to
write.
How do I come up with what tosay?
I have no idea.
We automatically was like, okay,let's build that in because
(14:54):
that's a way that people cangenerate revenue by just sending
emails and texts to people thatyou have on your list.
Also, building a list.
Some people were not building alist, and what I mean by that is
the people that visit yourwebsite or the people that have
inquired about your services buthave not bought from you.
Are you storing them somewhere?
Are you keeping track of themsomewhere?
SPEAKER_00 (15:11):
So we put a place for them to do that.
And that's a mistake we made forour first two years is not
marketing, re-marketing andretargeting to our list that we
already had built up.
So people are coming to yourwebsite, you're collecting the
name, phone number, and emailjust like Target does, just like
Amazon, just like Walmart, justlike Sephora, just like Macy's,
just like every company, everybillion dollar company website
that you visit.
SPEAKER_01 (15:30):
We'll give you 20% off if you give us your email
and phone number.
SPEAKER_00 (15:33):
Why do you think they're collecting this data?
So we had this data that wasbuilt up that we didn't use.
Now we have over 10,000 leads inour database that we send out an
email or text that could be anadditional ten thousand dollars
a month just from doing that oneaction.
So we made sure that ourstudents had access to this
because that's something that wedidn't do.
SPEAKER_01 (15:48):
We also added in um like a hiring funnel, which
means like the hiring steps, wemade it a bit more automated
because hiring is the mostdifficult part of this business.
Sometimes you get hundreds ofapplications and you just don't
have the time to go through allof that.
So within Tidy Track, weimplemented something that
allows you to kind of for it toautomate and only the serious
people get for you to see youreyeballs on and for you to
(16:10):
interview.
So that was another big thingbecause hiring is very time
consuming.
You're doing it after you'renine to five, you're doing it on
lunch on weekends.
SPEAKER_00 (16:17):
We made sure to add that in as well.
And the best part about that isthat we used to use a bunch of
Google Sheets and Google Docs.
So if you had a hundredapplicants, you gotta hit yes or
no, yes or no, yes or no.
But now Tidy Track allows you ifsomebody applies to your job ad,
it's going to automatically seewhat they said yes to and what
they said no to.
And based on thosequalifications that you got in
your business, it's going toautomatically remove them from
the funnel if they're not a goodfit.
(16:39):
And if they are, they're gonnaagain then be able to schedule a
call on your calendar.
And the best part about that isthat instead of you sitting
there waiting for somebody toshow up, tidy track is now going
to text you when the person ison the line.
So they're gonna say, Hey, areyou still showing up for your
for your interview?
You're gonna say yes or no.
Tidy Track is going to say,Okay, here's your interview
time.
If you show up to that call,it's going to connect you on
your phone, on your mobiledevice that the person that you
(17:00):
were supposed to interview isready to go.
So it should not sit in therewasting your entire Saturday,
which is what we did.
We used to waste entireSaturdays trying to wait for
people to show up to these phoneinterviews when most of them
were not.
So now you're not juggling fivedifferent tools while you're
trying to run your cleaningbusiness.
And we were able to now solveour own problems at scale, and
we built it for us first.
And we said, you know what, thisis working.
Now let's give it to ourstudents.
SPEAKER_01 (17:20):
Right.
We put everything in there thatwe felt was missing or that we
felt would make our life easier.
Um, as he mentioned, a lot ofstuff is multiple platforms in
one, and so putting it alltogether made it easier.
SPEAKER_00 (17:31):
And we already know that technology can replace the
work that you're doing everysingle day.
So AI and automation can handleall the robotic tasks.
And you might be afraid to thinkabout AI automation in that way.
It's not going to take your job,it's supposed to make your life
more efficient.
So if you know you're doing thesame task over and over and over
again and it can't beoutsourced, it needs to be
automated until it could beoutsourced.
So think about it like that.
SPEAKER_01 (17:51):
And we began to share like our students'
testimonials, like stories, andwe had all these systems, but
something else was not missingper se, because we did do what
I'm gonna mention next first,our podcast in YouTube, but we
realized that we need to talkabout these things more, and our
podcast and YouTube became ourfourth business of how to scale
and how to build trust withpeople because you get to hear
(18:13):
us speak for more than 30seconds, which is what Instagram
and like TikTok is nowadays.
You get more information, we getto answer some of the questions
that you may have.
So the podcast and YouTube isour fourth business, and you'd
be like, Oh, is it a business?
It absolutely is a business.
The cameras that you're lookingat us on, the lights, the
energy, the time, the editing,everything, it is business for
us, and we treat it as such.
(18:35):
So people may find things aboutthe cleaning business or just
any businesses that we have outthere or things that we discuss,
and then come on YouTube and geta more in-depth understanding of
it.
And so YouTube and our podcastjust has been a game changer for
us for people like consuming ourcontent in that way, especially
the day and age that we live in.
SPEAKER_00 (18:53):
So if you think about social media, if you think
about especially a YouTubeplatform, social media is a 24-7
salesperson.
So anyone could go and watch ourvideos, and I'm gonna literally
pull up a stat.
Every piece of content continuesto work for us forever.
SPEAKER_01 (19:05):
So people will find old episodes, which is the point
of social media because itdoesn't get erased, or unless we
take it down.
But anyway, um, people will findold episodes and then binge the
rest, and then they eventuallymay join Cleaning Business
University, or they may joinTidy Track, or they just may be
locked into our world and becomeconsumers of us with whatever
else we may do in our lifetime,whatever else we may sell,
right?
(19:26):
So content can live on forever.
As you said, it's a 24-hoursalesperson.
You can always find ourinformation, you can always find
the things that we've done, thestudents that we spoke to, and
that's the point of us havinglike the podcast and YouTube.
One, yes, we enjoy speaking.
Um, but two, for people toconsume the information and get
access to the information thatwe provide.
SPEAKER_00 (19:44):
So if you go to our YouTube page, that is there,
people have consumed 39,000watch hours of us, which means
that people are watching ourstuff every single day.
That is 1625 days.
Now, we do sixteen hundred andtwenty five days, so that means
that.
People have consumed literallyabout 4.5 years of us, and
(20:04):
YouTube has only been around forit.
We've been focused on it.
Well, we've been doing it since2017.
Yes, we have.
So that means that people haveconsumed four years of us.
So imagine you taking four yearsof your life and actually
consuming our content.
That's really what it is.
And it allows us to bring inleads every single day while we
sleep.
And it's not just the highlightreel, we're also showing the
hard parts.
We talked about pregnancyjourney.
(20:25):
We talked about life journey.
We talked about losing jobs.
We talked about gaining jobs.
These are the things thatallowed us to show people that
we're figuring it out as we goalong.
SPEAKER_01 (20:33):
And content is just a free marketing that never
stops working, essentially.
Because you put it up and it'sup there, and you never know who
will find it.
Even if at the time you're like,I only got two views.
You never know what videoresonates with people.
You never even know what theycome back and find, what gem
they take from your podcast orfrom the information that you're
putting out.
And the content promotes all ofour businesses, one being our
life.
(20:53):
People just like lifestyle umcontent.
Um, our cleaning businessuniversity, tidy track, our
well, we don't really promoteour cleaning business per se,
but just us talking about thatwe own that.
It helps us to showcase ourstudent success story stories,
our testimonials.
And so when we do those, thosego crazy and it builds our
personal brand, as I said.
We each would like to eventuallydo our own thing, and whatever
(21:14):
that looks like, you guys werelike, Oh, well, I do like to
hear her speak or him speakbased on just the content that
we've put out.
SPEAKER_00 (21:20):
And it's also open up doors, we didn't even think
about so sponsorship, speakingopportunities, partnerships.
We've been flown out to Vegasmultiple times and have been
able to stay at hotels becausepeople flew us out and have us
speak on their shows, on theirpodcasts.
We've been able to speak onstage in Atlanta at a conference
in front of a thousand fifteenhundred people.
We've been able to fly out toother places and build our brand
and also share our story.
(21:41):
We get people who were like, Iwould love to sponsor you guys,
right?
They give us content, they wantto post on a podcast or the
YouTube.
So we've been able to do exexamples of us sharing our brand
and our story just based on thecontent we share with you here.
So it's brought us sponsorshipspeaking opportunities and
multiple partnerships as well.
SPEAKER_01 (21:56):
And basically, each business has kind of led to the
other business, right?
Now, outside of the YouTube andpodcast, because we did start
that before we did like tidytrack, but we do understand that
content is commercials nowadays,like everyone is doing content.
Big businesses, no, no matterhow you think it looks, it's not
as traditional as it once was,and everyone is doing content.
It gives us credibility and aproven system as well, so that
(22:19):
you guys can follow along,right?
To see the journeys, to see thechanges.
We went from the cleaningbusiness that we weren't sure
of, we didn't know, but itabsolutely changed our life.
And people kept asking us aboutthat.
We were able to package ourknowledge that then became Clean
the Business University.
Then we had Cleaning BusinessUniversity where we're students
are crushing it, doing bigthings, doing way better than
us, which we love.
And then questions came becamefrom that like how do we
(22:41):
continue to scale?
How do we grow?
We went to tidy track, um, whichwe have, you know, doing
automations, doing AI, scaling,helping us to make things easier
for ourselves to run ourbusiness more efficiently.
So all three of these kind ofbusinesses just wrap together,
and that's something that wespeak about when people talk
about multiple streams of incomeor different businesses.
It don't have to be twodifferent like extremes, right?
(23:02):
It can be all in the sameecosystem, just different
branches of what you're doing.
SPEAKER_00 (23:05):
So this allowed us to create our social media as
well.
And we had the proof, we had thestories, and we had the
community, and the contentbecame the platform tying
everything together so thateverything we build from here on
out doesn't have to start fromzero.
Remember, I said I'm a lazyentrepreneur, so if I could
build tidy track from thesoftware from our students that
we've already used in ourcleaning business, and then
people find us online and theywant to use it, we're not
(23:27):
starting from zero as we buildthese things, and everything
that we do amplifies otherbusinesses as well, guys.
So now if you're ready to startyour own cleaning business and
you want to know the exactstep-by-step blueprint that we
use to go from zero to sevenfigures, you can register for
our free masterclass by clickingthe first link below, and that
will give you everything thatyou need.
If you want to see how ourstudents build a million dollar
remote business, then watch thisnext video.
(23:48):
But we appreciate you guystapping in to the more than a
side hustle podcast where we'rehelping people create more
options, income, and influenceoutside their nine fives.
Thank you.
See you next time.
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