August 19, 2025 • 9 mins
We meet Shante, a cleaning business owner from Northwest Florida who's been in business for seven years but feels stuck at around $8,000 monthly revenue. This was a snippet of our live coaching session with her.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Shante, we got you here.
What's up?
Hey, how are you?
Speaker 2 (00:03):
guys, how are you Good?
How are you doing?
I'm doing super well.
I've been watching all yourYouTubes.
I bought the e-book and, like Isaid, I've had a cleaning
business for the last sevenyears and I'm in the Northwest
part of Florida.
I had a corporate job for along time.
I ended up getting pregnantwith twins, and so I didn't want
(00:27):
to give up a regular retaillifestyle.
I started this cleaningbusiness with some friends, and
I found myself doing a lot ofwork on my own.
I've made it to a point where Ican sustain, but I want to grow
, and I'm at a point where noone's doing what I'm doing that
I know.
So I need you guys so I canlearn more and grow my business.
(00:49):
I need to learn the tools andlearn the systems.
I'm excited to be able to watchyou guys and join your program.
Speaker 3 (00:57):
So when you say no one's doing what you're doing,
what do you mean by that?
Speaker 2 (01:01):
No one that I know is elevating their business the
way that I would like to.
They're just willing to dovacation rental cleans and just
be the contractor and get theirinvoice paid out and go about
their business.
I see that there's a biggervision and what I want for my
future I want to be able tomanage, delegate and build and
(01:25):
grow.
Speaker 3 (01:26):
Can I ask you what your revenue is currently or
what that looks like month tomonth?
Speaker 2 (01:30):
Month to month.
I'm making about $8,000 a monthwith my own hands, and so
that's also eye-opening becauseI'm like I could be tripling
this if I really put the rightsystems in place.
If I really put the rightsystems in place Recently, like
doing a little bit of y'all'swork on the backend before
joining, I did make a post in acommunity on Facebook and I
(01:51):
found a cleaner who's beenhelping me.
I've been able to double myjobs.
I'm booked out so much.
Speaker 3 (01:58):
For free tips.
You're learning and growing.
Speaker 2 (02:01):
Yeah, that's why I'm like the money's worth it and I
want to take myself to the nextlevel.
I just need the other part ofit.
Speaker 3 (02:07):
So let me.
What's your question then?
Cause I know you said you'vebeen watching.
You're in the Facebook group,you have the ebook, you've been
watching our YouTubes, so whatquestion do you have that's
holding you back from joining.
Speaker 2 (02:17):
I think it's just been myself.
Honestly, I think the point oflike fear, but also the people
like I'm good at recruiting, Iknow how to find talent from my
corporate lifestyle it's whatmade me successful.
Before I go get all thesesystems and dive into all this
stuff, like who are the players,I think I was scared to jump
(02:40):
off the bridge and not have theright players to be successful.
Turn on the marketing, turn onthe website and then I'm like
dang, it's still me out here.
You know what I mean.
So I've been vetting people andI've even vetted a VA and told
her hey, these are some of myideas.
I have a nice group of peoplewho are willing to rock with me.
(03:02):
So I just need to jump on board, take the teachings and the
lessons and implement them andI'll be fine.
Speaker 1 (03:09):
But it's just scary.
It sounds yeah, so this is whywe're able to Thank, you for
being honest.
No, I appreciate thetransparency and you've been.
It seems like you're stilljumping around a little bit too,
because we wouldn't hire a VAif you aren't overwhelmed with
the amount of work and you needto outsource some of the tasks,
because right now, if you don'thave any team members in place
(03:29):
and you're doing all the work,there's not enough room to hire
a VA, because they're doing mostof the back end stuff.
So if you've been doing about8K, is it 8K a month for the
last year?
Has it been highs or lowers, oris that the average right now?
Speaker 2 (03:42):
Right now it's the average I would say for and the
downtime, like $4,000 a month,and then during, like spring and
summer, like I'm basically$7,000, $8,000 a month.
This is probably my third monthjust $8,000.
And that's why I did hiresomeone to help me out and
(04:04):
that's also why I was like I amoverwhelmed Because I've built
such a rapport with the clients.
Like I do a lot of work withrealtors, I do have some
personal Like I do a lot of workwith realtors, I do have some
personal residentials I do, buta lot of my revenue comes from
move in, move outs with therealtor.
Speaker 3 (04:20):
It doesn't matter who's there, it doesn't matter
who's in the home, you candefinitely have somebody else do
it.
But how long have you beentapped in with us?
Speaker 2 (04:27):
In 2020, I started seeing you guys, but I wasn't
tapped in fully.
I was still growing.
I started my business in 2019.
Speaker 1 (04:35):
I feel very green the thing about it like this you've
been tapped in since 2022.
We started our cleaningbusiness pretty much around the
same 2017.
Yeah, so you've been stuck atabout $8,000 a month because you
probably don't have the rightsystems in place, you don't have
the right people around you,you don't have the right
coaching and support.
It seems like you're stillhesitant, but you don't have
(04:56):
you're missing a lot in order toget to that next level.
You have the ability to.
I tell people all the time.
It's not about the information,it's about the implementation.
So I can sit here on this calland literally give you every
single thing you need to do.
This is why we we do the freecalls.
At the end of the day, it's notabout the information that we
give you.
It's about you going andimplement it.
That's the biggest thing thatyou're missing.
It's not.
I can tell you exactly what youneed to do in your business,
(05:21):
but what are you going to doafter we leave this call?
Where's the accountability andwhere are you going to go and
ask questions when you do needthe support and you do need the
help?
So if you've been in businessfor eight years, you definitely
have a lot of room to grow.
How are you currently marketingyour business?
Because if you're currentlywhere you are, what's the next
step for you?
Speaker 2 (05:35):
Yeah, so I guess that is my block.
Really, I've been marketingjust through connections,
through Facebook groups.
I have a cool community ofrealtors.
They're women and they're allentrepreneurs and I got a call
today from someone whose yourname was all over this group and
so I called you and I picked upthe business.
I haven't really spent money onmarketing except for networking
(05:59):
with people, going to events,realtor events, sponsoring
events and earning a couple ofminutes to highlight my business
, and that really changed a lotfor me when I did that, and then
creating my own Facebook andInstagram pages and networking
to connect with people.
Speaker 1 (06:17):
If you've ever seen us in here as talk.
You're doing the traditionalcleaning business thing, right?
We work off a word of mouth, wework on referrals and it's like
how far can that take you?
If no one knows you, how canthey support you?
So they don't see your business, they don't know your brand
outside of you just speaking tothem, then you're missing out on
a lot of money.
People probably would love tosee you, but they just can't
find you.
So what does your digitalpresence look like outside of
(06:40):
Facebook and what else are youdoing?
What does your Google businessprofile look like?
Do you have any?
Speaker 2 (06:45):
reviews?
Yeah, I don't have one andthat's why I was like I really
need to join your program sothat I can learn some of these
tips and tricks to elevatemyself, because outside of you
guys I don't have anyone else totalk to in this business to
give me ideas.
I have to put myself in adifferent mindset to pay for a
tool to learn something, to growmyself.
Speaker 1 (07:07):
Because one of the first things I would tell you
right now if you've already beenin a business eight years,
where are you keeping your data?
I mean your clients, the emails, phone numbers, things like
that.
Speaker 2 (07:15):
Yeah, so I basically save everything on my laptop and
then I use QuickBooks forinvoices and stuff like that.
It's worked for me in thisrealm but if I'm wanting to grow
, I need to elevate and knowingother tools to use and stuff
like that.
Speaker 1 (07:33):
So I would say one of the first things you should do
is set your Google businessprofile up.
So that's googlebusinesscom,and what that does is it
legitimizes you on Google.
So people type in the name ofyour cleaning business, they'll
now find you.
If they type in cleaningbusinesses in Florida now
they're able to find you becauseyou've been established for
eight years.
That would probably be thefirst thing I would tell you,
and then also I would tell youto get reviews from you, which
(07:55):
is why I asked you do you havethe contact information from
your previous customers?
Because now you can send themdirectly to your Google business
profile so you can startgetting reviews there.
So if you've been in businesseight years, how many people can
you reach out to right now toleave you a review?
Speaker 2 (08:08):
A lot 10?
, 20?
Speaker 3 (08:12):
Possibly yeah.
Speaker 2 (08:13):
I mean, I could probably reach out to at least
20 people.
That would give me a review.
Speaker 1 (08:17):
That would be something that I would tell you
to do as well.
It's going to take you maybeabout three to five days to get
your Google business profilecertified, depending on the
criteria you have.
Then, once you get that, reachout to previous customers.
Ask them to leave your review.
Are your previous customersresidential in your area?
Are your previous?
Speaker 2 (08:35):
customers residential in your area.
Yeah, so I have a mixed profileof vacation rentals, some
residential clients and ahandful of realtors I deal with
in my area.
Speaker 1 (08:45):
What's your current outreach strategy to them, month
after month?
Speaker 2 (08:49):
I don't have one.
Speaker 1 (08:50):
All right, perfect.
At least we have the name,phone number and emails of those
people.
Let's get the reviews first,but while we're waiting for
those reviews and Google profile, we can email all of those
people.
You can keep it in Google Gmail.
If you want, you can BCC them.
You can use a platform likeConvertKit or ActiveCampaign.
We have our own platform calledTinyTrack.
They see around for cleaningbusiness owners.
You can import all thosecontacts.
(09:12):
You can send out one blastemail, one blast text message
and then asking them to eitherleave your review or to rebook
your services.
So that's another easy way youcould get revenue.
And if they're just sitting onyour list and you're not doing
anything with it, that'sprobably the most easiest way
you could drive more revenue foryour business.
So somebody asked in the chatabout getting clients.
This is one way you could do itas well, because people think
(09:34):
that you always got to spend newmoney to get new clients.
This is one way you could do itas well, because people think
that you always got to spend newmoney to get new clients, but
if you spend new money, youalready have old leads sitting
there.
Use those leads that arealready in your system so that
you can rebook more business.
Speaker 2 (09:45):
Absolutely.
Thank you for the tip.
Speaker 3 (09:47):
No problem.
Shante, we got you here.
What's up?
Hey, how are you?
Speaker 2 (00:03):
guys, how are you Good?
How are you doing?
I'm doing super well.
I've been watching all yourYouTubes.
I bought the e-book and, like Isaid, I've had a cleaning
business for the last sevenyears and I'm in the Northwest
part of Florida.
I had a corporate job for along time.
I ended up getting pregnantwith twins, and so I didn't want
(00:27):
to give up a regular retaillifestyle.
I started this cleaningbusiness with some friends, and
I found myself doing a lot ofwork on my own.
I've made it to a point where Ican sustain, but I want to grow
, and I'm at a point where noone's doing what I'm doing that
I know.
So I need you guys so I canlearn more and grow my business.
(00:49):
I need to learn the tools andlearn the systems.
I'm excited to be able to watchyou guys and join your program.
Speaker 3 (00:57):
So when you say no one's doing what you're doing,
what do you mean by that?
Speaker 2 (01:01):
No one that I know is elevating their business the
way that I would like to.
They're just willing to dovacation rental cleans and just
be the contractor and get theirinvoice paid out and go about
their business.
I see that there's a biggervision and what I want for my
future I want to be able tomanage, delegate and build and
(01:25):
grow.
Speaker 3 (01:26):
Can I ask you what your revenue is currently or
what that looks like month tomonth?
Speaker 2 (01:30):
Month to month.
I'm making about $8,000 a monthwith my own hands, and so
that's also eye-opening becauseI'm like I could be tripling
this if I really put the rightsystems in place.
If I really put the rightsystems in place Recently, like
doing a little bit of y'all'swork on the backend before
joining, I did make a post in acommunity on Facebook and I
(01:51):
found a cleaner who's beenhelping me.
I've been able to double myjobs.
I'm booked out so much.
Speaker 3 (01:58):
For free tips.
You're learning and growing.
Speaker 2 (02:01):
Yeah, that's why I'm like the money's worth it and I
want to take myself to the nextlevel.
I just need the other part ofit.
Speaker 3 (02:07):
So let me.
What's your question then?
Cause I know you said you'vebeen watching.
You're in the Facebook group,you have the ebook, you've been
watching our YouTubes, so whatquestion do you have that's
holding you back from joining.
Speaker 2 (02:17):
I think it's just been myself.
Honestly, I think the point oflike fear, but also the people
like I'm good at recruiting, Iknow how to find talent from my
corporate lifestyle it's whatmade me successful.
Before I go get all thesesystems and dive into all this
stuff, like who are the players,I think I was scared to jump
(02:40):
off the bridge and not have theright players to be successful.
Turn on the marketing, turn onthe website and then I'm like
dang, it's still me out here.
You know what I mean.
So I've been vetting people andI've even vetted a VA and told
her hey, these are some of myideas.
I have a nice group of peoplewho are willing to rock with me.
(03:02):
So I just need to jump on board, take the teachings and the
lessons and implement them andI'll be fine.
Speaker 1 (03:09):
But it's just scary.
It sounds yeah, so this is whywe're able to Thank, you for
being honest.
No, I appreciate thetransparency and you've been.
It seems like you're stilljumping around a little bit too,
because we wouldn't hire a VAif you aren't overwhelmed with
the amount of work and you needto outsource some of the tasks,
because right now, if you don'thave any team members in place
(03:29):
and you're doing all the work,there's not enough room to hire
a VA, because they're doing mostof the back end stuff.
So if you've been doing about8K, is it 8K a month for the
last year?
Has it been highs or lowers, oris that the average right now?
Speaker 2 (03:42):
Right now it's the average I would say for and the
downtime, like $4,000 a month,and then during, like spring and
summer, like I'm basically$7,000, $8,000 a month.
This is probably my third monthjust $8,000.
And that's why I did hiresomeone to help me out and
(04:04):
that's also why I was like I amoverwhelmed Because I've built
such a rapport with the clients.
Like I do a lot of work withrealtors, I do have some
personal Like I do a lot of workwith realtors, I do have some
personal residentials I do, buta lot of my revenue comes from
move in, move outs with therealtor.
Speaker 3 (04:20):
It doesn't matter who's there, it doesn't matter
who's in the home, you candefinitely have somebody else do
it.
But how long have you beentapped in with us?
Speaker 2 (04:27):
In 2020, I started seeing you guys, but I wasn't
tapped in fully.
I was still growing.
I started my business in 2019.
Speaker 1 (04:35):
I feel very green the thing about it like this you've
been tapped in since 2022.
We started our cleaningbusiness pretty much around the
same 2017.
Yeah, so you've been stuck atabout $8,000 a month because you
probably don't have the rightsystems in place, you don't have
the right people around you,you don't have the right
coaching and support.
It seems like you're stillhesitant, but you don't have
(04:56):
you're missing a lot in order toget to that next level.
You have the ability to.
I tell people all the time.
It's not about the information,it's about the implementation.
So I can sit here on this calland literally give you every
single thing you need to do.
This is why we we do the freecalls.
At the end of the day, it's notabout the information that we
give you.
It's about you going andimplement it.
That's the biggest thing thatyou're missing.
It's not.
I can tell you exactly what youneed to do in your business,
(05:21):
but what are you going to doafter we leave this call?
Where's the accountability andwhere are you going to go and
ask questions when you do needthe support and you do need the
help?
So if you've been in businessfor eight years, you definitely
have a lot of room to grow.
How are you currently marketingyour business?
Because if you're currentlywhere you are, what's the next
step for you?
Speaker 2 (05:35):
Yeah, so I guess that is my block.
Really, I've been marketingjust through connections,
through Facebook groups.
I have a cool community ofrealtors.
They're women and they're allentrepreneurs and I got a call
today from someone whose yourname was all over this group and
so I called you and I picked upthe business.
I haven't really spent money onmarketing except for networking
(05:59):
with people, going to events,realtor events, sponsoring
events and earning a couple ofminutes to highlight my business
, and that really changed a lotfor me when I did that, and then
creating my own Facebook andInstagram pages and networking
to connect with people.
Speaker 1 (06:17):
If you've ever seen us in here as talk.
You're doing the traditionalcleaning business thing, right?
We work off a word of mouth, wework on referrals and it's like
how far can that take you?
If no one knows you, how canthey support you?
So they don't see your business, they don't know your brand
outside of you just speaking tothem, then you're missing out on
a lot of money.
People probably would love tosee you, but they just can't
find you.
So what does your digitalpresence look like outside of
(06:40):
Facebook and what else are youdoing?
What does your Google businessprofile look like?
Do you have any?
Speaker 2 (06:45):
reviews?
Yeah, I don't have one andthat's why I was like I really
need to join your program sothat I can learn some of these
tips and tricks to elevatemyself, because outside of you
guys I don't have anyone else totalk to in this business to
give me ideas.
I have to put myself in adifferent mindset to pay for a
tool to learn something, to growmyself.
Speaker 1 (07:07):
Because one of the first things I would tell you
right now if you've already beenin a business eight years,
where are you keeping your data?
I mean your clients, the emails, phone numbers, things like
that.
Speaker 2 (07:15):
Yeah, so I basically save everything on my laptop and
then I use QuickBooks forinvoices and stuff like that.
It's worked for me in thisrealm but if I'm wanting to grow
, I need to elevate and knowingother tools to use and stuff
like that.
Speaker 1 (07:33):
So I would say one of the first things you should do
is set your Google businessprofile up.
So that's googlebusinesscom,and what that does is it
legitimizes you on Google.
So people type in the name ofyour cleaning business, they'll
now find you.
If they type in cleaningbusinesses in Florida now
they're able to find you becauseyou've been established for
eight years.
That would probably be thefirst thing I would tell you,
and then also I would tell youto get reviews from you, which
(07:55):
is why I asked you do you havethe contact information from
your previous customers?
Because now you can send themdirectly to your Google business
profile so you can startgetting reviews there.
So if you've been in businesseight years, how many people can
you reach out to right now toleave you a review?
Speaker 2 (08:08):
A lot 10?
, 20?
Speaker 3 (08:12):
Possibly yeah.
Speaker 2 (08:13):
I mean, I could probably reach out to at least
20 people.
That would give me a review.
Speaker 1 (08:17):
That would be something that I would tell you
to do as well.
It's going to take you maybeabout three to five days to get
your Google business profilecertified, depending on the
criteria you have.
Then, once you get that, reachout to previous customers.
Ask them to leave your review.
Are your previous customersresidential in your area?
Are your previous?
Speaker 2 (08:35):
customers residential in your area.
Yeah, so I have a mixed profileof vacation rentals, some
residential clients and ahandful of realtors I deal with
in my area.
Speaker 1 (08:45):
What's your current outreach strategy to them, month
after month?
Speaker 2 (08:49):
I don't have one.
Speaker 1 (08:50):
All right, perfect.
At least we have the name,phone number and emails of those
people.
Let's get the reviews first,but while we're waiting for
those reviews and Google profile, we can email all of those
people.
You can keep it in Google Gmail.
If you want, you can BCC them.
You can use a platform likeConvertKit or ActiveCampaign.
We have our own platform calledTinyTrack.
They see around for cleaningbusiness owners.
You can import all thosecontacts.
(09:12):
You can send out one blastemail, one blast text message
and then asking them to eitherleave your review or to rebook
your services.
So that's another easy way youcould get revenue.
And if they're just sitting onyour list and you're not doing
anything with it, that'sprobably the most easiest way
you could drive more revenue foryour business.
So somebody asked in the chatabout getting clients.
This is one way you could do itas well, because people think
(09:34):
that you always got to spend newmoney to get new clients.
This is one way you could do itas well, because people think
that you always got to spend newmoney to get new clients, but
if you spend new money, youalready have old leads sitting
there.
Use those leads that arealready in your system so that
you can rebook more business.
Speaker 2 (09:45):
Absolutely.
Thank you for the tip.
Speaker 3 (09:47):
No problem.
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