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May 20, 2025 12 mins

 The ONE Thing That Beats 99% of Competitors (Even as a New Business) | In this video, I show you the four main ways any new business can beat bigger companies that have been around for years. 

You only need to be good at ONE of these to win in your market. 

Most new businesses fail because they try to be good at everything at once. But after building our $3 million cleaning business without ever cleaning a house myself, I found that focusing on just one thing—whether it's being faster, safer, cheaper, or easier—can change your business overnight.

I'll show you exactly how to:

  • Find which of the four ways will work best for YOUR business
  • Start using it right away, even with little money
  • Charge higher prices while others can barely make money
  • Later combine multiple ways for the ultimate winning combo

This is the same plan I used to build our successful businesses and help our students make over $18 million. Whether you're just starting or having trouble standing out, this ONE thing will give you a big edge over 99% of your competition.

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---Resources----

Learn how to start and scale a cleaning business without cleaning ANY Houses
Cleaning Business University Course

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Starting a business right now feels like you're
walking into a war zone.
Everyone's yelling you needmore money, you're too late,
somebody else already did that.
But here's the truth.
You don't need to do 10 thingsright.
You don't need a bunch of money.
You don't need to be somegenius.
You just need one edge, the onething that makes you better
than 99% of other people outthere.
I built a $3 million cleaningbusiness.

(00:21):
I've done over 10,000 jobswithout cleaning a single home
and $3 million cleaning business.
I've done over 10,000 jobswithout cleaning a single home,
and our students have done over$18 million.
Now here's the truth.
Most people they're too busy,doing too many things and
getting nowhere.
Right now there's someone outthere with less money, less time
, less skill, less effort, andthey're doing more than you
Because they're focused.
They got good at one thing andthat's all it really takes.
So in this video, I'll bebreaking down exact plan I use

(00:44):
and how our top students use thesame exact blueprint to get
paid, grow fast, grow smart anddo this outside of their nine to
five jobs.
By the end of this video, youknow which of the four key areas
you need to focus on in yourbusiness and how to use it to
charge more, get more clients,get more results and stop
playing small.
And we normally teach thisinside of our program, but today
you're going to get absolutelyfree, so let's dive in.

(01:05):
So here's the deal.
Most businesses lose becausethey try to be good at
everything, but you don't needto be great at everything.
You need to be better at onething, and that one thing
matters most to your customers,and it's your job to try to be
good at everything, but youdon't need to be great at

(01:25):
everything.
You need to be better at onething, and that one thing
matters most to your customersand it's your job to try to find
out what that one thing is.
That's it, that's the edge andthat's how you win.
But here are those four thingsthat you need to go through to
figure out what the mostimportant thing is to your
customers are you have speed,risk, price and ease.
You just need to dominate inone of these areas to stand out
from the competition.
How fast can it be, removingthe risk, how easy it is, and

(01:47):
then you can compete on theprice, if you want.
Now let's focus on the firstarea speed.
Speed wins period.
If you can do it faster, you'regoing to win the game.
If you can do it faster,deliver it faster, respond
faster, you change how peopleact towards you and your
business.
That's one of my most pridefulthings is that when someone
reaches out to me, I'm probablygoing to respond to you within
five minutes flat.

(02:07):
I like to be known as theresponsive person and, if you
think about it, most people whoare successful are extremely
responsive People who are alwayslate, never on time, never get
back to you.
Do you think about them asbeing the most successful people
?
Probably not.
But when you also think aboutspeed, you think about fast.
You think about Amazon, youthink about Uber, you think
about something like Domino'sPizza.
People expect fast.

(02:28):
Now it is 2025.
If you are taking your time torespond to your clients, you
will get left in the dust.
Now, speed doesn't mean rushing.
It just means removing anydelays that the client may
receive.
So there are some ways that thiscould look like.
Number one, it could be like apre-built template, so something

(02:49):
on your website that a clientcan go through that gives them
an automated response.
Number two could be same daydelivery and responses.
So you ever called your lawnguy or your handyman or your
plumber, and they don't get backto you.
They got that long ass contactform and you put the contact
information out there and theydon't get back to you for 24 to
48 hours.
That is not quick, that is notresponsive, that is not speed,
that is not how you win.
If you could offer adone-for-you solution to your

(03:10):
clients, that might be an optionas well.
So instead of them having tobook you, you could have a
solution where they areautomatically entered into
something where it can be donefor them instant booking or
delivery.
When we first moved down toTexas, one of the things that
actually made us start acleaning business was when we
called them.
Number one it took them 24hours to get back to us.
Number two I had to give them.

(03:31):
They had to leave us an invoice.
I had to give them a creditcard to put on file down the
line.
Number three they had to.
They took forever to come outthere, right.
So when you're talking aboutdelivering the services to your
clients, how fast can youdeliver that to them?
Another thing we added in ourcleaning service was same day
delivery of that service.
So, right, most of the time youcall somebody oh, we can't get

(03:56):
out to you to 24 to 48 hours oreven a week or so.
We had it where, if a clientpaid us a little bit more, we
incentivized our teams to go outand we gave them same day
delivery for about $35, $40extra.
And, you'll believe it or not,most people who are trying to
get a cleaning service the sameday or any service the same day.
They are more than willing topay.
So area number two riskreduction.
Most people don't want thecheapest.
They want to feel safe.

(04:16):
If you can show up, do what yousay, make people feel seen like
nothing is going to go wrong.
You're already better than 90%of businesses and that gives
your clients trust.
Now the question is how do youdo that?
So, number one you can offerguarantees.
You could do a money backguarantee.
You could do a 100%satisfaction guarantee where, at
the end of every cleaning, aclient does a walkthrough.

(04:38):
If they're not satisfied, yougive their money back.
Or you could do a 24 hour.
We'll get somebody out there tore-clean the area and if you're
still unsatisfied, we'll giveyou your money back.
That reduces the risk for theclient by using your services,
reviews and social proof.
This is another big one.
We have over 400 4.8 starreviews across Google, yelp,
thumbtack, everywhere online.

(04:59):
So that gives the client theperceived value that we're
already giving them right.
So, having 400 plus reviews,they now know, like and trust us
, or at least at a bare minimumthey trust us because other
people have trusted us in thepast.
So getting reviews for yourbusiness super important.
At the end of every singlecleaning.
Ask your clients for reviewsand sometimes, even if they
don't use your services, if theycame across you, they we had a

(05:21):
lady leave us a review becausewe record you on the phone.
We were the first ones thatpicked up.
She didn't even use ourservices, but she ended up
leaving us a five-star review.
So ask for that social proof,ask for those reviews.
That helps you reverse the riskon your clients.
Clear systems.
So, number one, having abooking system.
Number two, having a checkoutsystem.
Number three, having anautomated review process.

(05:42):
Number four, having a clientget an automatic text message
and email once they book theirservices On the day of arrival.
Making sure the clients get anautomatic text and email right.
These are systems that makeyour clients feel more at ease,
make them feel more comfortableLetting them know you are a
legit business.
These are things that you canalso control, which reduces the
risk on your clients.
And, last but not least,consistency Consistency

(06:05):
consistency when a client wantsa cleaner to come out, send the
same person.
If that person's out sick, letthe cleaner know.
Right, when you go to theMarriott, it is the same service
.
Every single time you check in.
It's gonna be the same type ofcheck-in system, right?
Same type of cards, same door,same layout.
Consistency across the board isgoing to be super important.

(06:27):
So that reduces the risk onyour clients knowing they know,
like and trust you.
Already Now can you provide thesame service over and over
again using that same person.
Most people overlook this, butthis is something that you could
win at in your business.
Trust is a weapon.
So area number three is price.
So remember I said, peopledon't want the cheapest, they
just want to feel safe.
I would not recommend youcompete on price for your
services, because that is a raceto the bottom and no one wants

(06:47):
to book the cheapest serviceever for anything.
And if you're going to try tocompete on price, there's a few
things you need to have in orderyou want to try to have the
lowest overhead possible, youwant to try to use as much
automation as possible, you wantto use AI, or you want to
outsource your work toPhilippines.
More than often than not, youwant to have an extremely tight

(07:08):
operation, because if you'recompeting on price, people are
not going to want to use yourservices.
Now think about it like this Ifyou had two exact I just use
this example of a Lamborghiniyou got a Lamborghini for
$10,000 or a Lamborghini for$100,000.
Which one are you going to gofor?
You're going to ask questionsabout why is this Lamborghini
only $10,000?
You're going to automaticallyassume that something is wrong

(07:31):
with it.
Why?
Because of the price.
You know the value of theservice, you know the value of
the car, but you're only paying$10,000.
You got two exact cleaningservices and one is $50,000 and
one is $100,000.
You're like well, why is thisone only 50?
What's wrong with it?
You're gonna go check thereviews, you're gonna check the
social proof, you're gonna checkthe website.
You wanna find out if they'relegit, because you're
automatically going to assumesomething is wrong with it based

(07:51):
on the price.
And then, if you try to competeon price, more often than not
you are going to burn out andyou're going to try to outwork
everyone for scraps.
So that same person that'scharging $100 per home and
you're trying to charge $50, yougot to do essentially double
the amount of work in order tomake the money that they're
making and at the end of the dayyou're going to burn yourself
out.
But if you can do this and youcan make it, you can get it done

(08:14):
Like you see it on TV all thetime.
You have the $20 cleaningservices or whatever that is I
forgot the name of it and peoplealways ask the question is that
legit $20 cleaning service isprobably not legit, but at the
end of the day, if they cancompete on their price, they're
going to do it and they're goingto win in that category if
they're going for it.
But most business owners shouldnot be trying to compete on
price.
Number four making your serviceseasy.

(08:36):
Let your clients know who youare, what you do, how you're
going to service them.
Do not overcomplicate it.
When they come to you theydon't want to see window washing
, painting, doing the dishes,laundry, exterior window
cleaning, interior windowcleaning, commercial residential
property management.
They don't want to see all ofthat.

(08:57):
They just want to know who youare and what you're doing.
Can they trust you?
Trust you, so make it stupid,easy and simple for your clients
to know exactly what you dowhen they come to you.
Don't you hate having to scrollall the way down to a website?
You see 25 different serviceslike are you good at the one
thing that you do?
Because if you are the masterof everything, you're going to
be actually the master ofnothing.

(09:18):
I mean, you guys know what?
Know what that quote isactually?
So make it easy for yourclients to use your services,
know who you are and what you do.
And I want to say easy beatsfeatures.
So, for example, residentialcleaning, commercial cleaning,
window cleaning done.
Leave it at that.
And the subtext.
If you want to focus on thoseother areas, absolutely go for
it.
But focus on your ideal avatar,your ideal client, before you

(09:39):
start trying to do everythingelse.
Clients come to us and they say,hey, I want to do Airbnb, I
want to do commercial, I want todo residential, and it's like
you are trying to do too much.
Get focused, get started, doone thing and then scale and
expand to the other things onceyou have mastered one.
So it means making your clientsgo through less steps, less
hoops, clear offer, fast serviceand no confusion, and what this

(10:01):
allows your clients to do isremove the friction, remove the
confusion, and they can startbuying today.
All right, guys, so here iswhere it gets fun at.
This is when you get to decidewhat your sniper shot is going
to be.
You could do this, this, thisboom, this or this boom, this or
this boom.
This is where you get focused.
This is how you're able to beatthe competition.
Now you don't have to combinethese areas, but here's what you

(10:22):
should do, and if you do, youwill become dangerous in your
business.
So, for example, speed and easeequals instant gratification.
Instant gratification you knowwhat I'm trying to say.
We want things fast and easy.
You know that it's 2025.
That is probably the biggestthing that you could give
someone making it fast and easyfor your services.

(10:44):
Now you could offer removing therisk and giving the lowest
price, and that gives you trustand affordability, which is a
volume game.
So if you want the volume play,you want to do that Make your
services cheaper and loweringthe risk.
Now you're like wait, this isthe cheapest service and I get a
guarantee.
I'm absolutely going to go forthat.
But you know you're going forthe volume game at that point.

(11:04):
Or you could do risk plus speedplus ease, and you're basically
printing money at that point,because now you're making it
easy for your clients, you'reremoving the risk and you are
giving them the fastest service.
Like we already said, peoplewant speed.
You are now printing money atthat point.
But again, you don't got tooverthink it.
Pick one based on what youractual customers would enjoy,

(11:25):
what they would like and whatthey known to love.
So, speed and ease, risk andprice or ease, risk and price
Choose which one you can focuson.
I think making it easy for yourclients, giving them the speed
they want and removing the riskis probably going to be a best
option, because we don't wantyou guys competing on price,
because that's a race to thebottom.
So here's what I want you toremember you don't need to be

(11:47):
the best at everything.
You just need one edge thatyour market actually cares about
Fast beats free, ease beatsclever, trust beats hype.
Pick a lane, double down and goafter it.
So comment below which of thesethings you're going to add to
your business.
You want to make it fast, youwant to make it easy, you want
to remove the risk, or you wantto compete on price, or you want
to do a combination of one ortwo or three or four of the

(12:07):
above.
And if you want to get behindthe scenes of how we're able to
build a seven-figure cleaningbusiness without cleaning any
houses, make sure you watch thisnext video and we'll see you
inside Peace.
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