August 12, 2025 • 26 mins
In this episode we explain how to build passive income streams—by using systems, automation, outsourcing, and repeatable funnels so you can earn income outside your 9-5
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Everyone wants passive income, but they skip
the most important steps, andtoday we're talking about how to
actually earn income while yousleep, with the right systems.
Speaker 2 (00:08):
Your name is Anthony and I'm Janoka.
Welcome back to the More Than aSide Hustle podcast.
It is happy to be, we're happyto be here.
I should say Catch us when youcan.
Speaker 1 (00:16):
Hey mama, we are live on the show.
All right, say hi people, Hipeople.
This is Alani.
Speaker 2 (00:27):
She is our three-year-old daughter and
she's going to be a millionaireby 18, right, yeah, okay, love
you, love you mama when wefinish.
Speaker 1 (00:32):
Okay, we're going to be finishing in a few minutes.
Speaker 2 (00:40):
Bye.
Speaker 1 (00:47):
All right, let's get back to it.
So today we're talking abouthow to build passive income and,
more importantly, the thingsthat people don't want you to
know, that no one tells you theharsh truths about what is this
passive income thing?
Speaker 2 (00:59):
so I want to start by saying, when it comes to
passive income, I think youeither have money or you have
time.
When it comes to income ingeneral, you have money or you
have time, and many people don'thave the money, and then they
say they don't have the timeeither, and I think that in
order to get something passive,you got to work or work and then
eventually it becomes I don'tknow if you just start a
(01:20):
business passively in generalthat's twofold you have money or
you have time.
If you don't have the money,you should have the time, and
passive comes with time.
If that makes sense, it doesn'tjust you don't just start it
that way automatically.
Speaker 1 (01:34):
Absolutely.
Now I want to define whatpassive income is, because
sometimes people think thatpassive income means you're just
chilling on the beach andyou're doing nothing.
Speaker 2 (01:42):
Making money while you sleep.
That's kind of how it's spokenabout on social media.
Speaker 1 (01:46):
Yes, making money while you sleep is different
than you sitting on the beachdoing absolutely nothing to make
money.
Speaker 2 (01:51):
What's the difference ?
When you sleep, you're notdoing anything.
Speaker 1 (01:54):
Well, yes, you're not doing anything, but I don't
believe that there's anything.
Truly, that's passive Numberone.
Once you believe that there isno version of passive income
like it all requires some sortof activity up front, once you
understand that, then you canthink about how passive is it.
I think that's the differencebetween what most people believe
versus the actual truth of whatpassive income is.
Speaker 2 (02:17):
Yeah, I think when you say that, how passive is it?
It reminds me of, like, the waywe run the cleaning business.
So we are not doing thecleaning, yep, so that part can
be seen as passive.
However, you still got to run abusiness, you still got to
market, you still got to do yourP&Ls, you still got to make
sure everything is going rightday to day.
So there is a passive component, but there's still a part of it
(02:40):
that you have to be involvedwith.
Speaker 1 (02:42):
And most people say they want passive income, but
their actions prove otherwise.
And I know this because when Italk to people all the time, one
of the first things they, whenI asked them like, why do you
want to start a business, theyalways say, oh, I want other
streams of income, also want tomake passive income.
But it's like when you thinkabout the richest people in the
world and their version ofpassive income and you're trying
to get to that version of it,you know there's going to be
(03:02):
some form of upfront investment.
So if you think that you'regoing to start absolutely you're
going to invest nothing andmake everything, that's a harsh
truth that you have to realize.
That is not going to bepossible for you.
Speaker 2 (03:13):
Right, at least not a business that you want to kind
of grow and scale, right, Ithink if you're doing it to, I
don't know, pay something $100or less a month, maybe, maybe
you can find something like that.
But if you really want to scalewhere you're making thousands
of dollars, you will have to putthe work in and it will come to
a point of some type ofpassiveness but getting there is
(03:34):
a process and talking about itdoesn't get you there.
Speaker 1 (03:35):
So we started our cleaning business about seven
and a half years ago.
Now we can say we built thisthing over the course of seven
and a half eight years.
Most people spend that sametime talking about the things
that they're going to do I'mgoing to start this business, or
I want to do this, or I want todo that.
It's like how long have youbeen thinking about building
this income stream or startingthis business or whatever it is?
And it's like, well, it's beenabout four or five years in the
(03:56):
making.
It's like you haven't takenaction, like what's ready to do
it.
So we're going to dive intosome of those things.
So let's go ahead and talkabout.
You know.
Obviously, today you know wehad the ability where we could
make money at sleep doingdifferent verticals, but we'll
talk about that.
So let's get into how youactually earn money while you
sleep with the right systems sothat I think that was the one
thing I want to point out.
Speaker 2 (04:16):
systems is probably the name of the game for all of
this right, things have to beput in place for things to work
passively, essentially, andsystems is what you need.
If it's with AI, if it's withpeople, if it's with the CRM,
whatever that looks like, you doneed systems in place, and
that's kind of how we're able todo all the things that we do
with the systems that we put inplace.
(04:36):
So here is how to actually earnmoney passively or while you
sleep.
So the first one you want tostart with that one.
Speaker 1 (04:42):
Yeah.
So pick a business model thatdoesn't require your daily
attention or daily involvementor involvement from you as the
business owner.
24 seven.
So a few versions of this.
So number one obviously we haveour cleaning business now
starting off earlier.
In our business we it didrequire us to be involved.
Now we wasn't involved 24 sevenbecause we had the systems,
(05:02):
process and procedures in place.
But when you start you may haveto be more involved, actively
up front, but you are not goingto be trading your time for
money the entire time whileyou're building this business.
So choosing a business modelthat doesn't require you to
trade your time for money,that's one version of what we
call passive income.
Speaker 2 (05:20):
Another thing is digital products.
So we have Cleaner BusinessUniversity, which is a digital
product, or anything that we'vesold in the past.
We've sold how to get out ofdebt before, and so anything
like that where you're puttingyour knowledge into a course, if
you will, or um, a masterclassor anything like that can help
you once you do is kind of setit and forget it, unless you
kind of grow it.
But once you do it, once youget your information out there,
(05:42):
you can kind of just sell thatand that can be a passive thing
where people can purchase fromyou overnight anywhere in the
world, and that's another waythat a lot of people do in this
day and age.
I would say, would you sayOnlyFans is a digital product.
Speaker 1 (05:56):
Yeah, yeah, digital experience, because they're not
going out.
It's a digital experience,digital experience, because
they're not.
Speaker 2 (06:01):
Why are you thinking about OnlyFans right now?
I just thought about it as adigital product.
You want to do OnlyVans?
No, why, what?
Where did that even come from?
I just thought about it, as itpossibly could be seen as a
digital product.
Speaker 1 (06:10):
Well, that's an ultra-fast way to get a passive
income.
Speaker 2 (06:14):
There's different ways People are clicking things,
but I just thought about it asa digital product just in case.
Speaker 1 (06:20):
Yeah, so two paths that you could take.
So number one would be like thenine to five route, where you
are taking your money, you'reinvesting it.
Everyone is not meant to be anentrepreneur.
Sometimes, right, sometimes youmight be the person that has a
really good job, you make reallydecent income and your goal is
just to invest that money quoteunquote passively.
But you got to get activeupfront.
So you might take your nine tofive money.
You might invest in things likethe S and P index funds, where
(06:43):
it can grow, you know, 10% well,seven to 10% year after year,
what doesn't require you to goout and do any work.
Then your money starts tocompound where that's the
version of passive income, whereyou're like oh, it might start
over a few hundred dollars ayear and then it might turn,
turn into a few thousand andthen a hundred,000 a year, and
we've seen some things grow asquickly as $100,000 in a month.
(07:03):
So those are things that youcould start very early on.
That is active up front, butlong-term investments tend to
turn passively down the line.
Speaker 2 (07:10):
So two paths to passive income, Like we started
listing and then you jumped tothat.
I'm like wait a minute.
Speaker 1 (07:16):
We're going to talk about businesses, but that's one
version of it.
For those who are like, listen,we're going to talk about
businesses, but that's oneversion of it.
For those who are like, listen,I want to keep my nine to five.
That's totally fine, but it'sgoing to be really hard to
replace.
It's a slower route, yes, aslower route.
It's going to be really hard toreplace a $60,000 a year income
by investing in S&P index fundsfor 10, 20, 30 years.
Speaker 2 (07:33):
Another slower way I kind of think of is rental
properties.
I know that's a big thing, Iknow that's a big thing, but in
the grand scheme, depending onyour goals, right, if you're
just getting $500, if you havetwo properties, you're getting
$500 each.
Maybe that's a thousand dollars.
Is that enough for you, right?
I know the long-term game ofrenting is like the equity and
(07:53):
things like that, but that canbe a slow build, but that can be
considered passive as well Ifyou have a property manager in
place, things like that.
So that's one side of it.
And then, like, the fast sideis what we were speaking about
with the digital products.
Speaker 1 (08:06):
And I want to stay with the rental properties
because it takes a lot ofcompounding to actually replace
your income with that.
Speaker 2 (08:12):
If you're doing traditional rental properties a
lot of properties.
Speaker 1 (08:15):
So you might be cash flowing, which means that after
all expenses, you might have$100, $200 to yourself.
But you just invested $60,000in order to make $100, $200.
Now how many times do you haveto do that in order for it to
compound to the actual returnsthat you want?
That is a really long-term game.
Or, unless you're investingaggressively up front, then you
(08:36):
could turn it.
Or if you want to go tocommercial or multifamily things
like that, but that's anotherway to do it, where you see
people compounding theirinvestments but again you want
to replace a $60,000, $120,000 ayear salary.
It might take a little bit moretime.
Speaker 2 (08:47):
So those are the two separate ways of the two paths
of passive income.
We should say so like theslower route where you're
investing rental properties forone case like that, which are
nine to five.
And then there's the fasterroute where you may start a
business.
You have digital products.
You set a goal of $100K in oneyear, two years.
There's no right or wrong way,it's just what you feel
comfortable with.
Or you can do both of them atthe same time right, and that
(09:09):
can kind of get you to your goalquicker, if you will.
Speaker 1 (09:12):
Yeah, that allowed us .
Our story was we went from $0to $3 million in seven years
with our cleaning business andthen we went from zero to $3
million and about four yearswith our digital businesses.
So you see how those windsstart to compound a lot faster
by creating your own, bycreating your own outline and
goals.
From that Number two documentyour process once so you could
(09:33):
use a system to actually recordhow your business is run.
So this becomes your training,your system, pretty much your
SOP library for your people.
Speaker 2 (09:40):
So that whenever you get maybe a VA or you grow, you
get an operations manager orsomething in place, you have
these things down Nowdocumenting, especially in this
day and age.
So many people do it and youshould be doing it because you
just never know.
I think especially people lovethe story of the buildup.
So whenever somebody comes outwith a product and then they
share the behind the scenes,they share how they thought of
(10:02):
the name and then they were inthe factory or whatever it looks
like, people love to see that.
They don't like to just see theproduct, the end product.
So making sure that yourdocument is, I think, in the day
and age that we live in, youdefinitely should be, because I
think that helps your brand,that helps your business and
whatever it is, you're workingon.
Speaker 1 (10:19):
That reminds me of a story Somebody was telling me
about their cleaning businessjourney.
They did.
I think it was like $500,000,whatever the number was and it
was like, well, we didn't hearfrom you for the last three,
four, five years.
You telling your story today isgreat, but we want to see the
come up, we want to know thepitfalls, we want to know the
ups and downs.
So when you go back to oursocial media, back in 2017, when
we started documentingeverything that we were doing at
(10:40):
the heart, trimony, above ourheads um, in our social media
page, we literally documentedthe day of our wedding up to
where we are today.
So you can see us before kids,you can see us before we moved
down to Texas, you can see usbefore businesses, everything.
So we're documenting theprocess and then, as we're going
through, we're just documentingour lives.
So people think aboutdocumenting, you know, sometimes
(11:02):
like creating content, but theycan just be documenting your
lives as you're going through.
But then, when it comes to thebusiness side, once we hired
people well before we hiredpeople, we knew that there was
going to be someone who neededthese documents from us.
So it's like what are we doingday to day?
What's our call flow, what'sour schedules?
What can we share with the teamso that we can then grow and
scale it without us having to beinvolved every single day?
And going back to the cleaningbusiness, we had our first
(11:24):
daughter, alani, right before wewere going on leave.
We essentially documented theentire business using Loom,
using Google Docs, usingeverything we knew that we had
in our power in order to sharewith our operations manager to
effectively help us scale ourcleaning business while we were
out and I think the very nextmonth we did like $60,000 while
we were tending to our newborn.
Speaker 2 (11:44):
So number one is picking the business model that
doesn't need you daily.
Number two is documenting yourprocess.
Number three is automating leadfollow-up.
You're probably like huh, what?
So at this point I think if youhave a website or anything, you
should have a way to kind ofautomatically respond to
somebody.
If it's an automatic text, ifit's an automatic email,
whatever services that you'redoing or providing, or even a
(12:04):
product that you're providing,you should have a way to
automate a response so that ifpeople that contact you at 12 am
, you don't need to beresponding right away.
They can get that automationand you go from there.
This just helps.
I think, just the day and agethat we live in, people are
shopping at all times, peopleare doing things at all times
and this helps you to keep thatclient.
(12:25):
This helps you to kind ofautomate your processes.
Obviously, you know we live ina world of kind of AI and things
like that and if you don'tutilize some of it maybe not all
, and no people don't like ityou kind of get left behind with
the business and the way thingsare going.
So the more that you're able toautomate things, the more
revenue you're possibly able tobring in the more time you get
back because you didn't have tophysically go and respond, your
(12:47):
automation may give the clientwhat they needed just by the
text back or the email.
So automation would be key,especially in this day and age.
I would say, if you're buildingsomething passive so that when
you're on the beach you don'tgot to respond right away.
Speaker 1 (13:00):
I remember this one story with.
I forgot this lady's name, butshe literally booked us at 12
o'clock midnight and I rememberthe entire journey because she
came in and said you got a newlead and then it was like you
got a new booking, you got a newcustomer.
So this lead was able to findus on the platform, reach out to
our cleaning business and theneventually close themselves.
So if they're calling yourbusiness at midnight, who are
(13:21):
they going to talk to?
More often than not, no one,unless you're using a VA or AI.
But more often than not, if youaren't you know you're trying
to bootstrap it you could sendthem directly to your booking
website.
So we have a system that sends amissed call automation text
back from like a system that wecreated called TidyTrack, and if
(13:42):
you want to learn more aboutthat you go to tidytrackio.
It is a CRM for cleaningbusiness owners by cleaning
business owners, and one ofthose, one of those automations
are missed call text back.
So even if you don't win thatclient now, they're going
through a sequence of three,four or five emails and it might
be a three, four or five textmessages with the goal of
essentially booking that clientand getting them back on a
schedule.
So, no matter what business youhave need to be using
automating lead follow-ups asyou're going through day to day,
and this is like we said, a wayto book clients without having
(14:04):
to lift a finger, back to thatpassive feeling, that automation
.
Speaker 2 (14:08):
But once again, you got to kind of set that up to
get there and then it willbecome passive in that I don't
need to speak to you.
And that's why we have, youknow, like you said, a website
for our cleaning business, sothat people don't always need to
speak to us in order to getwhat they want.
Essentially, we live in a worldwhere people want it
immediately If I don't have tosay anything to anybody and I
can find it in one place and getwhat I want, then that's what
(14:30):
people want.
The fourth thing outsourcingfulfillment.
So, whether it's a VAoutsourcing for our situation,
outsourcing a cleaner to go dothe job as we're the middleman,
uber's outsourcing it to peoplethat drive and have cars, things
like that outsourcing yourfulfillment.
You do not have to do everysingle part of your business.
Speaker 1 (14:47):
And you shouldn't.
Speaker 2 (14:48):
Now, initially, once I got to go back to that, the
beginning stages you are doingall of it so that you can teach
somebody eventually and that youknow the business, just in case
something breaks and just incase somebody can't come in,
whatever that looks like.
But to run a business you don'twant to be the one doing it all
the time, because then there'snever a break.
It kind of reminds me howpeople say you know, nine to
five is 40 hours,entrepreneurship is 80, 85 hours
(15:09):
, because then there's never abreak.
That's not why you started thebusiness for you to be in it 24
or seven, so you want to be ableto outsource your fulfillment
as much as possible.
Like I said, not everything,but as much as possible.
Speaker 1 (15:19):
Like I said, not everything but as much as
possible would be something.
So, if you think about, likeJanoka said, Uber outsources
their fulfillment, Airbnboutsources their fulfillment.
Amazon you see the Amazontrucks pulling up they outsource
their fulfillment tothird-party carriers.
Speaker 2 (15:33):
Yeah, sometimes people just drive in a regular
car.
It don't be an Amazon truckSometimes it's not an design
truck.
Speaker 1 (15:37):
So when people come to us and say, well, how do you
run a cleaning business withoutcleaning?
We're outsourcing thefulfillment.
It doesn't mean that we're notrunning the business on the
backend.
But if you think you're the, ifyou think as the owner and not
the operator, you're going toknow from day one that I'm not
going to be the one going outand cleaning every single home
because I'm not going to be ableto scale that business.
So, no matter what you're doing, if you realize that you have
(15:57):
to do every single piece of thebusiness is going to be
ultimately extremely difficultto scale.
What happens if you call outyeah, get sick.
What happens if you get sick?
Worst case, what happens if youvacation is a good one?
What happens if you get hurtand you physically can't do the
work or labor?
You can't show up to youroffice that day.
Who's going to do the work?
We think about yournine-to-five job when you call
out your.
When you call out your job asthe ceo, come in and sit seat.
(16:18):
No, the answer is no.
I thought it was rhetorical.
Well, but they know, we knowthat, they know that, but we
still get the question all thetime it's like how do you do
this?
So I want you guys to thinkabout outsourcing the
fulfillment and then, even ifyou aren't at a place where you
can't outsource the actual labor, maybe you outsource some of
the tasks to a virtual assistant.
You can or onlinejobsph orupworkcom to find a VA from the
(16:45):
Philippines for like $5 an hourand now you can outsource some
of those admin tasks.
And that's one of the firstthings that I recommend people
doing is outsourcing those admintasks so that you could get
more time back to actually workon the business instead of in
the business.
And then, number five, arepeatable sales funnel.
So what does that mean?
So, if you think about a funnelis someone that is coming to
learn more about your servicesand there is through a website,
(17:07):
mostly through a website maybe,maybe not a.
Well, you can do postcardfunnels.
There's tons of ways to do it,but, as I talk about digital age
, most of the time they'll becoming through the website and
your goal is to take them from acold prospect meaning they are
just learning about yourbusiness to an actual client or
customer.
So that funnel might bedifferent pieces of that journey
.
So one of the pieces of thefunnel might be awareness.
They never even knew about you.
(17:28):
So now you're seeing an ad orsomething and now we're talking
about systems right.
So it doesn't mean you're goingdown and doing cold calling or
you're doing face-to-face doorknocking and things like that
because those aren't systemsright.
That doesn't mean somebody hasto manually go out and do it.
Maybe somebody digital, adigital funnel even for your
cleaning business, for ourcleaning business.
Awareness, just learning moreabout you, what I could do for
you, how I could service you.
A podcast can be part of apodcast.
(17:50):
It's part of fun.
If you have a local servicebusiness, you could do a local
podcast.
Speaker 2 (17:54):
Usually when I, when I think about websites, we're
going shopping, when they say sothat they can text you a code
Yep, so now you're part of theirfunnel, you're part of the
ecosystem, so now they'll textyou and then they'll probably be
emailing you once you actuallydo the order and so that's kind
of in a smaller scale of funnel,if you will.
Or when you're checking out,they also show you things that
(18:15):
usually match with this productthat you're buying, or people
usually buy with.
That's part of a funnel,essentially, if you think about
it in that way when you'reshopping, that's what I think
about.
So having that allows people tosee like, oh, I didn't think
about that, oh, that looks cutetogether, so maybe I will get it
.
It's just giving people moreoptions that they maybe knew
about or didn't know about ordidn't know about but wasn't
(18:35):
considering getting it until youpresented it Right.
And sometimes, oh, if you spendone hundred dollars, then we'll
give you this money off.
That's all part of like afunnel for most um for these
stores and big brands, if youwill and these are repeatable
funnels.
Speaker 1 (18:50):
If you think about ikea when you go in ikea, that's
one big ass funnel.
God, you have to walk throughevery single, everything.
Every single hour is a funneland think about it right before
you check out.
What do you normally see ingeneral, like different stores?
Speaker 2 (19:02):
oh, the dinkity thing that you don't want your kids
running through, all the littlethings that you don't want your
kids to see the candies, thebars, the little toys baby has
it.
Speaker 1 (19:11):
These are called.
These are upsells sephora has.
Yeah, all of them have.
These are upsells in yourfunnel.
These are repeatable processes.
Now the low ticket.
Speaker 2 (19:18):
Those are the smaller , like the travel size, exactly
cheaper price.
I say this because it racks up.
Speaker 1 (19:24):
So these are repeatable sales processes.
So when you check out for ourcleaning business, it might say
do you want to add a move-in,move-out?
Do you want to add a deep clean?
Do you want to add your fridge?
Do you want to add your oven?
Oh, we could also do it.
No, we could do windows.
Didn't know that we could docarpet.
These are all that we have inour cleaning business, that you
guys should have in yourbusinesses.
That will allow you to createthat passive income right.
Speaker 2 (19:45):
Oh, that's funny because these companies really
be kind of going, so those arejust to repeat it back and then
we're going to get into some,some barriers that we kind of
see.
So the way to actually earnmoney while you sleep passively,
I'll use this way picking abusiness model that doesn't need
you daily.
We spoke about that's numberone.
Number two documenting yourprocess.
Number three automating leadfollow-up.
(20:05):
Number four outsourcingfulfillment.
And number five, creating areputable sales funnel.
Now, we spoke mostly kind of ina digital way, but we tried to
give examples for you to see itin our cleaning business in ways
that it may fit for yourspecific business or your model
as well.
But we also wanted to speakabout kind of the barriers
around, why people kind of getstuck with creating things,
(20:29):
because either we've beenthrough it or we've heard it
from our students time and timeagain.
Speaker 1 (20:32):
We was on.
Speaker 2 (20:34):
IG Live last week and somebody was like, yeah, I'm
just stuck, I'm just scared andI have no reason to be scared,
but I just am so, just kind ofthe barriers around that, so the
things that are actuallystopping you, right, you
sometimes say I don't have theright idea, I don't have the
money, that's a big one, I don'thave the skills, maybe I don't
have the time, and I think I goback to like you have to start
(20:57):
somewhere, right?
So if you don't have the money,right, it's not going to just
fall into your lap, I mean,unless you take out a loan or
credit card or something, butgenerally it's not going to just
fall into your lap.
So is there things that you cando to then build up to that?
And it doesn't mean that youhave to start this grand
business either, right, cause Ibelieve that if you're starting
a business, you should have sometype of money to help you grow.
(21:18):
But is there other things thatyou can do to kind of get
started?
Right, if you're thinking like,well, I don't have the money,
maybe what you're, what you needto do, only requires $400.
Right, maybe it's not as muchas you think.
Maybe $400 can get you a stepcloser to wherever you need to
be to then start.
Speaker 1 (21:36):
We started our cleaning business with $1,500
and less than that, less than$1,500.
And we grew it to a almost a $3million business.
So if you think about the grandscheme is like oh, $1,500 is a
lot of money to start a business.
Well, if you look back seven,eight years and you made almost
$3 million.
What's $1,500 a lot?
Looking back, it was more aboutthe risk and I think that's
(21:56):
really what it comes down to.
I was reading this quote andthey was like the risk to reward
ratio is about 10%.
So whatever you want to make,10% of that needs to be a risk.
So think about it like this Ifyou want to make $100, your rate
of risk is going to be $10.
You want to make $1,000, yourrate of risk is going to be $100
.
That's 10%.
Speaker 2 (22:16):
That's kind of low.
Speaker 1 (22:17):
If you want to make $10,000, your rate of risk is
going to be about a thousand.
You want to make a hundredthousand, you got to be willing
to risk at least 10,000.
And if you want to make amillion, you've got to be
willing to risk at least ahundred thousand dollars.
And then billionaires thinkabout them.
Elon Musk is shipping offrockets.
Each rocket is a couple hundredmillion dollars to do, and if
it blows up, that's the risk.
(22:39):
This is why these, this is whybillionaires and millionaires
are able to get to their goals alot faster, because their risk
to reward ratio, they understandit and they're willing to risk
something in order to get tothat reward.
Speaker 2 (22:50):
And those are some of the external barriers, right?
So, like I said, I don't havethe right idea, I don't have
enough money, I don't have theskills, but then there are
internal barriers, which is kindof us at war with ourselves,
Fear of failure, perfectionism,imposter syndrome.
I think we all have that atsome point in our lives, but
does it keep us in one place orwhere do we go from there when
(23:11):
those things happen?
I would say make the difference.
You know perfectionism, youneed to know everything first.
But then the question becomeswhy, like you know the
information now.
Now what and I think withbusiness specifically, or you
starting something that'spassive or side hustle, however
you want to describe it you haveto go through it to really
understand.
It's one of those things.
It's really one of those thingsyou don't know until you go
(23:33):
through it.
I don't think everything inlife is that way, but
specifically when it comes tofailures and things happening in
a business, you have to gothrough those feeling, that gut,
that customer cursing you,whatever that is.
You have to go through itbecause, even as much as anybody
can describe it to you, untilyou go through it you don't
really understand or know howyou will handle it Right.
So you know you're never goingto be ready if you will, or it's
(23:56):
never going to be perfect.
But that is the beauty of abusiness.
That is what most people like,because no one is perfect.
So right, people want to seethe good.
Bad and indifferent Peopleunderstand that you're going to
get a bad review, because thatis life.
You cannot please everyone.
How you respond to that isdifferent.
So kind of you know thatinternal barrier that sticks
with us.
(24:16):
That's something that I thinkwe have to sometimes talk
through, maybe talk with peoplethat have done it before to kind
of help you get past that.
Speaker 1 (24:27):
Your breakthrough is going to be the day I stopped
planning and the day I starteddoing so.
As we wrap guys, I want you tothink about these things.
So, number one, stop lying toyourself.
If you want passive income, yougot to do something active up
front.
Remember this is the harshtruth that most people do not
tell you about passive income.
Speaker 2 (24:39):
It's going to require some level of activity up front
before it becomes passive andyou can spend the next two, five
, seven years kind of talkingabout it, or you can spend those
years building it right, itmakes such a difference.
We have people come back in ourDM saying like, oh, I was
interested three years ago andit's like three years ago you
could have made 500,000 by now,100,000 by now, and you're
holding yourself back.
So go ahead, get started to dothe thing that you want to do,
(25:02):
whatever that may be.
And then the question becomesfor yourself like what are you
going to do in the next 24 hours?
So we kind of are open andhonest with ourselves when
things we say something andwe're like okay, so what's the
next step?
And so that's the question foryou Like what is the next step
after listening to this?
What will you do, knowing whatit takes to kind of have passive
income?
What are you going to do withthis information?
Is it just like you know,appreciate you guys telling me,
(25:23):
or is it you actually doingsomething different in your life
?
Speaker 1 (25:27):
Let's go, and if you're serious about starting,
here's some ways we can help.
Number one below this video orsomewhere you guys are watching
this listen to us.
You could join us atcleanabusinessmasterclasscom
slash ebook.
You can learn everything abouthow we started a seven figure
clean a business.
You could also join any of ourfree masterclasses where we go
over in great detail on how wewere able to earn a seven figure
income actively, upfront, butthen passively down the line.
(25:48):
And then also you could justsubscribe or like more episodes
like this so we can help you out.
Speaker 2 (25:57):
You can watch any of the episodes that you'll see
around this video to help youget to that next step.
Thank you for tuning in.
See you next time, peace.
Everyone wants passive income, but they skip
the most important steps, andtoday we're talking about how to
actually earn income while yousleep, with the right systems.
Speaker 2 (00:08):
Your name is Anthony and I'm Janoka.
Welcome back to the More Than aSide Hustle podcast.
It is happy to be, we're happyto be here.
I should say Catch us when youcan.
Speaker 1 (00:16):
Hey mama, we are live on the show.
All right, say hi people, Hipeople.
This is Alani.
Speaker 2 (00:27):
She is our three-year-old daughter and
she's going to be a millionaireby 18, right, yeah, okay, love
you, love you mama when wefinish.
Speaker 1 (00:32):
Okay, we're going to be finishing in a few minutes.
Speaker 2 (00:40):
Bye.
Speaker 1 (00:47):
All right, let's get back to it.
So today we're talking abouthow to build passive income and,
more importantly, the thingsthat people don't want you to
know, that no one tells you theharsh truths about what is this
passive income thing?
Speaker 2 (00:59):
so I want to start by saying, when it comes to
passive income, I think youeither have money or you have
time.
When it comes to income ingeneral, you have money or you
have time, and many people don'thave the money, and then they
say they don't have the timeeither, and I think that in
order to get something passive,you got to work or work and then
eventually it becomes I don'tknow if you just start a
(01:20):
business passively in generalthat's twofold you have money or
you have time.
If you don't have the money,you should have the time, and
passive comes with time.
If that makes sense, it doesn'tjust you don't just start it
that way automatically.
Speaker 1 (01:34):
Absolutely.
Now I want to define whatpassive income is, because
sometimes people think thatpassive income means you're just
chilling on the beach andyou're doing nothing.
Speaker 2 (01:42):
Making money while you sleep.
That's kind of how it's spokenabout on social media.
Speaker 1 (01:46):
Yes, making money while you sleep is different
than you sitting on the beachdoing absolutely nothing to make
money.
Speaker 2 (01:51):
What's the difference ?
When you sleep, you're notdoing anything.
Speaker 1 (01:54):
Well, yes, you're not doing anything, but I don't
believe that there's anything.
Truly, that's passive Numberone.
Once you believe that there isno version of passive income
like it all requires some sortof activity up front, once you
understand that, then you canthink about how passive is it.
I think that's the differencebetween what most people believe
versus the actual truth of whatpassive income is.
Speaker 2 (02:17):
Yeah, I think when you say that, how passive is it?
It reminds me of, like, the waywe run the cleaning business.
So we are not doing thecleaning, yep, so that part can
be seen as passive.
However, you still got to run abusiness, you still got to
market, you still got to do yourP&Ls, you still got to make
sure everything is going rightday to day.
So there is a passive component, but there's still a part of it
(02:40):
that you have to be involvedwith.
Speaker 1 (02:42):
And most people say they want passive income, but
their actions prove otherwise.
And I know this because when Italk to people all the time, one
of the first things they, whenI asked them like, why do you
want to start a business, theyalways say, oh, I want other
streams of income, also want tomake passive income.
But it's like when you thinkabout the richest people in the
world and their version ofpassive income and you're trying
to get to that version of it,you know there's going to be
(03:02):
some form of upfront investment.
So if you think that you'regoing to start absolutely you're
going to invest nothing andmake everything, that's a harsh
truth that you have to realize.
That is not going to bepossible for you.
Speaker 2 (03:13):
Right, at least not a business that you want to kind
of grow and scale, right, Ithink if you're doing it to, I
don't know, pay something $100or less a month, maybe, maybe
you can find something like that.
But if you really want to scalewhere you're making thousands
of dollars, you will have to putthe work in and it will come to
a point of some type ofpassiveness but getting there is
(03:34):
a process and talking about itdoesn't get you there.
Speaker 1 (03:35):
So we started our cleaning business about seven
and a half years ago.
Now we can say we built thisthing over the course of seven
and a half eight years.
Most people spend that sametime talking about the things
that they're going to do I'mgoing to start this business, or
I want to do this, or I want todo that.
It's like how long have youbeen thinking about building
this income stream or startingthis business or whatever it is?
And it's like, well, it's beenabout four or five years in the
(03:56):
making.
It's like you haven't takenaction, like what's ready to do
it.
So we're going to dive intosome of those things.
So let's go ahead and talkabout.
You know.
Obviously, today you know wehad the ability where we could
make money at sleep doingdifferent verticals, but we'll
talk about that.
So let's get into how youactually earn money while you
sleep with the right systems sothat I think that was the one
thing I want to point out.
Speaker 2 (04:16):
systems is probably the name of the game for all of
this right, things have to beput in place for things to work
passively, essentially, andsystems is what you need.
If it's with AI, if it's withpeople, if it's with the CRM,
whatever that looks like, you doneed systems in place, and
that's kind of how we're able todo all the things that we do
with the systems that we put inplace.
(04:36):
So here is how to actually earnmoney passively or while you
sleep.
So the first one you want tostart with that one.
Speaker 1 (04:42):
Yeah.
So pick a business model thatdoesn't require your daily
attention or daily involvementor involvement from you as the
business owner.
24 seven.
So a few versions of this.
So number one obviously we haveour cleaning business now
starting off earlier.
In our business we it didrequire us to be involved.
Now we wasn't involved 24 sevenbecause we had the systems,
(05:02):
process and procedures in place.
But when you start you may haveto be more involved, actively
up front, but you are not goingto be trading your time for
money the entire time whileyou're building this business.
So choosing a business modelthat doesn't require you to
trade your time for money,that's one version of what we
call passive income.
Speaker 2 (05:20):
Another thing is digital products.
So we have Cleaner BusinessUniversity, which is a digital
product, or anything that we'vesold in the past.
We've sold how to get out ofdebt before, and so anything
like that where you're puttingyour knowledge into a course, if
you will, or um, a masterclassor anything like that can help
you once you do is kind of setit and forget it, unless you
kind of grow it.
But once you do it, once youget your information out there,
(05:42):
you can kind of just sell thatand that can be a passive thing
where people can purchase fromyou overnight anywhere in the
world, and that's another waythat a lot of people do in this
day and age.
I would say, would you sayOnlyFans is a digital product.
Speaker 1 (05:56):
Yeah, yeah, digital experience, because they're not
going out.
It's a digital experience,digital experience, because
they're not.
Speaker 2 (06:01):
Why are you thinking about OnlyFans right now?
I just thought about it as adigital product.
You want to do OnlyVans?
No, why, what?
Where did that even come from?
I just thought about it, as itpossibly could be seen as a
digital product.
Speaker 1 (06:10):
Well, that's an ultra-fast way to get a passive
income.
Speaker 2 (06:14):
There's different ways People are clicking things,
but I just thought about it asa digital product just in case.
Speaker 1 (06:20):
Yeah, so two paths that you could take.
So number one would be like thenine to five route, where you
are taking your money, you'reinvesting it.
Everyone is not meant to be anentrepreneur.
Sometimes, right, sometimes youmight be the person that has a
really good job, you make reallydecent income and your goal is
just to invest that money quoteunquote passively.
But you got to get activeupfront.
So you might take your nine tofive money.
You might invest in things likethe S and P index funds, where
(06:43):
it can grow, you know, 10% well,seven to 10% year after year,
what doesn't require you to goout and do any work.
Then your money starts tocompound where that's the
version of passive income, whereyou're like oh, it might start
over a few hundred dollars ayear and then it might turn,
turn into a few thousand andthen a hundred,000 a year, and
we've seen some things grow asquickly as $100,000 in a month.
(07:03):
So those are things that youcould start very early on.
That is active up front, butlong-term investments tend to
turn passively down the line.
Speaker 2 (07:10):
So two paths to passive income, Like we started
listing and then you jumped tothat.
I'm like wait a minute.
Speaker 1 (07:16):
We're going to talk about businesses, but that's one
version of it.
For those who are like, listen,we're going to talk about
businesses, but that's oneversion of it.
For those who are like, listen,I want to keep my nine to five.
That's totally fine, but it'sgoing to be really hard to
replace.
It's a slower route, yes, aslower route.
It's going to be really hard toreplace a $60,000 a year income
by investing in S&P index fundsfor 10, 20, 30 years.
Speaker 2 (07:33):
Another slower way I kind of think of is rental
properties.
I know that's a big thing, Iknow that's a big thing, but in
the grand scheme, depending onyour goals, right, if you're
just getting $500, if you havetwo properties, you're getting
$500 each.
Maybe that's a thousand dollars.
Is that enough for you, right?
I know the long-term game ofrenting is like the equity and
(07:53):
things like that, but that canbe a slow build, but that can be
considered passive as well Ifyou have a property manager in
place, things like that.
So that's one side of it.
And then, like, the fast sideis what we were speaking about
with the digital products.
Speaker 1 (08:06):
And I want to stay with the rental properties
because it takes a lot ofcompounding to actually replace
your income with that.
Speaker 2 (08:12):
If you're doing traditional rental properties a
lot of properties.
Speaker 1 (08:15):
So you might be cash flowing, which means that after
all expenses, you might have$100, $200 to yourself.
But you just invested $60,000in order to make $100, $200.
Now how many times do you haveto do that in order for it to
compound to the actual returnsthat you want?
That is a really long-term game.
Or, unless you're investingaggressively up front, then you
(08:36):
could turn it.
Or if you want to go tocommercial or multifamily things
like that, but that's anotherway to do it, where you see
people compounding theirinvestments but again you want
to replace a $60,000, $120,000 ayear salary.
It might take a little bit moretime.
Speaker 2 (08:47):
So those are the two separate ways of the two paths
of passive income.
We should say so like theslower route where you're
investing rental properties forone case like that, which are
nine to five.
And then there's the fasterroute where you may start a
business.
You have digital products.
You set a goal of $100K in oneyear, two years.
There's no right or wrong way,it's just what you feel
comfortable with.
Or you can do both of them atthe same time right, and that
(09:09):
can kind of get you to your goalquicker, if you will.
Speaker 1 (09:12):
Yeah, that allowed us .
Our story was we went from $0to $3 million in seven years
with our cleaning business andthen we went from zero to $3
million and about four yearswith our digital businesses.
So you see how those windsstart to compound a lot faster
by creating your own, bycreating your own outline and
goals.
From that Number two documentyour process once so you could
(09:33):
use a system to actually recordhow your business is run.
So this becomes your training,your system, pretty much your
SOP library for your people.
Speaker 2 (09:40):
So that whenever you get maybe a VA or you grow, you
get an operations manager orsomething in place, you have
these things down Nowdocumenting, especially in this
day and age.
So many people do it and youshould be doing it because you
just never know.
I think especially people lovethe story of the buildup.
So whenever somebody comes outwith a product and then they
share the behind the scenes,they share how they thought of
(10:02):
the name and then they were inthe factory or whatever it looks
like, people love to see that.
They don't like to just see theproduct, the end product.
So making sure that yourdocument is, I think, in the day
and age that we live in, youdefinitely should be, because I
think that helps your brand,that helps your business and
whatever it is, you're workingon.
Speaker 1 (10:19):
That reminds me of a story Somebody was telling me
about their cleaning businessjourney.
They did.
I think it was like $500,000,whatever the number was and it
was like, well, we didn't hearfrom you for the last three,
four, five years.
You telling your story today isgreat, but we want to see the
come up, we want to know thepitfalls, we want to know the
ups and downs.
So when you go back to oursocial media, back in 2017, when
we started documentingeverything that we were doing at
(10:40):
the heart, trimony, above ourheads um, in our social media
page, we literally documentedthe day of our wedding up to
where we are today.
So you can see us before kids,you can see us before we moved
down to Texas, you can see usbefore businesses, everything.
So we're documenting theprocess and then, as we're going
through, we're just documentingour lives.
So people think aboutdocumenting, you know, sometimes
(11:02):
like creating content, but theycan just be documenting your
lives as you're going through.
But then, when it comes to thebusiness side, once we hired
people well before we hiredpeople, we knew that there was
going to be someone who neededthese documents from us.
So it's like what are we doingday to day?
What's our call flow, what'sour schedules?
What can we share with the teamso that we can then grow and
scale it without us having to beinvolved every single day?
And going back to the cleaningbusiness, we had our first
(11:24):
daughter, alani, right before wewere going on leave.
We essentially documented theentire business using Loom,
using Google Docs, usingeverything we knew that we had
in our power in order to sharewith our operations manager to
effectively help us scale ourcleaning business while we were
out and I think the very nextmonth we did like $60,000 while
we were tending to our newborn.
Speaker 2 (11:44):
So number one is picking the business model that
doesn't need you daily.
Number two is documenting yourprocess.
Number three is automating leadfollow-up.
You're probably like huh, what?
So at this point I think if youhave a website or anything, you
should have a way to kind ofautomatically respond to
somebody.
If it's an automatic text, ifit's an automatic email,
whatever services that you'redoing or providing, or even a
(12:04):
product that you're providing,you should have a way to
automate a response so that ifpeople that contact you at 12 am
, you don't need to beresponding right away.
They can get that automationand you go from there.
This just helps.
I think, just the day and agethat we live in, people are
shopping at all times, peopleare doing things at all times
and this helps you to keep thatclient.
(12:25):
This helps you to kind ofautomate your processes.
Obviously, you know we live ina world of kind of AI and things
like that and if you don'tutilize some of it maybe not all
, and no people don't like ityou kind of get left behind with
the business and the way thingsare going.
So the more that you're able toautomate things, the more
revenue you're possibly able tobring in the more time you get
back because you didn't have tophysically go and respond, your
(12:47):
automation may give the clientwhat they needed just by the
text back or the email.
So automation would be key,especially in this day and age.
I would say, if you're buildingsomething passive so that when
you're on the beach you don'tgot to respond right away.
Speaker 1 (13:00):
I remember this one story with.
I forgot this lady's name, butshe literally booked us at 12
o'clock midnight and I rememberthe entire journey because she
came in and said you got a newlead and then it was like you
got a new booking, you got a newcustomer.
So this lead was able to findus on the platform, reach out to
our cleaning business and theneventually close themselves.
So if they're calling yourbusiness at midnight, who are
(13:21):
they going to talk to?
More often than not, no one,unless you're using a VA or AI.
But more often than not, if youaren't you know you're trying
to bootstrap it you could sendthem directly to your booking
website.
So we have a system that sends amissed call automation text
back from like a system that wecreated called TidyTrack, and if
(13:42):
you want to learn more aboutthat you go to tidytrackio.
It is a CRM for cleaningbusiness owners by cleaning
business owners, and one ofthose, one of those automations
are missed call text back.
So even if you don't win thatclient now, they're going
through a sequence of three,four or five emails and it might
be a three, four or five textmessages with the goal of
essentially booking that clientand getting them back on a
schedule.
So, no matter what business youhave need to be using
automating lead follow-ups asyou're going through day to day,
and this is like we said, a wayto book clients without having
(14:04):
to lift a finger, back to thatpassive feeling, that automation
.
Speaker 2 (14:08):
But once again, you got to kind of set that up to
get there and then it willbecome passive in that I don't
need to speak to you.
And that's why we have, youknow, like you said, a website
for our cleaning business, sothat people don't always need to
speak to us in order to getwhat they want.
Essentially, we live in a worldwhere people want it
immediately If I don't have tosay anything to anybody and I
can find it in one place and getwhat I want, then that's what
(14:30):
people want.
The fourth thing outsourcingfulfillment.
So, whether it's a VAoutsourcing for our situation,
outsourcing a cleaner to go dothe job as we're the middleman,
uber's outsourcing it to peoplethat drive and have cars, things
like that outsourcing yourfulfillment.
You do not have to do everysingle part of your business.
Speaker 1 (14:47):
And you shouldn't.
Speaker 2 (14:48):
Now, initially, once I got to go back to that, the
beginning stages you are doingall of it so that you can teach
somebody eventually and that youknow the business, just in case
something breaks and just incase somebody can't come in,
whatever that looks like.
But to run a business you don'twant to be the one doing it all
the time, because then there'snever a break.
It kind of reminds me howpeople say you know, nine to
five is 40 hours,entrepreneurship is 80, 85 hours
(15:09):
, because then there's never abreak.
That's not why you started thebusiness for you to be in it 24
or seven, so you want to be ableto outsource your fulfillment
as much as possible.
Like I said, not everything,but as much as possible.
Speaker 1 (15:19):
Like I said, not everything but as much as
possible would be something.
So, if you think about, likeJanoka said, Uber outsources
their fulfillment, Airbnboutsources their fulfillment.
Amazon you see the Amazontrucks pulling up they outsource
their fulfillment tothird-party carriers.
Speaker 2 (15:33):
Yeah, sometimes people just drive in a regular
car.
It don't be an Amazon truckSometimes it's not an design
truck.
Speaker 1 (15:37):
So when people come to us and say, well, how do you
run a cleaning business withoutcleaning?
We're outsourcing thefulfillment.
It doesn't mean that we're notrunning the business on the
backend.
But if you think you're the, ifyou think as the owner and not
the operator, you're going toknow from day one that I'm not
going to be the one going outand cleaning every single home
because I'm not going to be ableto scale that business.
So, no matter what you're doing, if you realize that you have
(15:57):
to do every single piece of thebusiness is going to be
ultimately extremely difficultto scale.
What happens if you call outyeah, get sick.
What happens if you get sick?
Worst case, what happens if youvacation is a good one?
What happens if you get hurtand you physically can't do the
work or labor?
You can't show up to youroffice that day.
Who's going to do the work?
We think about yournine-to-five job when you call
out your.
When you call out your job asthe ceo, come in and sit seat.
(16:18):
No, the answer is no.
I thought it was rhetorical.
Well, but they know, we knowthat, they know that, but we
still get the question all thetime it's like how do you do
this?
So I want you guys to thinkabout outsourcing the
fulfillment and then, even ifyou aren't at a place where you
can't outsource the actual labor, maybe you outsource some of
the tasks to a virtual assistant.
You can or onlinejobsph orupworkcom to find a VA from the
(16:45):
Philippines for like $5 an hourand now you can outsource some
of those admin tasks.
And that's one of the firstthings that I recommend people
doing is outsourcing those admintasks so that you could get
more time back to actually workon the business instead of in
the business.
And then, number five, arepeatable sales funnel.
So what does that mean?
So, if you think about a funnelis someone that is coming to
learn more about your servicesand there is through a website,
(17:07):
mostly through a website maybe,maybe not a.
Well, you can do postcardfunnels.
There's tons of ways to do it,but, as I talk about digital age
, most of the time they'll becoming through the website and
your goal is to take them from acold prospect meaning they are
just learning about yourbusiness to an actual client or
customer.
So that funnel might bedifferent pieces of that journey
.
So one of the pieces of thefunnel might be awareness.
They never even knew about you.
(17:28):
So now you're seeing an ad orsomething and now we're talking
about systems right.
So it doesn't mean you're goingdown and doing cold calling or
you're doing face-to-face doorknocking and things like that
because those aren't systemsright.
That doesn't mean somebody hasto manually go out and do it.
Maybe somebody digital, adigital funnel even for your
cleaning business, for ourcleaning business.
Awareness, just learning moreabout you, what I could do for
you, how I could service you.
A podcast can be part of apodcast.
(17:50):
It's part of fun.
If you have a local servicebusiness, you could do a local
podcast.
Speaker 2 (17:54):
Usually when I, when I think about websites, we're
going shopping, when they say sothat they can text you a code
Yep, so now you're part of theirfunnel, you're part of the
ecosystem, so now they'll textyou and then they'll probably be
emailing you once you actuallydo the order and so that's kind
of in a smaller scale of funnel,if you will.
Or when you're checking out,they also show you things that
(18:15):
usually match with this productthat you're buying, or people
usually buy with.
That's part of a funnel,essentially, if you think about
it in that way when you'reshopping, that's what I think
about.
So having that allows people tosee like, oh, I didn't think
about that, oh, that looks cutetogether, so maybe I will get it
.
It's just giving people moreoptions that they maybe knew
about or didn't know about ordidn't know about but wasn't
(18:35):
considering getting it until youpresented it Right.
And sometimes, oh, if you spendone hundred dollars, then we'll
give you this money off.
That's all part of like afunnel for most um for these
stores and big brands, if youwill and these are repeatable
funnels.
Speaker 1 (18:50):
If you think about ikea when you go in ikea, that's
one big ass funnel.
God, you have to walk throughevery single, everything.
Every single hour is a funneland think about it right before
you check out.
What do you normally see ingeneral, like different stores?
Speaker 2 (19:02):
oh, the dinkity thing that you don't want your kids
running through, all the littlethings that you don't want your
kids to see the candies, thebars, the little toys baby has
it.
Speaker 1 (19:11):
These are called.
These are upsells sephora has.
Yeah, all of them have.
These are upsells in yourfunnel.
These are repeatable processes.
Now the low ticket.
Speaker 2 (19:18):
Those are the smaller , like the travel size, exactly
cheaper price.
I say this because it racks up.
Speaker 1 (19:24):
So these are repeatable sales processes.
So when you check out for ourcleaning business, it might say
do you want to add a move-in,move-out?
Do you want to add a deep clean?
Do you want to add your fridge?
Do you want to add your oven?
Oh, we could also do it.
No, we could do windows.
Didn't know that we could docarpet.
These are all that we have inour cleaning business, that you
guys should have in yourbusinesses.
That will allow you to createthat passive income right.
Speaker 2 (19:45):
Oh, that's funny because these companies really
be kind of going, so those arejust to repeat it back and then
we're going to get into some,some barriers that we kind of
see.
So the way to actually earnmoney while you sleep passively,
I'll use this way picking abusiness model that doesn't need
you daily.
We spoke about that's numberone.
Number two documenting yourprocess.
Number three automating leadfollow-up.
(20:05):
Number four outsourcingfulfillment.
And number five, creating areputable sales funnel.
Now, we spoke mostly kind of ina digital way, but we tried to
give examples for you to see itin our cleaning business in ways
that it may fit for yourspecific business or your model
as well.
But we also wanted to speakabout kind of the barriers
around, why people kind of getstuck with creating things,
(20:29):
because either we've beenthrough it or we've heard it
from our students time and timeagain.
Speaker 1 (20:32):
We was on.
Speaker 2 (20:34):
IG Live last week and somebody was like, yeah, I'm
just stuck, I'm just scared andI have no reason to be scared,
but I just am so, just kind ofthe barriers around that, so the
things that are actuallystopping you, right, you
sometimes say I don't have theright idea, I don't have the
money, that's a big one, I don'thave the skills, maybe I don't
have the time, and I think I goback to like you have to start
(20:57):
somewhere, right?
So if you don't have the money,right, it's not going to just
fall into your lap, I mean,unless you take out a loan or
credit card or something, butgenerally it's not going to just
fall into your lap.
So is there things that you cando to then build up to that?
And it doesn't mean that youhave to start this grand
business either, right, cause Ibelieve that if you're starting
a business, you should have sometype of money to help you grow.
(21:18):
But is there other things thatyou can do to kind of get
started?
Right, if you're thinking like,well, I don't have the money,
maybe what you're, what you needto do, only requires $400.
Right, maybe it's not as muchas you think.
Maybe $400 can get you a stepcloser to wherever you need to
be to then start.
Speaker 1 (21:36):
We started our cleaning business with $1,500
and less than that, less than$1,500.
And we grew it to a almost a $3million business.
So if you think about the grandscheme is like oh, $1,500 is a
lot of money to start a business.
Well, if you look back seven,eight years and you made almost
$3 million.
What's $1,500 a lot?
Looking back, it was more aboutthe risk and I think that's
(21:56):
really what it comes down to.
I was reading this quote andthey was like the risk to reward
ratio is about 10%.
So whatever you want to make,10% of that needs to be a risk.
So think about it like this Ifyou want to make $100, your rate
of risk is going to be $10.
You want to make $1,000, yourrate of risk is going to be $100
.
That's 10%.
Speaker 2 (22:16):
That's kind of low.
Speaker 1 (22:17):
If you want to make $10,000, your rate of risk is
going to be about a thousand.
You want to make a hundredthousand, you got to be willing
to risk at least 10,000.
And if you want to make amillion, you've got to be
willing to risk at least ahundred thousand dollars.
And then billionaires thinkabout them.
Elon Musk is shipping offrockets.
Each rocket is a couple hundredmillion dollars to do, and if
it blows up, that's the risk.
(22:39):
This is why these, this is whybillionaires and millionaires
are able to get to their goals alot faster, because their risk
to reward ratio, they understandit and they're willing to risk
something in order to get tothat reward.
Speaker 2 (22:50):
And those are some of the external barriers, right?
So, like I said, I don't havethe right idea, I don't have
enough money, I don't have theskills, but then there are
internal barriers, which is kindof us at war with ourselves,
Fear of failure, perfectionism,imposter syndrome.
I think we all have that atsome point in our lives, but
does it keep us in one place orwhere do we go from there when
(23:11):
those things happen?
I would say make the difference.
You know perfectionism, youneed to know everything first.
But then the question becomeswhy, like you know the
information now.
Now what and I think withbusiness specifically, or you
starting something that'spassive or side hustle, however
you want to describe it you haveto go through it to really
understand.
It's one of those things.
It's really one of those thingsyou don't know until you go
(23:33):
through it.
I don't think everything inlife is that way, but
specifically when it comes tofailures and things happening in
a business, you have to gothrough those feeling, that gut,
that customer cursing you,whatever that is.
You have to go through itbecause, even as much as anybody
can describe it to you, untilyou go through it you don't
really understand or know howyou will handle it Right.
So you know you're never goingto be ready if you will, or it's
(23:56):
never going to be perfect.
But that is the beauty of abusiness.
That is what most people like,because no one is perfect.
So right, people want to seethe good.
Bad and indifferent Peopleunderstand that you're going to
get a bad review, because thatis life.
You cannot please everyone.
How you respond to that isdifferent.
So kind of you know thatinternal barrier that sticks
with us.
(24:16):
That's something that I thinkwe have to sometimes talk
through, maybe talk with peoplethat have done it before to kind
of help you get past that.
Speaker 1 (24:27):
Your breakthrough is going to be the day I stopped
planning and the day I starteddoing so.
As we wrap guys, I want you tothink about these things.
So, number one, stop lying toyourself.
If you want passive income, yougot to do something active up
front.
Remember this is the harshtruth that most people do not
tell you about passive income.
Speaker 2 (24:39):
It's going to require some level of activity up front
before it becomes passive andyou can spend the next two, five
, seven years kind of talkingabout it, or you can spend those
years building it right, itmakes such a difference.
We have people come back in ourDM saying like, oh, I was
interested three years ago andit's like three years ago you
could have made 500,000 by now,100,000 by now, and you're
holding yourself back.
So go ahead, get started to dothe thing that you want to do,
(25:02):
whatever that may be.
And then the question becomesfor yourself like what are you
going to do in the next 24 hours?
So we kind of are open andhonest with ourselves when
things we say something andwe're like okay, so what's the
next step?
And so that's the question foryou Like what is the next step
after listening to this?
What will you do, knowing whatit takes to kind of have passive
income?
What are you going to do withthis information?
Is it just like you know,appreciate you guys telling me,
(25:23):
or is it you actually doingsomething different in your life
?
Speaker 1 (25:27):
Let's go, and if you're serious about starting,
here's some ways we can help.
Number one below this video orsomewhere you guys are watching
this listen to us.
You could join us atcleanabusinessmasterclasscom
slash ebook.
You can learn everything abouthow we started a seven figure
clean a business.
You could also join any of ourfree masterclasses where we go
over in great detail on how wewere able to earn a seven figure
income actively, upfront, butthen passively down the line.
(25:48):
And then also you could justsubscribe or like more episodes
like this so we can help you out.
Speaker 2 (25:57):
You can watch any of the episodes that you'll see
around this video to help youget to that next step.
Thank you for tuning in.
See you next time, peace.
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