June 3, 2025 • 43 mins
We’ve done digital. We’ve done Zoom. But hosting our first in-person event? That shifted everything.
In this episode, we take you behind the scenes of our first live VIP session with students from Cleaning Business University.
From what made us finally say yes to doing it, to the breakthroughs that happened in that room — you’ll see why showing up in real life creates a whole different level of transformation.
What we covered:
- Why we almost didn’t host it
- How we structured the day (and what we’d change)
- Real stories from attendees
- The surprising business impact that followed
💡 If you’ve ever thought about hosting a live event — or you’re wondering if it’s even worth it — this episode is for you.
🌟 Don't forget to drop us a review to support us!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Have you guys ever wondered why people pay hundreds
, if not thousands, to show upto in-person events where they
could just be sitting at homewatching YouTube?
And, honestly, I thought thesame thing until we started
going to events.
We started showing up in person, and then we hosted our first
ever VIP day workshop last weekand what happened next
completely changed the game forthe way we viewed business.
And then we even had a studentrestructure their entire
(00:22):
business on the spot, but thenalso eliminate hours of weekly
work.
And we even had a studentrestructure their entire
business on the spot, but thenalso eliminate hours of weekly
work, and we'll talk about theirtestimonial in a little bit.
But Welcome back, welcome back.
Speaker 2 (00:43):
To more than a side hustle podcast.
My name is Janoka, my name isAnthony and we are the HeartZog
CEOs of Cleaning BusinessUniversity.
We have our own cleaningbusiness down here in Dallas and
we teach people how to grow andscale their cleaning business
remote cleaning business withouthaving to do the jobs
themselves.
We also have this lovelypodcast where we chat about
different things, but today'sfocus would be about our first
(01:06):
in-person paid event, let's say,because we have had events
where we went to like Topgolf tocelebrate our first million
dollar student and then I thinkwe had a podcast in person where
we asked people to come out.
So you can technically considerthat those events, but this was
our first paid event sincehaving cleaning business
university for five years.
July would be exactly fiveyears that we have cleaning
(01:29):
business university.
What took us so long?
Don't?
Speaker 1 (01:31):
got that answer.
Maybe we'll dive in more intothat but yeah, and that's what
we're discussing today and, tobe honest, we almost didn't even
host this event and whathappened in that room was
game-changing, and this is whyin-person events aren't optional
if you're building a brand or abusiness.
Speaker 2 (01:46):
But before we completely jump into it, there's
one important thing I used.
If you've been listening for awhile, I would read a review
that you guys leave us on thepodcast platform.
But we looked and we're likethe last time we got a review
was a year ago Now, granted,things have slowed down.
We've had our podcast, I wantto say, for three years, and
last year things slowed downafter having our second child,
(02:10):
meaning we weren't putting outcontent once a week.
However, we've been putting outcontent enough podcast episodes
and we haven't gotten that onereview.
So I'm saying this to say, ifyou're listening, thank you for
listening.
Please go ahead and leave us areview on the platform and help
us to continue to grow, helppeople to see us Know that we're
still around.
(02:30):
If you see a review from a yearago, you're wondering are they
still doing it?
Yes, we are.
So please, please, please, goahead and drop us a review If
you enjoy listening to us andyou get game from what we speak
about.
Speaker 1 (02:41):
And I told we aren't showing up the way we used to.
Speaker 2 (02:43):
But that don't mean you can't give a review at all.
Speaker 1 (02:46):
I mean there's information going out, so think
about it like this and, if youthink about it, if you're doing
a show and I think our show hasa pretty consistent audience
it's not going to grow.
If new people aren't finding ashow, right, we're not as
consistent If we're not asconsistent most people aren't
going to listen to a podcast.
that's not consistent.
So you're usually going to getyour most raving fans people who
(03:12):
follow you and they're going tolisten whenever you drop.
So I'm a huge podcast listeneras well.
So if I'm listening to a showthat's brand new and I'm like,
oh, this show is pretty decentand they don't drop another
episode for a month, I'm notwatching that show again.
So that's what I'm saying If wegot let's say, every episode we
get a couple hundred listenersand we got a couple hundred
reviews.
Then that's going to beconsistent for a while.
(03:33):
But the way a podcast or a waya show grows is by you sharing
it right.
It's normally not the case ofyou going viral and people
tuning in and finding you as yousharing it.
So, as we're going throughthese conversations, it would be
very helpful if you guys foundvalue just to share with one
person, to have them listen toit and also to help them learn
more about who we are and whatwe do.
So why we hosted an in-personevent?
(03:56):
So let's share the story aroundwhy we decided to host the
event.
Because we were going back andforth for a while doing it.
Should we do it?
Would anyone?
Speaker 2 (04:05):
show up and let's talk about that.
So really, we were going toAtlantis to celebrate with our
family my niece is turning oneand we wanted to.
When we go to Atlanta, we tryto take advantage.
Atlanta has a lot of peoplethat look like us, a lot of
podcasters, so we're like weshould get on some platforms.
We haven't really been on otherpeople's platforms in a while
since having amaya.
Let's try to get out there.
(04:27):
Um, but a lot of times the waythat people record their podcast
not like us they batch recordor they do seasons or times when
they batch record for threedays straight or something.
So we wasn't really findinganyone that was recording during
that time.
And I know we were speaking toour coach, uh, donnie, about
that and she had said well, whydon't you have your own event?
We're like huh, it didn't crossour mind at all, we just were
(04:49):
trying to get on anotherplatform and she was like why
don't you just have your ownevent?
Do you have people in atlanta?
We're like absolutely, becauseevery time we do ig live,
anytime we're in a webinar inour communities.
We know there's a lot of peoplein atlanta, in georg, in the
state, because you guys arealways representing, so like we
have people there and then alsoour demographic show.
Speaker 1 (05:14):
So like when you go to YouTube analytics or
Instagram analytics, you findwhere your most heavily dense
areas are and it shows you wherethe majority of your population
is located.
So the audience is going to beNew York, I think Texas and I
think Georgia.
Speaker 2 (05:22):
Those are like our top.
Speaker 1 (05:23):
Our top.
Speaker 2 (05:25):
Well, you know we're from Brooklyn so, but yeah, so
that we saw she was like, whydon't you just do it?
And we're like, okay, what'sthe logistics?
Should this be for people thatdon't have the course?
Should it be for people that dohave the course?
Should our community get adifferent pricing?
Should you know so manylogistics?
Emailing, texting, should we dophone calls?
So it was all of those.
(05:46):
It really becomes, if you're in,I guess, any type of space,
those things that kind of justrun through your head of like
the things that would make itnot work.
That's what you lean towards,the excuses and stuff.
And so we were kind of namingall those.
And then we started to kind ofdebunk it, like, okay, just do
this, just do this, just do that, and that's what led us to
actually do in the event.
(06:06):
And once you put it out there,then you have to do it right,
and then you get one sold.
You're like, well, we got toshow up now because one person
bought, and so that was thetrickle-down effect of us kind
of having an event in Atlanta.
And I know a lot of you guys arelike, how could you not do one
in Dallas?
We live here.
How could you do not one in NewYork?
You're from there, understood.
This is our first opportunity.
(06:26):
This is the first time we'redoing something like this People
are talking about.
Are you going on tour?
Would love to, but this wasjust the first thing and that's
how it all came about.
Speaker 1 (06:34):
Really, Our coach kind of encouraging us to do it.
And that's the power ofborrowing, borrowing the belief
from someone else because it wasfor us, we.
We do the same thing with ourcoaching and people say the
quote is you're better at givingadvice than taking your own.
Speaker 2 (06:50):
And I truly believe that, because I do as I say, not
as I do as we tell our parents,told us kids, right, yeah, so
it's the power of someone elsebelieving in you, you borrowing
that belief, and I believethat's the power of coaching,
right?
Speaker 1 (07:02):
people think about power, people think about
coaching, as I'm going to tellyou what to do, how to do it.
No, when you got to coach, onthe sidelines not playing the
game you're playing, they can'thop in and do the and shoot the
ball for you.
They give you the belief, theygive you the quote-unquote plays
, they give you the playbook,they tell you how to do it, what
to do, but you have to executeon your own.
You're like oh, what happens ifI miss?
And that's the power of someoneelse believing in you.
Speaker 2 (07:24):
So, and that just to add on to.
I think the other part of it aswell, for us is the community
piece.
Right.
So we've had the cleaningbusiness university for five
years.
We have our community.
I want to say four years ormaybe right after, I don't
remember how long but we've hadour, you know, paid community
with people.
But just even us being onsocial media, you build a
community community.
There's people that alwayscomment, always like.
(07:46):
There's people that you knowalways comment in the community,
always show love, always showlove.
So it was another opportunityfor us to connect with our
community, people that we'venever met.
I mean, you know that we'rereal because you know, you see
us.
We're not AI.
But still meeting someone isdifferent, I think, and being in
person is different.
It's a whole different feelingversus just this digital kind of
(08:08):
meeting.
Getting in person with someone,you know if they're hoping that
they act in the same way and dothe same things, and all those
things.
It was a good feeling to justhave to know that.
All right, we want to connectwith our community and continue
to do so, not just do it viaZoom calls, and so that was
another added element of usdoing this in-person event.
Speaker 1 (08:28):
And we've got to address that fear of hesitation
because we didn't know if wewould sell tickets.
So, just like you guys, whenyou launch something and you try
something that is the nature ofbusiness you don't know if it's
going to work, but you'rewilling to do it we put out some
feelers.
There was a reel that we postedabout attending in-person
workshops have you ever attended?
And people have always asked usfor these things too.
(08:52):
So we knew that there was abuying power there, but we just
didn't understand if peoplewould show up, and that's going
to be a fear and hesitation, nomatter what you do.
So I want you guys tounderstand that we have the same
fears, same hesitations as youguys through, and I don't want
you to let that hold you backfrom starting what you need to
start.
Speaker 2 (09:09):
But the other we knew it would make an impact if we
did it yeah, but the other partof it as well was that a
majority of our audience maybe85 percent, um are nine to
fivers.
They're not full-timeentrepreneurs.
So we did it on the friday,which meant that you had to take
off of work.
So we understood that that wasa added thing.
Also, we didn't really promoteit for a very long time, right,
(09:31):
the thought was there's a bigcommunity in Atlanta, so let's
probably get the people inAtlanta, which it ended up being
50-50.
50% of the people were fromGeorgia, other 50% were not.
So it was like okay, well, theywon't have to travel, they
won't have to travel, they won'thave to do these things.
But that was another addedpiece.
Like we only did it promotedfor about three weeks to a month
(09:51):
.
So can we get people here?
Usually with an event, you givepeople time to book a hotel, a
flight, whatever it looks like.
And we really didn't have thattime because we kind of just
like put it out there.
And I think that was a goodthing, because the longer you
kind of sit on something, themore excuses and hesitations
come up as to why you shouldn'tdo it, because we've heard some
things where people they're likeoh, I had graduation, I had
(10:12):
prom.
We're like, oh yeah, that thatis May, is that season of that?
Would we have been like, oh,let's not do it because of that?
I don't know.
But it kind of worked out theway that it should have, I would
say by us kind of just puttingit out there and getting it done
and we had about, maybe about10 people in a room, maybe I
know it was closer to I want tosay six, and then, uh, an
(10:32):
attachment oh, less than half.
Speaker 1 (10:34):
So we had about six people in the room who actually
seven because somebody brought apartner okay.
So we had seven people in theroom for our first in-person
event and it was like threeweeks before and it was like we
haven't even started reallypromoting for it right so we
were still trying to dologistics and at the end of the
day we just had to get it outthere.
So those are some of the fearswe had and we only promoted via,
like email and text.
Speaker 2 (10:54):
I think we did one story we didn't do any social
media, it was just email andtexting in our community and
that was it and um everyonewants digital freedom, but
sometimes real transformationhas to happen in a room.
Speaker 1 (11:04):
So we'll talk about what actually happened in that
room and how we transformed someof our students' lives, but
then also how we transformed ourlife by doing that event.
So we're going to recap whatthe agenda and structure of the
day was and let's go throughthat.
Speaker 2 (11:18):
You have the agenda, not the agenda.
The document it's in the drive.
It's in the drive, but some ofthe other logistics.
While we were just kind oftalking through that we were
like, where are we gonna do it?
We just decided to do it in oursuite.
It worked out perfectly.
We got a suite at a hotel andit was very intimate.
We ordered food off an instacartand I'm just saying these
(11:38):
little details because these arethings that kind of gets people
stuck like, oh, I want to getfood, how get food?
How do I get that?
I don't live there.
Blah, blah, blah.
Just ordered off an Instacartsome Dunkin' Donuts, some bagels
, some orange juice, and peoplewere satisfied.
We had leftover food.
People were able to take whatthey need to.
We told the people down thedesk downstairs we had guests
coming.
They were able to give them akey to come in.
(11:59):
We we also got a videographerthere to kind of record the
information so that we have thatas content, get testimonials.
So these are the things that wekind of set up for this event.
It wasn't grand but it was justenough.
Our coach was able to show up.
One of our partners in one ofour businesses showed up.
We had Mark from Better Wallet,which he speaks about finance,
(12:23):
showed up so we really had afull room.
I would say it's a full room,even though it was about six to
seven students.
We still had guest speakerscome and kind of pour into our
students.
So that was like the overviewof the day, but we'll speak, you
know, a bit more detailed aboutwhat the agenda, some of the
things that we discussed, looklike.
Speaker 1 (12:40):
So we knew we wanted to.
We knew we wanted to have avision for the day.
So we knew we wanted to.
We knew we wanted to have avision for the day.
So we started by when everybodycame into the room, we shared
what our vision was for theentire day and we wanted them to
walk away with what theyactually needed in their
business.
So we started with action itemsteps.
We want, we discuss, we want tohave progress within the next
one or two weeks, which means weactually got to follow up with
them.
Slow down too fast.
We had 90 days.
(13:01):
We built a 90-dayaccountability group for those
students as well so that theycould compare where they are
today but then also wherethey're going to be 30, 60, 90
days from now, so they could seeprogress.
But we started with literallycustom business audits.
We went to everyone one-on-oneand we asked the people to share
their business numbers, theirbottlenecks and what they
(13:24):
actually want to get from thisworkshop.
Speaker 2 (13:26):
Yeah, I mean that was important to set the tone, one
I mean we did prior to thempurchasing the ticket.
We provided what we will bedoing, obviously, but we just
wanted to reiterate it, set thetone for the day and also make
it a safe space for everyone.
We are who we say we are inperson.
So, we do call you out on BS ifyou're saying things and it's
like come on, now you knowbetter than that or what's
(13:49):
what's really stopping you fromdoing this.
We also, the same way.
We speak about our goals yearly, quarterly, about breaking them
down weekly, hourly.
We did the same thing when itcame to people saying I want
this, what does that look like?
Many students go on to say Iwant to hit this amount of money
per month.
Do you know what it takes toget that?
Have you broken down thosenumbers?
Have you done the reverse mathon that?
(14:10):
So all of that was part of ourconversation.
Coming into this, setting thatexpectation, and I think you
know, both of us kind of justwent fed off of each other.
As to I'll talk here, you speakhere, you kind of assist people
.
Here.
It flowed pretty well for ourfirst event.
I would say what would you say?
Speaker 1 (14:30):
Oh, absolutely.
I kept saying it reminded me ofthe old days, and this is why.
What's the old days?
When was that?
Old days like 2019, 2020, 2018,where you would give the
overview, but I would walk themthrough the steps of doing the
thing?
So that's another power ofbeing in a room.
Is that it wasn't just ustelling you what to do.
It was Janoko giving theoverview, but me sitting down
(14:53):
and showing you Like one student.
We went through their Googlelocal service businesses and
they thought their ads were on,and I literally sat down with
them while she was talking aboutit and they said, oh, I don't
know how to do it.
I said, wait, let's stop rightthere.
I'm going to show you how to doit right now.
We're going to walk you throughso that you can do it by
yourself.
And then they got on the phonewith Google while we were there.
They got their credit cardinformation and by the end of
the workshop, they were ready tolaunch their ads, right.
(15:15):
So that's what I would showthem how to do, exactly what
you're saying.
So I think that was probablyone of some of the most crucial
information is that we weren'tjust giving you what to do?
We were showing you how to doit and also doing it live with
you.
Speaker 2 (15:32):
Doing it live with you is important and I know that
when we originally I think ourgoal was to have at least 10
people in the room, that's whatwas like okay, let's just try to
hit that it ended at six.
But With the six people andeven if it I think even if it
was 10, it would have been fine.
But with the six people we werereally able to go detailed into
their business because we hadenough time, it was intimate
(15:54):
enough that we could do that.
So it wasn't just like fluff,as you said, like it was them
pulling out their computer andshowing this is what I have now
or this is what I've done orthis is what I didn't do.
One lady there, she had thecourse for over a year but she
just was, you know, busy withlife and she signed up for LLC
right there, sitting right therewith a sign, did her LLC on
(16:15):
LegalZoom or one of thoseplatforms and got it done.
And it's like if I, if shedidn't step into that room, the
course would have just beensitting there for God knows how
much longer Right been sittingthere for God knows how much
longer, right.
So that intimacy that we wereable to kind of have and curate,
I think was important for ourfirst event.
I don't know how you everduplicate something like that,
(16:37):
necessarily, but it wasimportant and it was helpful for
the people that were in theroom.
Speaker 1 (16:43):
I was saying along those same lines, where it's a
lot easier to tell someone to goand do a thing, right, oh, go
to LegalZoom, do it yourself.
But me sitting down and showingher the walkthrough on how to
file, and you might be like,well, I've done that a thousand
times, but for us, when we firstMost people haven't.
Speaker 2 (16:58):
Most people have not.
I want to be follow.
Speaker 1 (16:59):
LLC right.
And this is before LLC Twitter.
This is before LLC Instagram.
This is before LLC Twitter chat.
Speaker 2 (17:15):
There was a whole LLC Twitter right.
Speaker 1 (17:16):
This is before that time 2019, 2020.
We were doing this back in 2016, 2017, where no one was showing
us how to do this.
So we had to Google it, we hadto find out and pay, and I
showed her all right, there'stwo ways to do this.
I'm going to walk you throughstep by step, document by
document.
We pulled up the document, Ishowed her how to sign it, how
to fill it out, but I said alsoif you want to do this now, you
(17:37):
can also go to this otherwebsite and they can do it all,
for you're not going to walk youthrough it.
Speaker 2 (17:39):
So by the end of the workshop, that was one thing she
had and I, just since you'respeaking on that it's just like
a decision you have to make whenit comes to your business.
I think, especially with theLLC.
It's a business entity you wantto make sure it's set up
correctly, because taxes, allthat can kind of trickle down.
So sometimes just paying whichkind of brings us to what people
did pay to be in this room butpaying that extra fee to make
(18:01):
sure you're doing somethingcorrectly, makes a huge
difference and it's worth it inthe end.
Speaker 1 (18:09):
And the next thing we went into was we went that was
the business audit.
We did a 90-day game plan foreveryone.
So this was a work, work,working session where we gave
them many coaching moments, likewe just said, so that you know
we could course correct asthey're doing it.
So everyone had their 90-daygoal but then also started
filling out the worksheets thatwe provide 90 day, down to
monthly, down to weekly, down tohourly.
Speaker 2 (18:26):
What does that look like?
How many hours a week can yourealistically give?
What is your exact next step?
But when you leave this roomtoday, what are you going to be
doing this weekend?
which, because it was a friday-so are you just going to leave
and just forget about it?
You paid for this.
You came here, you made thedecision that you wanted to make
a difference and actually getyour business going.
What are you now going to do?
And I gave that quote actuallyat the at the um event when
(18:50):
there's times when I think, ifyou're honest with yourself, at
least you know when you'reslacking, you know when you're
missing out on things, you knowwhen you're not doing what
you're supposed to be doing orwhat you say you want to do, and
I asked myself how bad do youreally want it?
It's just a simple statementthat it kind of just course
corrects for myself and be realwith myself on is this what you
really want to do?
If it is, why are you notshowing up the way that you
(19:11):
should be?
It's the same thing, for giveme an example of that in your
life.
Specifically, content is what Ithought, is what I think about,
because I know for me, workingout that's pretty easy.
I you know.
I know I need to lose weight.
I want to do.
I do it five days a week.
That's simple.
When it comes to content, I wantto put out content.
I struggle on.
What should I put out?
Is this good enough?
Should I not put this out?
(19:31):
And I struggle on being lazysometimes.
Sometimes I'm all in.
I'm 10 days straight on content, then I'm five days dry.
So it happens to me specificallywith content.
But then I say to myself howbad do I really want it?
I have the information.
I know there's something Icould put out, there's something
I recorded that it didn't edityet.
Can I put it out?
And so?
And then realistically sayinglike you don't want it as bad as
(19:51):
you think you do, because then,if not, you will be working,
you'll be putting more out, youwill make sure that you won't go
to bed without it.
You make sure you scripted, youto make sure you edited it.
Instead you're sitting on thecouch.
So just being real withyourself yeah, just being real
with yourself is important aswell.
How bad do you really want toget your business up and running
?
How bad do you really want tohave that 10K month?
(20:12):
Don't say you're doing andyou're not working on your
business at all for two weeksout of the month.
Speaker 1 (20:16):
You're not making it One of the action plans that we
have went through with someone.
This is actually right afterthe workshop and we'll talk
about some transformations andsome wins after, but one of the
things we went through was theirentire day.
You know, I started by askingthem what is their day?
What does their day look likein their business?
So we went through I'm not evenin their business in their life
(20:37):
, which is more important thanyour business in most times, but
most of the time they're goingto correlate.
So we went through their entireday and the structure of what
it looks like, and obviouslythere was family, there was work
, there was kids, but then itwas three hours where after work
was done and the kids are downfrom nine to 12, I said what are
you doing during that time?
I was like number one 12midnight is actually late, but
(20:57):
either way, I was like that'sthree hours that you have to do
something.
What are you doing during thattime?
She's like I'm normallycatching up with the husband.
I said, all right, cool.
I said, can you dedicate onehour of that three to just one
business task a day?
And she's like yeah, I could dothat, so I get.
I was like, if you do that forfive days.
That gives you five hours thatyou're able to dedicate to your
business a week, and that is theminimum.
(21:19):
Does that sound feasible foryou?
Yes, I said, okay, now we gotfive hours.
Can you dedicate one task thatyou want to complete per day for
those five hours?
I think.
So that could be five tasksyou're going to complete.
Or, if you have one big task,can you break that down within
those five, five days to get itdone?
And when you break it down inthat way, it makes us sound a
(21:39):
lot more realistic, a lot moretangible, and it was like oh
well, I actually do have time torun my business and get it to
where I wanted to get to.
And I'm not saying you can onlycommit five, but I said, if you
commit five, that allows you toget that one task done a day.
Those are the type of questionsthat we get stuck on, where it's
like I don't have the time todo this and we sit down and
we're in your face and we'requestioning you.
Now you're like, well, Iactually do got some time.
So those are some of the thingswe spoke about and we were able
(22:02):
to really dive into their,their businesses, their
businesses.
And one of the last keycomponent, not the last, but we
went into a um, a hot seatstrategy session and that's what
things got put people on thespot for real, for real.
Speaker 2 (22:18):
Because you know, sometimes I think also just
getting comfortable in the roomwith people and you don't know
the person.
But at the end of the day,we're all here for a reason.
It really don't matter whatwhere I'm at in my business
versus you.
We're all here to scale andgrow, to get more knowledge so I
can continue to grow in mybusiness, even if I'm starting
at getting my LLC versus you.
Starting at, you had your firstclient and it went horribly.
I need to fix some systems.
I need to fix something, youknow.
(22:38):
So it didn't matter wherepeople were, but it wasn't
important to call people out,because in person is a little
different.
If I'm on zoom with you andcalling you, I really don't know
how you're taking it.
I have no idea.
Sometimes you ain't showingyour face on camera.
Speaker 1 (22:51):
I can't really connect.
Speaker 2 (22:52):
I don't know personality, I don't know if
you're feeling like I'm beingtoo harsh, but in person you can
feel my energy, you can see wecan make eye contact, you can
tell kind of my intentionsbehind what I'm telling you and
I can really, we can reallydrill into you, um one, what you
may be doing wrong, but two,how do I correct it now and move
forward?
And that's the biggest thing.
You may go into a room withthings that like, oh, I got to
(23:15):
change some of this up and thenalso leaving with stuff I've
never heard that before.
I need to implement this, andso that that was part of what
the hot seat was.
It wasn't to put anybody inshame, but really just really
diving in and doing thatbusiness audit.
Which we all need sometimes isto say, like somebody else
looking at it, especiallysomeone that knows the business,
(23:35):
what you know, what can I dodifferently?
What do I need to do better tocontinue to grow?
Speaker 1 (23:39):
And they brought their top challenges and we were
able to give them real feedbackand real time.
And and what was even better,is that our business coach,
donnie, was listening in to theentire day, so she was able to
do her workshop and it wasliterally tailored to the people
in the room and the structuresand the concerns and the
problems and the life and theresults that they were looking
for.
So her conversation or speechor workshop was more geared
(24:04):
towards what they were dealingwith in that moment, that she
heard from them throughout theday.
Speaker 2 (24:08):
Right, which is just a sidebar.
If you've never heard donniewiggins speak, you should listen
to her speak in a room.
I mean, yes, you may hear it onthe podcast, but being in a
room is different.
It's like a sermon that shegives.
I would I would have to giveher kudos on that.
She always, you know, when youfeel like you listen to a sermon
, it's like, oh, they're talkingto me, yeah it hits the right
spot everybody's like yes, Iagree, like I feel that that's
(24:31):
true, like she's gonna call youout straight shooter but also
give you the information and youjust got to.
You just have to hear her.
Speaker 1 (24:38):
You just have to hear her go in a room and hear her
speak one time, if you haven'tand then we locked in the
commitments and theaccountability, so each person
shared the number one priorityfor the next 30 days.
We gave them their ownaccountability group, which we
got to check if they actuallyjoined that.
Speaker 2 (24:51):
Some of them joined, so we gave them a few people.
Speaker 1 (24:53):
We gave them their own accountability group inside
of our community so that theycould stay locked in with each
other and keep sharing thosegoals, and then we could also
just check in with them as agroup on where they are, which
is another thing we got to do,and we celebrated by celebrating
some wins, we took some photosand we did some you know, some
stuff there so and really thethe day was, uh, supposed to be
like a half day at 9 am to 1 pmday.
Speaker 2 (25:16):
It really didn't end to about like 3 30 is when
people actually left becauseafter people were exchanging
numbers, hanging out doing thewhole shebang, um, which was
about no, no, no and I wassaying that them being in a room
with each other allowed them toco-work with each other too,
co-working with people in thisspace.
Speaker 1 (25:33):
So it wasn't just us talking to them and showing them
what to do.
They also got the ability toco-work with each other live,
which is probably one of themore, I would say, satisfying
things that I saw, because theywere all sharing information
that they were doing and helpingeach other grow.
And I think you know it was.
It was people who were likesingle and it's about the
struggles of being single.
I know I actually have thatsame struggle.
(25:54):
I know anthony janoke are acouple and we have some couples
in our program in our community,but, as I'm more than yeah, I'm
going through the samestruggles you're going through
and don't get it twisted.
It is difficult, but it doesallow you to make decisions
faster if you allow yourself to.
Speaker 2 (26:08):
So what I want to talk about next is just kind of
the lessons learned and benefitsof the hosting.
I think they're kind of similar.
One lesson and benefit I wouldsay is just the importance of
community.
We had six people in that room.
Four of those people were fromour community, right.
So more than 50% of people werefrom the community that we have
that they pay to be in to kindof get additional knowledge and
(26:30):
support as they grow, and Ithink that was important.
That was just connecting wehave.
I mean, I love it, I must.
I feel like I'm very social.
I'm very social, I like to bewith people, I like to hang out,
so that in person for me isbetter than the internet thing.
Obviously we can't be in everyplace at once, so this kind of
helps us impact the masses, butI would love to do more of those
(26:54):
in-person kind of events.
Other thing that I learned orlike during this time was while
we were getting ready.
It's so funny Cause I alwaysI'm like you're like the brains
of this, what are you talkingabout?
Like Anthony's getting nervousand I'm like totally fine, and I
don't generally.
I mean when it comes to certainthings he speaks more than me
when it, you know, when it comesto the business in different
(27:16):
areas.
And so I think we both thoughtthat he would probably lead more
than I would and I would chimein and help out and assist not
to say that I can't contribute,but we just contribute in
different things in differentways.
But it actually ended up beingpretty flip with me, like you
said, leading more and talkingmore, which was a shocker for
both of us.
But I was just like I don'tunderstand why you're nervous.
(27:36):
If anything, maybe I will be alittle bit more nervous, but at
the same time, one I know weknow the information.
It's not like we're scammersout here and we're just saying
things online and we get inperson.
We're like, uh, I don't know.
I know we know the information,and then I was also pretty
confident that we can providesome type of transformation or
help to the people that werecoming.
That was something that Ilearned, I think my thing is I
(27:58):
over.
Speaker 1 (27:59):
Yeah, I want to over deliver so much where it is
unattainable to even think about.
And that's the problem too,because that's where that people
say your perfectionist ingeneral, not me, cause I'm not.
Speaker 2 (28:10):
Yeah.
Speaker 1 (28:10):
But when you think about perfection like you're
never going to be perfect, soyou're never going to be the
version of yourself that youthink you are, which is very
narcissistic.
If you really think about itthat way, it's like I always
want to present ourselves andour family this is our name,
this is our business, this isour a livelihood always wanted
to present in the best waypossible and I didn't want
anyone to walk away with thefeeling that, oh, this was
nothing.
(28:30):
So it wasn't about me beingnervous.
It was about me thinking in myhead that I'm trying to over
deliver.
So when you were presenting,I'm like no, I want to give you
action now.
And you were like whoa, whoa,whoa.
It was like you interrupted me.
Speaker 2 (28:42):
Wait a minute, I'm interrupting you.
Speaker 1 (28:44):
I action now because I don't want you to walk away
with not doing anything.
Speaker 2 (28:47):
So there were moments where I think there's a place
for balance for both of them.
Because I live the life of like, I know that we're providing
and one can call that what's theword people say about it in the
day.
I'm conceited, and one can callthat confident.
I call it confident.
I don't think that it'sconceited, I call it that.
I know the information thatwe're providing.
(29:07):
I know the students andtestimonials that we've spoken
to, where we've changed lives,changed trajectory of people's
life, their livelihood, theirlast name.
We've changed that trajectory.
So if one person out of thethousands, or out of the
hundreds, or out of the 20 doesnot connect or feels like it
wasn't helpful, maybe it wasn'thelpful for them and that's okay
(29:27):
for me because I live the lifeof.
I don't have to um, pleaseeveryone and you may not get
everything from me, even thoughI know I'm putting it out.
You know what I mean.
So that's like a, I think aseesaw that we both play of like
it's okay and you're like no,it's not okay, because this,
this and the and the other.
Speaker 1 (29:44):
And I'm more of a reformed people pleaser too.
Speaker 2 (29:46):
So that's where it comes from, and I absolutely do
not, people please.
That's the thing.
Speaker 1 (29:50):
I'll tell you how it is, and then it's like I'm a
reformed people.
Pleaser.
So, even my job is like yeah,I'm not doing that, so I'm
reformed in my previous life.
Speaker 2 (30:06):
But I agree with you.
I think there was a lot ofthings that you couldn't get
through Zoom and there weretransformations that people were
able to do.
Speaker 1 (30:07):
Yeah, the transformation in the room was
another lesson there weretransformations that people were
able to make in the room thatthey've been sitting on for
months.
And it wasn't about just thecontent, it was about the
commitment.
Speaker 2 (30:16):
And then just the curation of the space.
Right, it was also fun.
You know what I mean.
You can be yourself, becauseit's your event, it's your
business.
It's not like you don't have tobe so stiff, it's just you
talking to a friend, to someonethat you know, like trying to
help them out, trying to makethem see, try to make them
understand.
So it was just a funenvironment as well.
Like our kids were there.
I mean they were with the nannymost of the day, but at the end
(30:38):
they came through, said hello,took pictures, took pictures,
wanted to be in it, um, and sothey got to see and alani
understands more like oh, mommyand daddy is working.
Speaker 1 (30:49):
Now that was different.
Speaker 2 (30:50):
That was so.
Yeah, so they take.
We're talking about benefits ofthe in-person, so having our
kids, or at least alani, she'sold enough to see.
Speaker 1 (30:56):
Yeah, she sees mommy and daddy working, but in her
mind mommy, daddy work is infront of a computer yeah,
because she's in the room shedoesn't understand.
Mommy and daddy could work fromanywhere in the world, but
daddy just chooses to work fromfront of a computer for 40 hours
a week.
Speaker 2 (31:09):
But her seeing this aspect.
Speaker 1 (31:11):
She's seen us on stage before, but she was also
younger.
Speaker 2 (31:13):
She was also younger, she came on stage.
Speaker 1 (31:15):
When we went to Atlanta again and spoke on stage
.
Speaker 2 (31:19):
Look at Atlanta just showing out we have a couple
thousand people.
Speaker 1 (31:22):
We brought her on stage but also she's old enough
now.
She's like oh, mommy, daddy'sworking with people, yeah, and
she saw us in front of a groupof people speaking and sharing
and they were listening.
So I think also we had peopletravel six, eight hours.
Speaker 2 (31:34):
So, listen, we were afraid of ticket selling and
this was targeted, like we said,for people in Georgia.
We had somebody fly in from NewYork.
Speaker 1 (31:42):
So shout out to you, shout out to Jessica, shout out
to Jessica and we're going toshare her testimonial too yeah,
yeah, yeah, I have thetestimonial to hear from can I
talk about her for a little bit,and I hope she's listening, I
hope she's sharing, because sheis someone who shows up right,
not for us, for herself, for herbusiness, and she has some
difficulties and challenges, butshe shows up, she was doing the
cleaning before she was doingcleaning, before she started her
(32:03):
, she started her businessbefore us and she came across us
and she learned about us andshe has a very demanding job but
I want to give her kudosbecause I can't.
There are people who don't showup.
Speaker 2 (32:13):
They're like yeah she creates excuses too don't get
me wrong.
Speaker 1 (32:16):
jessica created an excuse, but she shows up.
When you call her out she'd belike you're right, and she shows
up, she puts in the work andshe, she even had a like.
I knew her businessspecifically so when she came I
gave her homework to do beforeshe got there and I was like
listen, I want to talk to yourVA when you get there, put them
on Zoom.
I'm going to talk to them.
And I hopped on Zoom.
That didn't work out, but justthe items that we gave her in
(32:47):
that workshop, in that room, theworksheets, the conversations.
we went over the kpis for herbusiness and I think by the end
of that same week her va closedalmost a hate 800 cleaning based
on what we talked about in thatroom I'm gonna read the
testimonials so so you know,she's had this va and I've been
talking to her about, you know,offsetting some of her work
because she is super busy andI'm gonna do a video on hiring a
rock star va as well.
Um, down the line a coupleweeks.
Speaker 2 (33:04):
Is that a pun intended?
Speaker 1 (33:07):
oh no, but I definitely wanted to give her a
shout out because that was oneof the big takeaways that um and
testimonials that we got rightafter that workshop her va
closed, over 800 booking basedon the things we spoke about in
that room, but then also, moreimportantly, her implementing
yeah, what we spoke about inthat room.
Speaker 2 (33:23):
So yeah, she flew from new york, so we appreciate
that.
And then some people drove fromalabama, and then another one
huntsville.
Huntsville isn't alabama, butdifferent parts of louisiana.
I don't remember, but someonedrove like six hours, another
four hours so, and then theother people were in, were in
atlanta already.
So kudos to you guys.
And we also had a guest um.
(33:45):
Someone brought their partner,oh, where he was, just an added
bonus, was an older gentleman,and yes, mr Kurt, older
gentleman, we kind of includedhim in.
I think he did carpet, I thinkhe did carpet, carpet cleaning
or something with carpets forlike 37 years cleaning,
upholstery cleaning 47 years, 47years.
I'm holstery cleaning.
I'm holstery cleaning 47 years,47 years.
(34:05):
I'm just going to tell Mr Kurtstories.
Speaker 1 (34:06):
Yeah, you got it.
So here it is.
Mr Kurt has been in and I wantto hopefully he hears this and I
want to give him a huge shoutout and I hope you guys share
this with him.
He's been in business 47 years,black man, you know.
I think he's been in businesslonger than we've been alive and
(34:28):
he told us while we were upthere.
He said he's an anthony, he's ayoung man.
You remind me of myself, he'slike, and I wish.
I wish I had a room like thiswhen I was growing up and I was
starting my business, because Iwould have been a lot further
along he said I made that wasthe best, one of the best
testimonials I've made two bigmistakes in my life, around my
business and my life.
He said number one.
My biggest mistake was Marryingthe wrong person.
(34:51):
Choosing the wrong partner,Partner yeah.
He didn't say marry, he saidchoosing the wrong partner and
he went into detail around whythat was a big mistake.
He said around support.
He said I didn't have thesupport.
You know, they didn'tunderstand what I was doing and
entrepreneurship really wasn't athing, and it still still looks
different today.
And he's at number two, notsurrounding myself with the
right people, which kind ofsimilar to number one, but he's
(35:11):
not surrounding myself aroundthe right people and not being
in rooms like this.
You know, 47 years ago, if theywere, if he were allowed to, he
would have.
So I definitely want to give ashout out to Mr Curtin and he,
you know he gave us tons ofpraise because I wish I had this
information when I started 47years ago, because I would have
been a multi-billionaire by nowso now we're giving out the
information that Mr Curt wish hehad 47 years ago, so that now
(35:34):
our students, our community, hasinformation that they could go
and share with other people.
And that was a huge uh.
That made it worth it to me,just that alone.
Speaker 2 (35:43):
those are some of the lessons and benefits the
community, the camaraderie,having our coaches show up,
having our friend Better Walletshow up.
Oh, shout out to Mark, can weshout?
Speaker 1 (35:52):
out Mark for a second too.
So Mr, I keep saying Mr, hisname is Better Wallet on social
media.
He helps people.
He helps parents buildgenerational wealth.
He helps people buildgenerational wealth through
investing for their kids andtheir family, and we just spoke
about this is not even in thepresent.
This is why the importance ofbeing in these rooms, because
there are side conversationsthat are happening.
You could just pick a brain thatyou don't get on a zoom call.
(36:13):
So he was having a conversationwith one of the parents there
about kids because I was like,oh yeah, he's helped us invest
for alani and she has over 20.
She has a network of over 20000.
At the age of three orsomething like that, she's gonna
be a mega billionaire, right,I'm not joking, but I'm kind of
serious.
So he was talking about some ofthe strategy we spoke we did
when alani was first bornsetting up her um, her 529,
(36:36):
setting up her investmentvehicles and starting as early.
As you know, we started earlyas possible and just those
conversations, people start, oh,chiming in with different
investment vehicles that theyheard of and myths and things
like that, and he started goinginto detail close to retirement
too.
People go close to retirementand say what should I do, what
should I hand to my kids, whatcan I do, and I'm like these are
not things we talk aboutpublicly, which we probably
(36:58):
should do.
Talking about finances, yeahbut having him in the room and
supporting and showing up,giving that game absolutely free
.
Just by him supporting us andour students, they were able to
get information that they cannow pass on to their kids, their
kids' kids, their familymembers, just by being in the
circle of the influence in thatroom.
Speaker 2 (37:19):
Yeah, so shout out to Walmart for that.
And then we also need to shoutout everybody.
You got to shout out Damien.
Speaker 1 (37:26):
You're going through the list of people you shout out
.
Oh so, if you guys don't know,we also have a software platform
called TidyTrack, which wasstarted with our business
partner, damien Rufus.
He's been in the automation andAI space now for over 20 years
and he showed up and he wentthrough our TidyTrack platform.
He showed people how to use it.
He showed them how to addautomations to their cleaning
business.
He showed them how to add textmessage marketing, like we sent
(37:46):
out a text message for memorialday and mother's day and that
earned us over like eleventhousand dollars of revenue just
from sending out that textmessage.
So he showed them how to dosome of these automations um and
their cleaning businesses.
They could add too.
So he was in the room sharingthe game um and you know present
presenting what he's had over20 years of experience doing.
Speaker 2 (38:05):
Yeah, so we've had.
You know, we promised that itwould be us and we threw in our
coach, but then it was much morethan just that.
There's much more from justthat, and you don't get that,
like you said, in a Zoom or justwithout being in the room.
Speaker 1 (38:21):
So I wanted to add something else about credibility
, because this deepened thetrust and credibility from our
community and with our community, cause I'm literally having a
conversation with a guy rightnow.
He's like well, what's thedifference between your program
and another program?
I was like the information isexactly the same.
I was like you could Google,you could YouTube the
information.
How many YouTube?
Speaker 2 (38:40):
billionaires.
How many YouTube?
Speaker 1 (38:42):
billionaires.
Do you know how many people youknow who Googled information
and became millionaires?
Not many people.
But if you have the patience,absolutely do that.
But I said, the information isnot what changes the program.
It's the people, it's thecommunity.
I was like we've been doingthis since 2017, right, we've
been in business now for eightyears.
We've done over $3 million.
Now.
Students have closed over $18million in deals in their own
(39:03):
cleaning businesses.
That's what makes us differenthaving the credibility, the
information.
Who cares about that?
It's all X's and O's at the endof the day.
So that's what I want to sharewith people.
That makes us different andunique, and you can go through
our list of achievements andthings we've done in the space.
But that's what makes itdifferent.
This is not just a digitalcourse.
This is a community of peoplewho are building um empires,
(39:26):
people who are buildingbusinesses, and they just happen
to be cleaning business owners.
That's the difference betweenour stuff and other people's
stuff.
I want to be very clear aboutthat.
It's not the positioning, it'snot.
It's not.
It's not what we do.
It's how we do it and how weshape our community well
takeaways from the students thatwere in the room.
Speaker 2 (39:41):
yeah, we wanted to kind of just read some of the
testimonials that we got the dayof the day after, and we did
get some video testimonials aswell.
When we have those, we willshare them.
But this, you know, there's onething to feel like you're
impacting people and they'relike thank you and I'm doing
this.
Another thing for them to kindof write it and tell you so.
(40:02):
One person said what an awesomeVIP day I experienced in
Atlanta today and well worth theinvestment time and looking
forward to more events in thefuture.
Thank you for taking the timeto invest in us with all the
knowledge you provided.
I am a CEO and that came fromDonnie kind of getting on them
about having that CEO mindsetVIP.
The Mastermind VIP was morethan expected that I've
(40:22):
experienced in Atlanta today.
So much knowledge was pouredinto us and now we're able to
grow our business and minds.
Today, after arriving back intomy hotel room, I received
another booking for a move-outcleaning.
Shout out to the Heart Dogs foran epic VIP day.
I enjoyed the experience and itwas well worth the investment.
They are truly our trailblazersin real time.
I'm still fired up and lookingforward to my next chapter
(40:44):
within our CBU community and allit has to offer.
Thank you guys again for anamazing opportunity, and this is
one from Jessica, where wespoke about.
Hey, fam, just want to post awin for today.
I hired my VA about one and ahalf, maybe two months, ago.
She's been getting bookingssince she started worth about
$150 to $375, but today shebooked her first cleaning worth
$756.
(41:05):
Almost $800.
Four bedroom deep clean.
Hats to her.
How proud I was.
And I want to thank thecommunity members.
You guys know who you are.
I also want to thank Anthony,janoka, damien and Donnie
Wiggins.
All of you have put me on thetrack that I need to be on
During the Atlanta meeting.
You don't know how much youguys have helped, especially
Donnie Wiggins.
Telling us to sound more like aCEO Definitely put a battery in
(41:27):
my back.
I will take everything instride.
I truly appreciate everythingthat I've learned in the
community Implement daily,weekly, monthly.
Thank you guys so much.
Speaker 1 (41:36):
Listen y'all, you heard it directly from them and
you want to be around.
And I think when we talk abouthow do you choose people to be
around?
How do you choose a coach?
How do you choose a program?
You don't choose it based onthe information.
You choose it based on thetransformation that the person
is providing you.
But then also, do you seeyourselves in the people.
Do you see yourselves in thecommunity?
(41:57):
Do you see yourself looking andsounding like the people you
are around?
And I think that's the mostcrucial thing when you're
deciding to join a community.
Yes, it does pay some time tobe in a completely different
atmosphere of people, but Ithink it pays more dividends to
be around people who arelike-minded, that you can see
yourself in.
Speaker 2 (42:12):
And just to tell you a little bit, just to wrap this
you know anybody can have anin-person event, right?
It doesn't only just have to beif you have a course or
whatever.
I mean we see people dobrunches for anything, or
anybody can have an in-personevent.
I think it's a good way toconnect with your community.
If you have a community,anybody that you're growing with
, uh, meet up on a hike, go, Idon't know, do a workout
(42:34):
together.
You can do, anybody can do anin-person event.
So this is just another way tokind of pour back in, let people
know you're real, have yourbrand be more than just
something that's online and umyeah, that was our experience
also be very clear you don'tmake money from events most of
the time most of the time, yeah,it is not a place where you
you're looking to make money,which is why we didn't price it
(42:55):
at the ultra high end, which weknew it was worth.
Speaker 1 (42:58):
but we knew it wasn't about making money.
It was more about just testingout the water, seeing how we
liked it, seeing our students it, and you want to be invited to
the next event, if we do decideto ever do one again.
You need to be in our community, you need to be around us, you
need to be showing up right.
Speaker 2 (43:11):
Showing our email list right.
Speaker 1 (43:13):
We didn't post this on social media, so if you,
wasn't on anywhere else, youwould have no idea what we were
doing and if we decided to makesure, you guys are in the room.
So just go to Cleaning BusinessMasterclass if you want to
learn more about how to start aremote cleaning business without
cleaning any houses.
We've done lives of events.
(43:33):
You could check out our podcast.
Leave us a five-star review.
Join our community.
There are tons of ways that youcan get information from us and
be around us.
If you find yourself, you know,want to get more information
from us.
Speaker 2 (43:44):
Yeah, and that's it for today.
Thank you for joining.
Speaker 1 (43:47):
All right, see you next time, peace.
Have you guys ever wondered why people pay hundreds
, if not thousands, to show upto in-person events where they
could just be sitting at homewatching YouTube?
And, honestly, I thought thesame thing until we started
going to events.
We started showing up in person, and then we hosted our first
ever VIP day workshop last weekand what happened next
completely changed the game forthe way we viewed business.
And then we even had a studentrestructure their entire
(00:22):
business on the spot, but thenalso eliminate hours of weekly
work.
And we even had a studentrestructure their entire
business on the spot, but thenalso eliminate hours of weekly
work, and we'll talk about theirtestimonial in a little bit.
But Welcome back, welcome back.
Speaker 2 (00:43):
To more than a side hustle podcast.
My name is Janoka, my name isAnthony and we are the HeartZog
CEOs of Cleaning BusinessUniversity.
We have our own cleaningbusiness down here in Dallas and
we teach people how to grow andscale their cleaning business
remote cleaning business withouthaving to do the jobs
themselves.
We also have this lovelypodcast where we chat about
different things, but today'sfocus would be about our first
(01:06):
in-person paid event, let's say,because we have had events
where we went to like Topgolf tocelebrate our first million
dollar student and then I thinkwe had a podcast in person where
we asked people to come out.
So you can technically considerthat those events, but this was
our first paid event sincehaving cleaning business
university for five years.
July would be exactly fiveyears that we have cleaning
(01:29):
business university.
What took us so long?
Don't?
Speaker 1 (01:31):
got that answer.
Maybe we'll dive in more intothat but yeah, and that's what
we're discussing today and, tobe honest, we almost didn't even
host this event and whathappened in that room was
game-changing, and this is whyin-person events aren't optional
if you're building a brand or abusiness.
Speaker 2 (01:46):
But before we completely jump into it, there's
one important thing I used.
If you've been listening for awhile, I would read a review
that you guys leave us on thepodcast platform.
But we looked and we're likethe last time we got a review
was a year ago Now, granted,things have slowed down.
We've had our podcast, I wantto say, for three years, and
last year things slowed downafter having our second child,
(02:10):
meaning we weren't putting outcontent once a week.
However, we've been putting outcontent enough podcast episodes
and we haven't gotten that onereview.
So I'm saying this to say, ifyou're listening, thank you for
listening.
Please go ahead and leave us areview on the platform and help
us to continue to grow, helppeople to see us Know that we're
still around.
(02:30):
If you see a review from a yearago, you're wondering are they
still doing it?
Yes, we are.
So please, please, please, goahead and drop us a review If
you enjoy listening to us andyou get game from what we speak
about.
Speaker 1 (02:41):
And I told we aren't showing up the way we used to.
Speaker 2 (02:43):
But that don't mean you can't give a review at all.
Speaker 1 (02:46):
I mean there's information going out, so think
about it like this and, if youthink about it, if you're doing
a show and I think our show hasa pretty consistent audience
it's not going to grow.
If new people aren't finding ashow, right, we're not as
consistent If we're not asconsistent most people aren't
going to listen to a podcast.
that's not consistent.
So you're usually going to getyour most raving fans people who
(03:12):
follow you and they're going tolisten whenever you drop.
So I'm a huge podcast listeneras well.
So if I'm listening to a showthat's brand new and I'm like,
oh, this show is pretty decentand they don't drop another
episode for a month, I'm notwatching that show again.
So that's what I'm saying If wegot let's say, every episode we
get a couple hundred listenersand we got a couple hundred
reviews.
Then that's going to beconsistent for a while.
(03:33):
But the way a podcast or a waya show grows is by you sharing
it right.
It's normally not the case ofyou going viral and people
tuning in and finding you as yousharing it.
So, as we're going throughthese conversations, it would be
very helpful if you guys foundvalue just to share with one
person, to have them listen toit and also to help them learn
more about who we are and whatwe do.
So why we hosted an in-personevent?
(03:56):
So let's share the story aroundwhy we decided to host the
event.
Because we were going back andforth for a while doing it.
Should we do it?
Would anyone?
Speaker 2 (04:05):
show up and let's talk about that.
So really, we were going toAtlantis to celebrate with our
family my niece is turning oneand we wanted to.
When we go to Atlanta, we tryto take advantage.
Atlanta has a lot of peoplethat look like us, a lot of
podcasters, so we're like weshould get on some platforms.
We haven't really been on otherpeople's platforms in a while
since having amaya.
Let's try to get out there.
(04:27):
Um, but a lot of times the waythat people record their podcast
not like us they batch recordor they do seasons or times when
they batch record for threedays straight or something.
So we wasn't really findinganyone that was recording during
that time.
And I know we were speaking toour coach, uh, donnie, about
that and she had said well, whydon't you have your own event?
We're like huh, it didn't crossour mind at all, we just were
(04:49):
trying to get on anotherplatform and she was like why
don't you just have your ownevent?
Do you have people in atlanta?
We're like absolutely, becauseevery time we do ig live,
anytime we're in a webinar inour communities.
We know there's a lot of peoplein atlanta, in georg, in the
state, because you guys arealways representing, so like we
have people there and then alsoour demographic show.
Speaker 1 (05:14):
So like when you go to YouTube analytics or
Instagram analytics, you findwhere your most heavily dense
areas are and it shows you wherethe majority of your population
is located.
So the audience is going to beNew York, I think Texas and I
think Georgia.
Speaker 2 (05:22):
Those are like our top.
Speaker 1 (05:23):
Our top.
Speaker 2 (05:25):
Well, you know we're from Brooklyn so, but yeah, so
that we saw she was like, whydon't you just do it?
And we're like, okay, what'sthe logistics?
Should this be for people thatdon't have the course?
Should it be for people that dohave the course?
Should our community get adifferent pricing?
Should you know so manylogistics?
Emailing, texting, should we dophone calls?
So it was all of those.
(05:46):
It really becomes, if you're in,I guess, any type of space,
those things that kind of justrun through your head of like
the things that would make itnot work.
That's what you lean towards,the excuses and stuff.
And so we were kind of namingall those.
And then we started to kind ofdebunk it, like, okay, just do
this, just do this, just do that, and that's what led us to
actually do in the event.
(06:06):
And once you put it out there,then you have to do it right,
and then you get one sold.
You're like, well, we got toshow up now because one person
bought, and so that was thetrickle-down effect of us kind
of having an event in Atlanta.
And I know a lot of you guys arelike, how could you not do one
in Dallas?
We live here.
How could you do not one in NewYork?
You're from there, understood.
This is our first opportunity.
(06:26):
This is the first time we'redoing something like this People
are talking about.
Are you going on tour?
Would love to, but this wasjust the first thing and that's
how it all came about.
Speaker 1 (06:34):
Really, Our coach kind of encouraging us to do it.
And that's the power ofborrowing, borrowing the belief
from someone else because it wasfor us, we.
We do the same thing with ourcoaching and people say the
quote is you're better at givingadvice than taking your own.
Speaker 2 (06:50):
And I truly believe that, because I do as I say, not
as I do as we tell our parents,told us kids, right, yeah, so
it's the power of someone elsebelieving in you, you borrowing
that belief, and I believethat's the power of coaching,
right?
Speaker 1 (07:02):
people think about power, people think about
coaching, as I'm going to tellyou what to do, how to do it.
No, when you got to coach, onthe sidelines not playing the
game you're playing, they can'thop in and do the and shoot the
ball for you.
They give you the belief, theygive you the quote-unquote plays
, they give you the playbook,they tell you how to do it, what
to do, but you have to executeon your own.
You're like oh, what happens ifI miss?
And that's the power of someoneelse believing in you.
Speaker 2 (07:24):
So, and that just to add on to.
I think the other part of it aswell, for us is the community
piece.
Right.
So we've had the cleaningbusiness university for five
years.
We have our community.
I want to say four years ormaybe right after, I don't
remember how long but we've hadour, you know, paid community
with people.
But just even us being onsocial media, you build a
community community.
There's people that alwayscomment, always like.
(07:46):
There's people that you knowalways comment in the community,
always show love, always showlove.
So it was another opportunityfor us to connect with our
community, people that we'venever met.
I mean, you know that we'rereal because you know, you see
us.
We're not AI.
But still meeting someone isdifferent, I think, and being in
person is different.
It's a whole different feelingversus just this digital kind of
(08:08):
meeting.
Getting in person with someone,you know if they're hoping that
they act in the same way and dothe same things, and all those
things.
It was a good feeling to justhave to know that.
All right, we want to connectwith our community and continue
to do so, not just do it viaZoom calls, and so that was
another added element of usdoing this in-person event.
Speaker 1 (08:28):
And we've got to address that fear of hesitation
because we didn't know if wewould sell tickets.
So, just like you guys, whenyou launch something and you try
something that is the nature ofbusiness you don't know if it's
going to work, but you'rewilling to do it we put out some
feelers.
There was a reel that we postedabout attending in-person
workshops have you ever attended?
And people have always asked usfor these things too.
(08:52):
So we knew that there was abuying power there, but we just
didn't understand if peoplewould show up, and that's going
to be a fear and hesitation, nomatter what you do.
So I want you guys tounderstand that we have the same
fears, same hesitations as youguys through, and I don't want
you to let that hold you backfrom starting what you need to
start.
Speaker 2 (09:09):
But the other we knew it would make an impact if we
did it yeah, but the other partof it as well was that a
majority of our audience maybe85 percent, um are nine to
fivers.
They're not full-timeentrepreneurs.
So we did it on the friday,which meant that you had to take
off of work.
So we understood that that wasa added thing.
Also, we didn't really promoteit for a very long time, right,
(09:31):
the thought was there's a bigcommunity in Atlanta, so let's
probably get the people inAtlanta, which it ended up being
50-50.
50% of the people were fromGeorgia, other 50% were not.
So it was like okay, well, theywon't have to travel, they
won't have to travel, they won'thave to do these things.
But that was another addedpiece.
Like we only did it promotedfor about three weeks to a month
(09:51):
.
So can we get people here?
Usually with an event, you givepeople time to book a hotel, a
flight, whatever it looks like.
And we really didn't have thattime because we kind of just
like put it out there.
And I think that was a goodthing, because the longer you
kind of sit on something, themore excuses and hesitations
come up as to why you shouldn'tdo it, because we've heard some
things where people they're likeoh, I had graduation, I had
(10:12):
prom.
We're like, oh yeah, that thatis May, is that season of that?
Would we have been like, oh,let's not do it because of that?
I don't know.
But it kind of worked out theway that it should have, I would
say by us kind of just puttingit out there and getting it done
and we had about, maybe about10 people in a room, maybe I
know it was closer to I want tosay six, and then, uh, an
(10:32):
attachment oh, less than half.
Speaker 1 (10:34):
So we had about six people in the room who actually
seven because somebody brought apartner okay.
So we had seven people in theroom for our first in-person
event and it was like threeweeks before and it was like we
haven't even started reallypromoting for it right so we
were still trying to dologistics and at the end of the
day we just had to get it outthere.
So those are some of the fearswe had and we only promoted via,
like email and text.
Speaker 2 (10:54):
I think we did one story we didn't do any social
media, it was just email andtexting in our community and
that was it and um everyonewants digital freedom, but
sometimes real transformationhas to happen in a room.
Speaker 1 (11:04):
So we'll talk about what actually happened in that
room and how we transformed someof our students' lives, but
then also how we transformed ourlife by doing that event.
So we're going to recap whatthe agenda and structure of the
day was and let's go throughthat.
Speaker 2 (11:18):
You have the agenda, not the agenda.
The document it's in the drive.
It's in the drive, but some ofthe other logistics.
While we were just kind oftalking through that we were
like, where are we gonna do it?
We just decided to do it in oursuite.
It worked out perfectly.
We got a suite at a hotel andit was very intimate.
We ordered food off an instacartand I'm just saying these
(11:38):
little details because these arethings that kind of gets people
stuck like, oh, I want to getfood, how get food?
How do I get that?
I don't live there.
Blah, blah, blah.
Just ordered off an Instacartsome Dunkin' Donuts, some bagels
, some orange juice, and peoplewere satisfied.
We had leftover food.
People were able to take whatthey need to.
We told the people down thedesk downstairs we had guests
coming.
They were able to give them akey to come in.
(11:59):
We we also got a videographerthere to kind of record the
information so that we have thatas content, get testimonials.
So these are the things that wekind of set up for this event.
It wasn't grand but it was justenough.
Our coach was able to show up.
One of our partners in one ofour businesses showed up.
We had Mark from Better Wallet,which he speaks about finance,
(12:23):
showed up so we really had afull room.
I would say it's a full room,even though it was about six to
seven students.
We still had guest speakerscome and kind of pour into our
students.
So that was like the overviewof the day, but we'll speak, you
know, a bit more detailed aboutwhat the agenda, some of the
things that we discussed, looklike.
Speaker 1 (12:40):
So we knew we wanted to.
We knew we wanted to have avision for the day.
So we knew we wanted to.
We knew we wanted to have avision for the day.
So we started by when everybodycame into the room, we shared
what our vision was for theentire day and we wanted them to
walk away with what theyactually needed in their
business.
So we started with action itemsteps.
We want, we discuss, we want tohave progress within the next
one or two weeks, which means weactually got to follow up with
them.
Slow down too fast.
We had 90 days.
(13:01):
We built a 90-dayaccountability group for those
students as well so that theycould compare where they are
today but then also wherethey're going to be 30, 60, 90
days from now, so they could seeprogress.
But we started with literallycustom business audits.
We went to everyone one-on-oneand we asked the people to share
their business numbers, theirbottlenecks and what they
(13:24):
actually want to get from thisworkshop.
Speaker 2 (13:26):
Yeah, I mean that was important to set the tone, one
I mean we did prior to thempurchasing the ticket.
We provided what we will bedoing, obviously, but we just
wanted to reiterate it, set thetone for the day and also make
it a safe space for everyone.
We are who we say we are inperson.
So, we do call you out on BS ifyou're saying things and it's
like come on, now you knowbetter than that or what's
(13:49):
what's really stopping you fromdoing this.
We also, the same way.
We speak about our goals yearly, quarterly, about breaking them
down weekly, hourly.
We did the same thing when itcame to people saying I want
this, what does that look like?
Many students go on to say Iwant to hit this amount of money
per month.
Do you know what it takes toget that?
Have you broken down thosenumbers?
Have you done the reverse mathon that?
(14:10):
So all of that was part of ourconversation.
Coming into this, setting thatexpectation, and I think you
know, both of us kind of justwent fed off of each other.
As to I'll talk here, you speakhere, you kind of assist people
.
Here.
It flowed pretty well for ourfirst event.
I would say what would you say?
Speaker 1 (14:30):
Oh, absolutely.
I kept saying it reminded me ofthe old days, and this is why.
What's the old days?
When was that?
Old days like 2019, 2020, 2018,where you would give the
overview, but I would walk themthrough the steps of doing the
thing?
So that's another power ofbeing in a room.
Is that it wasn't just ustelling you what to do.
It was Janoko giving theoverview, but me sitting down
(14:53):
and showing you Like one student.
We went through their Googlelocal service businesses and
they thought their ads were on,and I literally sat down with
them while she was talking aboutit and they said, oh, I don't
know how to do it.
I said, wait, let's stop rightthere.
I'm going to show you how to doit right now.
We're going to walk you throughso that you can do it by
yourself.
And then they got on the phonewith Google while we were there.
They got their credit cardinformation and by the end of
the workshop, they were ready tolaunch their ads, right.
(15:15):
So that's what I would showthem how to do, exactly what
you're saying.
So I think that was probablyone of some of the most crucial
information is that we weren'tjust giving you what to do?
We were showing you how to doit and also doing it live with
you.
Speaker 2 (15:32):
Doing it live with you is important and I know that
when we originally I think ourgoal was to have at least 10
people in the room, that's whatwas like okay, let's just try to
hit that it ended at six.
But With the six people andeven if it I think even if it
was 10, it would have been fine.
But with the six people we werereally able to go detailed into
their business because we hadenough time, it was intimate
(15:54):
enough that we could do that.
So it wasn't just like fluff,as you said, like it was them
pulling out their computer andshowing this is what I have now
or this is what I've done orthis is what I didn't do.
One lady there, she had thecourse for over a year but she
just was, you know, busy withlife and she signed up for LLC
right there, sitting right therewith a sign, did her LLC on
(16:15):
LegalZoom or one of thoseplatforms and got it done.
And it's like if I, if shedidn't step into that room, the
course would have just beensitting there for God knows how
much longer Right been sittingthere for God knows how much
longer, right.
So that intimacy that we wereable to kind of have and curate,
I think was important for ourfirst event.
I don't know how you everduplicate something like that,
(16:37):
necessarily, but it wasimportant and it was helpful for
the people that were in theroom.
Speaker 1 (16:43):
I was saying along those same lines, where it's a
lot easier to tell someone to goand do a thing, right, oh, go
to LegalZoom, do it yourself.
But me sitting down and showingher the walkthrough on how to
file, and you might be like,well, I've done that a thousand
times, but for us, when we firstMost people haven't.
Speaker 2 (16:58):
Most people have not.
I want to be follow.
Speaker 1 (16:59):
LLC right.
And this is before LLC Twitter.
This is before LLC Instagram.
This is before LLC Twitter chat.
Speaker 2 (17:15):
There was a whole LLC Twitter right.
Speaker 1 (17:16):
This is before that time 2019, 2020.
We were doing this back in 2016, 2017, where no one was showing
us how to do this.
So we had to Google it, we hadto find out and pay, and I
showed her all right, there'stwo ways to do this.
I'm going to walk you throughstep by step, document by
document.
We pulled up the document, Ishowed her how to sign it, how
to fill it out, but I said alsoif you want to do this now, you
(17:37):
can also go to this otherwebsite and they can do it all,
for you're not going to walk youthrough it.
Speaker 2 (17:39):
So by the end of the workshop, that was one thing she
had and I, just since you'respeaking on that it's just like
a decision you have to make whenit comes to your business.
I think, especially with theLLC.
It's a business entity you wantto make sure it's set up
correctly, because taxes, allthat can kind of trickle down.
So sometimes just paying whichkind of brings us to what people
did pay to be in this room butpaying that extra fee to make
(18:01):
sure you're doing somethingcorrectly, makes a huge
difference and it's worth it inthe end.
Speaker 1 (18:09):
And the next thing we went into was we went that was
the business audit.
We did a 90-day game plan foreveryone.
So this was a work, work,working session where we gave
them many coaching moments, likewe just said, so that you know
we could course correct asthey're doing it.
So everyone had their 90-daygoal but then also started
filling out the worksheets thatwe provide 90 day, down to
monthly, down to weekly, down tohourly.
Speaker 2 (18:26):
What does that look like?
How many hours a week can yourealistically give?
What is your exact next step?
But when you leave this roomtoday, what are you going to be
doing this weekend?
which, because it was a friday-so are you just going to leave
and just forget about it?
You paid for this.
You came here, you made thedecision that you wanted to make
a difference and actually getyour business going.
What are you now going to do?
And I gave that quote actuallyat the at the um event when
(18:50):
there's times when I think, ifyou're honest with yourself, at
least you know when you'reslacking, you know when you're
missing out on things, you knowwhen you're not doing what
you're supposed to be doing orwhat you say you want to do, and
I asked myself how bad do youreally want it?
It's just a simple statementthat it kind of just course
corrects for myself and be realwith myself on is this what you
really want to do?
If it is, why are you notshowing up the way that you
(19:11):
should be?
It's the same thing, for giveme an example of that in your
life.
Specifically, content is what Ithought, is what I think about,
because I know for me, workingout that's pretty easy.
I you know.
I know I need to lose weight.
I want to do.
I do it five days a week.
That's simple.
When it comes to content, I wantto put out content.
I struggle on.
What should I put out?
Is this good enough?
Should I not put this out?
(19:31):
And I struggle on being lazysometimes.
Sometimes I'm all in.
I'm 10 days straight on content, then I'm five days dry.
So it happens to me specificallywith content.
But then I say to myself howbad do I really want it?
I have the information.
I know there's something Icould put out, there's something
I recorded that it didn't edityet.
Can I put it out?
And so?
And then realistically sayinglike you don't want it as bad as
(19:51):
you think you do, because then,if not, you will be working,
you'll be putting more out, youwill make sure that you won't go
to bed without it.
You make sure you scripted, youto make sure you edited it.
Instead you're sitting on thecouch.
So just being real withyourself yeah, just being real
with yourself is important aswell.
How bad do you really want toget your business up and running
?
How bad do you really want tohave that 10K month?
(20:12):
Don't say you're doing andyou're not working on your
business at all for two weeksout of the month.
Speaker 1 (20:16):
You're not making it One of the action plans that we
have went through with someone.
This is actually right afterthe workshop and we'll talk
about some transformations andsome wins after, but one of the
things we went through was theirentire day.
You know, I started by askingthem what is their day?
What does their day look likein their business?
So we went through I'm not evenin their business in their life
(20:37):
, which is more important thanyour business in most times, but
most of the time they're goingto correlate.
So we went through their entireday and the structure of what
it looks like, and obviouslythere was family, there was work
, there was kids, but then itwas three hours where after work
was done and the kids are downfrom nine to 12, I said what are
you doing during that time?
I was like number one 12midnight is actually late, but
(20:57):
either way, I was like that'sthree hours that you have to do
something.
What are you doing during thattime?
She's like I'm normallycatching up with the husband.
I said, all right, cool.
I said, can you dedicate onehour of that three to just one
business task a day?
And she's like yeah, I could dothat, so I get.
I was like, if you do that forfive days.
That gives you five hours thatyou're able to dedicate to your
business a week, and that is theminimum.
(21:19):
Does that sound feasible foryou?
Yes, I said, okay, now we gotfive hours.
Can you dedicate one task thatyou want to complete per day for
those five hours?
I think.
So that could be five tasksyou're going to complete.
Or, if you have one big task,can you break that down within
those five, five days to get itdone?
And when you break it down inthat way, it makes us sound a
(21:39):
lot more realistic, a lot moretangible, and it was like oh
well, I actually do have time torun my business and get it to
where I wanted to get to.
And I'm not saying you can onlycommit five, but I said, if you
commit five, that allows you toget that one task done a day.
Those are the type of questionsthat we get stuck on, where it's
like I don't have the time todo this and we sit down and
we're in your face and we'requestioning you.
Now you're like, well, Iactually do got some time.
So those are some of the thingswe spoke about and we were able
(22:02):
to really dive into their,their businesses, their
businesses.
And one of the last keycomponent, not the last, but we
went into a um, a hot seatstrategy session and that's what
things got put people on thespot for real, for real.
Speaker 2 (22:18):
Because you know, sometimes I think also just
getting comfortable in the roomwith people and you don't know
the person.
But at the end of the day,we're all here for a reason.
It really don't matter whatwhere I'm at in my business
versus you.
We're all here to scale andgrow, to get more knowledge so I
can continue to grow in mybusiness, even if I'm starting
at getting my LLC versus you.
Starting at, you had your firstclient and it went horribly.
I need to fix some systems.
I need to fix something, youknow.
(22:38):
So it didn't matter wherepeople were, but it wasn't
important to call people out,because in person is a little
different.
If I'm on zoom with you andcalling you, I really don't know
how you're taking it.
I have no idea.
Sometimes you ain't showingyour face on camera.
Speaker 1 (22:51):
I can't really connect.
Speaker 2 (22:52):
I don't know personality, I don't know if
you're feeling like I'm beingtoo harsh, but in person you can
feel my energy, you can see wecan make eye contact, you can
tell kind of my intentionsbehind what I'm telling you and
I can really, we can reallydrill into you, um one, what you
may be doing wrong, but two,how do I correct it now and move
forward?
And that's the biggest thing.
You may go into a room withthings that like, oh, I got to
(23:15):
change some of this up and thenalso leaving with stuff I've
never heard that before.
I need to implement this, andso that that was part of what
the hot seat was.
It wasn't to put anybody inshame, but really just really
diving in and doing thatbusiness audit.
Which we all need sometimes isto say, like somebody else
looking at it, especiallysomeone that knows the business,
(23:35):
what you know, what can I dodifferently?
What do I need to do better tocontinue to grow?
Speaker 1 (23:39):
And they brought their top challenges and we were
able to give them real feedbackand real time.
And and what was even better,is that our business coach,
donnie, was listening in to theentire day, so she was able to
do her workshop and it wasliterally tailored to the people
in the room and the structuresand the concerns and the
problems and the life and theresults that they were looking
for.
So her conversation or speechor workshop was more geared
(24:04):
towards what they were dealingwith in that moment, that she
heard from them throughout theday.
Speaker 2 (24:08):
Right, which is just a sidebar.
If you've never heard donniewiggins speak, you should listen
to her speak in a room.
I mean, yes, you may hear it onthe podcast, but being in a
room is different.
It's like a sermon that shegives.
I would I would have to giveher kudos on that.
She always, you know, when youfeel like you listen to a sermon
, it's like, oh, they're talkingto me, yeah it hits the right
spot everybody's like yes, Iagree, like I feel that that's
(24:31):
true, like she's gonna call youout straight shooter but also
give you the information and youjust got to.
You just have to hear her.
Speaker 1 (24:38):
You just have to hear her go in a room and hear her
speak one time, if you haven'tand then we locked in the
commitments and theaccountability, so each person
shared the number one priorityfor the next 30 days.
We gave them their ownaccountability group, which we
got to check if they actuallyjoined that.
Speaker 2 (24:51):
Some of them joined, so we gave them a few people.
Speaker 1 (24:53):
We gave them their own accountability group inside
of our community so that theycould stay locked in with each
other and keep sharing thosegoals, and then we could also
just check in with them as agroup on where they are, which
is another thing we got to do,and we celebrated by celebrating
some wins, we took some photosand we did some you know, some
stuff there so and really thethe day was, uh, supposed to be
like a half day at 9 am to 1 pmday.
Speaker 2 (25:16):
It really didn't end to about like 3 30 is when
people actually left becauseafter people were exchanging
numbers, hanging out doing thewhole shebang, um, which was
about no, no, no and I wassaying that them being in a room
with each other allowed them toco-work with each other too,
co-working with people in thisspace.
Speaker 1 (25:33):
So it wasn't just us talking to them and showing them
what to do.
They also got the ability toco-work with each other live,
which is probably one of themore, I would say, satisfying
things that I saw, because theywere all sharing information
that they were doing and helpingeach other grow.
And I think you know it was.
It was people who were likesingle and it's about the
struggles of being single.
I know I actually have thatsame struggle.
(25:54):
I know anthony janoke are acouple and we have some couples
in our program in our community,but, as I'm more than yeah, I'm
going through the samestruggles you're going through
and don't get it twisted.
It is difficult, but it doesallow you to make decisions
faster if you allow yourself to.
Speaker 2 (26:08):
So what I want to talk about next is just kind of
the lessons learned and benefitsof the hosting.
I think they're kind of similar.
One lesson and benefit I wouldsay is just the importance of
community.
We had six people in that room.
Four of those people were fromour community, right.
So more than 50% of people werefrom the community that we have
that they pay to be in to kindof get additional knowledge and
(26:30):
support as they grow, and Ithink that was important.
That was just connecting wehave.
I mean, I love it, I must.
I feel like I'm very social.
I'm very social, I like to bewith people, I like to hang out,
so that in person for me isbetter than the internet thing.
Obviously we can't be in everyplace at once, so this kind of
helps us impact the masses, butI would love to do more of those
(26:54):
in-person kind of events.
Other thing that I learned orlike during this time was while
we were getting ready.
It's so funny Cause I alwaysI'm like you're like the brains
of this, what are you talkingabout?
Like Anthony's getting nervousand I'm like totally fine, and I
don't generally.
I mean when it comes to certainthings he speaks more than me
when it, you know, when it comesto the business in different
(27:16):
areas.
And so I think we both thoughtthat he would probably lead more
than I would and I would chimein and help out and assist not
to say that I can't contribute,but we just contribute in
different things in differentways.
But it actually ended up beingpretty flip with me, like you
said, leading more and talkingmore, which was a shocker for
both of us.
But I was just like I don'tunderstand why you're nervous.
(27:36):
If anything, maybe I will be alittle bit more nervous, but at
the same time, one I know weknow the information.
It's not like we're scammersout here and we're just saying
things online and we get inperson.
We're like, uh, I don't know.
I know we know the information,and then I was also pretty
confident that we can providesome type of transformation or
help to the people that werecoming.
That was something that Ilearned, I think my thing is I
(27:58):
over.
Speaker 1 (27:59):
Yeah, I want to over deliver so much where it is
unattainable to even think about.
And that's the problem too,because that's where that people
say your perfectionist ingeneral, not me, cause I'm not.
Speaker 2 (28:10):
Yeah.
Speaker 1 (28:10):
But when you think about perfection like you're
never going to be perfect, soyou're never going to be the
version of yourself that youthink you are, which is very
narcissistic.
If you really think about itthat way, it's like I always
want to present ourselves andour family this is our name,
this is our business, this isour a livelihood always wanted
to present in the best waypossible and I didn't want
anyone to walk away with thefeeling that, oh, this was
nothing.
(28:30):
So it wasn't about me beingnervous.
It was about me thinking in myhead that I'm trying to over
deliver.
So when you were presenting,I'm like no, I want to give you
action now.
And you were like whoa, whoa,whoa.
It was like you interrupted me.
Speaker 2 (28:42):
Wait a minute, I'm interrupting you.
Speaker 1 (28:44):
I action now because I don't want you to walk away
with not doing anything.
Speaker 2 (28:47):
So there were moments where I think there's a place
for balance for both of them.
Because I live the life of like, I know that we're providing
and one can call that what's theword people say about it in the
day.
I'm conceited, and one can callthat confident.
I call it confident.
I don't think that it'sconceited, I call it that.
I know the information thatwe're providing.
(29:07):
I know the students andtestimonials that we've spoken
to, where we've changed lives,changed trajectory of people's
life, their livelihood, theirlast name.
We've changed that trajectory.
So if one person out of thethousands, or out of the
hundreds, or out of the 20 doesnot connect or feels like it
wasn't helpful, maybe it wasn'thelpful for them and that's okay
(29:27):
for me because I live the lifeof.
I don't have to um, pleaseeveryone and you may not get
everything from me, even thoughI know I'm putting it out.
You know what I mean.
So that's like a, I think aseesaw that we both play of like
it's okay and you're like no,it's not okay, because this,
this and the and the other.
Speaker 1 (29:44):
And I'm more of a reformed people pleaser too.
Speaker 2 (29:46):
So that's where it comes from, and I absolutely do
not, people please.
That's the thing.
Speaker 1 (29:50):
I'll tell you how it is, and then it's like I'm a
reformed people.
Pleaser.
So, even my job is like yeah,I'm not doing that, so I'm
reformed in my previous life.
Speaker 2 (30:06):
But I agree with you.
I think there was a lot ofthings that you couldn't get
through Zoom and there weretransformations that people were
able to do.
Speaker 1 (30:07):
Yeah, the transformation in the room was
another lesson there weretransformations that people were
able to make in the room thatthey've been sitting on for
months.
And it wasn't about just thecontent, it was about the
commitment.
Speaker 2 (30:16):
And then just the curation of the space.
Right, it was also fun.
You know what I mean.
You can be yourself, becauseit's your event, it's your
business.
It's not like you don't have tobe so stiff, it's just you
talking to a friend, to someonethat you know, like trying to
help them out, trying to makethem see, try to make them
understand.
So it was just a funenvironment as well.
Like our kids were there.
I mean they were with the nannymost of the day, but at the end
(30:38):
they came through, said hello,took pictures, took pictures,
wanted to be in it, um, and sothey got to see and alani
understands more like oh, mommyand daddy is working.
Speaker 1 (30:49):
Now that was different.
Speaker 2 (30:50):
That was so.
Yeah, so they take.
We're talking about benefits ofthe in-person, so having our
kids, or at least alani, she'sold enough to see.
Speaker 1 (30:56):
Yeah, she sees mommy and daddy working, but in her
mind mommy, daddy work is infront of a computer yeah,
because she's in the room shedoesn't understand.
Mommy and daddy could work fromanywhere in the world, but
daddy just chooses to work fromfront of a computer for 40 hours
a week.
Speaker 2 (31:09):
But her seeing this aspect.
Speaker 1 (31:11):
She's seen us on stage before, but she was also
younger.
Speaker 2 (31:13):
She was also younger, she came on stage.
Speaker 1 (31:15):
When we went to Atlanta again and spoke on stage
.
Speaker 2 (31:19):
Look at Atlanta just showing out we have a couple
thousand people.
Speaker 1 (31:22):
We brought her on stage but also she's old enough
now.
She's like oh, mommy, daddy'sworking with people, yeah, and
she saw us in front of a groupof people speaking and sharing
and they were listening.
So I think also we had peopletravel six, eight hours.
Speaker 2 (31:34):
So, listen, we were afraid of ticket selling and
this was targeted, like we said,for people in Georgia.
We had somebody fly in from NewYork.
Speaker 1 (31:42):
So shout out to you, shout out to Jessica, shout out
to Jessica and we're going toshare her testimonial too yeah,
yeah, yeah, I have thetestimonial to hear from can I
talk about her for a little bit,and I hope she's listening, I
hope she's sharing, because sheis someone who shows up right,
not for us, for herself, for herbusiness, and she has some
difficulties and challenges, butshe shows up, she was doing the
cleaning before she was doingcleaning, before she started her
(32:03):
, she started her businessbefore us and she came across us
and she learned about us andshe has a very demanding job but
I want to give her kudosbecause I can't.
There are people who don't showup.
Speaker 2 (32:13):
They're like yeah she creates excuses too don't get
me wrong.
Speaker 1 (32:16):
jessica created an excuse, but she shows up.
When you call her out she'd belike you're right, and she shows
up, she puts in the work andshe, she even had a like.
I knew her businessspecifically so when she came I
gave her homework to do beforeshe got there and I was like
listen, I want to talk to yourVA when you get there, put them
on Zoom.
I'm going to talk to them.
And I hopped on Zoom.
That didn't work out, but justthe items that we gave her in
(32:47):
that workshop, in that room, theworksheets, the conversations.
we went over the kpis for herbusiness and I think by the end
of that same week her va closedalmost a hate 800 cleaning based
on what we talked about in thatroom I'm gonna read the
testimonials so so you know,she's had this va and I've been
talking to her about, you know,offsetting some of her work
because she is super busy andI'm gonna do a video on hiring a
rock star va as well.
Um, down the line a coupleweeks.
Speaker 2 (33:04):
Is that a pun intended?
Speaker 1 (33:07):
oh no, but I definitely wanted to give her a
shout out because that was oneof the big takeaways that um and
testimonials that we got rightafter that workshop her va
closed, over 800 booking basedon the things we spoke about in
that room, but then also, moreimportantly, her implementing
yeah, what we spoke about inthat room.
Speaker 2 (33:23):
So yeah, she flew from new york, so we appreciate
that.
And then some people drove fromalabama, and then another one
huntsville.
Huntsville isn't alabama, butdifferent parts of louisiana.
I don't remember, but someonedrove like six hours, another
four hours so, and then theother people were in, were in
atlanta already.
So kudos to you guys.
And we also had a guest um.
(33:45):
Someone brought their partner,oh, where he was, just an added
bonus, was an older gentleman,and yes, mr Kurt, older
gentleman, we kind of includedhim in.
I think he did carpet, I thinkhe did carpet, carpet cleaning
or something with carpets forlike 37 years cleaning,
upholstery cleaning 47 years, 47years.
I'm holstery cleaning.
I'm holstery cleaning 47 years,47 years.
(34:05):
I'm just going to tell Mr Kurtstories.
Speaker 1 (34:06):
Yeah, you got it.
So here it is.
Mr Kurt has been in and I wantto hopefully he hears this and I
want to give him a huge shoutout and I hope you guys share
this with him.
He's been in business 47 years,black man, you know.
I think he's been in businesslonger than we've been alive and
(34:28):
he told us while we were upthere.
He said he's an anthony, he's ayoung man.
You remind me of myself, he'slike, and I wish.
I wish I had a room like thiswhen I was growing up and I was
starting my business, because Iwould have been a lot further
along he said I made that wasthe best, one of the best
testimonials I've made two bigmistakes in my life, around my
business and my life.
He said number one.
My biggest mistake was Marryingthe wrong person.
(34:51):
Choosing the wrong partner,Partner yeah.
He didn't say marry, he saidchoosing the wrong partner and
he went into detail around whythat was a big mistake.
He said around support.
He said I didn't have thesupport.
You know, they didn'tunderstand what I was doing and
entrepreneurship really wasn't athing, and it still still looks
different today.
And he's at number two, notsurrounding myself with the
right people, which kind ofsimilar to number one, but he's
(35:11):
not surrounding myself aroundthe right people and not being
in rooms like this.
You know, 47 years ago, if theywere, if he were allowed to, he
would have.
So I definitely want to give ashout out to Mr Curtin and he,
you know he gave us tons ofpraise because I wish I had this
information when I started 47years ago, because I would have
been a multi-billionaire by nowso now we're giving out the
information that Mr Curt wish hehad 47 years ago, so that now
(35:34):
our students, our community, hasinformation that they could go
and share with other people.
And that was a huge uh.
That made it worth it to me,just that alone.
Speaker 2 (35:43):
those are some of the lessons and benefits the
community, the camaraderie,having our coaches show up,
having our friend Better Walletshow up.
Oh, shout out to Mark, can weshout?
Speaker 1 (35:52):
out Mark for a second too.
So Mr, I keep saying Mr, hisname is Better Wallet on social
media.
He helps people.
He helps parents buildgenerational wealth.
He helps people buildgenerational wealth through
investing for their kids andtheir family, and we just spoke
about this is not even in thepresent.
This is why the importance ofbeing in these rooms, because
there are side conversationsthat are happening.
You could just pick a brain thatyou don't get on a zoom call.
(36:13):
So he was having a conversationwith one of the parents there
about kids because I was like,oh yeah, he's helped us invest
for alani and she has over 20.
She has a network of over 20000.
At the age of three orsomething like that, she's gonna
be a mega billionaire, right,I'm not joking, but I'm kind of
serious.
So he was talking about some ofthe strategy we spoke we did
when alani was first bornsetting up her um, her 529,
(36:36):
setting up her investmentvehicles and starting as early.
As you know, we started earlyas possible and just those
conversations, people start, oh,chiming in with different
investment vehicles that theyheard of and myths and things
like that, and he started goinginto detail close to retirement
too.
People go close to retirementand say what should I do, what
should I hand to my kids, whatcan I do, and I'm like these are
not things we talk aboutpublicly, which we probably
(36:58):
should do.
Talking about finances, yeahbut having him in the room and
supporting and showing up,giving that game absolutely free
.
Just by him supporting us andour students, they were able to
get information that they cannow pass on to their kids, their
kids' kids, their familymembers, just by being in the
circle of the influence in thatroom.
Speaker 2 (37:19):
Yeah, so shout out to Walmart for that.
And then we also need to shoutout everybody.
You got to shout out Damien.
Speaker 1 (37:26):
You're going through the list of people you shout out
.
Oh so, if you guys don't know,we also have a software platform
called TidyTrack, which wasstarted with our business
partner, damien Rufus.
He's been in the automation andAI space now for over 20 years
and he showed up and he wentthrough our TidyTrack platform.
He showed people how to use it.
He showed them how to addautomations to their cleaning
business.
He showed them how to add textmessage marketing, like we sent
(37:46):
out a text message for memorialday and mother's day and that
earned us over like eleventhousand dollars of revenue just
from sending out that textmessage.
So he showed them how to dosome of these automations um and
their cleaning businesses.
They could add too.
So he was in the room sharingthe game um and you know present
presenting what he's had over20 years of experience doing.
Speaker 2 (38:05):
Yeah, so we've had.
You know, we promised that itwould be us and we threw in our
coach, but then it was much morethan just that.
There's much more from justthat, and you don't get that,
like you said, in a Zoom or justwithout being in the room.
Speaker 1 (38:21):
So I wanted to add something else about credibility
, because this deepened thetrust and credibility from our
community and with our community, cause I'm literally having a
conversation with a guy rightnow.
He's like well, what's thedifference between your program
and another program?
I was like the information isexactly the same.
I was like you could Google,you could YouTube the
information.
How many YouTube?
Speaker 2 (38:40):
billionaires.
How many YouTube?
Speaker 1 (38:42):
billionaires.
Do you know how many people youknow who Googled information
and became millionaires?
Not many people.
But if you have the patience,absolutely do that.
But I said, the information isnot what changes the program.
It's the people, it's thecommunity.
I was like we've been doingthis since 2017, right, we've
been in business now for eightyears.
We've done over $3 million.
Now.
Students have closed over $18million in deals in their own
(39:03):
cleaning businesses.
That's what makes us differenthaving the credibility, the
information.
Who cares about that?
It's all X's and O's at the endof the day.
So that's what I want to sharewith people.
That makes us different andunique, and you can go through
our list of achievements andthings we've done in the space.
But that's what makes itdifferent.
This is not just a digitalcourse.
This is a community of peoplewho are building um empires,
(39:26):
people who are buildingbusinesses, and they just happen
to be cleaning business owners.
That's the difference betweenour stuff and other people's
stuff.
I want to be very clear aboutthat.
It's not the positioning, it'snot.
It's not.
It's not what we do.
It's how we do it and how weshape our community well
takeaways from the students thatwere in the room.
Speaker 2 (39:41):
yeah, we wanted to kind of just read some of the
testimonials that we got the dayof the day after, and we did
get some video testimonials aswell.
When we have those, we willshare them.
But this, you know, there's onething to feel like you're
impacting people and they'relike thank you and I'm doing
this.
Another thing for them to kindof write it and tell you so.
(40:02):
One person said what an awesomeVIP day I experienced in
Atlanta today and well worth theinvestment time and looking
forward to more events in thefuture.
Thank you for taking the timeto invest in us with all the
knowledge you provided.
I am a CEO and that came fromDonnie kind of getting on them
about having that CEO mindsetVIP.
The Mastermind VIP was morethan expected that I've
(40:22):
experienced in Atlanta today.
So much knowledge was pouredinto us and now we're able to
grow our business and minds.
Today, after arriving back intomy hotel room, I received
another booking for a move-outcleaning.
Shout out to the Heart Dogs foran epic VIP day.
I enjoyed the experience and itwas well worth the investment.
They are truly our trailblazersin real time.
I'm still fired up and lookingforward to my next chapter
(40:44):
within our CBU community and allit has to offer.
Thank you guys again for anamazing opportunity, and this is
one from Jessica, where wespoke about.
Hey, fam, just want to post awin for today.
I hired my VA about one and ahalf, maybe two months, ago.
She's been getting bookingssince she started worth about
$150 to $375, but today shebooked her first cleaning worth
$756.
(41:05):
Almost $800.
Four bedroom deep clean.
Hats to her.
How proud I was.
And I want to thank thecommunity members.
You guys know who you are.
I also want to thank Anthony,janoka, damien and Donnie
Wiggins.
All of you have put me on thetrack that I need to be on
During the Atlanta meeting.
You don't know how much youguys have helped, especially
Donnie Wiggins.
Telling us to sound more like aCEO Definitely put a battery in
(41:27):
my back.
I will take everything instride.
I truly appreciate everythingthat I've learned in the
community Implement daily,weekly, monthly.
Thank you guys so much.
Speaker 1 (41:36):
Listen y'all, you heard it directly from them and
you want to be around.
And I think when we talk abouthow do you choose people to be
around?
How do you choose a coach?
How do you choose a program?
You don't choose it based onthe information.
You choose it based on thetransformation that the person
is providing you.
But then also, do you seeyourselves in the people.
Do you see yourselves in thecommunity?
(41:57):
Do you see yourself looking andsounding like the people you
are around?
And I think that's the mostcrucial thing when you're
deciding to join a community.
Yes, it does pay some time tobe in a completely different
atmosphere of people, but Ithink it pays more dividends to
be around people who arelike-minded, that you can see
yourself in.
Speaker 2 (42:12):
And just to tell you a little bit, just to wrap this
you know anybody can have anin-person event, right?
It doesn't only just have to beif you have a course or
whatever.
I mean we see people dobrunches for anything, or
anybody can have an in-personevent.
I think it's a good way toconnect with your community.
If you have a community,anybody that you're growing with
, uh, meet up on a hike, go, Idon't know, do a workout
(42:34):
together.
You can do, anybody can do anin-person event.
So this is just another way tokind of pour back in, let people
know you're real, have yourbrand be more than just
something that's online and umyeah, that was our experience
also be very clear you don'tmake money from events most of
the time most of the time, yeah,it is not a place where you
you're looking to make money,which is why we didn't price it
(42:55):
at the ultra high end, which weknew it was worth.
Speaker 1 (42:58):
but we knew it wasn't about making money.
It was more about just testingout the water, seeing how we
liked it, seeing our students it, and you want to be invited to
the next event, if we do decideto ever do one again.
You need to be in our community, you need to be around us, you
need to be showing up right.
Speaker 2 (43:11):
Showing our email list right.
Speaker 1 (43:13):
We didn't post this on social media, so if you,
wasn't on anywhere else, youwould have no idea what we were
doing and if we decided to makesure, you guys are in the room.
So just go to Cleaning BusinessMasterclass if you want to
learn more about how to start aremote cleaning business without
cleaning any houses.
We've done lives of events.
(43:33):
You could check out our podcast.
Leave us a five-star review.
Join our community.
There are tons of ways that youcan get information from us and
be around us.
If you find yourself, you know,want to get more information
from us.
Speaker 2 (43:44):
Yeah, and that's it for today.
Thank you for joining.
Speaker 1 (43:47):
All right, see you next time, peace.
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Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
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