Tariq Hassan | Culture, Creativity, and Why Titles Don't Define Leaders

On this special episode of More Than A Title, hosts Jarrett and Chadeo are honored to welcome Tariq Hassan the former Chief Marketing and Digital Customer Experience Officer for McDonald's USA to the show. Tariqs leadership has shaped some of the most iconic brand moments in recent years. At McDonald's, he led the transformation of their marketing strategy, moving beyond traditional campaigns to a "fan-to-fan" approach that reconnected the brand with culture in unforgettable ways. Under his guidance, McDonald's saw 15 consecutive quarters of sales growth, won the title of the most effective U.S. brand by the Effies, and reintroduced beloved characters like the Hamburglar and Grimace to a whole new generation. With a career spanning powerhouse brands like HP, Bank of America, and Petco where he helped redefine the company into a lifestyle pet brand and paved the way for a successful IPO Tariqs story is packed with lessons on creativity, leadership, and the true power of connecting with people. This is a real conversation from beginning to end honest, insightful, and full of gems you wont hear anywhere else. We couldnt be more excited and honored to share this moment with you. Tune in today for the full episode!