More Than Copy

Marketing is changing. But what's your team doing about it? In this episode, we're joined by marketing industry veterans Mark Kilens and Justina Perro to talk all about what's happening and how to move forward.

How good is AI for the future of content marketing? Well, there's good. There's bad. And in this episode, we explore it all with Head of Content and Creative Strategy at The Real Human Project, Brad Woolf and content warrior, Meghan Laslocky.

If there was no conflict in your professional journey, then are you really growing? In this episode, we talk with Executive Coach, Joanna Horton McPherson about the ins and outs of telling your professional story.

Move over corporate jargon. Being your authentic self at work is here to stay. In this episode, we talk about the impact of authenticity at work with Luke Jamieson, a global thought leader on the future of work, customer experience, and employee engagement.

Does anybody outside of marketing really know everything that goes into building out and executing content strategies? In this episode, we sat down with Island's Head of Content and Communications, Jess Cook, to get a GRWM (get ready with me) look at what's really involved in content marketing. HINT: It's more than just writing great copy.

One or two good pieces of content don't guarantee leads. If your entire content goal is focused solely on leads, you may be disappointed. In this episode, I talk about the value of content marketing as a long game and how to be successful at it.

Like any new piece of technology, marketers are learning to adapt to AI use. On this episode, we talk with Copy.ai's Head of Content Strategy, Nathan Thompson, on the in's and out's of using AI in content creation.

If content is King, publishing consistent high quality versions of it is Queen. When it comes to producing great content on a regular basis, marketing teams need a well-thought out strategy. Join me as I dive into the main parts of a content marketing plan that helps truly resonates with your audience and best practices to get there.

Attention spans have been growing shorter and shorter for years. It's time marketers change their approach to meet this new content consumption pattern. In this episode, we go over how marketers can start mixing in the TLDR method into their content strategies for audience building.

The content marketing rules have changed. And, they'll keep changing. But is your company flexible enough to change along with it? In this episode, I talk about the content development process, whether or not leads are the best measure of success, and the importance of updating content efforts to meet changing media consumption patterns.

Without every level of marketing in sync with each other, your company will have conflicting messages going out. This could lead to a loss of customer trust and ultimately impact your bottom line. In this episode, we talk with veteran marketer, Ben Blakesley on the importance of an integration-first approach to marketing.

Content is king but we've always known that. For the best customer experience, your company needs to have the right information in front of your customers at the right time. In this episode, we talk with Salesforce's Director of Global Demand Generation Campaigns, Sara Dodd, about how content marketing can help companies not only attract but retain customers for the long run.

Getting a lot of eyeballs checking out your company's content is end game for marketers. It's how we gain customer trust, their business, and hopefully their long-term loyalty. In this episode, we talk with veteran Writer and Project Coordinator, Alexis Wainwright, about best practices for companies of all sizes.

For success, B2B companies need content marketing. But, the way we approach it is starting to see a seismic shift. In this episode, Sweetfish's Founder James Carbary breaks down how he believes companies should evolve their content marketing for the future.

There is no sales without marketing and no marketing without sales. In this episode, we talk with 20+ year sales veteran Michelle Parente DeFonzo all about this dynamic relationship. She shares insights on how these two vital areas can better work together to strengthen their importance in companies' overall operations.

There always seems to be a disconnect when it comes to marketing and leadership. In this episode, we talk with HubSpot's Senior Director of Marketing for Audience Development, Kyle Denhoff, about how we as marketers can better educate and align ourselves with leadership's vision.

Content marketing is broken. But, how do we fix it? How do we stop the bleeding and create a more productive system? Join us as we chat with Reddit's Head of Content, Megan Morreale, about ways we as marketers can help address issues and repair the system.

"But, I do so much more than just write and edit copy." It's a phrase we've all heard and experienced all too often. There's usually a stereotype around exactly what content marketing does and its value. In this episode, we talk with uConnect's Meredith Metsker about the many different facets of today's content marketing and how the profession has changed in recent years.

So often, there's a lot we don't put on our resumes because it's not technically part of our careers. But, it can be the most interesting part of what makes you who you are today. In this episode, we get an overview of my background and how it's made me into the content marketing professional I am today.