Michelle Santosuosso has served as editor of HITS Magazine in Hollywood since 2014. Her 30-year career has spanned the music, broadcasting, digital, and publishing industries, with work in broadcast programming, record company marketing and promotion, artist development, and content creation. Santosuosso has also served as vice president of music programming at Dash Radio and vice president of artist relations at Napster, and founded D.O.M.E. Entertainment, a marketing company working with music artists and corporate brands. She is the recipient of the Bobby Poe Music Director of the Year Award for her work in radio. Additionally, she teaches courses in music business fundamentals, including publishing, artist management, and live touring entertainment.
Join us for an enlightening conversation with @divalinaWORK aka Michelle Santosuosso as she delves into the evolution of the radio industry, its current challenges, and future prospects. From her early influences and passion for music to the impact of corporate ownership and digital advancements, Michelle provides a comprehensive analysis of the radio landscape. Learn about the importance of community programming, the struggle of breaking local acts, and the need for innovation and personalization in radio. Michelle also shares her personal experiences with artists like D'Angelo, Mariah Carey, and Eazy-E, along with the emotional challenges of working in radio.
Don't miss out on Michelle's insights on the future of radio, the importance of engaging with younger audiences, and the radical changes needed to revitalize the industry. Plus, stay tuned for her upcoming book release, where she'll return to share even more industry secrets and personal stories!
Key Topics:
In this episode, Michelle discusses her early influences, the impact of corporate ownership and deregulation, the decline of community programming, challenges posed by digital advancements, and the consequences of corporate mergers. She also addresses the pressure to increase advertising revenue, the changing relationship between radio hosts and their audiences, and the need for radio to engage with younger audiences. Additionally, she touches on the diminished role of radio in artist development and emphasizes the radical changes needed for the future of radio.
Subscribe for more insightful conversations and industry deep dives!
Follow Michelle Santosuosso on social media:
LinkedIn.com/in/michelle-santosuosso-9432a28
Michelle Santosuosso
Professor of Practice
BANDIER PROGRAM
EMAIL: msantosu@syr.edu
Learn more about her course:
https://newhouse.syracuse.edu/people/michelle-santosuosso
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