In this special solo episode of More to Say, Amber Venz Box dives deep into the changing tides of the creator economy, offering a raw, insightful look at how social media, AI, and consumer trust are reshaping the landscape. Amber breaks down key shifts happening on major platforms like Instagram, explains why affiliate links in Stories are no longer a winning strategy, and shares why the future belongs to creators who prioritize authentic relationships and build community beyond traditional social apps.
She also unpacks the explosive growth at LTK, shedding light on the new features designed to help creators connect more personally with their audiences (including the exciting "Creators Near You" and "Chats" tools), and why trust—not followers—is the new currency for success.
Amber also shares candid insights on how to prioritize family and personal values amid a busy life. Drawing from her own experiences in leadership and entrepreneurship, she offers tactical advice, fresh perspectives, and heartfelt motivation in this must-listen episode.
WE DISCUSS:
- (03:00): Amber breaks down major shifts happening in social media and why Stories are no longer a mass distribution tool.
- (04:00): Why using affiliate links in Stories is no longer a viable strategy for creators and brands.
- (07:20): The unique differentiator that powers the creator economy: trust.
- (08:22): How AI is reshaping the creator landscape — and why human connection matters more than ever.
- (14:11): Amber discusses LTK’s new features like "Creators Near You" and "Chats" to strengthen authentic community connections.
- (17:15): How LTK is building a one-stop shop for brands of all sizes to collaborate with creators.
- (24:00): How AI can accelerate scaling — and how creators should rethink their time, energy, and resources.
- (29:30): Amber shares a personal lesson from therapy about "drawing a box" around your family and prioritizing what matters.
- (30:36): Why success is about net revenue, not team size — and how creators should think differently about scaling.
- (37:00): Amber discusses prioritizing family time and setting intentional boundaries with your calendar.
Connect with Amber on LinkedIn
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