May 27, 2025 • 62 mins
In this episode of More to Say, host Amber Venz Box sits down with Julia Marcum, the creator behind the beloved design platform Chris Loves Julia. Julia opens up about her journey from launching a personal blog in 2009 to becoming a leading home design creator, LTK powerhouse, and successful product collaborator. Amber and Julia dive into the evolution of the creator economy, the importance of consistency, and how to grow a loyal, lasting audience.
WE DISCUSS:
- (00:24): Starting her blog and creating content from scratch, how Julia began Chris Loves Julia in 2009 during a transitional life moment and used it to stay connected and creatively fulfilled
- (10:20): Turning a passion into a career, the moment Julia joined LTK and a premium ad network, grew her revenue from $11K to $250K, and brought her husband Chris into the business full-time
- (18:20): Posting 40+ times a week on LTK, how Julia makes LTK her second-largest platform and why consistency has been key to growth and audience trust
- (22:52): Humanizing your content, why creators should show their faces, share the process, and be radically authentic to build real trust
- (26:47): Collaborating with top home brands, how tagging, linking, and affiliate revenue paved the way to Julia’s major partnerships and product lines with brands
- (32:25): Prioritizing long-term growth over viral moments, how Julia balances audience nurturing with growth and why she resists chasing short-term attention
- (41:26): Scaling a business with your spouse, how Julia and Chris divide roles, manage a team, and create space for vision and creative direction
- (52:47): Creating a home you love, Julia’s advice on what to start, stop, and continue to make your home reflect who you are—without overthinking it
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Connect with Julia on LinkedIn
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