In this episode, we dive into the journey of LTK Creator, Kate Bartlett, a leading fashion content creator, as she shares how she broke into the luxury fashion and beauty industry. From starting her blog at 15 to going viral on TikTok and working with top luxury brands like Chanel and Louis Vuitton, Kate walks us through her path to success. She also shares insights on building an audience, staying relevant, and adapting to the ever-changing creator economy.
WE DISCUSS:
- (1:30): Getting started in fashion content creation, how Kate began her blog at 15, and the consistency and persistence it took to gain traction
- (7:22): Going viral on TikTok and career turning point, the video that gained her 100K followers overnight, and the strategies she used to maintain momentum
- (10:58): Breaking into luxury fashion, her first major brand collaboration with Louis Vuitton, and transitioning from budget content to luxury brand partnerships
- (13:47): Navigating social media changes and uncertainty with TikTok in the US, the importance of diversifying platforms and lessons from adapting to industry shifts
- (17:20): The power of positivity in content creation, why Kate avoids posting negativity online and how this approach helped her build a loyal following
- (28:06) Fashion and beauty must-haves, why Kate swears by Zara denim and how luxury beauty makes high fashion more accessible
- (30:28): Growth strategies for creators, reinventing yourself to stay relevant and learning from failures and trying new things
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