On today’s episode, we are giving you an inside look at LTK’s 12th Annual LTK Con bringing together global creators, brands and their teams. Amber is joined by three powerhouse LTK Creators, Natalie Marshall or who you may know as ‘Corporate Natalie’, Jenee Naylor and Paola Alberdi. Each of these incredible creators have very different stories of how they became the successful, full-time creators they are today. Tune in to hear their unique journeys as creators, how they’ve built and continue to grow their personal brands, what’s in store for their businesses and more. And as LTK Creators, we of course had to ask them about products they are loving right now! Whether you’re a seasoned creator or just starting out, this episode offers valuable insights and inspiration for all.
WE DISCUSS:
- (05:03): Natalie Marshall shares her journey to birthing Corporate Natalie. Amber asks, “Who is Corporate Natalie?”
- (09:45): Natalie shares how she got started on LTK and jokes about her first LTK post.
- (16:00): Jenee shares her journey from working for a major retailer to becoming a creator full-time. Amber asks,“How did you get started in the creator business?”
- (20:00): Amber discusses creators being deeply driven. Amber asks Jenee,“What were some strategies that worked for you to grow and define your community and audience?”
- (31:40): Paola discusses getting her start as a bilingual creator and how being Latina set her apart.
- (35:10): Amber and Paola discuss her Mexican heritage. Amber asks “How do you feel your culture has played out in your business?”
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