Mostly Automotive Marketing with Matt Wilson

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the age-old paid search questions. To buy your own name or not. There is much discussion in the marketing world about dealer name or brand campaigns. Should you buy your own business name in your SEM advertising? We chat about it and get the opinions of some industry experts.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all a...

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It’s a frequent topic on this podcast, but in this episode we brough in a couple of experts. We’re joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on advertising attribution that helps close the gap between marketing dollars spent and actua...

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about YouTube with THE YouTube guy in our industry, Jeff Hunter, known as General Motors Jeff. We also touch on the Netflix announcement about ads and complain a little about Kid Rock’s rhyming skills.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and...

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the NY Mets, ’60 Hour A Week Guy’ and have a conversation with Chad Graves, VP of Sales at Reunion Marketing.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spo...

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the genius promotion for the horror flick ‘smile’, chat about a dealership review left on TikTok and Wendy Reeves from BDC Angels joins us to discuss training and the future of BDC’s.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on...

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about a few things going on in the automotive industry, and something going on in the world that needs to be addressed. We’ll chat about job hopping, being sold, handling customer reviews, redbull and pumpkin flavored stuff.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mos...

The Follow Up

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the follow up. It’s SO easy to NOT call someone back. The blow off is the easiest thing in the world. But it making the call THAT hard? We chat about something as basic as following up in this episode.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and downl...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the Cardboard Box Theory. It might be a theory Matt made up, but we’re not sure. Listen to find out what it is and how it can help you see the shopping experience at your store from your customers perspective.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any ma...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Justin Searles Cold Calling Adventure. Justin is the VP of Sales at Think Ad Group and SALT Automotive. A couple months ago he announced on LinkedIN that he was going to walk in cold on a bunch of dealerships in one day. There are lots of things to learn from Justin’s adventure. Listen and learn!

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-i...

In this Episode of Mostly Automotive Marketing with Matt Wilson we put a deposit down on a new Rivian…that sweet looking 100% electric pickup truck. Why? As a test to see what they are doing and see if we can learn anything from it. Follow along with the adventure of ordering an electric truck direct from the manufacturer. (Side Note: I'm not buying a Rivian). 

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish po...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss getting fired. Nobody wants to get fired. Nobody wants to fire anyone either. We'll chat about letting employees go, getting let go, getting fired by clients and more. My guest is the Founder and CEO at Lead Lab Media, Sara Johnson. 

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can ...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss Cancer and Company Culture. I’ll share with you a traumatic story and how my company helped me get through it. I invite you listen; think about your own life and the company you work for.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform i...

In this Episode of Mostly Automotive Marketing with Matt Wilson we start off talking about camera etiquette. Do you turn your camera on for meetings or keep it off? We’ll discuss the etiquette and share peoples LinkedIN comments. We’ll also discuss ‘absolutely’ attribution. Is it possible to know EXACTLY what convinced someone to buy a car?  Of course not! We’ll discuss. Also, is it possible to be BOTH a Patriots Fan and a Tom...

In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss permeating culture. Sure, it sounds like some sort of medical issue or perhaps the name of a terrible punk band, however, in this instance we’re talking about how your company culture is reflected onto your showroom floor. Our guest is Culture Expert, Dealer Marketing Magazine Expert Panel Member and EVP at Binary Solutions Group, David Adcock.

Mostly Autom...

In this Episode of Mostly Automotive Marketing with Matt Wilson we go LIVE to discuss Clubhouse and dealership local social posts. We also get a call from a listener who chats a bit about his podcast.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘...

This episode of Mostly Automotive Marketing is a “What the heck is?” episode. Matt wonders “What the heck is AskOtto?” and we get the answer from Eric Brown, Leader at inSearchX / AskOtto. Matt also chats about the relevancy of local traffic reports on the radio. 

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast plat...

Calling all time management nerds – you’re going to love this one! In this episode of Mostly Automotive Marketing with Matt Wilson we totally nerd out and talk about organizational systems. How do you make sure things don’t fall through the cracks? How do you schedule your day? What about organizing your task list, calendar, and thoughts? It’s #NerdAlert with Matt Wilson and Sara Johnson, Founder and CEO at LeadLab Media.

Mostly Au...

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat with Maria Corsaro from Zoom1 Media & Advertising all about media buying. Many dealers buy their radio and TV directly from the stations – but are you getting the most for your money when you do that? Probably not.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on a...

In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss content with Terry Lancaster, Expert Panel Member at Dealer Marketing Magazine. Why should you post content on social media? What’s the goal? What should you be posting? You need a plan, but you also need to stop overthinking it and start posting. We discuss in the latest episode.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all ab...