Mostly Marketing with Matt Wilson

If you live anywhere around Western Connecticut, you probably don’t check the weather app anymore… you check Jack Drake.

In this episode, Matt sits down with the “Danbury Weather Guy” to talk about how he built a massive local following just by consistently showing up, explaining the weather in a way people actually understand, and not overhyping every storm.

They get into:

How it all started (with no real pla...

Creators are starting to skip social platforms entirely… and go straight to TV.

Streaming — FAST and AVOD — is evolving quickly, and it’s no longer just “free junk TV.” It’s becoming a real destination for content, creators, and advertisers.

At the same time, AI is leveling the playing field — giving small and mid-sized businesses the ability to compete with much larger brands in ways ...

Social media isn’t separate from your career anymore—it is your reputation.

In this episode of Mostly Marketing, Matt sits down with Grace Agostino, SVP of Sales and Corporate Communication at Nueva Network and author of “The Social Media Line Radio Pros Can’t Ignore” in Radio Ink Magazine.

They break down the blurred line between personal and professional social media, why what you post (and even what y...

Let’s be honest — this sounds like a boring topic. AI overviews,search results, and how Google decides what shows up at the top of the page?

Yeah… not exactly thrilling. But here’s the thing: it’s important. Like,super important.

In this episode of Mostly Marketing with Matt Wilson, Matt isjoined by Chad Graves, CRO at Reunion Marketing, to break down whatthose new AI summaries at the top of Google sea...

In this Mostly Marketing Short, Matt tackles the only topic more controversial than attribution models: the proper rules for drinking coffee.

After a flood of heated LinkedIn opinions, he breaks down the wildly unhinged behavior of people who walk around in 10-degree weather with a cup of iced coffee like everything is fine.

Matt lays out his official, non-negotiable, borderline-legal guidelines for when hot coffee is mandatory, when...

Is the data you’re using in marketing actually real—or just a spreadsheet full of guesses? In this episode of Mostly Marketing with Matt Wilson, we dig into the world of data-driven marketing with Matt Spiegel, EVP of True Audience Growth Strategy at TransUnion. From programmatic campaigns to identity resolution, we break down how to tell the difference between good and bad data—and why testing is the only way to ...

In this episode of Mostly Marketing with Matt Wilson, Matt dives into the creative side of AI — sparked by his 75-year-old dad’s newfound obsession with “Chatty G.” From blog writing to Facebook posts, even Matt’s dad is finding new ways to make AI a daily tool. That leads Matt to a bigger question: how can agencies and marketers move beyond surface-level AI use to unlock its full potential? 

To ex...

Ever had a business experience that started off amazing… but fell flat at the end? In this episode of Mostly Marketing with Matt Wilson, Matt tells a story about his Great Dane, a $4,500 dog training program, and what it taught him about one of the most important lessons in business — follow through.

From the sales pitch to the delivery to the after-sale experience, Matt breaks down how a lack of follow-through can turn...

In Season 10, Episode 6 of Mostly Marketing, Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC).

Along with insights from SilverBack Advertising, Mia helps decode the ASC — what it is, why it matters, how to set it up, and how it can empower automotive dealers to better understand and leverage their Google Analytics 4 data. We break do...

In this short and chaotic episode of Mostly Marketing, Matt Wilson dives into a series of random rants — from the ups and downs of CVS Pharmacy customer service, to confusing tariff pricing, and, of course, the eternal struggle of what to actually call iced Coffee. It’s unfocused, it’s messy, and somehow, it stil got posted on the internet. Tune in for some mostly marketing... and mostly rambling. 

Mostly Mark...

New Episode! Let’s Talk Video 🎙️ 

A lot of people get hung up on where their video ad is going to run—YouTube, Hulu, CTV, social… But the real question is: What’s actually in the video? Too often, the creative is an afterthought when it should be the first thing you figure out. 

I sat down with Robert Weiss, President of MultiVision Digital, to break it all down: 
🎥 Why video content matt...

In this episode ofMostly Marketing, Matt sits down with Todd Smith, CEO of QoreAI, to answer the big question: What the heck is QoreAI? 🤔 

Todd breaks down what they do, why their positioning statement—"The Intersection of AI and Automotive"—is a littlehead-scratching, and how AI is transforming the automotive industry. If you've ever wondered how AI fits into car sales, marketing, and operations, this episode is f...

Fueled by caffeine and sunshine at 7 AM, Matt dives into this episode titled "Answer the Damn Phone." What’s he fired up about? The simple yet critical truth: not answering the phone is the #1 way to lose business.

Matt shares a story about a true “yenta” who talks to everyone—and how that habit can be a game-changer for business success.

Tune in for an energetic, no-nonsense take on why every missed cal...

In the first episode of Season 10, Matt kicks things off with a quick detour into life’s essentials:

Coffee and Cream of Wheat. 🍵

But don’t worry—it’s all business after that! We dive into topics like holidays, time off, and why employee satisfaction is more than just a nice-to-have.

Tune in to hear Matt’s take on giving employees a generous number of holidays and why having a real human answer the...

In the Season 9 finale of Mostly Marketing with Matt Wilson, Matt shares the story of the single best direct mail piece he's ever received—and gives credit where credit is due to the dealership that sent it. But here’s the kicker: that already-great mailer could have been even more effective with a programmatic display campaign from SilverBack Advertising. Tune in to find out how you can elevate your direct mail strateg...

In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Costanza, Director of Programmatic at Silverback Advertising, to explore what truly makes ad inventory "good" in programmatic advertising. They dive into the role of The Trade Desk’s S&P 500 list, the use of premium versus open inventory, and why context matters in campaigns. From humorous takes on obscure ad placements to real-world insights on...

In this episode of Mostly Marketing with Matt Wilson, Matt is joined by John Costanza, Director of Programmatic at Silverback Advertising for a conversation that explores everything from food and drink etiquette at restaurants to the “Law of Focus” in marketing, based on The 22 Immutable Laws of Marketing. Along the way, they critique cheesy dealership ads, share personal anecdotes (including a Great Dane wreaking havoc...

In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to chat about how they decide where to donate their personal money—and how the businesses they've worked for choose their charitable causes. They share stories from the car dealership world and beyond, giving you insights into balancing personal passions with business goals. Oh, and by t...

In the latest episode of Mostly Marketing with Matt Wilson, Matt is joined by special guest John Costanza to explore the critical role of friction in business interactions. The duo delves into how friction—any obstacle or hassle a customer encounters—can significantly impact customer retention and satisfaction. 

Matt and John emphasize the importance of creating low-friction experiences, where interactions are smoo...