Mostly Marketing with Matt Wilson

Mostly Marketing with Matt Wilson

A Podcast all about Marketing. Mostly. Listen on Apple, Google, Spotify or wherever you get podcasts.

Episodes

April 8, 2024 22 mins


In the latest episode of Mostly Marketing with Matt Wilson, listeners join John Costanza, a Programmatic Specialist at SilverBack Advertising, as he immerses himself "In Market" for a new vehicle. By actively participating in the car-buying process, John aims to uncover friction points and gain firsthand insights into consumer experiences. Alongside this journey, he meticulously measures the various types of advertisi...

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Ever had someone schedule a meeting and then not show up? In the latest episode of "Mostly Marketing with Matt Wilson," our host Matt shares his firsthand experience with with this.

Matt dives into why this isn't just about flaky scheduling. It's about respecting each other's time.⏰ We've all been there, right? Someone pops into your day expecting you to drop everything for them. But is that really asking ...

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March 25, 2024 39 mins

In this episode of Mostly Marketing with Matt Wilson, Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, shares valuable insights on automotive e-commerce. From defining e-commerce to discussing consumer frustrations, he emphasizes the importance of seamless online-to-in-store transitions. Dave also touches on maximizing third-party leads efficiently and adapting to changes in the industry for ef...

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March 12, 2024 37 mins

In this episode of Mostly Marketing with Matt Wilson titled, "Responsible AI" we talk with and get to know, Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton. Together, we explore the ethical implications of AI through the lens of Greek philosophy, particularly Aristotle's principles.  

We dig into a responsible approach to AI across industries, focusing on maximizing human flourishing while balancing risk...

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March 4, 2024 36 mins

Tune into the newest episode of Mostly Marketing With Matt Wilson as we explore Practical AI with Harrison Andrews, Video Marketing Manager at AFL. 

We'll chat about the close collaboration between marketers and AI.  

Can AI replace people? 

We'll explore how understanding the brand, audience, and goals fuels hyper-personalized AI results, and how AI technologies like data analysis and personalization can tackle marketing c...

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February 22, 2024 33 mins

In the latest episode of Mostly Marketing with Matt Wilson, titled “EV Adoption” we get to know, Jim Johnson, Vice President, Account Planning & Lead of Automotive Industry Solutions at VDX.tv. We talk about how marketing EVs is different from marketing gas powered vehicles. Is the dealer where the rubber meets the road for further adaptation of EVs? 

Exploring how individuals and communities adapt to the EV lifestyle, we ponde...

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February 15, 2024 18 mins

In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market.


The question? Would you buy OTT advertising from a radio company? John Costanza, Programmatic Specialist, from SilverBack Advertising joins Matt to discuss.


Mostly Marketing with Matt Wilson ...

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February 7, 2024 8 mins

Tune in to the latest episode of Mostly Marketing with Matt Wilson, titled "Recalls, Cost of Business, and ZZ Top," where Matt shares humorous insights into missed dealership opportunities, unpredictable marketing shifts, and the enigma of ZZ Top fandom. Tune in for laughs and insights! 

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podca...

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December 5, 2023 21 mins

In this episode of Mostly Marketing with Matt Wilson featuring Steve White, the CEO and Founder of Clarivoy, we dive into the complexities of marketing attribution. Together, we challenge absolute attribution and explore Clarivoy's innovative approach to tracing the entire customer journey. Gain actionable insights that reshape your understanding of attribution and empower your marketing strategy. 

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In this episode of Mostly Marketing with Matt Wilson, titled "Are Thought Leaders/Influencers getting to be too much?" Matt is joined by the insightful Jim McCarthy, Founder and President of Jim McCarthy Voiceovers and a long-time friend. Together, they dive into the world of thought leaders and influencers, dissecting their roles and impact on the market. Is there an oversaturation of these voices, and are they genuinely...

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November 9, 2023 6 mins

In this episode of "Mostly Marketing with Matt Wilson," I spill the beans on a cringe-worthy sales pitch I recently sat through. Join me as I dissect the missteps and missed opportunities that left me unimpressed. From awkward moments to missed cues, we break down the blunders that turned me off. 


Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on ...

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October 30, 2023 15 mins

🎙️ In this episode of 'Mostly Marketing with Matt Wilson,' we dive into the world of marketing automation and its game-changing potential for franchisee owners. I had the pleasure of sitting down with Ryan Stackable, the CEO at Adplorer, to explore how marketing automation can be the secret ingredient for scaling up your business. From personalized customer journeys to optimizing advertising campaigns, Ryan shares invaluab...

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September 19, 2023 25 mins

In the latest episode of "Mostly Automotive Marketing with Matt Wilson," we break down the concept of a Customer Data Platform (CDP) and elucidate its potential significance for your dealership or agency. Our guest, Ilana Shabtay, Vice President of Marketing at Fullpath, provides valuable insights into this powerful tool and its transformative implications. If you're seeking clarity on CDPs and their role in optimizin...

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August 31, 2023 6 mins

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the #1 thing you can do to LOSE a sale. Guaranteed. People do it ALL the time and you for sure are losing a sale and a customer by doing it.

 Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, S...

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Looking for a competitive edge in the automotive market? Our interview with Immanuel Klaiber, Head of Subscription Pricing at FINN, unveils the untapped potential of vehicle subscription services for car dealers. Learn how FINN's subscription model can drive dealership growth, foster customer satisfaction, and redefinethe way cars are bought and sold."

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcas...

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In this episode, we're diving into "The AI Overhaul: Unlocking New Possibilities for Auto Dealers." Get ready to explore the incredible ways artificial intelligence is revolutionizing the automotive dealership industry, from streamlining operations to enhancing customer experiences. Join us as we discuss the latest AI advancements and how they can unlock new opportunities for your dealership, giving you the competitiv...

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March 30, 2023 14 mins

In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about the age-old paid search questions. To buy your own name or not. There is much discussion in the marketing world about dealer name or brand campaigns. Should you buy your own business name in your SEM advertising? We chat about it and get the opinions of some industry experts.

 

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all a...

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In this Episode of Mostly Automotive Marketing with Matt Wilson we chat about attribution. It’s a frequent topic on this podcast, but in this episode we brough in a couple of experts. We’re joined by Amanda Juip from Urban Science and Shane Stender from SilverBack Advertising. Together, their companies have put out a fantastic case studies on advertising attribution that helps close the gap between marketing dollars spent and actua...

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October 18, 2022 33 mins

In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about YouTube with THE YouTube guy in our industry, Jeff Hunter, known as General Motors Jeff. We also touch on the Netflix announcement about ads and complain a little about Kid Rock’s rhyming skills.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and...

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In this Episode of Mostly Automotive Marketing with Matt Wilson we go live on a Friday morning to chat about the NY Mets, ’60 Hour A Week Guy’ and have a conversation with Chad Graves, VP of Sales at Reunion Marketing.

Mostly Automotive Marketing with Matt Wilson is a bi-weekly-ish podcast all about Automotive Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spo...

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