Healing, Humor, and Hustle w/ Alex Phillips :: Ep 246 Mostly Middle Tennessee Business Podcast

Episode Transcript
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Unknown (00:00):
Ironically, the thing that has worked the most on

(00:03):
Tiktok and Instagram, and thisis not making money or anything.
This is just what has got us themost followers, and what has
like got us the most engagementwas making fun of healthcare.
Yeah, we'd make videos of justbecause, you know, healthcare
right now is so it can be veryobnoxious. It's a commodity. Oh,
it's so stupid, right now. Imean, cold plunge, sauna,

(00:25):
grounding.
I do, grounding.
You do grounding I do? You justgo stand outside barefoot? No,
I have a grounding blanket.Okay? I sleep with it
all. Okay. I thought groundingwas like, where you just go step
outside barefoot. You
can it works, dude, does it?Yeah,

(00:45):
this is the mostly MiddleTennessee business podcast, a
podcast about Middle Tennesseebusiness owners and
professionals. Yes, mostly.
So I gotta ask you,
what are the highest and lowestpoints of your life so far?
Bring that mic up to you. Wewant to be able to hear what
you're saying. Right. Get righton that thing. Is it too close?

(01:06):
More more close more. Yeah,bring it to you. Relax. Kick
back. Probably should have donethis before we started. But you
know how we do how's that? Thereyou go. Very impromptu. Oh, wow.
Nice and comfy, yeah? Nice andcomfy. Highest and lowest points
of your life,
like ever, okay, Hmm, wow, Whoa,let's see highest point we'll

(01:30):
start positive. Highest point ofmy life would be finishing. It
actually would be when I boughtmy house in Nashville, really,
yeah, because I grew up prettypoor, right? And so which, of
course, you know, I graduatedphysical therapy school and tons
of debt, and I'm living inNashville, actually, in a like,

(01:51):
one of the cheapest apartments Icould find, I got hit by the
tornado in 2020 Yeah, 2020, soafter that, my parents were
like, go find, go find anapartment, you know, and live
there. So, because it was up tome, and I'm like, the cheapest
human on this entire planet, Ifound the cheapest apartment

(02:13):
that I could find. Well, at thattime, that was easy. Oh yeah,
super easy. But it was infestedwith roaches. I did not know
that
well, Alex, you get what you payfor. That's how that works. So
after that, I was like, You knowwhat? I'm gonna be an adult. And
so when I bought my house, itwas just one of those things
that it just felt surreal as abecause I was 2627

(02:37):
at the time, so I would haveguessed that your low point must
have been all the debt fromphysical therapy school.
Low point, yeah, that's one ofthem. I was thinking
to Mike, you know, hey, I gotengaged to my fiance. Would be a
high point?
Oh, yeah, I guess I gotta say
I have never been the type ofperson that would that put that

(02:58):
kind like. I've always been workfocused. So obviously getting
engaged was one of the highestpoints of my life. But I still
to this day think like, am Iactually really engaged, or is
this still a joke? Is this ajoke? How long you been engaged?
I've been engaged since April 5.So oh so recently, yeah. Very
recently, yeah. Oh wow. Very,very recently, I had

(03:21):
shocked. Were you surprised?
We talked about it. So we just,we met very romantically, which
was online dating. Yeah, I don'tgo to bars, I don't go places.
So I already knew I was like,I'm gonna, unless someone breaks
into my house, I'm gonna have tomeet them online. But I this the

(03:44):
night we met, we hit it off. Idon't think either one of us was
really expecting it to where, Ithink both of us were just kind
of giving it the last shot andthen gonna delete the app again
and then re download it a fewmonths later. Yeah. But yeah,
no, we hit it off. And prettymuch, I mean, like he, he
started making plans a littleearlier than I would have he's

(04:05):
34 probably why? Yeah, yeah, butum, but yeah. No, we. I knew it
was coming. I did not know itwas gonna come that day we went.
How long? When did you actuallymeet? Just curious about these
stories.
No, we. We dated about a year,okay? But, um, I we were going
to Hawaii, and so I thought hewas going to do it in Hawaii,

(04:26):
and he did it. We had justbought land, and he did it out
on the land with our parentsthere. So I was, I was shocked.
I actually thought we were in afight that
day. So you actually, you haveland as well around here,
Chapel Hill. Okay, so we are inthe process of doing a
construction loan right now, andthat is going to be the death of
me, but if I make it throughthat, then we're gonna build

(04:48):
there
you go. Well, awesome. So you'rethose of you tuning in. This is
Alex Phillips
with amplify health andperformance.
That's right, and you're.Relatively new BNI er, I am, and
you came into our chapter, let'ssay, a couple months ago. Yeah,
right, yeah. And you did yourpresentation. And I always pay

(05:10):
attention to presentations,because we as a company, it's
your show.co. Have somethingcalled the presentation
supercharge, where we helppeople with their BNI
presentations. But yours wasreally spot on. I mean, you
showcased, obviously, what youdo, a little bit of a call to
action, but most notably, whichis tough to do in our little
commercials that we do yourpersonality. I mean, dude, you

(05:34):
you put it on, like charisma.You got humor. I mean, you
should really try your hand atstand up comedy. You had that
room laughing.
Yeah, I enjoy public speaking. Ihave a, you know, whenever I was
younger, I hated it. Who doeswho grows up and doing public

(05:55):
speaking? You know, everyone'sstaring at you all. Never had a
problem with it. Really, when Igrew up, I hated it. And then as
soon as I went to, I went to UTKnoxville for undergrad, and as
soon as I realized that peoplewere just gonna laugh at my
accent regardless of what Isaid, I was like, Okay, I could
be funny.
So you said you have the accent,but it's not like you have a

(06:15):
freaking constant rubber band inyour mouth.
No, I know, I know it's, I'mtelling you in Nashville. I
mean, sometimes I'm like, am I?Am I the crazy? I'm from
Tennessee, right? And I feel socrazy talking.
Well, here's the thing, youknow, we moved here 20 years
ago, just about to the monththis year. And getting here, I

(06:38):
worked for mix 92 nine and JackFM, which is what brought us
here. And we had a mixture ofpeople in the building that were
really southern or not. Oh,really. And as you kind of got
to know people around Nashville,you didn't really hear the
accent all that much, but assoon as you went to the Murray
County and south, oh yeah, thatseemed to be the delineation of

(07:00):
where the accent came in, and wenever minded. I actually wanted
it more because we grew up inConnecticut. Oh yeah, bougie,
you know, we were middle class,but, you know, you think of
Connecticut, you think of her,Murphy. Then we moved to Vegas.
Oh, and Vegas opened our eyes tohow uncivilized Connecticut was

(07:21):
and, you know, after four yearsin Vegas, we kind of saw the
same, you know, people weren'tas friendly after a while. So we
were looking forward to thesouthern hospitality, you know.
And again, in the building whereI worked, it was you heard a lot
of the southern accent, butoutside of the building, not too
much. How long did you live inVegas? Four
years. Four years. Oh 1205,

(07:41):
man, I can't imagine that
we were in our beginning of ourmarriage. We got married in oh
one, my wife and I, you know, wewere away from everything we've
ever known. If we had a problemwith each other, we had to deal
with it, you know, just us.There was no running to parents
or anything like that. It was,you know, it was, in a way, it

(08:03):
strengthened us, I would say, Imean, here we are, 24 years
later, yeah, yeah. And she's mybest friend, yeah, and that's
the way to kind of look at it,in my
opinion, yeah, no, I agree. Ilike that, yeah, yeah. I don't
think I could live in Vegas. Butif you want to hear an accent,
you go to West Tennessee,
I bet, yeah, but yeah, or evensouthern tech getting into
Alabama, oh, stuff like that.Yeah. I mean, if you go to even

(08:25):
go to Birmingham, Alabama, youknow, you'll, you'll hear it,
yeah, not too
much. No, not really. Birminghamis, Birmingham is pretty nice,
yeah? I think you just got tosearch for the, for the small
towns, yeah, yeah, yeah,
all the different ancillarymarkets that are starting to
become very like Columbia. I've,maybe I said this on the podcast
before. In Connecticut, growingup, there was a town called New

(08:46):
Milford, and New Milford wasredneck, but they didn't have
any Southern accents. It waslike, you know, meth head kind
of redneck, you know. And theycalled it new mildew. New
mildew, yes, all right. And thatwas the undesirable area as we
grew up, and then it became verygentrified. They filmed Mr.

(09:08):
Deeds with Adam Sandler in NewMilford. Oh so if you watch the
movie and you see like thestreet where deeds pizza is,
that was like my wife and Iactually had an apartment right
around the corner from therewhile they were filming it. And
the radio station I worked fordid a we took our morning show
on the road to a cafe on thatstreet where they filmed most of

(09:29):
those scenes, and stayed on theair until Adam Sandler came on
the show. Oh, that's awesome.And it happened.
Do you see him? Yep. Oh, that'sawesome.
Got pictures to prove it. Backwhen I was 180 pounds and it was
one of those cool things to kindof, you know, a little bit of a
memento after we moved to Vegas,because right around the time we
moved to Vegas was when theywere filming a lot of that stuff

(09:53):
in that town. And then I want tosay, about nine months later it
came out in the theaters, andliving in Vegas. Vegas. Look at
that. Be able to see the moviethat we was right up the road
from us.
What made you want to leaveVegas?
Radio, radio, you know, I thinkwe ended up going to from
Connecticut. I actually almostwent to Long Island at a job

(10:15):
opportunity at WB, AB, but wefigured, you know, hey, Vegas
will be fun. Yeah, we've neverbeen west of the Mississippi at
that point, and it was a bigadventure. That's what we did.
And four years later, afterthat, I knew I wanted to move
back East. Vegas afforded us alot of perspective, because
where we were in Connecticut, wedidn't ever think we'd be able
to own a house. So Vegas, wewere able to buy our first house

(10:37):
and all that fun stuff. And thenwe, you know, after four years,
we wanted to move back east, butdefinitely not the Northeast.
Okay, so I always felt a kinshipwith the South. We went to
Charlotte when I was a kid, andI just, I just remember really
liking Charlotte. Charlotte'sbeautiful, yeah, yeah. It's a
great, great city. So I lookedat a lot of cities in North
Carolina for radio and stufflike that. Memphis, I think came

(11:00):
up at a certain point, Atlantacertainly, because that was bit
would have been a major marketjob for me. And then all of a
sudden Nashville popped up inthe trades. And I was like, Oh,
I never even thought ofNashville.
Do you visit first? Or were youjust like, let's go. We it
was the most ideal interviewprocess I'd ever had in in my

(11:20):
time in radio. So they flew bothmy wife and I out, you know,
took us out to dinner. Thegeneral manager, Dennis Guz Don,
still talked to him today. Tothis day, he's a great guy. He
and his wife took my and me,mccortney and I, out to dinner,
and then that following Monday,went in there, interviewed,
took, met all the staff andeverything. And when it came

(11:42):
down to talking about salary, wemade it work, and they offered
me the job. And I said, Well,hey, you know, I'll just submit
my plane ticket forreimbursement. And he's like,
Well, how much did you pay forthe both the end? I said, you
know, this money, I will just,we'll just cover both you. And
it was like, one of thosethings. I'm like, Dude, where I
came from, that didn't happen.The beg for freaking
reimbursements, you know, fromall CBS infinity broadcasting.

(12:04):
So it was kind of, it was ideal.You know, that's nice. And we
moved here, and we've been hereever since started a family and
still in the same house. How
many kids you get? Three, three.Yeah. How old are they?
Soon to be ninth. My daughter,oldest is 18, soon to be 19,
next month. My son is 17, mydaughter, my youngest daughter
is 13.
Oh, close in age, yeah, prettymuch nice. It's fun. Yeah,

(12:28):
little good, little family unit.Yeah, that's super nice. So
you grew up, you say WestTennessee, but that could be
Paris, that could be Jackson,that could be Memphis.
What I usually tell peopleJackson, because they know where
that's at halfway point. Yeah,halfway point. I grew up in a
place called Lexington,Tennessee, which is
very, very small town.

(12:50):
Would not trade my childhood forabsolutely anything. I loved it.
It was amazing. I think Imentioned this in the BNI, but
my hometown truly does have twopodcasts, and one is on
barbecue. It's the best barbecueI've ever had. And if anyone
argues that Memphis is better,they have not had this one,
really. Yeah, it's calledScott's barbecue, amazing. And

(13:12):
then the second documentary ison meth. So podcasts or document
the second documentary. So thereare two documentaries,
documentaries about the town,about the town, not podcast, my
bad. No, they have twodocumentaries. It's barbecue and
meth. I've never had the myth,but I've heard great things.
Heard great things about themess. Yeah, I've heard really

(13:34):
good things. So, you know, ifthings take a turn like, kind of
like Walter
White, you know, blue ice typemethod, you know, I
haven't had it. I'll have to letyou know I have plenty of family
that's tried it. Five stars.Would try again.
Yeah, I know my neighbors havehad it. So,
so I mean, you, but you're a 90skid, oh yeah. I'm a 90s kid,

(13:57):
yeah, and somewhat earlyMillennium kid, oh yeah, yeah,
I'm a millennial. Yeah, I'lltake
that. But your attitude is oneof Gen X. I'll tell you that
right now, is it? Yeah, I got amindset of Gen X. I am. You
drink out of the garden hose.Oh, 100
that's that's why I don't getsick often, trying to build your
immunity. That's right, swim inthe Hudson River. Exactly,

(14:21):
exactly. No, I am we, I grew up.I mean, like we, I grew up,
like, on a we worked during thesummer. We back. My grandpa, he
had a farm, and he, like, hefarmed for the whole county, or
a whole town that they lived in,huge and everyone knew him. He

(14:41):
also joked a lot. I definitelygot my humor from him. He was
the most sarcastic human on thisentire planet, but I stayed with
him every summer, and we wouldride horses and we would farm
and so I grew up very, verydifferent from Millennial but,
but I would like I said I wouldnot trade that. For anything.
Yeah, that's a great, greatupbringing. So getting into, you

(15:05):
know, finding your purpose anddoing what you're doing now,
what kind of we I would, are weathletic?
I Yeah, and I know I'm gonna saythis, and if any of my friends
listen to it, they're gonna belike, No, she wasn't. But I was,
I was I just, I'm about as addas it gets. So I wish I could

(15:26):
have stuck with something alittle bit longer than one
season and not I've gottenbored, so I kind of did
everything. And therefore, youknow, when you're good at
everything, you're not reallygreat at anything. But I, I've
always been very active, so,like, I've done a bodybuilding
competition, I'll never do itagain. It was absolutely awful,

(15:46):
and I don't ever want to be on adiet again if I can prevent
that. I did the Body for Lifething.
Oh, yeah, yeah. Wait, Body forLife was that.
Body for Life was a book writtenby Bill Phillips, who owned EAS
for a season, started EAS and heowned muscle magazine. Muscle

(16:07):
muscle media magazine, soprobably more of a 90s thing
going into the millennium, butit was a whole 12 week
challenge. And these people, youknow, they show the before and
afters, and they were justastounding. I really, you know,
going from a guy who looks likeme in 12 weeks and they're
ripped, and it's like, well,crap, if they can do it, I can
do it. You know, took me threetimes. Oh yeah, I got eventually

(16:29):
got there where I could see myabs, and that was good enough
there.
Yeah, that's how bodybuildingwas. Like, I I pretty much
lot of protein, lot of farting.Oh my
gosh, it's bodybuilding.Honestly, was one of the dumbest
things I've ever done. It reallywas, it was so stupid. And, you
know, another low point, yeah,that was my low point. Was
stupid, bodybuilding competitionsix times a day, eating kind of

(16:51):
thing. And what's crazy. Andthis, this is mostly sarcasm,
but it's also really not. Imostly run off of spite, like
spite, spite, yeah, yeah. Sosomeone made me mad, and this
person bodybuilding. So I waslike, You know what? I'm gonna
do a competition. I'm gonna win.And I did. I did dumbest thing

(17:11):
I've ever done in my life. Idon't even remember I was mad at
him. It doesn't even matter,because that's how sad I was on
this where
was the competition held?Kentucky.
I think so you
just someone said you can't do
it. No, no, no one told me Icouldn't do it. Someone just
made me mad, and they did it.And how did they make you mad?
As I'm saying, the competitiontook every brain cell I had. I

(17:31):
don't remember how they got memad. I really don't. I don't
even know if I was actually madat them or if I was just, I
don't know, um, but I know thatsomeone irritated me one time,
and I was like, You know what?I'm I'm because i don't i don't
really argue with people. Idon't get mad, I don't like if
I'm mad at someone or if I'mirritated with someone. It's a

(17:54):
long term goal of mine to makesure I make myself better. I
make myself better than them,which is probably not healthy.
And I'm sure that there's sometype of therapy lesson I'll get
one day, but
it's not a bad thing, but theattitude should probably be, I
just want to make myself betterexactly, not but not be better
than them. No,
I know. I know that's what I'msaying. And the amount of times

(18:16):
I've had some friend or familymember be like, Have you ever
thought of therapy? I'm like,
physical therapy. I do that. Youneed it
so you wind up from going westTennessee to UT Knoxville, yeah.
But, I mean, where's that kindof like? As you were growing up
in West Tennessee, going toMemphis, maybe going to

(18:37):
Nashville. Was that kind oflike, akin because, I mean,
you're, what, an hour and a halfaway from each Yeah,
but two hours from Nashville,
okay? And about how far from anhour and a half from an hour and
a half, so you were about likesimilar distances that we were
from New York. You know, for usto hop the train in Brewster and

(18:58):
head down to the city would takeus about an hour and 15 minutes
so, and driving down thereprobably take about an hour and
a half. Yeah, you know, so. Butthat for us was like, Hey, we're
going to the city. Oh yeah,yeah, but you had cities to
choose from.
Oh yeah. Oh no, no, no. I wasnot allowed to go to Memphis.
No, no. It is not even that.Memphis was just a bad place.

(19:21):
And honestly, we really didn'teven go to Nashville. Like I
said, we grew up. I grew upfairly like we weren't that
wealthy. We were lower middleclass. So, so my city that I
went to growing up was Jackson,before it got bad, Jackson's not
just the safest right now,right? But we went to Jackson
all the time and go, actually atypical weekend, like, if we
were gonna go out in myhometown, we would go to the

(19:43):
Walmart parking lot. That's ourcity. Yeah, we'd go with people.
Would have trucks out there. We,I mean, I think, but
like, good old boy countrymusic, that's the kind of stuff
you hear about.
Oh yeah, we'd go ride dirtroads. I mean, like we, I was
living a Jason Aldean song,exactly, yeah, down, yeah,

(20:05):
pretty big toes up on the dash.
Oh yeah, yeah. Except for I wastypically the DD, so were you?
Yeah, which was not fun. Youweren't really a partier. Well,
my parents were very strict,which as we have, as they have
as they have found out, strictparents create rebellious
children whenever you get older.But at that time, I was like, my

(20:26):
mom worked at the at a bank, andshe knew everybody. So I was
like, she'll, she'll find outanything. I mean, like, I could
be five minutes late for curfewand she'd be like, Let me smell
your breath. I was like, okay,not drinking in high school, and
then I got to undergrad, andthat changed, of course, oh
yeah. But that was that, wasthat the big first exposure to

(20:47):
like, the world? Oh yeah,Knoxville, 100%
yeah, oh yeah. I remembergetting to UT Knoxville. First
of all, my hometown has one,like, just a handful of stop
signs. You can't get lost in myhometown. To this, my senior
year of undergrad at UTKnoxville, I still had to use my

(21:09):
GPS to walk around really. Yes,I'm an idiot when it comes to
directions, and I blame that onmy hometown. Yeah, I don't know
where anything is. No, yeah, ifmy phone dies,
I don't know, Danbury was likethat, growing up where we grew
up, where the roads, you know,hey, sometimes it's going north.
Now we're going to go east andwe'll go south. There was really

(21:30):
no rhyme or reason or a grid,relatively, that was set up
maybe a little bit in downtown,but not much getting to Vegas.
On the other hand, it was, like,easy, really, oh yeah, because
it was grid. It was set up likea grid. So, I mean, he was
basically, you know, my wifewould get confused, and she's
like, okay, which way is north?I said the stratosphere. That's,

(21:51):
that's the north end of thestrip. The Luxor is the south
end. So if you see the lightcoming up and then the
stratosphere, you've got your
bearings. See this blows mymind, because if I call my dad
and ask for directions, he actslike I'm Dora the Explorer, like
he's like, You go south and thenEast. And I'm like, where is
what is south? Like, in my head,I'm still thinking of elementary

(22:13):
school where it's never eatsoggy worms. So this is West.
But I'm like, I know that's not.It just depends on, I'm like,
and I'm like, No, is it by thatbig building? And he's like,
you're a landmark visual. I'mlike, You got it? And of course,
in West Tennessee, he's like,it's beside the church. And I'm
like, which church? There'seight, eight churches, and

(22:37):
they're
already, like, one block. So youget to Knoxville, what? What
kind of piqued your appetite,or, you know, made you want to
do what you're doing now? Well,start then,
no no. So my sister is a nurse,and I decided I wanted to be a
nurse because she's a nurse. Idon't know anything else. So I
applied to the nursing programat UT Knox when I got in, and at

(23:01):
orientation, they all went, youknow, it's your typical, um,
however old. I was, like, 1819,year old. Uh, orientation
circle, a bunch of girls wereall nursing, and they went
around in a circle, and theywere like, Okay, everyone, and
this is very first ableorientation. Didn't know anyone.
I mean, like, school hadn'tstarted. I was just they put me

(23:22):
in a dorm, and they were like,go here this day. So we're all
sitting in a circle, and thegirl in the middle, she says, I
want everyone to go around andsay, What made you want to be a
nurse? And everyone was like, Iwant to help people, and I want
to make a difference, and I wantto make relationships. And I was
like, Hell, no,

(23:43):
do that. I was like, I cannot
be a nurse. I want to work 90hours a week and burn out at 30
exactly it might have I mean,like, I was like, what? So, um,
it got to me and I couldn't evenlie. I mean, typically, I'm
pretty good liar. I'm not gonnalie. Like,
you're a pretty good liar.You're not gonna lie, I'm not
gonna
lie, but I'm a good liar. But itgot to me, and I couldn't even

(24:07):
think of a lie. And so I lookedat her, and I was like, be a
nurse. I was like, I don't wantto be here. I don't know why I'm
here. Yeah. She was like, I'msorry. What? And I said, I don't
want to give
people a bath. Somebody,somebody gave me a brochure,
yeah,
yeah. Like, my sister is a laborand delivery nurse. I was like,
I don't want to, I don't want totouch a slimy baby. What did you
always
want to do when you were alittle girl, you know, a

(24:28):
teenager? What were your dreams?I
wanted to be a vet, until Irealized that vets have to also
deal with people. You know,
what the funny thing about vets?I found this out the other day,
my fourth highest suicide rate,
because they got to deal withpeople. I'm just kidding. I'm
just kidding. No, I why Ishadowed at a vet clinic
whenever I was in high school,because I love animals, like

(24:51):
big, big animal person and like,I would rescue every, every dog
if I could. And I shadowed atthis vet. Again, this story is
actually really sad, so youmight want to cut this out, but
not at all. But um, so Ishadowed at this vet clinic, and
I had a dog. Her name was EllieMay. She was my first dog that I

(25:12):
bought, and I was a sad musicbehind you. Yeah, there we go.
Maybe like a, this is more
like a berry. Was an all day intakedown,
but she I was on my way, or Iwas about to go to work, and I
was walking out the door andsomeone hit her. So I go and I

(25:34):
get her. She's still alive. Itake her to the to the vet
clinic, and and of course, I'mthere. I open the vets in there,
I am not an emotional I've neverbeen a very emotional person. I
don't like to cry. I don't. I'mjust not, not very good at it.
So, um, I walked in and I toldthe vet, I said, someone's dog
got hit. Like, can we save thisdog? And the vet was like, Nah.

(25:54):
I was like, Oh, she she died. SoI was like, and the vet was
like, go put her in the back.And I was like, I'll take care
of it. I'll take care of it.I'll take care of it. So I guess
a dumpster in the back just andso I go and I put her in a bag,
and I go and I hide her under mycar. So from that moment on, I
was like, I will never be theNo, absolutely not. So that was
my love that story.

(26:16):
So then from there, it was like,now, even though it's my
childhood dreams are dashed,like I won't do it, right? I got
to figure something out,
yeah? So then, I mean, if wewant to back up really, really
far, when I was really young, Iwanted to be the girl at
restaurants that passed outstraws. So I told my mom, that's
attainable, yeah? But still dothat, yeah, exactly, pretty

(26:37):
sure. I went from that to vet toI was like, well, maybe I can,
like, somehow, make, like, aweird mistake and become famous
and just work from home. Thereason
why I ask is everybody has, Ithink everybody has, like, you
know, I wanted to be a rockdrummer. I am a rock drummer at
some, you know, to some extent,but, you know, professionally,
just had no idea how to go aboutit out of Connecticut. Yeah, I

(26:59):
wanted to be a pilot one day.Yeah, you know the stuff like
that.
I think I've, and this is goingto sound so corny, but I think
I've always just known that Iwas not going to be be able to
do the average job. I havealways been able to know that
like I've I've always been a VA.I'm an energizer bunny. I cannot
sit still. I have to keep going.If I'm at home and it's a

(27:20):
weekend. I don't have somethingto do. I'll make something to
do. So I think even as a kid, Iwas like, I've got to have a job
that's going to keep meinterested. So went to after I
dropped out of nursing school ornursing orientation, I was like,
Oh, I'll be a I'll be a doctor.And then I took organic
chemistry, and I was like, Okay,I'm not going to be a doctor.

(27:42):
Now, what are we gonna do?
So you're trying a bunch ofdifferent things. Yeah, college,
I guess, was what? Oh 809,
hold on. And reason why I have areason why I'm asking,
let me think I graduatedundergrad in
2016 Okay,
so basically, from that pointon, it's interesting, because a

(28:07):
lot of the narrative aboutcollege, I think, was at the
precipice of shifting, or waswell underway, of a shift, like
the public's perception of acollege education and whether or
not it's needed. Oh, yeah. Youknow what I mean. I feel
like that was after I becausewhen I graduated high school,
that was only option. Like,people were like, You need to go

(28:28):
to college. You need to go tocollege. Once I graduated,
people were like, you don't needthis, you know, yeah, which I'm
very happy with what I do. I'mhappy I went. But also wish it
would have been a little bitboth sided versus just go, did
you take out debt to do it? Oh,god, yeah, really? Oh man, yeah,
not so much an undergrad, butphysical therapy school. Yeah,

(28:51):
it was.
So it's, you know, with my kids,my daughter's going to college
at UTC Oh, okay, and she'sloving it, you know, it's the
independence aspect of it. But Itold them from a young age,
you'll feel if CO if, if youdon't know what you want to do
when you graduate high school,college is not the answer. Okay,

(29:12):
get out there and work. And ifit's something you don't enjoy
doing, you'll find what you wantto do fairly quickly, because
you're going to be like, I can'tdo this. This does not feed my
soul.
Well, it blows my mind too, thatyou when you graduate one, when
you graduate high school, howare you supposed to know what
you
want to do? But that's thething. In high school, you feel

(29:33):
that pressure. You Yeah, you do,and because you're thinking that
your peers know what they wantto do exactly. And then you get
to the college community and theecosystem, and you think that
everybody around you knows whattheir life is supposed to be and
what they want to do. So it'slike, well, what's wrong with
me?
Then, right? Why don't I know?Right? Yeah, no, I agree with

(29:55):
that. And and I, I wouldn'tchange anything. Think about
about what I did, but I willsay, when I decided to be a
physical therapist, I knew, Iknew I've like, I'm I am I like
anatomy. I'm good at anatomy.I'm so I know I did what I was
supposed to do. I'm good at myjob. I enjoy it, but I did not

(30:21):
do enough research into what Iwas going into, because we're
doctorates. So in my head, I waslike, I'm gonna be a doctor. I'm
gonna make tons of money. I'mgonna do what I enjoy doing
every day, help people you know,and be the best at it. Holy, air
ball. We don't make anything asa physical therapist. We have a

(30:41):
doctorate level education. Weare doctors, but we don't. We're
not respected as doctors. And Idon't mean that in like a, like
a, I need someone. Woe is me.Yeah, like, I don't mean it like
that, but we're not, and wedon't make we don't there's the
amount of debt compared to whatwe get paid? Yeah, is absolutely

(31:06):
unattainable, like, like, unlessyou start your own thing, unless
you, unless you get a side gigor start your own thing. Or,
honestly, burnout rate withphysical therapist is five
years, yeah, and then they goget another job. I mean, it's,
it's just not, it's not worththe pay,
see, but looking at yourfacility, because you're on
Facebook, you could see anamplify, is your business. It's

(31:26):
not a franchise or anythinglike, no.
It looks like a, like a regularworkout kind of,
yeah, so amplify. So I workedwith a, like a in network
physical therapy clinic for oneyear after I graduated, and I
hated it. There's a time andplace for it, and I'm not

(31:47):
talking bad about it. It wasjust not for me, like I said,
I'm very add. And I was like alike a substitute. So I would
go, if there was a physicaltherapy out in a clinic, I would
go take her spot for, like, amaternity leave, or if they were
sick, I would go take her spotthat way patients, they didn't
lose any patients for the week.Yeah. So that meant I would get

(32:08):
to a clinic where I didn't knowanybody, and they I'm a sub, so
of course, I'm going to get theworst patients. Like, no one's
going to be like, Oh, I'll takethat patient so she doesn't have
it, because she's just a sub,and I would, I would treat three
people at the same time that I'dnever met, yeah, and it was
awful. It was awful. I hated it.I had no autonomy. I was just

(32:32):
basically, I mean, like, not, Iwould pretty much have a tech do
everything, yeah? Because Iwould have to Doc. I had to get
the documentation done to getthe units in. That's all if
you're getting in networkphysical therapy. That's all
they care about. It's all theycan care about, because that's
how they get paid. So when Iquit, I was actually going to do

(32:55):
a medical sales rep job. I wasjust going to quit. PT,
altogether. I was like, here wego. I got this doctorate level
education. Now I'm just throwingit out the way, because I want
more money and I want moreautonomy. And I started working
in like, a corner of a gym, justbasically just doing a dry
needle. So I was just basicallydry needling people. And before

(33:16):
my medical sales rep jobstarted, it picked up, and so
that's when I was like, There'sgot to be a bridge, like,
there's got to be a some type ofway to take in, or in network
physical therapy where you'reTriple, double booked all the
time, versus and get paid,getting paid peanuts, yeah, and
getting paid nothing. Andthere's got to be a bridge to

(33:39):
that. And just personal
training, that's what I waswondering, yeah, or just, you
know, a bridge between, youknow, you're the owner of the
business, you set your pricesright? Or is it a posture from
the insurance companies? Theytell you, Oh, yeah,
I I've tried to get withinnetwork with one insurance
company, and it was an absolutejoke. They offered me $40 to the

(34:01):
hour. Wow. And I was like,Absolutely not. So no wonder
they have to double book. Imean, those clinics have to
survive too. They get they haveemployees to pay.
But it's, how do you change thatmodel? Then is it? You know, you
got the star physical therapiesthat are all around town.
They're making it work. Somehow,
the double triple book, really?Yeah, and, like I said, there's

(34:23):
a time and a place for that.I've had. I've turned people
down before who have come to meafter a replacement and they
were going to come to my clinicbecause we do mobiles. So if
someone wanted me to go to them,it's worth their money, and I
get that. But if, if someonecomes to me with something super
simple, that is a protocol thatany physical therapist or any

(34:44):
tech can do. I'm like, don'twaste your money paying paying
for me. Like, wait until do yourvisits with this physical
therapist or with this physicaltherapy company. Go through
insurance. Don't pay for it, andwhen you're ready for the next
level, come
to me. It's funny. You know, Iworked for a company called
prices, collision. Here. I don'tknow if you remember them, they
did auto body, and his wholething was, he kind of turned his

(35:09):
back on the insurance referrals,and probably, you know, doubled,
tripled, quadrupled down on theoutward messaging and his
marketing that don't let yourinsurance company steer you to
the collision repair center oftheir choice, make sure it's got
a lifetime warranty. This iswhat we offer. He had an ear

(35:29):
worm of a jingle that would playevery time. It was based on
Mambo number five. He actuallyhad a musicologist study it
enough to make it differentenough so he wouldn't get sued.
But the jingle was literally,you know, prices, collision
sent. It was an ear worm, youknow. So if you ever got into an
accident, it was, you probablybe the top of mind. Yeah, call

(35:51):
prices and, yeah, he prettymuch, you know, gave the bird to
the insurance companies. He, hestill took referrals from them.
Yeah, his main channel ofbusiness was direct. It. It
took me a while because, I mean,of course, when you start a
business, especially, I mean, Istarted mine young, and I know
that how long ago I've had itfor a little over four years.

(36:14):
Okay, so I worked as I was aphysical therapist for about two
years before I started my owncompany, right? And I've learned
that's like, the number onething I would, I would caution
people of is, is not to rushthat, because I had a lot of
lessons I had to learn that Iwouldn't have had to learn if I
would have just took a

(36:34):
little I'll be honest with you,at that age, knowing roughly how
old you are, perfect time,really. Oh yeah, get it out of
the way. Yeah. Because, I mean,that's the thing is that I think
what a lot of people understandis their 20s is for falling on
your face and
eating dirt. It is my thingwith, with the whole, I caution
people on it in healthcare,because my thing is, like, from

(36:59):
a moral standpoint, how am I?How am I going to charge someone
a premium rate for someone withwith uh, intermediate experience
that's inside your own head?Yeah, I know, but, but I got
that experience. I became acontinuing education junkie. I
got good at what I do, right?And then I felt good with that.

(37:20):
But you got it. You have to havethat motivation to do that. You
have to, you have to setyourself back and be like, Okay,
I'm gonna, I'm gonna doeverything I can, say yes to
anything I can right now, andI'm gonna get good at what I
want to get good at. Yeah. Andso that's, that's, I mean,
that's what I did, which, like Isaid, I I'm happy it happened
that way. I would just add, Imean, you need, you need

(37:42):
experience, yeah, sure, sure. Sothat's, that would be my only
caution for people. But when Ifirst started, I mean, you say
yes until you can't say yesanymore. And now where that I'm
where I'm at right now, youalmost, I mean, it's hard to
sell out. You know, people hearthe word out of network and
immediately think, no, right?But you, I mean, I really just

(38:04):
have to tell people, you'rethat's fine. I'm not for
everyone. A lot of people aren'tgoing to pay for me, but you're
going to get what you pay for.So if you do want more, because
I tell people insurancecompanies, they pay for you to
do everyday activities. So ifyou have knee pain, an insurance

(38:24):
company is going to be okay.They can stand up from the
toilet. They're good, yeah, butmaybe you golf. They don't care
if you play golf. We care if youplay golf. So if you if you do
want something morepersonalized, that's when you
search for out of
network. Does your garage doorsound like this? If it does,

(38:44):
it's screaming for help. Callincredible doors, 931 348, door.
We're making garage doors inMurray and Williamson counties
work better and sound better. Wejust make them incredible again.
Go to incredibledoors.com orcall 931 348, door. Follow us on
Facebook for specials onmaintenance, physics, keypads

(39:06):
and other items. 931 348, door,incredible doors.com. What if
you were to take that same Imean again, getting back to the
profitability of a business likethis and trying to reinvent the
wheel, so to speak, and be sonot dependent on an insurance

(39:27):
lead funnel and generation. Whatis it? Are you capitalizing on
the people that come to you eventhough you're in network, so to
speak? Can you upsell them intothe other areas. Hey, your
insurance company may not payfor this, but we can accommodate
you and make sure that you canswing that club, or you can, you

(39:48):
know, pick up your grandbabiesor whatever, but you're going to
need these types of services.And a lot of that's personality,
a lot of it's charisma, whichyou have, and just salesmanship
sales are doing. Exactly that'sbeen
you don't learn anything aboutbusiness or marketing in PT
school, no. So I am happy that Iwas willing to learn, and do

(40:09):
have the personality for it. ButI've had, I mean, I've had so
many people ask me how tomarket. And here's a pet peeve
of mine, when people tell methat because I enjoy marketing,
I enjoy making relationships, Ienjoy meeting people. I
unfortunately, truly,unfortunately, I do enjoy doing

(40:32):
it face to face, which is a lotof it's time consuming, yeah,
and I and, but you just don'tget anywhere the phone call and
email. Sound sales pitchy. Youknow, I like to meet people.
Like to know what they do. Petpeeve of mine is whenever people
are not willing to market or andnot even market, not not even
willing to meet, like I have alot of people who refer to me

(40:55):
just because I've done I've donegreat with their patients that
they've already sent, and Iappreciate that. But the other
day, I was talking to someone,and I'll meet anybody, everyone
you know, everyone knowssomeone, everyone can be of
benefit. And I'm, I am here toalso help other people. So I'm,
I love it. But I was talking tosomeone the other day, and she
told me that she doesn't reallymarket just because she's gotten

(41:17):
her business, just from beinggood. And I was like, okay,
yeah, yeah, congratulations onthat. That still takes time. It
does. It takes time. It takestime. And I'm like, so you are,
so you're just good where you'reat, like, you you're good with
just getting the referrals thatyou got, because you're good,

(41:38):
you don't want to meet anybody,
kind of but I mean, a lot of youknow, especially in the musician
community and stuff like that,what you do has a lot of
potential. Because what comes tomind, and I always look at what
people are doing on socialmedia, and if it catches your
attention, there's achiropractor. I think he's a car
he might be a physical therapistas well, but he's a drummer as

(42:00):
well. He talks about proper bodymechanics sitting at the kit,
you know, which way your legsshould be and how your balance
should be situated. And thething about, you know, playing
the drums or any sort ofinstrument, it can be subjective
in terms of how you justinterpret the instrument, you
know. And I've always been like,Well, hey, you know, I like to
have my legs parallel my thighsparallel to the floor. When I

(42:22):
sit at the on the throne.Recently, I've gone just a tad
up. So it was a little bit likea maybe a five to 10 degree
angle, a little bit just offkilter from parallel. What a
difference. Oh yeah. You knowwhat I mean? Oh yeah. And, you
know, they talk about thedifferent types, you know, I'm
wondering if there's somethingfrom a personal branding

(42:42):
standpoint, if you haven't beendoing something like that, cool
little things, hey, here'ssomething you if you got, you
know, common, common things thatpeople are dealing with, maybe
some offers, all those things.What can you do at home? You
know what I mean we work with isthat, because that that builds
your personal brand, shows thatyou're an expert in your field
and creates demand, believe itor not.

(43:05):
Yeah, you know, we have socialmedia. And I really do, I really
do need to get better withsocial media, because we work
with tons of golfers. We workwith tons of business owners, as
far as, like, sitting at a deskall day, travel, that stuff. And
then we work with a lot ofequestrians. So equestrians have
been kind of the more dominantone lately. I used to ride, so

(43:30):
I'll go out to arenas withpeople. We'll make saddle
adjustments and that kind ofstuff. I don't golf. I just know
about the human but anytimesomeone says they're a
specialist in something, don'tbelieve them. Everyone got
trained on the same thing,unless they went to a crazy
institute that no one knowsabout.
Yeah, but can you look atsomebody like looking at me
here? You saw me start out likethis, and then I at some point,

(43:55):
I lean back like this, a lot ofbody language going on, and
every now and then I catchmyself. I don't want to hunch
like this, so I'll use my coreand engage my core and sit up
straight. Are you noticing stufflike that about people?
Oh, yeah, absolutely. And thatis, that's a key part of
physical therapy, for sure. Andit's easy to tell someone that.

(44:15):
It's easy to be like, Hey, situp. Sit up, you know, sit up.
And it's easy to think on yourstuff like, I'm sitting here
slouching. I'm a physicaltherapist. One thing that we,
that we are known for, isaccommodating our advice and our
tactics and tips to the person'slifestyle, right? So a lot of
people come to us because, forexample, golfers, you can tell

(44:39):
them all day long, pick yourchest up, you know, push with
your hamstring. Push with yourglutes. If they don't have that
hip range of motion. I mean, youcan tell them that all day long,
it's just not going to be so. Sowe are really good with working
with people, with how they wantto be worked with, if that makes
sense. So I. A standing desk,for example, like that would be

(45:02):
if you don't want to hunch andif it's something that you're
constantly having to think aboutwhile you're sitting there, sit
down for an hour and then juststand up for a little bit. That
way you don't have to
think about it. I'm just, I'malways thinking about different
ways you can just make fun,social media, tick tock, videos,
oh, yeah, we and we have asocial media and honestly, I

(45:23):
love the social media aspect ofit. It's fun, it's different.
But we don't get a lot of peopleoff social media because we
treat you're probably notpushing it enough. I know, I
know. But we also have a weirdclientele, like, like, our
clientele is LinkedIn, we getsome people off LinkedIn, yeah,
I don't really get anything offTiktok. What are you doing on
Tiktok, though, we pose the samething, which, like, like you

(45:45):
said, I probably need to switchthat up. I need to figure some
stuff out, but I'm
trying to figure out, how do wesolve the problem of getting you
paid better? Yeah, you know whatI mean. And anytime you know,
you know, I just played in aband, right? Their social media
game is completely laughinglynon existent. Okay, I mean,
pretty much same. And it's likeyou got a tremendous amount of

(46:06):
content to put out there tocreate a Demand and build up a
value in the perception of yourrecipient. That's a lot of what
marketing is. Well, how am i Howare you being perceived? So you
constantly showing up with allthese fun hey, here's a real
quick tip. If you've got alittle bit of a pain in your
wrist, maybe you're a drummerand you got some medical, you

(46:27):
know, carpal tunnel maybe goingon, or some tingliness, you
know, try doing this and that,you know, do this every day. And
I, you know, let me tell me inthe comments how it works out
for you. And then in thecomments you're going to have
other ideas that come up tofoster another video, you know
what I mean, guitar players, youknow, because especially being
in a Music City, you go out andsee bands, which I would imagine

(46:50):
maybe you do. You got guitarplayers that are metal guys that
play down to their knees. Andthen you got, you know, kind of
mid range guys, and you got yourjazz guys that play like this. I
mean, even the strap on yourneck, right? We worked the
amount of of artists we workedwith with neck pain because of
that have, it's feel like Icould at this point.
But those are all things that,hey, here's a real you keep

(47:10):
showing up with, like, littletips you could, hey, here's some
at home physical therapy tip.You know that's gonna build you
up.
Ironically, the thing that hasworked the most on Tiktok and
Instagram. And this is notmaking money or anything. This
is just what has got us the mostfollowers, and what has like got
us the most engagement wasmaking fun of healthcare. Yeah,

(47:32):
we'd make videos of justbecause, you know, healthcare
right now is so it can be veryobnoxious. It's a commodity. Oh,
it's so stupid right now. Imean, cold plunge, sauna,
grounding.
I do grounding.
You do grounding? I do? You justgo stand outside barefoot? No,
I have a grounding blanket. Oh,okay, I sleep with

(47:53):
it. Okay. I thought groundingwas like, where you just go step
outside barefoot. You can
it works, dude, does it? Yeah,
I'm big research gal. I'm bigresearch gal. I'm pretty
skeptical and and I had theamount of people I'd have asked
me about cold plunges. You know,should I get in cold plunge?
Should I should I do a coldplunge? I've heard it makes you

(48:13):
live longer. And I'm like, Dude,if you want to do a cold plunge,
go for it. But if it meansyou're gonna live seven minutes
longer than me. I was warm allto say, I'm good with it. You
let me know one day how it wasto live that much longer when
you were cold every day for
however long, everybody has asolution to something on social

(48:36):
media,
everyone has a solution rightnow. It's castor oil. Oh my
gosh. That's cyclical. Theamount of people that are like,
if you want better digestion,just put castor oil up your
belly button, really, yeah, it'sin your belly button. Your belly
button. Oh my god, yeah. Andthen have you seen where people

(48:56):
are sleeping with tape on theirmouth? No, yeah, people are
taping their mouth shut tosleep. Why? Just because, I
guess, do you want to know Iwould, I'd lose my mind. I would
lose my mind if there I couldn'tgo to sleep, you'd have to give
me drugs.
Well, I mean, I do the CPAPthing, but that's not what you

(49:16):
know. I keep my mouth closed andforcing air done in my nose, and
I'm like, a like, I can't like,I can't, like, when I go to bed,
like, I can't have anything.Like, if my shirt touches my
neck, I have a panic attack.
See, I can't, like, you know,I'm sure I could readapt to
sleeping without a CPAP, but itstops my snoring. Typically, if
I ever sleep without it, I get asore throat because, oh

(49:38):
yeah. Well, it's and CPAP iscompletely different. But I
don't know. I don't know whypeople are taping their mouth
shut, but it's another questionwe've been getting a lot, and
I'm like,
that's the thing. It's like, youknow, what kind of engaging
content could you be creatingthat's funny? Yeah, making fun
of health care,
absolutely. And it's, it's easyright now, yeah? I mean, every

(49:58):
day we get another question. Of,should I do this? I do this
dumb, dumb things that ourcustomers ask,
yeah, yeah. We, we've doneinteresting you've watched the
office, right? Yeah, okay. We,well, we did a series one time
where we would, like, kind ofhave a stupid situation that had
gone on the clinic, and we makefun of ourselves just as much as
our clients. So we can that way.We're not, you know, bad, but we

(50:23):
would do, we did a series like,where we would reenact something
that happened with a client, andthen would kind of like, Look at
the camera, you know, like, Lookat the camera that that has been
the amount of people who havebeen like, can you do that
again? And we're like, yeah,come up with more stupid stuff.
How many people we got workingfor you? So I've got a clinic
director, and he's full time,um, he's my he's this, I tell

(50:44):
people he's the smart one. He'sa genius, one of the best
physical therapists I've everseen in my life. And I don't
like to give compliments, sothat's a big one, um, and then
we take students. Sometimes it'sme and him full time, yeah, um,
what we're trying to do rightnow is, I'm pretty much just
doing mobiles now, and he'srunning the clinic, so hopefully
we're gonna have to make anotherpart time hire soon for the
clinic. Yeah, but not, not rightnow. Still work. I mean, we just

(51:09):
expanded into Brentwood. We usedto be in Franklin, so how's that
working out? It was hard. Yeah,it was really hard. We just, we
grew out of Franklin, and Ididn't have any more room. I
didn't have enough space. Andthen we had a lot of people who
wanted privacy, and we didn'thave that in Franklin, because
we sublease from a gym. And thenwe go to Brentwood, and it's a

(51:31):
beautiful facility. It's like2600 square foot. There's
private rooms. I'm subleasing,I'm out right now to massage
therapist and all this stuff.And Brent was just a different
crowd. It's just a littledifficult to market. And
everyone that I've marketed towants me to do mobile. That's
why we're like, okay,

(51:51):
come to my house. I'll pay thebill. Yeah, so, I mean, there's
got to be some margin there.
Oh, yeah, no, I prefer mobile,to be honest. I love my mobile
clients. I love the I'm able toget stuff done.
You take the, I guess you takethe things inside the house, and
I guess you're not gonna do it.You're not gonna it's not
something you can do in the backof
a van. I have a mo, no, I have amobile cart that I bring her.

(52:14):
Actually, it just got stolen.Oh, someone broke into my car.
Nice. I know I was like, Iwonder what they're gonna do
with that biohazard box.
Heavy, nice.
But, you know, whenever I hearsomebody talk about, like, what
you addressed earlier, how thejuice isn't sometimes worth the
squeeze. Yeah, it's all, how dowe fix that? You know? How do

(52:36):
we, you know, it's a commodity.And one of the things that I've
kind of been fairly good at isde commoditizing commodities.
And it always comes down topersonality, who's, who's the
one, who's the personadministrating it, because that
is the separator. Realtors havethe same problem, insurance,
sales people, mortgage salespeople. They all, they're all

(52:56):
commodities. It depends on who'sactually doing, who you dealing
with.
You know what's hard, becauseI'm willing to, I'm willing. I
mean, like, I will, I'll attemptanything. I'll try as far as,
like, meeting people gettingprogram, like, right now we're
trying to do, not trying. We aredoing, like, a tailored
corporate wellness plans. Sowe're going into companies where

(53:18):
we're creating a program forthem and then providing, you
know, this many visits, thismany executive consults and all
this stuff, it's working outreally good. The hard part is,
is you got to know someone tomeet the people you got to talk
to, right? And that's, that'sthe difficult part with social
media and marketing and stuff,is it's hard to like, it's a

(53:41):
decision maker. Well, no, it'swhere do I spend my time? Like,
do I spend my time making faceto face connections with people
that can, that can get to knowme and vouch for me and let
people you know? Or do I goonline where I'm spending less
time, but is it going to beworth? The time I do spend,

(54:03):
well, I think anytime that youhave where it's quote, easy,
your response rates going to beless, yeah, you know, because
you could sit in front of acomputer and just completely
reach out to be I did it theother day to the owner, CEO,
President of Cool Springs Wineand Spirits, on behalf of one of
the podcasts I produce, I was inthere the other day, and I'm

(54:25):
like, my gosh, you know, theyhad their beer guy come up to
me, and I was looking, they havea particular beer there that
was, it's just amazing. So I gota growler, and he's he was
telling me some new tidbit ofinformation about the brewery,
which is based out of Knoxvillecalled Zool. Are familiar with
them, but he's like, Oh yeah,they became the official brewery
for the local baseball team. Isaid, Oh, really? I said, Dude,

(54:47):
you know, I've met you a coupleof times. I'd love to get you on
as a regular on the podcast. Isthat something that you're
interested in doing? He's like,Well, it depends on the person
you know, the people here, ifthey'll let me and stuff. I
said, Okay, who do I got to talkto you? And you know, he didn't,
he the guy wasn't there. But I'munabashed about saying,
introduce me. Oh
yeah, no, me too. I love meetingpeople. I'll meet anyone. And

(55:09):
I'm not shy. And it's, it'struly, though, a lesson I've had
to learn is, unless you ask orunless you you put the word out
there, the answer is no, right?I tell my kids that all the
time, much to our detriment,yeah? Like, you've got, you have
to put yourself out there. Noone's gonna hand it to you, no
matter who you know. And I'vegot some, I mean, like, I have

(55:31):
clients who have helped metremendously with my business,
but even them, unless I ask, theanswer is no, right? Like that.
Like, they got to know. I need aconnection. Yeah, yeah.
You do that actively. Like, hey,oh yeah, I'm really looking for
a connection with this person.Every client, especially in
Brentwood, oh yeah, they mightknow them.
Everyone knows someoneespecially that's that's one

(55:53):
reason that, especially if theylike you Exactly, and that's
where the face to faceconnections come from.
Face to face can happen on it,on Instagram and Tiktok too,
because they're seeing yourface, they're gonna, I mean,
there's a lot of there's a lotof likable people, creative,
likable people that, yeah, man,I'll help you out. I like you,

(56:13):
you know, I I'll go up, stick myneck out, and make a referral
for you, and I feel like you'lldo right by them and make me
look good. Oh, yeah. I mean,that's, that's the key to it.
Yeah, it is. And, you know,it's, and I know it is in my
mind, because it works bothways. You know, you see some
people on social media, andyou're like, you know, click

(56:37):
follow like, you know, watchtheir content every time it pops
up, learn something new, andthen you see someone that you're
almost like. I want to followthem to make sure I never act
like that, right? Yeah, what notto do, yeah, what not to act
like?
That's my problem. See, is thatI know I come off as the over,
you know, somewhat overweight,older guy. I mean, my beard. I

(56:59):
was just looking at picturesfrom like, five years ago, and
my beard was a lot darker, youknow. And it's, like, you dyed
it like that, yeah, you know,it's, I want to look aged, yeah,
I got the salt and pepper and itworks, you know, whatever. And
it's, it's, I know a lot of it,you know, there are guys in the
podcast space that are betterlooking, and they might get a
little bit and get more ofengagement, but what they're

(57:20):
saying is utter bullshit. Oh,yeah, you know. And I'm like, I
know I'm the expert when itcomes to this, but you gotta, oh
my gosh, you gotta freaking buyinto the fact that I am the
expert. I understand I'm notexactly Tom Cruise,
yeah, okay, well, and there'scertain, I mean, there are
certain podcasts that I watch,and not even, like, logo, like
I'm just talking any, any, likeI said, health and wellness
right now is just insanelyuncomfortable for everybody. You

(57:43):
get on one and it's why do theyall look the same? All health
and wellness or medical podcastproducers look the
same? Are they wearing scrubs,or are they wearing the black T
shirt suits? Suits?
For some reason, I just know itfrom the bottom of my heart. I
know they've only got a suit onfrom here, right, and then down
low, they've got shorts onright, and I'm like, You, and

(58:07):
they've got like, acting likethey're talking to a crowd. It's
like, there's no one in there.Is there? No, you're just doing
that. There's like, mirrors.There's a
guy that comes to mind that's asocial media podcast quote
expert constantly talking about,he's stealing and repackaging
other people's ideas that Iknow, I've heard them say, and
he does the same thing. He'llhave a camera that with a couple

(58:28):
of people in the audience. Oh,yeah. And, like, I'm speaking
publicly. Let me tell you abouthow to do this. And I'm gonna,
you know, let me see the rightand turn that camera and never
see the crowd?
No, I just know, like, andthat's another thing with with
influencers, and which respectto them, because they they work

(58:49):
hard for what they got. But Ijust cannot imagine. Like, have
you ever seen the Day in theLife videos like a day, here's a
day in my life, and it's like,yeah, yeah, yeah. Yeah. I can't
imagine. Because when I when I'mhungry, I'm eating, I eat first
phone does not eat. First phonedoes not I don't, I don't take a

(59:10):
picture first I can't imagine,going to set my camera up,
making sure the angle is good,showing my food, setting it
down, going and stopping it,eating like I you know what I
mean? There's just so much, it'sso
it's an element of vanity. Yeah,you know, it's like the fitness
influencers that I've haven'tbeen in a gym. Obviously, you
probably can tell this in many,many years, but I don't think

(59:33):
I'd be able to go back, becauseit's like, I'll just get annoyed
with the amount of freakingtripods. Oh, 100% and it's like,
these people, these people arejust unashamed. Well, I'm
checking my form. No, you'renot. You're putting it on social
media. There's a guy that Ifollow. He's a nice guy, but,
you know, he's constantly, youknow, you see, you lost a lot of
weight, and everything is like,you know, and the camera is

(59:54):
like, a good 10 feet away. Oh,dude, you're in the way of other
people at that point.
I also, personally, I have onegood angle one. So if I'm
videotaping myself, just just,let's say what angle is that
it's not down here. I canpromise you that which is where
the tripod is, right? We'regonna go up, maybe darken it,

(01:00:18):
and turn it all the way around,right? I'm not photogenic. I
hate pictures or whatever. I'mlooking at you right now, you
look great. No, no, no. I hatepictures, like, I take a picture
of you right now. Oh, no, no.See, this is where I'm like with
wedding planning and stuff. If Icould just be like, Can we just

(01:00:39):
not have a photographer around,because I know she's everyone's
gonna be like, dancing andhaving fun, and if I see her,
I'm just gonna have to, like,
do you feel like you have a fakeforce? Smile? Oh, 100% okay, do
it. Let's see it. I can't. Let'sdo it. I can't anymore. Smile
for the camera. Say cheese. Ican't anymore.
I don't know how I would. I

(01:00:59):
understand reason why I ask isbecause I understand it.
Whenever somebody would ask meto take a picture, I'd always
go,
oh yeah.
And it's like, Why did her and Ialways look fake same. So what
I've been doing is going, okay,big picture. And I try and
freeze the face, but then Inotice my eyes are squinting
now,
oh, it's too much, yeah. And noweveryone's like, Oh, what did,

(01:01:22):
yeah,
exactly where I look, like, mymother, oh, god
no. And it's all, I mean, Idon't, I'm just, I don't even
know how, oh, the the camerathing. I'm just thinking, like,
like, I wonder how many, howmany reps did they go through on
this exercise to make sure theyhave the right angle? Oh,
because, like, I go through, I'mlike, four sets of 10, and I'm

(01:01:44):
like, there ain't no way in hellI'm going back to I'm done.
I don't know. I just, I wouldimagine that people that go to
the gym and run into theseinsufferable, insufferable
people that have tripods thathave to be set up, you know, 10
to 15 feet away. Oh, yeah. Thinkat the entire shot and all. It's
like, Dude, you're in the way,right? It's inconsiderate. And

(01:02:06):
then you get the people thatfreaking shame the other people,
like fitness in these women, ohyeah, you know, check out the
creeper behind the dudes. Justfreaking dude, have
you ever okay? Joyce, fall thiscracks me, because I stare at
everybody. I stare at everyone.In the gym, there are mirrors
not to look at myself, but tolook at other people, right? So
look at me. I don't care. It'sfine. I've never once thought

(01:02:30):
like, Oh, he's creepy. He'sstaring at me. But I love the
videos where people call outwomen or call in other people
out. I'm like, good job. Yep,good job. Joey swole, yeah, that
one. I like him a lot.
Yeah, he's,
you know, you can do better,right? Do better. Do better. I'm
like, I mean, no one's lookingat you. And also, by the way,

(01:02:53):
your shorts are halfway up yourass, right? You want people to
look exactly. Yeah, you haveyellow pants that are you
probably bought it justice,yeah, as, I mean, as, like a 12
year old girl like you, likeyou're, you're in your 30s. My,
my gym attire includes a two XLt shirt, right? I will become, I

(01:03:14):
will not be sucking in at thegym. I will not be focusing on
the roles.
For me at my age, I want to findsomething like Ben. We all know
Ben, Mr. Benjamin Rydberg. Hehelps us here with He's an
associate Sally say team memberhere at it's your show.co, he
also coaches boxing. Oh, thatTitle Boxing in nolansville, and

(01:03:38):
he is, he's really good at it.And my brother and I went to go
one to one of his classes abouttwo weeks ago. I really enjoyed
it, but it's like, I'd reallyneed a place down here.
I'm not a big group classperson. I can do group classes
for like, a month, and then I'mlike, I think it's because I
work with people all day long.So the one time I get to work

(01:03:59):
out, I'm like, no one around me.
I My point is, I guess findingthat thing that you it's not a
workout when you're reallyenjoying it like right now, I've
been doing bike rides everymorning trying to get about
eight miles in just somecardiovascular stuff. I have a
bench at home with someadjustable weights and just not
feeling it. It's not, it's notfun.

(01:04:21):
I enjoy. I do enjoy lifting. Ienjoy the the lifting aspect of
I hate cardio with every bone inmy body. No, I hate cardio. But,
um,
a lot of it for me is diet.Yeah,
it's always diet. It's thepeople think gym is the hard
part. Gym is not the hard part.Yeah, go into the gym is eat. I
mean, damn IPAs, yeah, it'swine. Yeah, wine for me too. I

(01:04:44):
love a good I love a good glassof wine. I've been getting in
the whiskey
lately, too. It's like, holycrap. I
Okay. Here's my I, I likebourbon, right? But I like, I
don't know it's Brigham. Them,but I can't afford the bourbon,
though, right? Yeah, I've beenspoiled by some clients. So that

(01:05:08):
tequila, tequila. I lovetequila. I cannot afford the
tequila, like
Christopher McClintock, I hadhim on the podcast about, I
don't know, three four monthsago. Yeah, dude brought in a
bottle of whiskey because heknew that, you know, I was kind
of, I guess, you know, tastingit and enjoying it. I was never
a big hard liquor guy growingup, but it's like, I could see
the appeal. It's not like I'mgoing overboard with it. Yeah,

(01:05:29):
it's a nice just to enjoy thedrink. He brought in a bottle,
and one of my other clients camein. His name is Nick Woodard,
the 615, podcast, check his out.He saw, he eyeballed the bottle
that was up on my shelf overhere. And he goes, what is that
sort of gift one of my guests,and, you know, comrades and B
and I brought when he was on thepodcast, as a thank you, and it

(01:05:53):
had a wax seal on the top of thebottle. And he's like, You have
any idea what that is? I said,None. No, no idea. It's a bottle
of whiskey. Yeah, he looked itup and he showed me the price.
I'm like, holy crap. Wow.Thanks,
Chris. Shout out to Chris. Yeah,where's my whiskey? I love

(01:06:14):
tequila. Have you seen thatreally pretty bottle of tequila?
It's long and slender, and it'swhite, blue, and I'm pretty sure
there might be a bill on the topmaybe. Okay, I like that one.
I've actually never had it. Ijust it's like the bottle, but I
can't afford it.
For those of you listening, Iwant to make sure that, if
anybody knows the president andCEO of Cool Springs Wine and

(01:06:35):
Spirits, we'd really like totalk to him, because we think
we'd be able to partner withhim. I think there's a
tremendous opportunity. Youknow, yeah, stuff in there, not,
not only because of that, youknow, I just, I walk into a
place, I'm like, Oh, we could dothis. We could do this. We
could, you know, actually dosome live episodes here. And,
well, can you say his name?It's,

(01:06:59):
God, gosh, it's not,
oh, man, now I'm blanking. No,that's a different liquor store.
No, it's, what's his name?
Brett Moore. Brett Moore, no,there's a lit there's a liquor
store in Cool Springs, I think,where they have like a, like a

(01:07:21):
men's,
like, a cigar lounge kind ofthing, yeah, kind of Cool
Springs, wine and spirits is youwalk into that place, and here I
am talking about it. Maybe Ineed to clip this out and to
send it to them. You walk intothat place, it is a smorgasbord.
Really. Everybody's helpful.They've got a little area that

(01:07:42):
you can have some charcuterie,cheeses, local dairy type stuff.
They've done a really good jobmaking inroads with local
places. A big old beer sectionthat's got a ton of selection.
There's a guy there that justknows his stuff when it comes to
beers, yeah, just a reallyimpressive approach to
everything. And I'm sure they,you know, they don't need a

(01:08:06):
podcast partnership. It'd becool, though. It would be cool,
yeah, really cool. Well, firstof its kind kind of thing, yeah,
where it's like, hey, you know,give us the beers to review.
We'll review them, and
then episode right, yeah, right.We've done
breweries and stuff like that,you know. But it's with
breweries you're kind of biased,you know, how how honest can you
be?
Yeah, especially if one inparticular is like, review

(01:08:29):
these, yeah, an hour, yeah.
Well, maybe we should have youon the podcast at some point as
a guest taster.
Absolutely. I'll get an Uber.You'll get
an Uber, and we can only dothree shows in batches.
Have you ever been wine tasting?Yes, that do you what a hell of
a sales process. Yeah, and lubethem up. I know it's like, and I

(01:08:53):
never get the pores like this.It's always like, here's this.
Oh, yeah. And I'm like, Okay,I'll chug it. Where did you do
it? So I've done it in NorthGeorgia, and then the best time
I did it was in Greece. Oh,really, yeah. And that was,
actually, that was, that wasvery informative. Like, that was
pretty interesting. I'll neverdrink wine, like, what you're

(01:09:16):
supposed to drink like, but
it was, it was interesting. Whywouldn't you drink wine. So
when you drink wine
in Greece, you naturally aerateit, so you spin it like you
have, you know, you always seethe fancy people spin the wine.
So you spin the wine, that'spart of the aerating process.
And then you take a drink, andyou look down, and you have to

(01:09:38):
slurp it for like, 30 seconds,and then you take a drink, and
it changes the taste of foodaccording to what wine you're
drinking. You
have to slurp it in your mouthand then spit it back out,
like, like, that's how youaerate it. Like, you're, you're
doing this, and you're like,like, you're sipping a cup of
coffee, yeah. And then you drinkit really, and it honestly. Late

(01:10:00):
changes the taste of food. Itwas, it was actually, like,
almost unreal. And I wasn't
drunk Courtney and I had ourfirst proper wine tasting back
in October in Paso Robles. Oh,and it was a family winery. You
went to the place, you know, wemade an appointment. It was part
of this event that we were doingfor a podcast I produce. And
they, you know, were red winepeople. So they, they explained

(01:10:23):
really well what the years mean.And, you know, hey, this year
was a drier year, and this iswhy it tastes like this. And
2017 was a good year, and 2018so they went through all of
that, and it's like, oh, okay,that's why that's important,
especially to the region and theweather that they had so and
that's why all that was a goodyear, you know. And it's like
those who are learning aboutwine, I guess, really keep up on

(01:10:44):
that stuff. But they would havethese wines laid out, and I say,
I want to say, by the fourth orfifth sampling. Now, take this
wine. Now go back to the firstwine, the 2017 and see how the
taste. And after a while, aftertwo hours, oh, wow, you're
sitting there going, lady,they're all starting to run
together. Like, this is, I can'tdiscern those almonds, right?

(01:11:08):
And it's like, you know? And Istarted, I started, you know,
naturally inquisitive that I am.I started asking questions,
yeah? Something like, so this isyour sales process. She goes,
yeah, oh, yeah. I said, Sowhat's the average sale you get?
She's like, well, one time Iactually had a $35,000 sale, I
said, Whoa, good for you. Isaid, What's, what's the average

(01:11:29):
she's like, people spend about,you know, couple 100 bucks.
Well, that's not bad, not
bad. They got, they got us forabout that. He said, 35 $35,000
sale. It's a lot of wine. It's alot of wine. That was
like, $100 bottles of wine. Holy
moly. They were good, were they?Oh, yeah. Well, and that's nice
about like in Greece, like younever woke up feeling bad the

(01:11:49):
next day, because it's just sounprocessed. And what's the
thing is that Europe is sodifferent with their diets, food
supply,
it's unreal. Like, I ate so muchon this trip, you probably lost
weight, yeah? Yeah, did. Andthen I came back to America, had
a protein bar, and I thought Iwas gonna die, yeah, yeah,
because
our food supply is crap, yeah.What do you think about, like,

(01:12:13):
the whole RFK thing? And youknow, what's going on? Do you
think there's going to be anymajor changes to, I would love
to see, like, a European modelof food in our country, yeah,
right, not exactly how they dothings, yeah? Because to open a
business there and do your thingis next to impossible, yeah.

(01:12:33):
I, I would love it. I mean,like, I'm kind of like, you,
like, I would love to see that.I think that there were,
personally, think that there wasbecause I have two nieces, so
there's, you know, my, my world,yeah, and so the whole red dye
ban thing that happened likethat was that was a big step. I
also think that, I don't know, Ithink that too many businesses

(01:12:57):
run on, I mean, America's justdifferent, you know, I don't
think any big changes are gonnaactually happen with that. What
I would like to see happen ispharmaceutical companies not be
able to advertise
well. I mean, that is the circleof life in that world. Yeah, you
know, poison them, put a bandaid on it. I would love right

(01:13:17):
around we go.
I mean, like it's, it's insaneto be watching TV, and then all
these people are like, dancingaround a fire. And it's like
here, if you have you know this,this disease, take this
medicine, the side effects areseizure, death. You could lose a
member of your family. You yourdog might run away, your second

(01:13:42):
cousin twice removed, like youmight have, you know, you might
lose your home, but you know,we're not liable,
right? So, yeah, our disclaimer,yeah, I've read many of those in
my voice over career.
It's nuts. I'm like, Okay, youwere a
loved one. Have suffered fromme. So the Leona, you may be
entitled to converse,conversation

(01:14:02):
compensation. You know what? I'mso and this is, I have zero
opinion. The amount of times getasked is I have zero opinion on
ozempic, tricep, I don't I don'tcare. I don't care. Tell you if
you want it, don't take it. Ifyou don't want it, I don't care.
Only reason why I kind of wantto take it is for the future
claims. Because I'm like, Icould get some money off that in

(01:14:23):
a few years. I'm blind in oneeye. Yeah. When they're like, if
you or someone you love havebeen impacted by ozempic, I'm
like, me
those things, they're classaction lawsuits, and the only
people who get rich on them are
the lawyers. Wow, yeah, that'sworth a shot.
It's worth a shot. But at thesame time, double down on you,
triple down on you. I think youhave tremendous potential to

(01:14:45):
break the mold, so to speak.Yeah, and that's what I love
having these conversationsaround. Is okay, don't sell
yourself on the limiting beliefthat this is just, you know. PT,
only pays so much, yeah, let'sfigure out enough for you know.
Let's figure out another way. Imean, there's so many people
you. You know, electricians, thetrades, are making roaring
comebacks, and they're showinghow there's females out there
that are electricians. And, youknow, they set up tripods behind

(01:15:09):
them. They do full panelrebuilds and stuff like that.
And they make these beautifulart, like artistic works of art,
out of a panel, an electricalpanel, and it's really fun and
it's satisfying to watch. Andthey're, they're creating these
personal brands in the trades.You know what I mean? So in that

(01:15:29):
sense, it's a game changer. Iwish I
was more comfortable withtalking in front and, like,
with, like, taking my phone andtalking from a camera. I'm not I
just take some reps, that's all.I don't know what it is. I just,
I can't be you there's, I got alot of personalities. You do. I
gotta figure out which, what doyou want to put on,
little funny thought or, youknow, tidbit comes here, quick

(01:15:51):
video, and don't have to worryabout, you know, the angle of
the lighting and all that crap,right?
And it'd be so easy, but, butI'll, like, I'll, I'll have a
moment where I'm like, Oh, Icould, I could, you know, film
this, make some content, andI'll film it, and then I'm
like, Okay, so, but with thatbeing said, I'm going to open up
the Instagram. What is yourhandle? I don't think I follow

(01:16:12):
you.
It's amplify, underscore HP. I'mgoing to make sure I said that,
right? Amplify, yeah, amplify,underscore, HP, okay.
We post a lot,
so you're doing a lot of thesethings as it is,
I am. It's just we don't reallyhave following. Okay, well, I

(01:16:34):
mean, we've got, nah, we don'thave following.
I maybe we need to fix that.Yeah,
I have a
I don't have a huge following,but I personally have more of a
following, so I'll always repost
it. Well, what's yours then?
Alex, l, Phil, with two, l5's

(01:16:55):
a, l, e, X, l, p, h, i, l, l5,
okay. I see, yeah, let's try tofigure out. Well, I have a
follow request put into you.Perfect. You got your phone
number on there. Oh my gosh,
hey, business is business?
Well, I like it, yeah, followingyou now. Bell and bottle that

(01:17:16):
popped up too. Holy Moly, yougot a lot of followers. I
Well, yeah, sheesh, I try.
That's cool, but, and thathappened organically. No, no,
no, I freely admit it. Unlikesome of the people out there
that say, look how manyfollowers I have, and if you do
what I do and buy my course, nowit's like, you know full well

(01:17:38):
that they bought their damnfollowers. I made that mistake?
Oh, really, yeah. Now the I'vehad one video that went viral,
just one, and truly, the onlyreason it went viral is because
I made a typo. I was like, Allright, fair. The you know, the
grammar police came out wasworking overtime that day.

(01:18:02):
Well, I think ultimately, youknow, fun, funner videos, more
fun, or videos and stuff likethat, I'll take a look at your
stuff and even offline, maybeeven talk about the social media
supercharge thing. If that's anoption for you, maybe we can
help you out, yeah, and comealongside and, you know,
it'd be a lot easier than alwaysface to face. Like I said, I

(01:18:22):
love face to face. It's justtime consuming.
Well, how do people find andfollow you? Other than the what
we just talked about is there acentral
we are so word of mouth. So Iknow tons of out of network
healthcare providers in thearea, Nashville, Brentwood,
college, Grove, Franklin,anywhere like that. If they are
out of network, I've pretty muchmet them. So we get a lot of

(01:18:45):
referrals from people like that,personal trainers. I mean, any
anyone in the health andwellness field. And then word of
mouth. I got a lot of myclients. I'm always asking for
you know, if you know of anyone?And then we, our clients, are
very we do a lot of long termclients. So like most of my
clients, I've been with foryears and years and years, it's

(01:19:06):
just maintenance recovery. Sothey throw my name out, like,
like candy, which is veryhelpful,
good. Well, how to new peoplefind
you? That's, that's, that's whatI'm I don't know that's what I'm
working on,
website, you know, and all thatstuff I got. I got a website,
yeah, what is it? Okay?

(01:19:29):
Anyways, everyone guess mywebsite? Of
course, we'll put it in thedescription, yeah, you know,
it's www, dot amplify hp.com,it's simple enough, simple
enough amplify HP, obviouslyhealth and performance.
And as usual, if you guys arelistening and you found a lot of
value in this podcast and thisepisode, share it with your

(01:19:50):
friends. Rate review anddepending on the platform you're
on, just kind of hit, you know,five stars if there's if you
can't, give us five stars, hitme up. Let me know we can make.
Kids. So you can give us fivestars, or just review us anyway.
You know, five star for a shadyreview that lets us, you know,
if you want to complain andthrow some shade at us, it costs

(01:20:12):
a five star review. You couldsay whatever you want in the
comment. We'll allow it. You canalways find and follow
us@mmtbp.com that's mostlyMiddle Tennessee business
podcast.com, as well. Truncated,mmtbp.com, link is there? If you
want to be a part of thepodcast, you can fill out the
form. It shoots right to myemail, and we review all of them

(01:20:33):
and we'll figure out if it's amatch. But in this case, Alex,
delightful conversation. Thanksfor
coming. Thank you for having us.

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Episode Transcript

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Healing, Humor, and Hustle w/ Alex Phillips :: Ep 246 Mostly Middle Tennessee Business Podcast

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