Have you ever noticed how dentists somehow convince millions of us to voluntarily sit in an uncomfortable chair while they scrape sharp metal objects against our teeth? We do it because we understand a simple truth: small discomfort now prevents massive pain later.
But what about the rest of your life? That promotion you want but aren't pursuing. The relationship conversation you're avoiding. The health habits you keep postponing.
In this video, I'll share the psychological framework I've developed called the Pain Comfort Ratio that explains why we resist change until crisis forces our hand - and more importantly, how you can flip this equation to drive growth on your terms before pain becomes your only motivation.
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