September 25, 2025 • 10 mins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:09):
What I always used to say is that people that
don't laugh are not serious people. You know, yes, because
to be serious you need to laugh.
Speaker 2 (00:16):
You know.
Speaker 1 (00:18):
Those people that are always serious are fake serious, you know,
because they're always acting.
Speaker 2 (00:23):
This is what I think.
Speaker 1 (00:25):
It's not because you do something hilarious or comic or dancing,
or that you cannot do serious stuff.
Speaker 2 (00:34):
In terms of like being rich, I'm only interested in
being rich in the.
Speaker 1 (00:39):
Moment's bank account, you know, once they're going to be
the bank account of moments. I want to be in
the fortune ranking until for the rest I don't care.
So money for me is not was a target when
I was twenty, but as soon as I started to
do it, I understood that I needed the money that
was enough for the quality of my life and of
(01:01):
my friends. You need like to have like electricity in
your blog, you know, So how can you have it
if you always have the same routine, always have the
same routine. Imagine what is for me going in front
of people performing some music. They are twenty years old,
so this is something that gives me a lot of satisfaction.
(01:24):
And then what I always say to my friends, imagine
how interesting is passing from a meeting room with lawyers
and bankers to a meeting with a producer with a singer.
Speaker 2 (01:37):
Now it happens to me to deal with import very
important singers.
Speaker 1 (01:44):
What I think is that the contemporary society lives without
the dream, you know, because they're all concentrated about, Oh,
I need to do this, I need to do this,
I need to do this, which is normal because we
have to deal with what we need. But if I
(02:06):
wouldn't have dreamed in my life, I would never be
what I am.
Speaker 2 (02:11):
Today, you know.
Speaker 1 (02:12):
So what I'm doing is pushing people to dream. Life
is motivation. Life is motivation. I think that people are
not believing in themselves anymore, but because the need is
overpassing the desire. The problem of this era, and it's
not I mean, it's really a problem, is that people
(02:34):
are more focused on what they need to do to
survive and less to what they have to dream about,
you know, which is something that people can tell me, Oh, yes,
it's easy for you, Yes it's easy now, it's easy, yes,
But it was not easy before because I wasn't born
like I was like I am today, and I risked
(02:55):
what I had so many times. You know, my life
change it really around forty four, forty five years old,
because when I was thirty, thirty five, thirty, I was saying,
I'm young, and I was not thinking about the projection
of my life, you know. When I was forty five
and I started to say, time is passing, you know.
(03:15):
And then I realized that being an entrepreneur, the most
important loan we receive is life. You know that, for
sure we have to give it back, but just we
don't know when. So that's the loan of the life,
is not what we receive from banks.
Speaker 2 (03:30):
So that's that's. Yes, that is a loan where.
Speaker 1 (03:33):
You have to give it back for sure, But the
real loan of your of your life, is your life.
Speaker 2 (03:38):
You know.
Speaker 1 (03:39):
I am a guest in my life, not owner of
my life, you know. So, and this is the philosophy
that I apply to everything.
Speaker 2 (03:47):
You know.
Speaker 1 (03:47):
So this house, yes is mine? What does what does
it mean in is mind? How can I own something
when I don't own my life? Because my life is
a it's a borrow, you know, So he's a mortgage,
is I don't know?
Speaker 2 (04:02):
You know.
Speaker 1 (04:02):
So I started to say that and I said, no,
I want to I want to run. Now it's the
moment if I want to run another second life, it's
now the moment I want to do stuff that are
totally different. I have to tell you, because I'm very sincere.
I've always been attracted by the idea of being very popular,
but because I thought that I had something to share
(04:23):
with the others, like vibes, like you know. I mean,
I don't not pretending to be a role model, you know,
but because I leave the other people free to judge
what they want to think about me. If they want
to seemil as a role model, they can do. In Italy,
I have been criticized a lot, a lot. Now everybody's saying, oh, what,
(04:45):
she's a genius, what he saw the direction? But you know,
but first, any time I did something strange, even under
the entrepreneurial point of view I've been, I was judged,
like you know, how was he always dies something in
the business?
Speaker 2 (05:01):
Of course?
Speaker 1 (05:01):
Yeah, because because I always watched things not like this,
but like this, if I could get I always in
my life what I did, and this is the common
thing I did in my first and in my second life,
is watching things not under the traditional or the usual
angle or the usual point of view.
Speaker 2 (05:21):
You know, because I always.
Speaker 1 (05:23):
Thought that if you see things like this, you can
even see it, like see them like this, because there's
always a different way.
Speaker 2 (05:34):
At what point did you say at forty five, I'm
going to stop working that hard and I'm going to
go enjoy my life.
Speaker 1 (05:43):
Now when I was forty five, starting from the point
of view that I'm not interested about accumulating money.
Speaker 2 (05:49):
I don't want to live into a routine.
Speaker 1 (05:52):
Then, so I always delegated in my business activity. So
I had time, I had free time, but I didn't
want to talk about I was performing a company. I
mean I didn't want to talk about it. Like every
day I was performing a company. I was evolving this sector.
This manager wants to go, so we have to find
(06:13):
another one. No, no, I was not interested anymore. And
I always was like attracted by those people who had
two lives.
Speaker 2 (06:21):
There was an entrepreneur in France.
Speaker 1 (06:23):
It was the owner of Adidas and a certain point
he had some problems and his wish then he became
an actor.
Speaker 2 (06:29):
His name was Bernard A. Pie And I was.
Speaker 1 (06:31):
Always attracted by people that had the courage to change
their because it's very I mean, having a successful life.
Speaker 2 (06:39):
Is super difficult.
Speaker 1 (06:40):
Okay, having too satisfaction life is even almost impossible. And
I said to myself, if I can have two lives,
I'm going to be so happy.
Speaker 2 (06:52):
If I was in school with you, we're in tenth grade,
we're in high school. Who was John Lucabaki in school?
Speaker 1 (06:58):
First of all, And it's very weird to say I
was a very shy guy. I was a super shy guy.
I was very shy because I used to be a skier.
I was a professional skier until eighteen years old. I
used to live like in the mountains, and my life
was porn.
Speaker 2 (07:14):
Yeah.
Speaker 1 (07:14):
I went to the University of Bologna. I finished when
I was like twenty almost twenty five, and I started
immediately like trying to restructure what were the interests of
the what was the worth of my family, you know,
because we had the interest in different sectors, and I
tried to understand which could be the sectors that would
(07:36):
have had most growth potential, you know. And I started
to buy the shares of some of my cousins which
were not interested in the family company. When I was
twenty five, I had a big debt and then I
did ten years in which I was not even going
on holiday. Yes, from twenty five to thirty five, I
(07:57):
was really focused on paying my dads and make the
company growing, like you know, for ten years, I was
so concentrated and I I did and I did my
first money. Then immediately I started to do the house
of my life because there are people that are much
richer than I am, much richer. I'm very grateful to
(08:21):
life because it gave me the chance to have two lives.
You know, until forty five years old, I was like
an active entrepreneur. Even today, I'm an entrepreneur because you know,
once you manage the risk of being a shareholder in
industrial companies, even if they are managed by other persons,
you still are an entrepreneur because the being or not
(08:42):
entrepreneur is determined by the fact that you are running.
Speaker 2 (08:45):
The risk of the company in which you were involved.
Speaker 1 (08:48):
But then from forty five, I started to like be
not so much curious about financial matters or you know,
and so I decided to watch I was watching like
how the conventions of dialogue, of the way of dialogue
between young people was reaching and because I was like
going to dinner with younger people, and I was watching
(09:10):
that any of the of the person at the dinner
was not talking with the person beside or in front,
but just talking with the smartphone. And so I said
to myself, I'm not old enough not to be interested
in how the way of communication of communication and changing,
you know. And so I started to I started to
say that if I would have shown my life as
(09:32):
it was, because my life was like this even when
I was like doing serious stuff, entrepreneurial stuff, and I
was always laughing, smiling and joking and taking myself not
too serious even when I was doing serious stuff. And
I said, I can become a global entertainer of the
new platform.
What I always used to say is that people that
don't laugh are not serious people. You know, yes, because
to be serious you need to laugh.
Speaker 2 (00:16):
You know.
Speaker 1 (00:18):
Those people that are always serious are fake serious, you know,
because they're always acting.
Speaker 2 (00:23):
This is what I think.
Speaker 1 (00:25):
It's not because you do something hilarious or comic or dancing,
or that you cannot do serious stuff.
Speaker 2 (00:34):
In terms of like being rich, I'm only interested in
being rich in the.
Speaker 1 (00:39):
Moment's bank account, you know, once they're going to be
the bank account of moments. I want to be in
the fortune ranking until for the rest I don't care.
So money for me is not was a target when
I was twenty, but as soon as I started to
do it, I understood that I needed the money that
was enough for the quality of my life and of
(01:01):
my friends. You need like to have like electricity in
your blog, you know, So how can you have it
if you always have the same routine, always have the
same routine. Imagine what is for me going in front
of people performing some music. They are twenty years old,
so this is something that gives me a lot of satisfaction.
(01:24):
And then what I always say to my friends, imagine
how interesting is passing from a meeting room with lawyers
and bankers to a meeting with a producer with a singer.
Speaker 2 (01:37):
Now it happens to me to deal with import very
important singers.
Speaker 1 (01:44):
What I think is that the contemporary society lives without
the dream, you know, because they're all concentrated about, Oh,
I need to do this, I need to do this,
I need to do this, which is normal because we
have to deal with what we need. But if I
(02:06):
wouldn't have dreamed in my life, I would never be
what I am.
Speaker 2 (02:11):
Today, you know.
Speaker 1 (02:12):
So what I'm doing is pushing people to dream. Life
is motivation. Life is motivation. I think that people are
not believing in themselves anymore, but because the need is
overpassing the desire. The problem of this era, and it's
not I mean, it's really a problem, is that people
(02:34):
are more focused on what they need to do to
survive and less to what they have to dream about,
you know, which is something that people can tell me, Oh, yes,
it's easy for you, Yes it's easy now, it's easy, yes,
But it was not easy before because I wasn't born
like I was like I am today, and I risked
(02:55):
what I had so many times. You know, my life
change it really around forty four, forty five years old,
because when I was thirty, thirty five, thirty, I was saying,
I'm young, and I was not thinking about the projection
of my life, you know. When I was forty five
and I started to say, time is passing, you know.
(03:15):
And then I realized that being an entrepreneur, the most
important loan we receive is life. You know that, for
sure we have to give it back, but just we
don't know when. So that's the loan of the life,
is not what we receive from banks.
Speaker 2 (03:30):
So that's that's. Yes, that is a loan where.
Speaker 1 (03:33):
You have to give it back for sure, But the
real loan of your of your life, is your life.
Speaker 2 (03:38):
You know.
Speaker 1 (03:39):
I am a guest in my life, not owner of
my life, you know. So, and this is the philosophy
that I apply to everything.
Speaker 2 (03:47):
You know.
Speaker 1 (03:47):
So this house, yes is mine? What does what does
it mean in is mind? How can I own something
when I don't own my life? Because my life is
a it's a borrow, you know, So he's a mortgage,
is I don't know?
Speaker 2 (04:02):
You know.
Speaker 1 (04:02):
So I started to say that and I said, no,
I want to I want to run. Now it's the
moment if I want to run another second life, it's
now the moment I want to do stuff that are
totally different. I have to tell you, because I'm very sincere.
I've always been attracted by the idea of being very popular,
but because I thought that I had something to share
(04:23):
with the others, like vibes, like you know. I mean,
I don't not pretending to be a role model, you know,
but because I leave the other people free to judge
what they want to think about me. If they want
to seemil as a role model, they can do. In Italy,
I have been criticized a lot, a lot. Now everybody's saying, oh, what,
(04:45):
she's a genius, what he saw the direction? But you know,
but first, any time I did something strange, even under
the entrepreneurial point of view I've been, I was judged,
like you know, how was he always dies something in
the business?
Speaker 2 (05:01):
Of course?
Speaker 1 (05:01):
Yeah, because because I always watched things not like this,
but like this, if I could get I always in
my life what I did, and this is the common
thing I did in my first and in my second life,
is watching things not under the traditional or the usual
angle or the usual point of view.
Speaker 2 (05:21):
You know, because I always.
Speaker 1 (05:23):
Thought that if you see things like this, you can
even see it, like see them like this, because there's
always a different way.
Speaker 2 (05:34):
At what point did you say at forty five, I'm
going to stop working that hard and I'm going to
go enjoy my life.
Speaker 1 (05:43):
Now when I was forty five, starting from the point
of view that I'm not interested about accumulating money.
Speaker 2 (05:49):
I don't want to live into a routine.
Speaker 1 (05:52):
Then, so I always delegated in my business activity. So
I had time, I had free time, but I didn't
want to talk about I was performing a company. I
mean I didn't want to talk about it. Like every
day I was performing a company. I was evolving this sector.
This manager wants to go, so we have to find
(06:13):
another one. No, no, I was not interested anymore. And
I always was like attracted by those people who had
two lives.
Speaker 2 (06:21):
There was an entrepreneur in France.
Speaker 1 (06:23):
It was the owner of Adidas and a certain point
he had some problems and his wish then he became
an actor.
Speaker 2 (06:29):
His name was Bernard A. Pie And I was.
Speaker 1 (06:31):
Always attracted by people that had the courage to change
their because it's very I mean, having a successful life.
Speaker 2 (06:39):
Is super difficult.
Speaker 1 (06:40):
Okay, having too satisfaction life is even almost impossible. And
I said to myself, if I can have two lives,
I'm going to be so happy.
Speaker 2 (06:52):
If I was in school with you, we're in tenth grade,
we're in high school. Who was John Lucabaki in school?
Speaker 1 (06:58):
First of all, And it's very weird to say I
was a very shy guy. I was a super shy guy.
I was very shy because I used to be a skier.
I was a professional skier until eighteen years old. I
used to live like in the mountains, and my life
was porn.
Speaker 2 (07:14):
Yeah.
Speaker 1 (07:14):
I went to the University of Bologna. I finished when
I was like twenty almost twenty five, and I started
immediately like trying to restructure what were the interests of
the what was the worth of my family, you know,
because we had the interest in different sectors, and I
tried to understand which could be the sectors that would
(07:36):
have had most growth potential, you know. And I started
to buy the shares of some of my cousins which
were not interested in the family company. When I was
twenty five, I had a big debt and then I
did ten years in which I was not even going
on holiday. Yes, from twenty five to thirty five, I
(07:57):
was really focused on paying my dads and make the
company growing, like you know, for ten years, I was
so concentrated and I I did and I did my
first money. Then immediately I started to do the house
of my life because there are people that are much
richer than I am, much richer. I'm very grateful to
(08:21):
life because it gave me the chance to have two lives.
You know, until forty five years old, I was like
an active entrepreneur. Even today, I'm an entrepreneur because you know,
once you manage the risk of being a shareholder in
industrial companies, even if they are managed by other persons,
you still are an entrepreneur because the being or not
(08:42):
entrepreneur is determined by the fact that you are running.
Speaker 2 (08:45):
The risk of the company in which you were involved.
Speaker 1 (08:48):
But then from forty five, I started to like be
not so much curious about financial matters or you know,
and so I decided to watch I was watching like
how the conventions of dialogue, of the way of dialogue
between young people was reaching and because I was like
going to dinner with younger people, and I was watching
(09:10):
that any of the of the person at the dinner
was not talking with the person beside or in front,
but just talking with the smartphone. And so I said
to myself, I'm not old enough not to be interested
in how the way of communication of communication and changing,
you know. And so I started to I started to
say that if I would have shown my life as
(09:32):
it was, because my life was like this even when
I was like doing serious stuff, entrepreneurial stuff, and I
was always laughing, smiling and joking and taking myself not
too serious even when I was doing serious stuff. And
I said, I can become a global entertainer of the
new platform.
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