Mountain Cog
Mountain bike podcast that will make you laugh and learn. Featuring a wide range of passionate guests. Available everywhere (Apple, Spotify etc).
Episodes
If you've been paying attention to the mountain bike market lately, you've probably noticed some unfamiliar brand names popping up — and some surprisingly low price tags attached to them. Episode 128 is Josh and Dane's deep dive into the growing wave of Chinese brands entering the US market not as behind-the-scenes manufacturers, but as direct competitors to the brands you already know and ride. From ...
Upgrading your mountain bike fork is one of the highest-impact changes you can make to your ride — but it's also one of the easiest ways to waste money if you don't know what you're doing. In this episode, Dane draws on years of suspension work in the shop to walk through when a fork swap actually makes sense, what to watch out for when buying used, and why the current fork sitting on your bike right ...
Shop Talk is back on the Mountain Cog Podcast, and Episode 126 is loaded. Josh and Dane open with the Avinox M2 motor conversation that's dividing the e-bike world right now — too much power, not enough regulation, or just the next evolution of trail riding? Then they get into something that didn't get nearly the attention it deserved: SRAM overhauling their entire non-T-type Eagle lineup and simplifying i...
Ever wonder how much money bike companies actually make? In this episode, Josh breaks down the real financials behind the mountain bike industry — and the numbers might surprise you. Using publicly available data from Giant, Merida, and Shimano, plus a detailed cost breakdown of a $5,000 acoustic mountain bike and a $15,000 e-MTB, we dig into what bike brands actually pocket after all the bills are paid. Spoiler: it...
Episode 124 marks the debut of Shop Talk — Mountain Cog's new recurring episode format built around four segments that cut through the marketing noise and get to what actually matters on the trail and in the industry. The guys kick things off with what everyone's talking about: Nolly Bikes has entered receivership, and Josh breaks down what that actually means, how it compares to what Rocky Mountain and YT...
Brakes are one of those things most riders don't think about until something goes wrong — and then it's all they can think about. This episode of Mountain Cog changes that. Josh and Dane dig into the Hayes versus Shimano debate with the kind of depth and honesty that's hard to find when every other review online is either sponsored content or a five-minute YouTube video that barely scratches the surfa...
Sunglasses might be the most under-thought of piece of gear in mountain biking. Most riders either skip them entirely or default to whatever they already own, without knowing that the wrong tint, frame, or fit can actually make riding harder and riskier. Rob Tavakoli, CEO of SportRX and a guy who's been obsessed with eyewear since he was nine years old, joined the Mountain Cog crew in Tucson for a follow-up to ...
When Josh Sprague couldn't find a hydration pack that stayed put, ran cool, and didn't feel like dead weight on his back, he built one himself. Fourteen years later, Orange Mud offers unique solutions to the endurance and mountain bike markets. Sprague joins Josh & Dane this week to explain what makes Orange Mud's Endurance Pack different from everything else on the market. The conversation covers...
Ever wonder why bike shops seem to come and go? The answer's in the math, and it's not pretty. Josh dives deep into industry data from the National Bicycle Dealer Association, trade publications, and financial modeling sites to paint a realistic picture of bike shop profitability. Spoiler alert: the average bike shop owner in America takes home less than $50k a year and works 50-60 hours a week. With 1,000...
Does your mountain bike fork feel harsh over bumps? Is your suspension bottoming out on drops or packing down in rock gardens? In this comprehensive suspension setup guide, professional bike shop owner and suspension expert Dane Higgins and co-host Josh walks you through the exact process to dial in your MTB suspension settings. Starting with proper sag measurement (the foundation of all suspension tuning), you’ll l...
New to mountain biking in 2026? This beginner-focused episode delivers expert guidance on every aspect of starting your mountain bike journey. Learn the key differences between entry-level hardtail bikes (under $1,000) and full suspension options (around $2,000), plus how to determine the right frame size based on your height. Discover why bike shop quality brands like Trek, Giant, Specialized, Norco, and Rocky Moun...
Mountain bike enthusiasts get real-world product testing results in this Bike Shop Secrets episode featuring comprehensive reviews of the Norco Optic and Outbound bike lights. Dane provides an 8-month review of his Norco Optic, a unique 125mm travel bike with high pivot suspension design featuring a rearward axle path and idler pulley system. He explains how this unconventional setup delivers exceptional smoothness ...
Looking to upgrade your mountain bike's contact points without breaking the bank? This episode of the Mountain Cog Podcast explores two of the best grip solutions for combating arm pump and hand numbness: SQ Labs 70x 2.0 Pro Grips and Rev Grips. SQ Labs brings German precision engineering with ergonomic design focused on reducing peak loads and delaying forearm fatigue through advanced TPE compound technology. ...
Starting a product company in the cycling industry isn't for the faint of heart—just ask Ryan Burney. After years of designing bikes at Cannondale and GT, Ryan quit his job with no safety net to launch Rim Saver and eventually Bare Innovation, his engineering consulting firm. In this episode, Ryan gets real about the economics of running a small cycling business, why he realized product companies need to "...
What killed the direct-to-consumer bike boom? This episode combines financial data, industry research, and insider knowledge to explain the DTC mountain bike industry's spectacular rise and dramatic fall. Josh presents findings indicating that many of the DTC bike brands are financially struggling or insolvent. The podcast reveals how customer acquisition costs skyrocketed 200%+ over ~10 years as Meta and Googl...
Discover how the Verde Valley Cyclists Coalition built one of Arizona's most successful mountain bike trail networks in this episode featuring VVCC President Tracy Randall and board member Lars Romig. From Sedona's iconic red rock terrain to the emerging systems at Dead Horse and Blowout, learn how this advocacy group transformed contentious Forest Service relationships into productive partnerships that ha...
Are you struggling with a mysterious bike creak that's driving you insane? In this episode of Mountain Cog Podcast, hosts Josh and Dane dive deep into the most frustrating problem in bike maintenance: diagnosing and fixing bike creaks. Learn the systematic approach mechanics use to troubleshoot creaking sounds, from checking your headset and wheel axles to inspecting bottom brackets, pedals, and suspension pivo...
Thinking about swapping your mountain bike frame but wondering if your existing components will transfer over? This comprehensive bike shop secrets episode dives deep into frame compatibility with industry expert Dane Higgins. Learn about critical measurements including rear hub spacing (boost vs. super boost), headset configurations, fork steerer tube length, and bottom bracket standards. The hosts cover everything...
When your local bike shop orders parts, there's a complex supply chain working behind the scenes that most cyclists never consider. Quality Bicycle Products (QBP) operates as the invisible backbone of bicycle retail, distributing products from four strategically located warehouses to over 5,500 independent bike shops. QBP sales rep Bryce Buckner reveals how this system works, explaining why bike shops choose QB...
In this thorough mountain bike gear review episode, hosts Josh and Dane share their honest, long-term testing experiences with popular MTB products including SportRX Huckson Sunglasses and Vittoria Agarro Tires & Inserts. The discussion covers detailed performance analysis of Vittoria's graphene-enhanced tire compounds, weight comparisons between different tire and insert combinations, and practical advice ...
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