Trade and Sell Your Spare Capacity with John Attridge

John Attridge is a keynote speaker, entrepreneur, and the best-selling author of Business Blunders and Bloody Great Ideas. As the founder and CEO of BBX UK, John works with business owners of all shapes and sizes – from independent entrepreneurs to multinational organizations like Coca-Cola, MLC Life, and Microsoft – to tap into their spare capacity, gain new profitable customers, and reach their full potential. John is recognized as a pioneer in the digital trade credit space. He holds a Bachelor’s degree in Economics, Politics, Math, and English from La Trobe University. He is the recipient of the 2022 Legends of Barter Award by the International Reciprocal Trade Association.

 

John joins me today to share his entrepreneurship journey and his experience with launching a business focused on helping entrepreneurs trade and sell their spare capacity. We discuss how John became a digital trade currency pioneer and how his industry experience helped him prepare for the events following the COVID-19 pandemic. We discuss the challenges he experienced while creating a digital trade economy during an era before computers, cell phones, and the internet were developed. John explains an organization’s ‘spare capacity’ and how trading and selling it helps you stand out from your competitors. We also discuss what motivated John to write his book, how being a cricket umpire helped him become a better business leader, and how he helps entrepreneurs identify spare capacities and ‘business blunders’ within their organization

 

“Unless you stand out as the blue fish in the goldfish bowl, then your competitors are going to eat up most of your pie. You need to do something to get a competitive advantage.” - John Attridge

 

This week on Moving Conversations:

 

●     What it was like to grow up in Australia

●     John’s career trajectory after college

●     How John got started in the digital trade currencies

●     Creating an economy from the fruits of adversity

●     Understanding what spare capacity is

●     How BBX UK got started and the motivation behind his best-selling book

●     Leadership lessons John learned from working as a cricket umpire

●     What’s next for John and the BBX UK organization

●     How John helps business owners identify ‘business blunders’ in their organizations

●     John’s prediction on the future of business and the workforce

 

Resources Mentioned:

 

●     One Golden Nugget

 

Connect with John Attridge:

 

●     BBX UK

●     Book: Business Blunders and Bloody Great Ideas

●     BBX UK on LinkedIn

●     BBX UK on Instagram

●     BBX UK on Facebook

●     BBX UK on Twitter

●     John Attridge on LinkedIn

 

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