When it comes to purpose-led brands, Chipotle and The North Face are leading the charge. Chipotle is dedicated to providing fresh, real, and responsibly sourced food, while The North Face is obsessed with equipping and inspiring people to live extraordinary lives.
We invited Chris Brandt, Chief Brand Officer at Chipotle, and Sophie Bambuck, CMO at The North Face, to join us on Visionaries to discuss their personal, professional, and corporate purposes and how they support important causes through meaningful campaigns. In this episode, they expand on five marketing tips for putting purpose in the driver’s seat:
- Find Your Personal Power First, Then Your Place.
- Remain True to Your Company’s Core Purpose
- Fuel Sustainable Causes through Brand
- Create Avenues for Customers to Get Involved
You can read the recap and explore more content here: https://www.marketersthatmatter.com/chipotle-and-north-face-purpose/
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