At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo.
In this special episode, Vineet Mehra, CMO, Chime, Jamie Gersch, CMO Rothy's, Michelle Taite, CMO, Intuit Mailchimp, and Kory Marchisotto, CMO, e.l.f. Beauty and President, Keys Soulcare, created a community-driven disruption playbook, instead of relying solely on celebrities or influencers
Make sure to check out the article recap, where you can also find the videos of the campaigns mentioned in the podcast:
· Chime Case Study: Igniting Your Community as Your Best Spokesperson
· Rothy’s Case Study: Knowing When to Embrace Your Community’s Feedback
· Mailchimp Case Study: Engaging with Community Wherever They Go
· e.l.f. Beauty Case Study: Giving Your Community the Keys to Drive the Brand
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