In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To continue providing the best customer-centered marketing, adapting to technological advancements while maintaining an empathetic relationship will provide the next-level service customers seek.
In The Episode:
- Learn about Lisa and Molly's career journeys and key ‘pivot points.’
- Understand how building an effective customer experience in marketing is directly connected to the patient journey
- Predictions on how healthcare marketing will change specifically on the Web.
- Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc.
- Hear how healthcare marketing differs from other executive marketing roles they have had
- Their best career advice for marketers of all levels
FOLLOW US!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.