In this episode on Visionaries, Tressie Lieberman, CMO at Yahoo, and Jae Goodman, Founder of Superconnector Studios, and Board Chair of Effie, joined to share how they think about the worlds of media and influence. While Tressie and Jae work from different industry seats, they share a passion for attracting consumers and driving brand and business results through ingenious strategies that work. In their conversation, they touch on eight different pillars that have led to their success:
- Reach the unreachable consumer
- Ignite the community
- Work with trusted partners to create entertainment-based content
- Go slow to go fast
- Brand over time, sales over night
- Look for bespoke KPIs to prove entertainment works
- Show the value of marketing to stakeholders
- Engage and convert consumers
Read the article recap here: https://www.marketersthatmatter.com/the-8-pillars-of-media-and-influence-with-yahoo-and-superconnector-studios/
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