Episode Synopsis:
In this episode of MTMG’s ConnectToWork, we speak with James I. Bates II, an accomplished Partner Sales Enablement and Channel Sales professional who has spent over a decade helping companies grow through relationship-driven strategies. James discusses how his background in music shaped his leadership skills, how trust forms the foundation of effective partnerships, and how AI is poised to reshape customer experience—when applied strategically.
What You’ll Learn in This Episode:
How relationship-building enhances partner sales performance
The leadership lessons James gained from music and family
Why AI must be applied thoughtfully to deliver value
What inspires James and how he stays energized in challenging transitions
Key Quotes:
Practice doesn’t make perfect, but it does make you better
Every relationship is built on trust—without it, you don’t have a relationship
Music taught me how to harmonize with others and lead with empathy
Use AI with intention—don’t deploy it just because it’s available
Meet The Interviewee:
James I. Bates II is a seasoned partner sales enablement expert with experience at GoTo Technologies, Jenne Inc., and S&P Data. His work has driven award-winning onboarding programs, improved partner satisfaction, and empowered sales teams across industries. Outside of work, James is a singer and lifelong music lover, a student of history, and a passionate advocate for inclusion. He is an avid listener of the PBD Podcast and recommends books like Choose Your Enemies Wisely by Patrick Bet-David.
How to Connect
🔗 LinkedIn: https://www.linkedin.com/in/jamesbatesii/
📧 Email: ilovejamesbates@hotmail.com
MTMG’s Pay-It-Forward Mission
With ConnectToWork, we amplify real career stories to inspire and connect professionals. If you or someone you know is navigating a career transition, we’d love to hear your story.
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