Episode Synopsis:
In this episode of MTMG’s ConnectToWork, we speak with Jana Sellers, a seasoned leader in market research and competitive intelligence. With a track record of bridging data and strategy at firms like Circana, The NPD Group, and Current Analysis, Jana shares her approach to uncovering actionable insights, navigating industry transformation, and building partnerships that fuel revenue growth. Her commitment to mentorship and go-giver leadership offers a fresh perspective for anyone exploring their next chapter.
What You’ll Learn in This Episode:
💡 Why CEO buy-in and innovation are critical to competitive strategy
✅ How giving back through mentorship can transform your own career
🎯 How AI is shifting the future of data governance and cross-functional collaboration
Key Quotes:
🎤 "Be innovative, be strategic, and be collaborative—that’s what clients consistently tell me I bring to the table."
🎤 "When you help others reimagine what their next chapter could look like, you often rediscover your own passion and purpose."
🎤 "You can’t just add AI to bad data or outdated processes—it’s about quality, governance, and thoughtful implementation."
Meet The Interviewee:
Jana Sellers is a market research and competitive intelligence leader with over a decade of experience helping organizations uncover strategic insights that drive growth. With past roles at Circana, The NPD Group, and Current Analysis, she specializes in turning complex data into clear market opportunities. Jana is currently seeking a leadership role in market and growth strategy where she can continue leveraging customer intelligence and strategic partnerships.
Referenced Books:
Atomic Habits by James Clear
The Go-Giver by Bob Burg & John David Mann
How to Connect
🔗 LinkedIn: linkedin.com/in/janasellers
📧 Email: janasellers23@gmail.com
MTMG’s Pay-It-Forward Mission
With ConnectToWork, we amplify real career stories to inspire and connect professionals. If you or someone you know is navigating a career transition, we’d love to hear your story.
✔️ Want to be featured? Contact us at ConnectToWork@mtmg.eu
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