MTMG’s ConnectToWork with Kristin Huntley - Scaling Content Strategy for Growth, Engagement, and Digital Impact

Episode Synopsis:

In this episode, we speak with Kristin Huntley, a seasoned content strategy leader with over 13 years of experience spanning global B2B organizations like Wipfli, ESAB Group, and The Leukemia & Lymphoma Society. Kristin shares how she approaches content strategy with authenticity and creativity, the importance of learning from failures, and her vision for how AI can give us back our humanity rather than just driving business metrics. From her experiences in entrepreneurial environments to her creative pursuits as an author and musician, Kristin offers valuable insights on bringing your full self to both work and life.

What You'll Learn in This Episode:

💡 How to approach professional failures with accountability and use them as opportunities for growth and learning

✅ The importance of staying strategic while remaining flexible enough to pivot when circumstances change

🎯 Ways to leverage AI and technology not just for business growth but to free up time for meaningful human connections

Key Quotes:

🎤 "You only have to know the next right thing to do. You make a strategy and try to follow it, and sometimes that strategy in the middle of it reveals to you that you need topivot."

🎤 "I think the way using AI to really help you do the things that only humans can do well, which is for founders, for executives, for leaders—it's how can AI give you more time or free you up to know your people, to serve your people better."

🎤 "It's bringing your full self to the table that is the game changer."

Meet The Interviewee:

Kristin Huntley is a content strategy powerhouse with over adecade of success leading digital transformation for global brands. As a Senior Content Strategist at Wipfli LLP, she specializes in content governance, SEO, and digital experience strategy. Kristin has led global content strategies that increased organic traffic by 15% in just three months and improved B2B buyer engagement by 10% through data-driven optimization. Beyond her professional achievements, she's a published children's book author ("Georgia and Hound ABCs"), musician, photographer, and advocate for early learning and cancer research causes. Kristin is currently seeking a strategic marketing leadership role where she can drive content strategy, user experience, and brand storytelling alongside a collaborative team focused on growth and innovation.

References mentioned:

"Linchpin: Are You Indispensable?" by Seth Godin,

"Creativity Inc." by Ed Catmull and Amy Wallace,

"Steal Like an Artist" by Austin Kleon,

Wes Kao's newsletter and Maven course on executive communication

and Kristin's own children's book:

"Georgia and the Basset Hound ABCs"

https://a.co/d/5Iy0MOW

How to Connect

🔗 LinkedIn: linkedin.com/in/kristinhuntley
📧 Email: [e-mail]

MTMG's Pay-It-Forward Mission

With ConnectToWork, we amplify real career stories toinspire and connect professionals. If you or someone you know is navigating a career transition, we'd love to hear your story.

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