Today, I had the pleasure of sitting down with Matt Easton, the Founder of Leasing University. Having worked in sales my entire career, I found his consultative sales approach extremely interesting as he applies a high level of sales professionalism to more transactional leasing.
Here are some notes from our one hour conversation and why you and your property manager should check out this episode
- How Class B and C properties can “out lease” Class A properties with the right consultative sales approach.
- The #1 question your leasing staff needs to ask - “Why do you want to move?”
- Why your marketing is only as effective as your sales process.
- Why curiosity is the #1 quality Matt looks for when hiring leasing consultants.
- Matt’s thoughts on the best ways to compensate leasing professionals.
- As an owner do you call your properties?
- Why agreeing instead of arguing helps close leases and renewals.
- 64% of non-renewals can be traced back to a maintenance request.
- The dos and don’ts of soliciting online reviews.
Background
Matt is the Founder of Leasing University, the #1 Apartment Leasing Training in the World. Leasing University’s On-Demand Platform and Live Events have simplified how the industry leases apartments. Matt has personally helped hundreds of apartment communities generate billions in additional revenue.
To get in touch with Matt, please visit www.leasinguniversity.com
To get in touch with Ryan, please visit www.lifechangingcapital.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!