Multifamily Unpacked
Our lane is multifamily tech, how it influences property management companies and ultimately renters' experience finding their next home. To be clear, we’ll stay in our lane. In this podcast, we are privileged to sit down with some of the best minds in multifamily, learn directly from them, and share what we learned with you. We’re here to have honest conversations with the leaders of this industry and the tech that defines it. Tune in to learn about what could be better, and the solutions that are changing the lives of renters, and everyone working at property management companies. No matter if you just Googled the words “multifamily industry” for the first time and stumbled onto our podcast, or are a multifamily veteran, as long as you’re curious about technology and the multifamily industry this podcast is for you. Multifamily Unpacked is presented by Funnel and hosted by Tyler Christiansen.
Episodes
We just wrapped Forum, our annual event for believers a better operating model.
From BIG AI announcements and deep conversations with industry leaders, to unforgettable moments with Iration, Aaron Weber, Nicholas Thompson, and Ryan Holiday—it was three days jam-packed with industry leaders pushing for a better and brighter path forward for multifamily.
So today we'll take you behind the scenes.
This episode shares what we annou...
Big news: we are launching Fenix — a standalone AI product purpose-built for multifamily.
Until now, Funnel’s powerful AI was only available to customers on our full platform.
Powered by a strategic partnership with Sierra (yes, the Sierra co-founded by tech legends Bret Taylor and Clay Bavor), Fenix brings advanced, resolution-focused conversational AI to the industry for the first time.
We’re also welcoming select assets from Lease...
In this episode of The Report, Tyler and Alex dive into the latest trends shaping the multifamily industry—from the rapid normalization of centralization among third-party managers to the evolving role of AI in leasing. They discuss key takeaways from Dom Beveridge from 20 for 20's latest research, the Redfin-Zillow deal’s market impact, UDR’s bullish stance on centralization, and why confidence in multifamily is returning des...
This is your chance to hear directly from leaders shaping centralization for third-party managers. Whether you’re already exploring centralization or just starting to think about it, this discussion will leave you with fresh insights and real-world strategies.
In this episode we share Dom Beveridge’s insights from 20for20’s latest white paper on centralization for third-party managers. and hear from two industry leaders featured in...
It’s our FINAL episode of season three of Multifamily Unpacked.
We talked with Kylee Lambert, Senior Vice President at MAA, and President of Open Arms.
Open Arms provides a home away from home at no cost for those who must travel to receive medical treatment and is the heartbeat of MAA.
Donations to Open Arms can be made here: https://openarmsfoundation.networkforgood.com/
Physical donations can be sent to:
Open Arms Foundation
6...
We are nearing the final episode of season three.
In this episode, Tyler sits down with Ian Andrews, to discuss all things tech, multifamily operations, and role specialization.
If you loved this episode, you'll love Forum. Register today: https://forum.eventsair.com/forum-2025
To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.
In this episode of the report Tyler and Alex cover:
- Observations from OPTECH
- Completions hit 50 year high
- NBC News: Senators take aim at big private equity landlords as rents soar
- BISNOW — A tale of two multifamilies
- Assistant managers move off-site amid centralization push
- FORUM
If you loved this episode, you'll love Forum. Early bird pricing ends 10/31, register today. https://forum.eventsair.com/forum-2025
Our guest in this episode is Christine Williams, VP of National Operations and Administration with QuadReal.
She comes into the world of multifamily with a finance background, which gives her a unique perspective on questioning status quo operations and moving to shift them to drive better team and resident experiences as well as efficiency.
QuadReal, under Christine’s leadership is one of the fastest companies w...
On this episode of Multifamily Unpacked, we’re sharing a small glimpse of a panel recorded at Forum “A Smarter Way To Approach Artificial Intelligence.”
Panelists broke down best practices, misconceptions, and the unique needs that the multifamily industry has for its AI solutions.
On this panel we had:
- Cara Athmann — COO — Cardinal Group
- Emily Copeland — SVP Property Management — LCOR
- Moderators: Ben Rubin CPO/Presiden...
The second podcast in our series of highlights from the inaugural Forum we’re looking back at the “Dos and don’ts of multifamily centralization from companies who have already done it.”
You’ll learn best practices, understand and avoid the roadblocks, and learn how to start your centralization journey.
On this panel we heard from:
- Kristy Simonette, SVP Strategic Services + CIO of Camden Property Trust;
- Jessica Anderson, SVP, Oper...
In this episode of Multifamily Unpacked Tyler interviews Marcie Williams on her journey from leasing agent, to CEO of RKW Residential. Marcie’s experience at Camden Property Trust and Greystar helped prepare her to grow RKW Residential from the initial launch to an NMCH Top 50 manager in under 10 years. Listen to learn more wherever you get your podcasts.
About Marcie Williams, CEO, RKW Residential:
Marcie Williams i...
Today on the report we cover:
— Reactions to VP Harris’ major policy speech from Friday and what it means for multifamily and millions of renters
— San Francisco bans revenue management
— EliseAI new round of funding
— Jay Parsons REIT earnings calls
— Two acquisition stories: Blackstone sold nearly $1 billion apartment portfolio to Equity Residential + Denver Apartment Deal Is Just Part of RMR Group’s $3 Billion Acquisition Plans
— New...
This past Forum's panels were packed with insights from some of multifamily's brightest leaders who have started moving to the new operating model in order to create a better customer and team experience.
In this highlights reel podcast, you'll hear how the new operating model influences how the following leaders think about the customer experience.
– Noah Echols, VP of Customer Experience, The RMR Group
– Susan Goff, ...
In this edition of The Report we’ll cover:
— Bilt rewards + their partnership with Wells Fargo
— RealPage’s statement on revenue management
— Centralization and its influence on staffing turnover
— Rent growth, concerns over interest rates, and housing affordability
As a bonus, we’ve included audio from our recent webinar with Ben Steward CRO, and co-founder of Revyse, on key takeaways from Apartmentalize.
Greystar’s Sr. Managing Director of Brand and Customer Experience, Scott Berka discusses branding the “first place” people call home. Scott shares the strategy behind some of Greystar’s unique brands, as well as how they’ve approached customer experience with those brands.
Tune in for a deep dive into the future of multifamily housing and what it means to build a brand renters trust.
About Scott:
Scott Berka is a Senior Ma...
In this edition of the report we cover:
- The biggest party at Apartmentalize
- WeWork bankruptcy exit news
- Renters are staying put longer 16% of renters stay 10+ years
- Branded condos in Miami + the importance of branding residential buildings
- Centralization misinformation — buyer beware and great questions to ask at Apartmetalize
Listen wherever you get your podcasts.
Bridging numbers and people through data
Johnny Hanna, CRO at Funnel, sat down with Donald Davidoff, CEO, or REBA (Real Estate Business Analytics. Davidoff is an industry veteran, and brought revenue management to multifamily.
Key highlights include:
- Merging mathematical precision with human insight in pricing strategies.
- The role of "purple people" in bridging technical and business roles.<...
Listen to a candid fireside chat between Jesse Stein, Airbnb’s Global Head of Real Estate, and Scott Berka, Sr. Managing Director of Brand and Customer Experience at Greystar, recorded live at the Forum. In this conversation, Jesse and Scott discuss the evolving landscape of rental accommodation, exploring topics such as Airbnb's innovative approach with Airbnb-friendly apartments and Greystar's introduction of the Ltd. b...
If you’re gearing up for AIM this is a must-listen episode.
Mike Whaling, President and Founder of 30 Lines shares low-hanging fruit, and often overlooked opportunities to help multifamily marketers to thrive in the current headwinds.
Listen wherever you get your podcasts.
To stay up-to-date follow Funnel on Linkedin and connect with Tyler there, too.
Tyler Christiansen and Dom Beveridge discuss the five top takeaways from the inaugural Forum:
1. Community and how this event helped leaders in the industry share ideas and solve problems.
2. How to cash out on centralization workshop that Dom led.
3. The new operating model
4. The new operating model and what it means for third-party managers.
5. Artificial intelligence.
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