Unlock the secrets of thriving in the multifamily industry with Michelle Childers, Vice President of Industry Relations at Chadwell Supply, as she shares her inspiring journey from leasing consultant to industry leader. Discover how Michelle’s transition to Chadwell was shaped by the family-like culture that defines their work environment.
Chadwell Supply is the largest privately owned Maintenance, Repair, and Operations (MRO) supply company in the United States. Exclusively focused on serving multifamily communities, their team partners with property owners, managers, and maintenance professionals, working hard every day to make their lives easier. Their success is a direct result of a passion for providing unforgettable service. Chadwell Supply is a knowledgeable, solution-oriented partner their customers know they can trust.
Gain insights into the importance of supportive workplace dynamics and how family involvement can create a nurturing atmosphere that boosts morale and productivity.
Ever wondered how the complexities of managing sponsorships and client relationships are tackled in property management? Michelle dives into the intricate balancing act of resource allocation, from local to national responsibilities, and the importance of supporting charitable initiatives.
Learn the critical role of communication, honesty, and proactive engagement in maintaining strong client partnerships, and explore the impact of her charitable activities and strategies for effective industry relationship management.
Michelle also shares her firsthand experiences with key industry events like the Multifamily Women® Summit. You'll get a behind-the-scenes look at the collaborative spirit of her marketing team and the value of genuine connections over traditional trade show formats.
Plus, hear about the transformative power of routine during the COVID-19 pandemic and the exciting world of podcasting as a vital communication tool within the multifamily industry. Join us for an episode filled with actionable insights and inspiring stories that highlight the importance of community and innovation in multifamily housing.
Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
You're listening to the Multifamily Women Podcast,
where we extract the knowledgefrom executive women in
leadership and inspire emergingleaders with our thought
leadership platform, offering anew model for personal and
professional transformation.
Speaker 2 (00:20):
Welcome to the Multifamily Women's Podcast.
I am so excited to have anamazing guest with us today.
She is one of our MultifamilyWomen's Podcast.
I am so excited to have anamazing guest with us today.
She is one of our MultifamilyWomen's Summit sponsors.
She's attended for years andwe're so happy.
She's an amazing voice withinthe industry as well.
Her name is Michelle Childersand she is the Vice President of
Industry Relations at ChadwellSupply.
(00:41):
We will be covering all sortsof topics, from being a supplier
in this industry to being awoman in this industry and
attending our summit as well.
So we are so happy to have youhere today.
I know you've been withChadwell for seven years, which
is pretty amazing and it's sucha well-respected company in this
industry, and I want to hear alittle bit about your journey,
(01:03):
of how you got to Chadwell andreally how you got into
multifamily as a whole.
Speaker 3 (01:07):
Well, that's a very interesting journey that I've
been on.
Actually, I started on site sowe were talking earlier and you
also have been on the other sideof the desk but I started out
as a leasing consultant, rose upthrough the ranks there until I
was a senior business managerwith JMG, left that to start the
(01:32):
Apartment Blue Book, whichbecame the Apartment Finder book
or magazine as y'all know itout here, and then went on as we
sold that to become a vicepresident with the company.
And then we sold out to CoStarand I was a regional vice
(01:53):
president with them over thesoutheast and stayed there for
about two years after we goteverything settled and all.
And my husband actually workedfor Chadwell Supply believe it
or not, wow and so he never,ever, came home a single day and
ever had anything rotten to say.
(02:14):
And I think that we all have.
You know, something thathappened during the day that
becomes something that you'rejust like oh gosh, I hate this,
I don't like this, I don't likethe way that I was treated with
this or that, and I meaneverything.
And I also got to see emails orwebinars that were done by the
company talking to their people,and I was like what a wonderful
(02:37):
company.
Ownership and also some of theirsenior leadership had told me
hey, if you ever decide thatworking for a Fortune 500
company isn't your thing, thencome on over here.
And they were actually on theirsecond go around, because they
had existed as Chad Supply formany years and then they went
(03:00):
through sellout, so theyunderstood what it felt like to
work for a company that waspublicly traded, yes, so they
knew what I was going to beexperiencing, which was a great
experience.
By the way, I loved everymoment that, the people I worked
with, the things that I wasable to learn by working with a
company like that and that big,publicly traded, you know.
(03:25):
So it was a whole newexperience and wonderful, but it
was time to make a move.
I had been asking give me asign if this is time.
And so, at that point in time,I got the sign and I called up
John Daniel, who is our vicepresident of sales, or was vice
president of sales at that timefor the whole company, and I
(03:45):
said hey, john, I believe I'mready to make a move.
Yeah, so before I go to anyoneelse, I'm coming to you and I'm
coming to Chadwell, because Iknow what it's like already to
work for Chadwell, because myhusband works for Chadwell yeah,
glowing reviews, yeah.
And so they actually made aposition for me and I told them
(04:07):
I wanted to take a few monthsoff because I hadn't had a
vacation and I don't know when.
And so I took a few months offand then I went to work with
Chadwell and my first event thatI well, the first week that I
was there, I was actually attheir annual meeting.
So I got to experience the fullChadwell way and that was just
(04:33):
a wonderful.
You felt like home instead ofthis is a job.
It really felt like you weredoing something that was bigger
than yourself and it's hard toexplain until you're in that
room.
Like you were doing somethingthat was bigger than yourself
and it's hard to explain untilyou're in that room.
And some of our clients that weinvited to sit on a panel last
(04:53):
year and they were in the roomwith us, with all of our
salespeople they were like, ohmy gosh, I can't believe how
awesome it is to be here andjust the whole vibe.
This is really like family andI'm like, yeah, we say that in a
lot of our stuff.
We treat our clients likefamily and they don't get it.
Until they get it, yeah, andthrough our service and all.
Speaker 2 (05:15):
You know, and being in marketing, you can feel when
someone is living that.
You can feel when people arejust saying that.
You know everyone wants to say,oh, we're family.
You know you can feel whenpeople are just saying that.
You know everyone wants to say,oh, we're family.
You know, you can feel whensomeone's living that and I'll
say, being in the industry, youcan feel that with Chadwell, you
can feel that that is a genuinevibe that's coming from their
people, from their clients, fromeverybody in the organization.
(05:35):
And so to see that you had aglowing review from your husband
, it's a no brainer at thatpoint.
Right, just to be a part ofsomething like that, and that's
amazing.
Speaker 3 (05:45):
You know, something that's really interesting too is
we have a lot of family memberswhere it may be a father and
son that work for the company,or two brothers who work for the
company, or a husband and wife.
I mean, I'm one of many of thistrend that we seem to have.
But I think that us workingtogether, where we have family
(06:06):
within the family type thing,how is that, believe it or not?
People always ask that and it'sreally great because you know,
you know that you have theirback and they have your back,
and no one wants to let downsomeone who is a family member,
right?
They don't want to let thatperson down, they want to help
them succeed in every way.
(06:27):
So we all have a stake at, youknow, delivering wonderful
experiences for our clients,because otherwise you're going
to be letting down your husband,your uncle, your aunt, your
cousin.
You know, who knows?
We may not all have the nameChadwell behind our last name,
you know, but we all feel likewe all are Chadwell.
Speaker 2 (06:50):
So I love that so much.
That must be amazing, and so doyou guys, and we'll get into
the serious stuff.
But do you see your husband atwork, or is it kind of you're in
your own little segment?
And then you come home andyou're like, oh, we had the best
day, or how?
Speaker 3 (07:04):
does that work?
So we both work from homebecause of the positions that
both of us are in.
He now is a regional managerfor our renovations department,
so he's over all of therenovation field managers and so
he's out with them, travelingon the road sometimes.
(07:24):
Sometimes he's at home workingin the home office and when we
both happen to be at home, he'supstairs working at home and I'm
downstairs because we're bothvery loud, so talking on the
phone we'll hear each other.
It's like close all the doorsin between, you know type thing.
But yeah, we do.
And then at the end of the dayour day usually does not end
(07:46):
because it consists of dinnertogether and us talking about
something that we need todiscuss or that we need help
with, or hey, what do you thinkabout this, or what should I do
in this instance?
So sometimes it's hard to shutthat down, right, and I'm, you
know.
I get it Any type of thing ofwhere you work with a family
(08:06):
member, you work with yourhusband or wife.
It's definitely one of thosethings that it can be hard to
turn off sometimes but you knowit makes for a really good work,
relationship and friendship andall of that.
Speaker 2 (08:24):
It connects you.
You know which you can see onyour face.
It's a good thing, you know.
And so the title that they gaveyou.
You said they created aposition.
I'm reading it's vice presidentof industry relations.
What does that mean?
Speaker 3 (08:35):
Okay, so I have to back up because my original
title was director of clientservices.
Okay, and so director of clientservices, I worked within the
national accounts department andso I worked on a lot of larger
national accounts and supportingthem, as well as making sure
(08:56):
that the different departmentswithin and it really helped me
to see, like anywhere where wehad a weak point that we needed
to work on and we needed toimprove that, with me actually
being in charge of 27 nationalaccounts, that I could go in
there and I could see on the dayto day basis where, where might
(09:19):
there be a broken link here,and so I was able to help us
even become better than what wewere.
And I hate I'm not saying it'sjust me and please cut that out.
No, I won't, because we need tobe able to like talk about our
accomplishments and own them.
But it wasn't just me, it was itwas the people who were behind
(09:40):
behind the scenes right and justtaking it to them.
And once I took it to them,then they were able to see oh,
this is what we need to makebetter.
And that's one of the thingsthat I love about Tidewell is it
doesn't matter whether it's aterritory sales manager, a
national accounts manager, astrategic accounts manager, a
(10:04):
person who is in credit.
Whenever there's an idea andit's brought forward, it's
listened to.
We think about it, we thinkabout how can we improve on that
.
Our managers they all meet on avery regular basis weekly basis
, monthly basis, quarterly basisin person, so that they're able
(10:26):
to be able to improve on whatwe're doing and if there is a
problem, we fix it.
Yeah, so it's very differentthan I know.
A lot of times, people try tokeep everything in a silo of
accounting is accounting andmarketing is marketing and sales
(10:47):
is sales and renovation isrenovation, and stay out of my
way.
But when you all come togetherand you collaborate and you
listen to one another, I thinkthat it makes a much better
working environment as well asit makes you much more
successful in what you do, thusus growing like gangbusters
since I got here.
So that wasn't me.
(11:10):
That was all of the hardworkingpeople who are out there on the
streets every day making surethat product gets in the hands
of our clients.
Speaker 2 (11:17):
Absolutely Well, and you know, I think that that
family dynamic does help there,right, I think there's been a
lot of people, you know, want tohave that very separate
work-life balance and we talkabout, yeah, your work isn't
your family because you haveyour family and you know.
But I do think that there is anelement that can be kept of the
way that you address certainproblems as they come up with
(11:38):
your, as you would with a familymember.
I hear you, I hear what you'resaying, I'm addressing and
validating what you're sayingThings like that, dynamics that
you might not pull into work,that should be there, right, I
hear you.
Yes, I, you are bringing avalid point, regardless of your
position, regardless of yoursilo, right, and I think there's
(11:59):
an interesting element thereand that might be one of the
pieces of the secret sauce,right?
Speaker 3 (12:04):
So we say, yeah, I mean, and I do think that might
be one of the pieces of thesecret sauce right, that's what
we say, and I do think that thatis one of the pieces of the
secret sauce is being able tolisten to one another and see
things from a differentviewpoint, and when you have all
people present in the room,you're able to do that.
And some other companies thataren't family-owned and operated
(12:24):
may not have that luxury ofhaving all the people in the
room.
They may think that some peoplearen't important enough to be
in the room to discuss it.
And we look at even our, youknow the people who pull the
orders to get on the trucks andthen the truck driver who drives
it to the property and unloadsit, and they're interfacing,
(12:47):
probably more than anyone elsein the company, with the
customer, because a lot of times, you know, our guys will go by
and see them every other week,it depends on how big their
territory is, you know, right,right, but they'll be by to see
them.
How big their territory is, youknow, but they'll, they'll be
(13:08):
by to see them.
However, that that deliverydriver, he is there sometimes
every other day, every threedays, every, you know, depending
on what they have going on, butthey definitely see him more or
her more.
We do have females who driveand deliver for us as well, yeah
.
Speaker 2 (13:22):
That's amazing.
And our in our women's summitpodcast.
That's what we like to hear.
That's incredible.
And you're right, those are thepeople that are interfacing
with the client the most, and so, if they're not living your
values, if they're not livingyour brand, what are you doing?
So it's really amazing that youcan see that top down, bottom
up, it's all the same, so that'swonderful.
(13:42):
And so, as a supplier, partnerin the industry, what are some
of the top challenges that yourun into?
Speaker 3 (13:51):
Oh gosh yeah.
Speaker 2 (13:55):
You're like how do I adjust this?
Speaker 3 (13:57):
Yes, no, they're.
There are always going to bechallenges in anything that you
do, and from any side, right?
So anything from the massiveamounts of sponsorships that
people they feel like, oh well,we buy a lot from you, and of
course, a lot from you is adifferent perspective from every
(14:20):
single person out there, right,absolutely.
And however, what is a lot tothem is a lot to them.
Yes, so it's very important tounderstand that.
But you know there are endless.
So you get it from the toplevel and then you get it from
the middle level and then youget it from the property level,
and it's a constant cycle, right, absolutely.
(14:42):
And so you have to that.
One of the challenges or thestruggles is like how do you
organize all of that and decideon how much can you do with each
company and who is responsiblefor those sponsorships?
So those are one of theinteresting and kind of tricky
(15:02):
things, because you don't wantto not sponsor something or help
a client out, right?
Speaker 1 (15:09):
Yes, absolutely.
Speaker 3 (15:10):
Sometimes it's like we just did this really big
thing for your managementcompany.
Speaker 1 (15:15):
Yes.
Speaker 3 (15:16):
And they don't necessarily know exactly how
that all works when they're downat the property level.
So we try to let the local guystake care of the properties and
then our national salespeopletake care of the management
companies.
But that can be a tricky, thatcan be a challenge of dealing
(15:37):
with all of the sponsorships andbeing asked a lot to sponsor a
lot of things and sometimes it'snot even for their residents or
it's not for for them, it's fora charity that's near and dear
to them, which is absolutely we.
We also like to support those.
We are very charitable company.
We actually have a wholedepartment that's a Chadwell
cares and we do things with movefor hunger.
(15:59):
I'm not sure if you're familiarwith them hatching hope, which
is a disaster relief companywhich I actually sit on their
board of directors for them, andthen we do the tykes and bikes
and volleyball tournaments andeverything.
I mean there are so manydifferent things that we do that
we have to have a department todeal with and what we're going
(16:23):
to also get behind deal with itnow and what we're going to also
get behind Absolutely.
Speaker 2 (16:30):
Yeah, well, I will validate because you know
everybody feels that in theindustry that there is a valid
distinction between theoperations and corporate and the
actual sites themselves.
And that's just natural, youknow.
And with the turnover andacquiring new properties and you
know getting people up to speedto be on the same page as that,
you know you are navigatingthat just as much as anybody
(16:51):
else.
Speaker 3 (17:05):
And so properties ownerships who got involved
because they wanted to do aquick little rehab and flip that
property and then they gotcaught up in to the interest
rates and maybe they don't haveenough private equity to be able
to handle the financial burdenthat may be there, and so I
(17:28):
think that some of the payableshave gotten a little sluggish,
for us and for others, I know.
And the big thing that I alwaystell clients is be honest, be
truthful about where you are,yeah, and because we're not
publicly trained, there are, youknow, as long as we have
(17:51):
communication going on.
And if we know that something'sgoing to be a little bit later
than what is expected with ourterms, then okay, but
communicate.
And that is the biggest thingthat I can tell, because a lot
of times managers I know I wasone one time and it's like those
(18:12):
that are hard to code out weput to the bottom of the stack
sometimes, and so that week goesby and the next week goes by,
and then you know, and then youfinally get them all turned in.
Speaker 2 (18:18):
Sometimes it's that Well, or sometimes they just
acquire distressed assets andthey're trying to figure out
their own financial.
How are we going to deal withthis situation?
And so those also get pushed tothe bottom of the you know the
stack, so to say.
I've witnessed that a lot, andit's not necessarily the
management company, it's justthey're also trying to sort
through the you know the weedsof what they've acquired as well
(18:42):
from a financial stance, and soI could see then that the
suppliers get caught up in that.
Speaker 3 (18:47):
Oh, definitely, and you know, as long as they are
communicating, especially, likeyou said, with a property that
is acquired, that is one of thethings that, with our national
accounts, we really work on.
So if we find out someone'sgetting it, it's like, hey, this
is the situation that they arecurrently in, let us help you,
and so, and getting ahead of ithelps so much to get the
(19:12):
correction going in the rightdirection.
Absolutely.
Speaker 2 (19:15):
No, that makes a lot of sense and I do not.
I think everyone out there isprobably like yep, that's the
case, even the managementcompany.
Speaker 3 (19:21):
you're like yep, that's exactly what's going on
and I know they don't want totalk about it.
You know, like they don't wantto have to tell us yeah, but
it's better to tell that's greatadvice Than not to.
Speaker 2 (19:32):
I think that's great advice and it's like look,
you're a longstanding partnerwith us, right?
Just let's have thatrelationship on both sides where
we're honest with, we workedout a deal together and we move
forward, right.
So I think that's really smartand great advice for anybody
who's going through that.
So do you have a teamunderneath you at all, or how
(19:53):
large is your team?
Speaker 3 (19:54):
Oh, you know, you did ask me about what does you know
?
Speaker 2 (19:58):
the vice president of industry relations do, oh right
, yes, yeah, so I want to knowabout it.
Tell me about the role that youare in today, what that means
and what your kind of structure.
Speaker 3 (20:06):
We kind of got sidetracked with that.
Speaker 2 (20:08):
I love this.
Well, it's a great conversation.
Speaker 3 (20:11):
Yes, let's get back.
It's a true conversation.
Speaker 2 (20:13):
Yes it is.
Speaker 3 (20:15):
Okay.
So with the vice president ofindustry relations, so that
component that we were talkingabout, with the charities and
all.
So I do do a lot with that.
I also handle events like thisand the Multifamily Women's
Summit, attending those,attending National Multihousing
Council events, being involvedin the National Apartment
(20:38):
Association, attending all oftheir events that they have and
overlooking all thosesponsorships that we do with all
of the different organizations,and so it's a lot of attending
and making and buildingrelationships Great, and you
(20:59):
know, some great relationshipshave been made here at the
Multifamily Women's Summit andover the years, and I was coming
to this before I ever went toChadwell, yeah, and so it was
wonderful to be able to returnonce COVID was over and Chadwell
was up and running and ChadwellSupply was up and running and
(21:23):
going and we were able to haveour some of our women take part
in that.
That's one of the great things.
I also work with nationalaccounts, um as well, and some
of the events that we do withsome of their larger clients and
um, pretty much anythinganybody needs help with and a
(21:46):
lot of times clients that werenever my clients, they might
need something special, and sothey'll come to me and say, hey,
can you help with this projectthat we're doing?
And I'm like, yeah, well, yournational account person can help
you with this, but they feellike that that's something
(22:06):
bigger than what their nationalaccount person could do for them
and they feel like it was goingto take some strings being
pulled.
Little do they know that that'ssomething that their national
account person can actually doyes, because they're part of the
family.
Speaker 2 (22:20):
I mean we have autonomy, we have autonomy to do
things, which is nice.
Speaker 3 (22:25):
So that's a little bit.
It's pretty much anythinganybody needs me to do, but I do
work heavily with the stateassociations, with the National
Apartment Association, of theirevents and making sure
everything's scheduled and weknow what we're going to do,
just like we just finishedapartmentalize and getting that
booth together.
As far as the team with me, Ihave a wonderful team.
(22:48):
They do not work for me, theywork with me and I work with
them.
Our whole marketing department.
So we have people who writespeeches for us.
We have people who writecommercials for us.
We have videographers.
We have a whole team that's nowdoing our MRO show, which is our
(23:11):
new podcast that we debuted atApartmentalize this year Love it
.
And then we have people whowork with us on anything that we
want to do on social post andyeah, so it's funny because
there were only three people inthat apartment and that included
the person who sent out all ofthe promotional products and
(23:36):
made sure that everybody hadtheir trade show booths for
their local shows and all, andnow that department is huge and
some days I'm like now what doyou do?
But they're all very vital towhat they do.
Oh, 100%.
It's just they do so muchbehind the scenes that you don't
even know who's doing that,who's moving that piece, which
(23:58):
is great, that's good, that'show it should feel very fluid.
Speaker 2 (24:01):
We're all tackling this together.
Like what you said, it's not sosiloed, which is great.
Speaker 3 (24:05):
I don't know what.
In fact, I have a call rightafter this with my team because
we're working on something, andso we we're trying to do now
every week because apparently Ihave a lot of special projects,
so we now have that up andcoming event special project
meeting.
That goes on now.
Speaker 2 (24:26):
But everybody needs to be ready to pivot.
We talk about this all the timeover at the Innovation Council
is that you need to be ready topivot at any moment because
things are changing so quicklyin technology, in the world, in
events.
We don't even do a trade showat our events, which you know.
I love it.
Tell me how you feel about notdoing a trade show.
Does that add value to justhave genuine connection and
(24:49):
converse with people.
Speaker 3 (24:50):
Yeah, you're not stuck in an area, and I love
when people try to do cocktailparties and they're like, oh,
and you can put your littlebooth up over here, and that
leaves you tied to the booth andpeople expect somebody to be in
that booth.
And the thing that I love aboutthe Women's Summit is number
one.
It's the one event that I go toevery year that fills my bucket
(25:13):
.
I am typically fillingeverybody else's buckets,
whether I'm speaking at an eventor whether I am, you know,
showing them something new andwonderful products, whatever it
may be right that I'm helpingfill their buckets, of solving a
problem for them, yeah, givingthem new products.
So this event I actually get tocome to and participate.
(25:37):
And along the way, you'remaking connections with people,
you're building relationships,and I have some relationships
that came out of this Women'sSummit from years ago, years ago
when I was with ApartmentFinder, and they're still very
(25:58):
intact today.
And we were talking about Rachel.
I saw Rachel at Apartmentalize.
I see her here and there andeverywhere all the time, and so
it's nice to walk into a roomand there's somebody who you met
.
Through something like this,where you're socializing, it's
totally different.
I mean we get up early in themorning, no makeup, and go and
(26:20):
work out together, and some ofus haven't worked out in you
know ever, and some of us aremorning warriors that get up
every morning and do this, andso it's kind of like building
that bond between those peopleand I really enjoy the not
having to be tied to a booth andto have those real
(26:43):
conversations about what it isthat that person struggles with.
I mean, there's a lot ofrawness that comes out.
Speaker 2 (26:53):
And you have the same struggles, you find common
ground.
And that's what's sointeresting to me and I loved it
because, you know, I came outof here attending all the big
conferences.
I came here and I'm like wedon't do a trade show.
What are you talking about?
Are you nuts, you know?
And when they startedexplaining that to me, they're
like look, you can cold call anemail all day long to try to
(27:13):
form an inauthentic bond withsomebody, to then maybe get to
the right person to make a sale,and then even then, if you take
them out for a cocktail, it'sall so forced, right.
Or you can just stick people ina room where they're already
having those conversations.
They have like issues, theyhave commonality, and then you
(27:35):
can just say hey, oh, by the way, I heard you have this problem,
I solve for that problem, andthen that's such a more
authentic connection, it makesso much sense.
It's where everybody's tryingto get anyways, and it's just
like.
I just think it's brilliant.
Speaker 3 (27:47):
Well, I know I brought over the years.
I've asked clients hey, I seeyou're struggling with something
you know maybe you might wantto come with and hey, maybe we
(28:18):
have a spa weekend afterwards orsomething.
Yeah, yeah, and I said, oh,spring, you would love it.
Spring and I don't see eachother all the time.
We run into each other everyonce in a while over in Georgia
when I'm over there and then atsome of the national events.
But it was so nice andrefreshing to be here where I
could actually spend some timewith her.
(28:44):
But she met so many new friendsand people who are there to help
and when you have an issue, youknow that you can call them and
get advice from them withoutthem thinking Are you trying to
sell me?
Well, not just sell yousomething, but even like
sometimes with a boss.
Yeah, but even like sometimeswith a boss, you think that that
(29:06):
boss is going to judge you onmaybe not knowing something.
Oh, yeah, of course they maynot know either.
Yeah, yeah, why be afraid of it?
But at the same time, you knowshe met some people who could
solve some problems for her andwithout her ever having to feel
(29:28):
like judged or anything for anyof those things.
So it was.
It was nice to to bring heralong last last year with so, or
she actually brought herself.
Speaker 2 (29:36):
But it's so important .
It's so important to haverelationships, especially in the
industry you know to, to beable to call someone that is
having a similar issue as youand have those confidential
conversations.
Or you know, I I lovedsomething that the Carrie and
Patrick had told me about theway that they do events.
And it's so smart and they'resaying it doesn't matter if
you're a supplier, if you're aattendee, if you're an owner,
(29:57):
operator, developer, propertyowner when you actually unite
people over the same goal, whichis innovation, everybody's on
the same page.
You're not like you're in thetrade show because you're trying
to sell something.
You're here because you'reattending.
You're right, we're allattending because we're all
trying to reach the same goal ofinnovation.
Right, and I think when youunite people in that way, the
(30:21):
playing field is level Right,we're all on the same ground.
We're just women who are in thefield of multifamily who are
getting together to solveproblems.
Yeah, and it's so smart and Ilove it.
Speaker 3 (30:30):
Well, it was really interesting.
Last night my Uber driver fromdinner he asked why I was here
and I said oh, I'm going to befilming a podcast with some good
friends of mine who they havethis multifamily women's summit
that I go to every year.
It's one of my favoriteconferences and he's like a
(30:53):
women's summit.
Why do y'all all do that?
And he goes.
I mean I'm not saying from thestandpoint of the fact that I
don't agree with women allgetting together and supporting
one another.
It's just like I kind of feellike you're separating yourself
from the men.
And I said absolutely not.
(31:15):
That is not what's happeninghere.
And I said it's just that wehave our own unique set of
circumstances that we deal withon a daily basis, circumstances
that we deal with on a dailybasis, and sometimes it's easier
when you have others in theroom who are more like you that
you can talk to.
However, I think it's veryimportant that we all are in the
(31:37):
room together and talking andthat you have a perspective from
both male and female in theroom.
When it comes to solvingproblems for your company,
that's right, but sometimes,when it comes to solving
problems for us, we just need alittle coffee time with our
girlfriend.
Speaker 2 (31:55):
Yes, exactly that's right.
And you know, what'sinteresting is that we very
intentionally and just yesterdaywe dove really hard into the
schedule at the Women's Summitand we were like you know how do
we infuse the most meat intothese?
Because we want to have theconnections, we want to have the
friendships and all of that,but we also want everybody to
(32:16):
walk away just as empowered andequipped as with any other
conference, and it's that sameaspect that I was telling you
about.
You know, whether it's thatwe're getting leasing people
together and maintenance peopletogether and we're all working
towards innovation.
It's the same concept, with menand women in leadership as a
whole, that we can relate on adifferent level, and that's all
(32:37):
it is, you know.
It's nothing beyond that.
We're all still trying toinnovate, we're all still
solving for the same problems,and all of these women attend
our AI Innovation Summit inDecember as well.
(33:00):
You know so it's not like it's.
You know, it's intentionallythat way.
So you can tell your Uberdriver to call.
Speaker 3 (33:08):
I thought that was so interesting.
Why would you separate yourself?
I'm like we're not separatingourselves, we're just all coming
together for a littlesisterhood.
Speaker 1 (33:14):
We get it yeah.
Speaker 3 (33:16):
And it's just like I mean at church and the guys all
have their men's week or weekendthat they get together, so you
know.
Speaker 2 (33:26):
You're like I see my husband at work at home, I'm
going to go for a weekend.
Yeah, exactly no, and I thinkthat's really smart and then so
you've had some really greatexperience.
How many years have you gone tothe Women's Summit now?
Speaker 3 (33:40):
Oh gosh, I know that just with Tadwell we've been
sponsoring for three years andthen probably like six, six
years, I guess.
Yeah, that I've been, becausewith Finder came before that
executive level which is reallyawesome that they're
(34:05):
representing as well in that way.
Speaker 2 (34:07):
So how do you find a good way to balance work-life?
That's a common question thatwomen want to know.
Speaker 3 (34:16):
Yeah, I don't think we ever really truly balance.
We can sit here and say that wedo, and that's the big lie that
I think that we try to tell toourselves.
I will say that.
And routine helps tremendouslyin my life, especially and it
helps me during COVID, which,for the first time, I was off
(34:36):
the road and you know, I don'tknow, 30 years Well, actually
probably not 30 years, maybeabout 20 years that I had been
on the road and on the go and Iwas at home 100% of the time for
a couple of months.
And routine helped me.
(34:59):
Where everybody else was like,oh my gosh, I'm sitting on my
back porch having a glass ofwine, and I was like I'm out
running or I'm out hiking or I'mout biking, whatever.
It was anything that I couldkeep myself busy.
And I was able to write someprograms that you know I
(35:19):
presented after we well, some ofthem I presented during COVID.
Then we were doing webinars forour clients to kind of connect,
and we would do a little lunchand learn, type thing.
Then the others were thingsthat I had been thinking about.
But when you're on the roadconstantly, you don't
necessarily think through thingsas much as you would when
(35:46):
you're still for a moment.
So try to incorporate thestillness of the day a little
bit In the mornings.
When I wake up, first thing Ido go walk.
I don't care if it's raining,I'm out the door, I'm going to
walk.
Or if it's really bad storming,then I'll go to the gym and
walk, which I hate.
Then a little bit of me time.
(36:10):
That's the quiet time, themeditation, praying, whatever
you want to do yes, do that.
And then it's like get ready.
I know a lot of times whenpeople work from home they will
sit in the pajamas all day,which is fine some days I mean
(36:31):
some days you have the blazer onthe back of your head, the work
starts coming and you can'tstop.
So I understand that that doeshappen for me some days too.
But if I can get up and getthose things done and get going,
then it's like everything elsethrough the day comes together
and you're able to balance it.
Now both of my daughters are inthe industry now.
(36:52):
They grew up in this industryand, as their mother was going
up through the levels of theindustry as well and changing
over and traveling, and myhusband was the you know person
who was always there for them,they would probably tell you I
don't have much balance at allbecause mine is go, go, go, go,
(37:14):
work, work, work, work, work.
But that's what I, you know, Ireally enjoy it.
But when I'm at home and whenI'm with my girls, and when I
was at home when they wereyounger now they're both grown
and out and I have a grandchildnow but it's taking that time
and making it quality time,because I could have been
(37:34):
sitting at home with my children, with my husband, I could have
been there all the time, but notbeen there.
So it's making that choice ofbeing present with whomever
you're with.
So, whether it's client, yourchildren, your husband, your
(37:55):
spouse, you know whoever it maybe, but that you're choosing to
be present.
Speaker 2 (38:00):
And intentional.
Yeah, I love that.
That's kind of my word of theyear, I love I'm like she's
being intentional.
Speaker 3 (38:06):
Do you pick words for the year?
Speaker 2 (38:35):
no-transcript.
I read this book aboutscheduling time for emotions,
even, and scheduling time forworry I do.
6 pm worry time or whateveremotion is like is very heavy on
my brain and it creates thisenvironment where you're not
just trickling through the worryall day and it's just kind of
(38:56):
there, in this state of anxiety,you're actually saving it for 6
o'clock to be intentional andsay nine times out of 10, the
worry goes away by then anyway,right, but if 6 o'clock hits and
it's not gone, that is my timeto work through that and it
gives me a clear mind throughoutthe day to be able to focus on
the other things that actuallyI'm so do you kind of journal?
Speaker 3 (39:15):
it out, or you just talk it out, or you cry it out
some days.
Speaker 2 (39:19):
All of the above right, but I do keep a journal.
I'm a very I'm definitely ajournaler, but yeah, it's
definitely just setting asidethe intentional time to deal
with whatever that is, and sointentional is my word of the
year.
Oh I get it.
Yeah, Anyways.
But so what's final question, Iguess, what is next for
Chadwell or for you in yourcareer?
Speaker 3 (39:42):
What's the future look like for you?
Wow, so you know, I've reallybeen trying and this is a
stretch, by the way and atApartmentalize we had our own
release of our MRO show, whichis everything about multifamily
and maintenance, repair andoperations of communities.
(40:03):
So we released that there.
I got to do a podcast therewith one of my great friends,
stephanie Puryear-Helling, andwe talked a lot about leadership
.
That was a step out for me.
I am used to being in front ofpeople and speaking and I can do
that all day long, but theone-on-one intimacy of a podcast
(40:25):
, of talking to your good friend, sometimes you get a little
carried away, but that's a greatpart of it.
All, I think, is the rawnessand also me stepping out to do
that, and this, I think, is abig next step for myself.
And then, of course, we aregoing to be continuing on all of
(40:48):
our podcasts.
So it will be a lot morepodcasting in my future, I'm
sure, as well as many of ournational account managers that
we have, and then we do havepeople who are professionals as
well.
Speaker 2 (41:05):
I think you're a professional.
Speaker 3 (41:06):
I think you're doing great.
Oh well, thank you, but it's youknow, the MRO show is something
that we're looking forward to,because I think delivering a
message in another way, besidesjust sending an email, like you
said for the connection, orsending a brochure, or even your
(41:28):
salesperson walking it outthere, you know but actually
being able to share new productsthat are coming out from GEG
just did a little episode withus last week that rolled out and
they were talking about some oftheir new washers and dryers
that you don't have to movethings from one to the other and
(41:50):
they're super energy efficientand save water and everything
else.
And so it's just people listento that.
I don't know how much attentionthat they would just pay to oh,
you drop enough a flyer onthere, but when they hear about
all of the bells and whistles ofit, I think it makes it a lot
more exciting.
Because for me, when I was likeoh, what's she got new?
(42:12):
You know what, what, what, andI just like listen to it because
out of curiosity, right, andthen I realized I'm like I want
one of those, like I want one inmy house.
Speaker 2 (42:30):
Well, and I'll tell you, our podcast is incredibly
successful, and everybody knowswho's doing a podcast.
It's incredibly successful.
And here's the thing it's it'ssuccessful If even one person
gets something great out of thatconversation.
Right, it's it's.
That is success.
It doesn't have to have 5,000views to be successful.
It has to be that one at least,that one person that's like oh
wow, I really need that problemsolved, or whatever it is you
know, and and great if it's onethat happens to go viral.
(42:53):
But at the end of the day,people don't.
You're solving for a problemthat people have, and if they
don't know what that problem isand they don't identify with
that, they're not going tolisten, right?
The same way of trying to trainsomeone on a software they
don't care about, or you know,if you don't have them clued in
on what the actual problem is,that they're going through to
begin with or have their buy-inon that, then you're not going
(43:14):
to be able to get in front ofthem at all.
Speaker 3 (43:15):
And sometimes I think it's just as good just for our
employees, for our employees tobe able to and our other
teammates to be able to hearwhat's going on.
It's another means ofcommunication besides Teams and
all of the other ways that wesend information out to them,
but it's something that's alittle bit more enjoyable for
them to hear, and I love to hearfrom people who are within our
(43:37):
company that I didn't evenrealize that they have this
particular expertise.
We have actually Jessica Tierney, who she is over our
procurement platform.
She handles all I think there'slike 20 something of them, with
, you know, yardie and Ops andNexus, probably being some of
(44:00):
the larger ones and Entrada nowwe just did a big, huge thing
with them.
So she normally that's like herspecialty, but she didn't get
on and speak about that.
She got on and spoke about heryears of experience of doing
these renovations and about hownothing ever goes as planned
(44:22):
with any of them, right.
So I thought that that wasreally neat to hear and I was
like I knew she was smart, Iknew she was so super
intelligent, but to hear thiswhole other side, it was just a
big surprise.
So I love that with the podcast, as well as being able to hear
some of the things with ourother teammates that we might
(44:47):
not have known if we hadn't beenfilming these.
Speaker 2 (44:50):
Well, and when you're talking to someone, you're like
, oh my goodness, I have heardthat exact thing so many times.
I can't right.
And then they hear it andthey're like, wow, I'm going
through that same problem.
Maybe I should go.
Maybe I should go to theWomen's Summit and see what this
is all about and connect withsome of these people who are
solving for really high-end,innovative problems, you know.
Speaker 3 (45:18):
So I think it's great .
You know, a lot of times andI'll say that about the
Multifamily Women's Summit is alot of times people think that
just because you work for amultifamily supplier company or
service company, that you'rejust there to sell something,
and that's not really true.
I mean we, yes, our job is tosell, but a lot of us have a
life before we ever stepped intothat current role.
(45:38):
Just like you, worked inproperty management at one time.
I worked in property managementat one time, loved it still,
feel like I'm still in itbecause you know, never know, I
might have to walk on site oneday and things are going haywire
in somebody's office and I haveto like jump in and help out
and keep them entertained untilyou know the expert gets there
(46:00):
to help show the apartment.
But I don't think we ever leaveproperty management, even when
we go to the other side of thedesk.
Speaker 2 (46:07):
It's such a unique business and I told you, I've
been on the supplier side, I'vebeen on the management side,
I've hopped around, we've alldabbled and it's an industry
where the sky's the limit andthey really do.
You really can find spaces todo what you do best if you're
paying attention, and I thinkthat's what everybody loves
about this industry.
That's why we never leave right.
Speaker 3 (46:27):
We just find something different if it's not
working for us, and so Where'syour seat on the boat, as Marsha
Bollingergis shall always say,and Marsha will be on stage this
year as well, I know we're soexcited.
Speaker 2 (46:39):
Yes, so absolutely, take a look, and you know I will
share your link to your profileand everything from this
episode in the episode notes andon the YouTube video as well.
And is there anything else youwant to leave our viewers with?
Speaker 3 (46:57):
Just keep up with the MRO show wherever you listen to
your podcast.
If you don't listen to podcasts, you might want to start
listening, because there's somegreat stuff out there, not only
just from us, but from you guysand with many others in the
multifamily field.
But just if you want to knoweverything that's new and
exciting with Chadwell, it'll beon the MRO show.
(47:20):
So, and we look so forward tobeing here with you guys at the
Multifamily Women's Summit inSeptember.
Speaker 2 (47:28):
We're so excited.
I can't wait.
It's going to be so fun.
Well, thank you so much forbeing here, thank you for
inviting me, absolutely, andthank you so much for tuning in
today, and if you have notgotten your Women's Summit
tickets, make sure to do that atmultifamilywomencom.
Thank you so much and we'll seeyou on the next episode.
Speaker 1 (47:48):
Thank you for listening.
We hope you enjoyed theMultifamily Women podcast.
To register for the upcomingMultifamily Women Summit, be a
guest on this podcast or jointhe Women's Leadership Series,
visit multifamilywomencom.
You're listening to the Multifamily Women Podcast,
where we extract the knowledgefrom executive women in
leadership and inspire emergingleaders with our thought
leadership platform, offering anew model for personal and
professional transformation.
Speaker 2 (00:20):
Welcome to the Multifamily Women's Podcast.
I am so excited to have anamazing guest with us today.
She is one of our MultifamilyWomen's Podcast.
I am so excited to have anamazing guest with us today.
She is one of our MultifamilyWomen's Summit sponsors.
She's attended for years andwe're so happy.
She's an amazing voice withinthe industry as well.
Her name is Michelle Childersand she is the Vice President of
Industry Relations at ChadwellSupply.
(00:41):
We will be covering all sortsof topics, from being a supplier
in this industry to being awoman in this industry and
attending our summit as well.
So we are so happy to have youhere today.
I know you've been withChadwell for seven years, which
is pretty amazing and it's sucha well-respected company in this
industry, and I want to hear alittle bit about your journey,
(01:03):
of how you got to Chadwell andreally how you got into
multifamily as a whole.
Speaker 3 (01:07):
Well, that's a very interesting journey that I've
been on.
Actually, I started on site sowe were talking earlier and you
also have been on the other sideof the desk but I started out
as a leasing consultant, rose upthrough the ranks there until I
was a senior business managerwith JMG, left that to start the
(01:32):
Apartment Blue Book, whichbecame the Apartment Finder book
or magazine as y'all know itout here, and then went on as we
sold that to become a vicepresident with the company.
And then we sold out to CoStarand I was a regional vice
(01:53):
president with them over thesoutheast and stayed there for
about two years after we goteverything settled and all.
And my husband actually workedfor Chadwell Supply believe it
or not, wow and so he never,ever, came home a single day and
ever had anything rotten to say.
(02:14):
And I think that we all have.
You know, something thathappened during the day that
becomes something that you'rejust like oh gosh, I hate this,
I don't like this, I don't likethe way that I was treated with
this or that, and I meaneverything.
And I also got to see emails orwebinars that were done by the
company talking to their people,and I was like what a wonderful
(02:37):
company.
Ownership and also some of theirsenior leadership had told me
hey, if you ever decide thatworking for a Fortune 500
company isn't your thing, thencome on over here.
And they were actually on theirsecond go around, because they
had existed as Chad Supply formany years and then they went
(03:00):
through sellout, so theyunderstood what it felt like to
work for a company that waspublicly traded, yes, so they
knew what I was going to beexperiencing, which was a great
experience.
By the way, I loved everymoment that, the people I worked
with, the things that I wasable to learn by working with a
company like that and that big,publicly traded, you know.
(03:25):
So it was a whole newexperience and wonderful, but it
was time to make a move.
I had been asking give me asign if this is time.
And so, at that point in time,I got the sign and I called up
John Daniel, who is our vicepresident of sales, or was vice
president of sales at that timefor the whole company, and I
(03:45):
said hey, john, I believe I'mready to make a move.
Yeah, so before I go to anyoneelse, I'm coming to you and I'm
coming to Chadwell, because Iknow what it's like already to
work for Chadwell, because myhusband works for Chadwell yeah,
glowing reviews, yeah.
And so they actually made aposition for me and I told them
(04:07):
I wanted to take a few monthsoff because I hadn't had a
vacation and I don't know when.
And so I took a few months offand then I went to work with
Chadwell and my first event thatI well, the first week that I
was there, I was actually attheir annual meeting.
So I got to experience the fullChadwell way and that was just
(04:33):
a wonderful.
You felt like home instead ofthis is a job.
It really felt like you weredoing something that was bigger
than yourself and it's hard toexplain until you're in that
room.
Like you were doing somethingthat was bigger than yourself
and it's hard to explain untilyou're in that room.
And some of our clients that weinvited to sit on a panel last
(04:53):
year and they were in the roomwith us, with all of our
salespeople they were like, ohmy gosh, I can't believe how
awesome it is to be here andjust the whole vibe.
This is really like family andI'm like, yeah, we say that in a
lot of our stuff.
We treat our clients likefamily and they don't get it.
Until they get it, yeah, andthrough our service and all.
Speaker 2 (05:15):
You know, and being in marketing, you can feel when
someone is living that.
You can feel when people arejust saying that.
You know everyone wants to say,oh, we're family.
You know you can feel whenpeople are just saying that.
You know everyone wants to say,oh, we're family.
You know, you can feel whensomeone's living that and I'll
say, being in the industry, youcan feel that with Chadwell, you
can feel that that is a genuinevibe that's coming from their
people, from their clients, fromeverybody in the organization.
(05:35):
And so to see that you had aglowing review from your husband
, it's a no brainer at thatpoint.
Right, just to be a part ofsomething like that, and that's
amazing.
Speaker 3 (05:45):
You know, something that's really interesting too is
we have a lot of family memberswhere it may be a father and
son that work for the company,or two brothers who work for the
company, or a husband and wife.
I mean, I'm one of many of thistrend that we seem to have.
But I think that us workingtogether, where we have family
(06:06):
within the family type thing,how is that, believe it or not?
People always ask that and it'sreally great because you know,
you know that you have theirback and they have your back,
and no one wants to let downsomeone who is a family member,
right?
They don't want to let thatperson down, they want to help
them succeed in every way.
(06:27):
So we all have a stake at, youknow, delivering wonderful
experiences for our clients,because otherwise you're going
to be letting down your husband,your uncle, your aunt, your
cousin.
You know, who knows?
We may not all have the nameChadwell behind our last name,
you know, but we all feel likewe all are Chadwell.
Speaker 2 (06:50):
So I love that so much.
That must be amazing, and so doyou guys, and we'll get into
the serious stuff.
But do you see your husband atwork, or is it kind of you're in
your own little segment?
And then you come home andyou're like, oh, we had the best
day, or how?
Speaker 3 (07:04):
does that work?
So we both work from homebecause of the positions that
both of us are in.
He now is a regional managerfor our renovations department,
so he's over all of therenovation field managers and so
he's out with them, travelingon the road sometimes.
(07:24):
Sometimes he's at home workingin the home office and when we
both happen to be at home, he'supstairs working at home and I'm
downstairs because we're bothvery loud, so talking on the
phone we'll hear each other.
It's like close all the doorsin between, you know type thing.
But yeah, we do.
And then at the end of the dayour day usually does not end
(07:46):
because it consists of dinnertogether and us talking about
something that we need todiscuss or that we need help
with, or hey, what do you thinkabout this, or what should I do
in this instance?
So sometimes it's hard to shutthat down, right, and I'm, you
know.
I get it Any type of thing ofwhere you work with a family
(08:06):
member, you work with yourhusband or wife.
It's definitely one of thosethings that it can be hard to
turn off sometimes but you knowit makes for a really good work,
relationship and friendship andall of that.
Speaker 2 (08:24):
It connects you.
You know which you can see onyour face.
It's a good thing, you know.
And so the title that they gaveyou.
You said they created aposition.
I'm reading it's vice presidentof industry relations.
What does that mean?
Speaker 3 (08:35):
Okay, so I have to back up because my original
title was director of clientservices.
Okay, and so director of clientservices, I worked within the
national accounts department andso I worked on a lot of larger
national accounts and supportingthem, as well as making sure
(08:56):
that the different departmentswithin and it really helped me
to see, like anywhere where wehad a weak point that we needed
to work on and we needed toimprove that, with me actually
being in charge of 27 nationalaccounts, that I could go in
there and I could see on the dayto day basis where, where might
(09:19):
there be a broken link here,and so I was able to help us
even become better than what wewere.
And I hate I'm not saying it'sjust me and please cut that out.
No, I won't, because we need tobe able to like talk about our
accomplishments and own them.
But it wasn't just me, it was itwas the people who were behind
(09:40):
behind the scenes right and justtaking it to them.
And once I took it to them,then they were able to see oh,
this is what we need to makebetter.
And that's one of the thingsthat I love about Tidewell is it
doesn't matter whether it's aterritory sales manager, a
national accounts manager, astrategic accounts manager, a
(10:04):
person who is in credit.
Whenever there's an idea andit's brought forward, it's
listened to.
We think about it, we thinkabout how can we improve on that
.
Our managers they all meet on avery regular basis weekly basis
, monthly basis, quarterly basisin person, so that they're able
(10:26):
to be able to improve on whatwe're doing and if there is a
problem, we fix it.
Yeah, so it's very differentthan I know.
A lot of times, people try tokeep everything in a silo of
accounting is accounting andmarketing is marketing and sales
(10:47):
is sales and renovation isrenovation, and stay out of my
way.
But when you all come togetherand you collaborate and you
listen to one another, I thinkthat it makes a much better
working environment as well asit makes you much more
successful in what you do, thusus growing like gangbusters
since I got here.
So that wasn't me.
(11:10):
That was all of the hardworkingpeople who are out there on the
streets every day making surethat product gets in the hands
of our clients.
Speaker 2 (11:17):
Absolutely Well, and you know, I think that that
family dynamic does help there,right, I think there's been a
lot of people, you know, want tohave that very separate
work-life balance and we talkabout, yeah, your work isn't
your family because you haveyour family and you know.
But I do think that there is anelement that can be kept of the
way that you address certainproblems as they come up with
(11:38):
your, as you would with a familymember.
I hear you, I hear what you'resaying, I'm addressing and
validating what you're sayingThings like that, dynamics that
you might not pull into work,that should be there, right, I
hear you.
Yes, I, you are bringing avalid point, regardless of your
position, regardless of yoursilo, right, and I think there's
(11:59):
an interesting element thereand that might be one of the
pieces of the secret sauce,right?
Speaker 3 (12:04):
So we say, yeah, I mean, and I do think that might
be one of the pieces of thesecret sauce right, that's what
we say, and I do think that thatis one of the pieces of the
secret sauce is being able tolisten to one another and see
things from a differentviewpoint, and when you have all
people present in the room,you're able to do that.
And some other companies thataren't family-owned and operated
(12:24):
may not have that luxury ofhaving all the people in the
room.
They may think that some peoplearen't important enough to be
in the room to discuss it.
And we look at even our, youknow the people who pull the
orders to get on the trucks andthen the truck driver who drives
it to the property and unloadsit, and they're interfacing,
(12:47):
probably more than anyone elsein the company, with the
customer, because a lot of times, you know, our guys will go by
and see them every other week,it depends on how big their
territory is, you know, right,right, but they'll be by to see
them.
How big their territory is, youknow, but they'll, they'll be
(13:08):
by to see them.
However, that that deliverydriver, he is there sometimes
every other day, every threedays, every, you know, depending
on what they have going on, butthey definitely see him more or
her more.
We do have females who driveand deliver for us as well, yeah
.
Speaker 2 (13:22):
That's amazing.
And our in our women's summitpodcast.
That's what we like to hear.
That's incredible.
And you're right, those are thepeople that are interfacing
with the client the most, and so, if they're not living your
values, if they're not livingyour brand, what are you doing?
So it's really amazing that youcan see that top down, bottom
up, it's all the same, so that'swonderful.
(13:42):
And so, as a supplier, partnerin the industry, what are some
of the top challenges that yourun into?
Speaker 3 (13:51):
Oh gosh yeah.
Speaker 2 (13:55):
You're like how do I adjust this?
Speaker 3 (13:57):
Yes, no, they're.
There are always going to bechallenges in anything that you
do, and from any side, right?
So anything from the massiveamounts of sponsorships that
people they feel like, oh well,we buy a lot from you, and of
course, a lot from you is adifferent perspective from every
(14:20):
single person out there, right,absolutely.
And however, what is a lot tothem is a lot to them.
Yes, so it's very important tounderstand that.
But you know there are endless.
So you get it from the toplevel and then you get it from
the middle level and then youget it from the property level,
and it's a constant cycle, right, absolutely.
(14:42):
And so you have to that.
One of the challenges or thestruggles is like how do you
organize all of that and decideon how much can you do with each
company and who is responsiblefor those sponsorships?
So those are one of theinteresting and kind of tricky
(15:02):
things, because you don't wantto not sponsor something or help
a client out, right?
Speaker 1 (15:09):
Yes, absolutely.
Speaker 3 (15:10):
Sometimes it's like we just did this really big
thing for your managementcompany.
Speaker 1 (15:15):
Yes.
Speaker 3 (15:16):
And they don't necessarily know exactly how
that all works when they're downat the property level.
So we try to let the local guystake care of the properties and
then our national salespeopletake care of the management
companies.
But that can be a tricky, thatcan be a challenge of dealing
(15:37):
with all of the sponsorships andbeing asked a lot to sponsor a
lot of things and sometimes it'snot even for their residents or
it's not for for them, it's fora charity that's near and dear
to them, which is absolutely we.
We also like to support those.
We are very charitable company.
We actually have a wholedepartment that's a Chadwell
cares and we do things with movefor hunger.
(15:59):
I'm not sure if you're familiarwith them hatching hope, which
is a disaster relief companywhich I actually sit on their
board of directors for them, andthen we do the tykes and bikes
and volleyball tournaments andeverything.
I mean there are so manydifferent things that we do that
we have to have a department todeal with and what we're going
(16:23):
to also get behind deal with itnow and what we're going to also
get behind Absolutely.
Speaker 2 (16:30):
Yeah, well, I will validate because you know
everybody feels that in theindustry that there is a valid
distinction between theoperations and corporate and the
actual sites themselves.
And that's just natural, youknow.
And with the turnover andacquiring new properties and you
know getting people up to speedto be on the same page as that,
you know you are navigatingthat just as much as anybody
(16:51):
else.
Speaker 3 (17:05):
And so properties ownerships who got involved
because they wanted to do aquick little rehab and flip that
property and then they gotcaught up in to the interest
rates and maybe they don't haveenough private equity to be able
to handle the financial burdenthat may be there, and so I
(17:28):
think that some of the payableshave gotten a little sluggish,
for us and for others, I know.
And the big thing that I alwaystell clients is be honest, be
truthful about where you are,yeah, and because we're not
publicly trained, there are, youknow, as long as we have
(17:51):
communication going on.
And if we know that something'sgoing to be a little bit later
than what is expected with ourterms, then okay, but
communicate.
And that is the biggest thingthat I can tell, because a lot
of times managers I know I wasone one time and it's like those
(18:12):
that are hard to code out weput to the bottom of the stack
sometimes, and so that week goesby and the next week goes by,
and then you know, and then youfinally get them all turned in.
Speaker 2 (18:18):
Sometimes it's that Well, or sometimes they just
acquire distressed assets andthey're trying to figure out
their own financial.
How are we going to deal withthis situation?
And so those also get pushed tothe bottom of the you know the
stack, so to say.
I've witnessed that a lot, andit's not necessarily the
management company, it's justthey're also trying to sort
through the you know the weedsof what they've acquired as well
(18:42):
from a financial stance, and soI could see then that the
suppliers get caught up in that.
Speaker 3 (18:47):
Oh, definitely, and you know, as long as they are
communicating, especially, likeyou said, with a property that
is acquired, that is one of thethings that, with our national
accounts, we really work on.
So if we find out someone'sgetting it, it's like, hey, this
is the situation that they arecurrently in, let us help you,
and so, and getting ahead of ithelps so much to get the
(19:12):
correction going in the rightdirection.
Absolutely.
Speaker 2 (19:15):
No, that makes a lot of sense and I do not.
I think everyone out there isprobably like yep, that's the
case, even the managementcompany.
Speaker 3 (19:21):
you're like yep, that's exactly what's going on
and I know they don't want totalk about it.
You know, like they don't wantto have to tell us yeah, but
it's better to tell that's greatadvice Than not to.
Speaker 2 (19:32):
I think that's great advice and it's like look,
you're a longstanding partnerwith us, right?
Just let's have thatrelationship on both sides where
we're honest with, we workedout a deal together and we move
forward, right.
So I think that's really smartand great advice for anybody
who's going through that.
So do you have a teamunderneath you at all, or how
(19:53):
large is your team?
Speaker 3 (19:54):
Oh, you know, you did ask me about what does you know
?
Speaker 2 (19:58):
the vice president of industry relations do, oh right
, yes, yeah, so I want to knowabout it.
Tell me about the role that youare in today, what that means
and what your kind of structure.
Speaker 3 (20:06):
We kind of got sidetracked with that.
Speaker 2 (20:08):
I love this.
Well, it's a great conversation.
Speaker 3 (20:11):
Yes, let's get back.
It's a true conversation.
Speaker 2 (20:13):
Yes it is.
Speaker 3 (20:15):
Okay.
So with the vice president ofindustry relations, so that
component that we were talkingabout, with the charities and
all.
So I do do a lot with that.
I also handle events like thisand the Multifamily Women's
Summit, attending those,attending National Multihousing
Council events, being involvedin the National Apartment
(20:38):
Association, attending all oftheir events that they have and
overlooking all thosesponsorships that we do with all
of the different organizations,and so it's a lot of attending
and making and buildingrelationships Great, and you
(20:59):
know, some great relationshipshave been made here at the
Multifamily Women's Summit andover the years, and I was coming
to this before I ever went toChadwell, yeah, and so it was
wonderful to be able to returnonce COVID was over and Chadwell
was up and running and ChadwellSupply was up and running and
(21:23):
going and we were able to haveour some of our women take part
in that.
That's one of the great things.
I also work with nationalaccounts, um as well, and some
of the events that we do withsome of their larger clients and
um, pretty much anythinganybody needs help with and a
(21:46):
lot of times clients that werenever my clients, they might
need something special, and sothey'll come to me and say, hey,
can you help with this projectthat we're doing?
And I'm like, yeah, well, yournational account person can help
you with this, but they feellike that that's something
(22:06):
bigger than what their nationalaccount person could do for them
and they feel like it was goingto take some strings being
pulled.
Little do they know that that'ssomething that their national
account person can actually doyes, because they're part of the
family.
Speaker 2 (22:20):
I mean we have autonomy, we have autonomy to do
things, which is nice.
Speaker 3 (22:25):
So that's a little bit.
It's pretty much anythinganybody needs me to do, but I do
work heavily with the stateassociations, with the National
Apartment Association, of theirevents and making sure
everything's scheduled and weknow what we're going to do,
just like we just finishedapartmentalize and getting that
booth together.
As far as the team with me, Ihave a wonderful team.
(22:48):
They do not work for me, theywork with me and I work with
them.
Our whole marketing department.
So we have people who writespeeches for us.
We have people who writecommercials for us.
We have videographers.
We have a whole team that's nowdoing our MRO show, which is our
(23:11):
new podcast that we debuted atApartmentalize this year Love it
.
And then we have people whowork with us on anything that we
want to do on social post andyeah, so it's funny because
there were only three people inthat apartment and that included
the person who sent out all ofthe promotional products and
(23:36):
made sure that everybody hadtheir trade show booths for
their local shows and all, andnow that department is huge and
some days I'm like now what doyou do?
But they're all very vital towhat they do.
Oh, 100%.
It's just they do so muchbehind the scenes that you don't
even know who's doing that,who's moving that piece, which
(23:58):
is great, that's good, that'show it should feel very fluid.
Speaker 2 (24:01):
We're all tackling this together.
Like what you said, it's not sosiloed, which is great.
Speaker 3 (24:05):
I don't know what.
In fact, I have a call rightafter this with my team because
we're working on something, andso we we're trying to do now
every week because apparently Ihave a lot of special projects,
so we now have that up andcoming event special project
meeting.
That goes on now.
Speaker 2 (24:26):
But everybody needs to be ready to pivot.
We talk about this all the timeover at the Innovation Council
is that you need to be ready topivot at any moment because
things are changing so quicklyin technology, in the world, in
events.
We don't even do a trade showat our events, which you know.
I love it.
Tell me how you feel about notdoing a trade show.
Does that add value to justhave genuine connection and
(24:49):
converse with people.
Speaker 3 (24:50):
Yeah, you're not stuck in an area, and I love
when people try to do cocktailparties and they're like, oh,
and you can put your littlebooth up over here, and that
leaves you tied to the booth andpeople expect somebody to be in
that booth.
And the thing that I love aboutthe Women's Summit is number
one.
It's the one event that I go toevery year that fills my bucket
(25:13):
.
I am typically fillingeverybody else's buckets,
whether I'm speaking at an eventor whether I am, you know,
showing them something new andwonderful products, whatever it
may be right that I'm helpingfill their buckets, of solving a
problem for them, yeah, givingthem new products.
So this event I actually get tocome to and participate.
(25:37):
And along the way, you'remaking connections with people,
you're building relationships,and I have some relationships
that came out of this Women'sSummit from years ago, years ago
when I was with ApartmentFinder, and they're still very
(25:58):
intact today.
And we were talking about Rachel.
I saw Rachel at Apartmentalize.
I see her here and there andeverywhere all the time, and so
it's nice to walk into a roomand there's somebody who you met
.
Through something like this,where you're socializing, it's
totally different.
I mean we get up early in themorning, no makeup, and go and
(26:20):
work out together, and some ofus haven't worked out in you
know ever, and some of us aremorning warriors that get up
every morning and do this, andso it's kind of like building
that bond between those peopleand I really enjoy the not
having to be tied to a booth andto have those real
(26:43):
conversations about what it isthat that person struggles with.
I mean, there's a lot ofrawness that comes out.
Speaker 2 (26:53):
And you have the same struggles, you find common
ground.
And that's what's sointeresting to me and I loved it
because, you know, I came outof here attending all the big
conferences.
I came here and I'm like wedon't do a trade show.
What are you talking about?
Are you nuts, you know?
And when they startedexplaining that to me, they're
like look, you can cold call anemail all day long to try to
(27:13):
form an inauthentic bond withsomebody, to then maybe get to
the right person to make a sale,and then even then, if you take
them out for a cocktail, it'sall so forced, right.
Or you can just stick people ina room where they're already
having those conversations.
They have like issues, theyhave commonality, and then you
(27:35):
can just say hey, oh, by the way, I heard you have this problem,
I solve for that problem, andthen that's such a more
authentic connection, it makesso much sense.
It's where everybody's tryingto get anyways, and it's just
like.
I just think it's brilliant.
Speaker 3 (27:47):
Well, I know I brought over the years.
I've asked clients hey, I seeyou're struggling with something
you know maybe you might wantto come with and hey, maybe we
(28:18):
have a spa weekend afterwards orsomething.
Yeah, yeah, and I said, oh,spring, you would love it.
Spring and I don't see eachother all the time.
We run into each other everyonce in a while over in Georgia
when I'm over there and then atsome of the national events.
But it was so nice andrefreshing to be here where I
could actually spend some timewith her.
(28:44):
But she met so many new friendsand people who are there to help
and when you have an issue, youknow that you can call them and
get advice from them withoutthem thinking Are you trying to
sell me?
Well, not just sell yousomething, but even like
sometimes with a boss.
Yeah, but even like sometimeswith a boss, you think that that
(29:06):
boss is going to judge you onmaybe not knowing something.
Oh, yeah, of course they maynot know either.
Yeah, yeah, why be afraid of it?
But at the same time, you knowshe met some people who could
solve some problems for her andwithout her ever having to feel
(29:28):
like judged or anything for anyof those things.
So it was.
It was nice to to bring heralong last last year with so, or
she actually brought herself.
Speaker 2 (29:36):
But it's so important .
It's so important to haverelationships, especially in the
industry you know to, to beable to call someone that is
having a similar issue as youand have those confidential
conversations.
Or you know, I I lovedsomething that the Carrie and
Patrick had told me about theway that they do events.
And it's so smart and they'resaying it doesn't matter if
you're a supplier, if you're aattendee, if you're an owner,
(29:57):
operator, developer, propertyowner when you actually unite
people over the same goal, whichis innovation, everybody's on
the same page.
You're not like you're in thetrade show because you're trying
to sell something.
You're here because you'reattending.
You're right, we're allattending because we're all
trying to reach the same goal ofinnovation.
Right, and I think when youunite people in that way, the
(30:21):
playing field is level Right,we're all on the same ground.
We're just women who are in thefield of multifamily who are
getting together to solveproblems.
Yeah, and it's so smart and Ilove it.
Speaker 3 (30:30):
Well, it was really interesting.
Last night my Uber driver fromdinner he asked why I was here
and I said oh, I'm going to befilming a podcast with some good
friends of mine who they havethis multifamily women's summit
that I go to every year.
It's one of my favoriteconferences and he's like a
(30:53):
women's summit.
Why do y'all all do that?
And he goes.
I mean I'm not saying from thestandpoint of the fact that I
don't agree with women allgetting together and supporting
one another.
It's just like I kind of feellike you're separating yourself
from the men.
And I said absolutely not.
(31:15):
That is not what's happeninghere.
And I said it's just that wehave our own unique set of
circumstances that we deal withon a daily basis, circumstances
that we deal with on a dailybasis, and sometimes it's easier
when you have others in theroom who are more like you that
you can talk to.
However, I think it's veryimportant that we all are in the
(31:37):
room together and talking andthat you have a perspective from
both male and female in theroom.
When it comes to solvingproblems for your company,
that's right, but sometimes,when it comes to solving
problems for us, we just need alittle coffee time with our
girlfriend.
Speaker 2 (31:55):
Yes, exactly that's right.
And you know, what'sinteresting is that we very
intentionally and just yesterdaywe dove really hard into the
schedule at the Women's Summitand we were like you know how do
we infuse the most meat intothese?
Because we want to have theconnections, we want to have the
friendships and all of that,but we also want everybody to
(32:16):
walk away just as empowered andequipped as with any other
conference, and it's that sameaspect that I was telling you
about.
You know, whether it's thatwe're getting leasing people
together and maintenance peopletogether and we're all working
towards innovation.
It's the same concept, with menand women in leadership as a
whole, that we can relate on adifferent level, and that's all
(32:37):
it is, you know.
It's nothing beyond that.
We're all still trying toinnovate, we're all still
solving for the same problems,and all of these women attend
our AI Innovation Summit inDecember as well.
(33:00):
You know so it's not like it's.
You know, it's intentionallythat way.
So you can tell your Uberdriver to call.
Speaker 3 (33:08):
I thought that was so interesting.
Why would you separate yourself?
I'm like we're not separatingourselves, we're just all coming
together for a littlesisterhood.
Speaker 1 (33:14):
We get it yeah.
Speaker 3 (33:16):
And it's just like I mean at church and the guys all
have their men's week or weekendthat they get together, so you
know.
Speaker 2 (33:26):
You're like I see my husband at work at home, I'm
going to go for a weekend.
Yeah, exactly no, and I thinkthat's really smart and then so
you've had some really greatexperience.
How many years have you gone tothe Women's Summit now?
Speaker 3 (33:40):
Oh gosh, I know that just with Tadwell we've been
sponsoring for three years andthen probably like six, six
years, I guess.
Yeah, that I've been, becausewith Finder came before that
executive level which is reallyawesome that they're
(34:05):
representing as well in that way.
Speaker 2 (34:07):
So how do you find a good way to balance work-life?
That's a common question thatwomen want to know.
Speaker 3 (34:16):
Yeah, I don't think we ever really truly balance.
We can sit here and say that wedo, and that's the big lie that
I think that we try to tell toourselves.
I will say that.
And routine helps tremendouslyin my life, especially and it
helps me during COVID, which,for the first time, I was off
(34:36):
the road and you know, I don'tknow, 30 years Well, actually
probably not 30 years, maybeabout 20 years that I had been
on the road and on the go and Iwas at home 100% of the time for
a couple of months.
And routine helped me.
(34:59):
Where everybody else was like,oh my gosh, I'm sitting on my
back porch having a glass ofwine, and I was like I'm out
running or I'm out hiking or I'mout biking, whatever.
It was anything that I couldkeep myself busy.
And I was able to write someprograms that you know I
(35:19):
presented after we well, some ofthem I presented during COVID.
Then we were doing webinars forour clients to kind of connect,
and we would do a little lunchand learn, type thing.
Then the others were thingsthat I had been thinking about.
But when you're on the roadconstantly, you don't
necessarily think through thingsas much as you would when
(35:46):
you're still for a moment.
So try to incorporate thestillness of the day a little
bit In the mornings.
When I wake up, first thing Ido go walk.
I don't care if it's raining,I'm out the door, I'm going to
walk.
Or if it's really bad storming,then I'll go to the gym and
walk, which I hate.
Then a little bit of me time.
(36:10):
That's the quiet time, themeditation, praying, whatever
you want to do yes, do that.
And then it's like get ready.
I know a lot of times whenpeople work from home they will
sit in the pajamas all day,which is fine some days I mean
(36:31):
some days you have the blazer onthe back of your head, the work
starts coming and you can'tstop.
So I understand that that doeshappen for me some days too.
But if I can get up and getthose things done and get going,
then it's like everything elsethrough the day comes together
and you're able to balance it.
Now both of my daughters are inthe industry now.
(36:52):
They grew up in this industryand, as their mother was going
up through the levels of theindustry as well and changing
over and traveling, and myhusband was the you know person
who was always there for them,they would probably tell you I
don't have much balance at allbecause mine is go, go, go, go,
(37:14):
work, work, work, work, work.
But that's what I, you know, Ireally enjoy it.
But when I'm at home and whenI'm with my girls, and when I
was at home when they wereyounger now they're both grown
and out and I have a grandchildnow but it's taking that time
and making it quality time,because I could have been
(37:34):
sitting at home with my children, with my husband, I could have
been there all the time, but notbeen there.
So it's making that choice ofbeing present with whomever
you're with.
So, whether it's client, yourchildren, your husband, your
(37:55):
spouse, you know whoever it maybe, but that you're choosing to
be present.
Speaker 2 (38:00):
And intentional.
Yeah, I love that.
That's kind of my word of theyear, I love I'm like she's
being intentional.
Speaker 3 (38:06):
Do you pick words for the year?
Speaker 2 (38:35):
no-transcript.
I read this book aboutscheduling time for emotions,
even, and scheduling time forworry I do.
6 pm worry time or whateveremotion is like is very heavy on
my brain and it creates thisenvironment where you're not
just trickling through the worryall day and it's just kind of
(38:56):
there, in this state of anxiety,you're actually saving it for 6
o'clock to be intentional andsay nine times out of 10, the
worry goes away by then anyway,right, but if 6 o'clock hits and
it's not gone, that is my timeto work through that and it
gives me a clear mind throughoutthe day to be able to focus on
the other things that actuallyI'm so do you kind of journal?
Speaker 3 (39:15):
it out, or you just talk it out, or you cry it out
some days.
Speaker 2 (39:19):
All of the above right, but I do keep a journal.
I'm a very I'm definitely ajournaler, but yeah, it's
definitely just setting asidethe intentional time to deal
with whatever that is, and sointentional is my word of the
year.
Oh I get it.
Yeah, Anyways.
But so what's final question, Iguess, what is next for
Chadwell or for you in yourcareer?
Speaker 3 (39:42):
What's the future look like for you?
Wow, so you know, I've reallybeen trying and this is a
stretch, by the way and atApartmentalize we had our own
release of our MRO show, whichis everything about multifamily
and maintenance, repair andoperations of communities.
(40:03):
So we released that there.
I got to do a podcast therewith one of my great friends,
stephanie Puryear-Helling, andwe talked a lot about leadership
.
That was a step out for me.
I am used to being in front ofpeople and speaking and I can do
that all day long, but theone-on-one intimacy of a podcast
(40:25):
, of talking to your good friend, sometimes you get a little
carried away, but that's a greatpart of it.
All, I think, is the rawnessand also me stepping out to do
that, and this, I think, is abig next step for myself.
And then, of course, we aregoing to be continuing on all of
(40:48):
our podcasts.
So it will be a lot morepodcasting in my future, I'm
sure, as well as many of ournational account managers that
we have, and then we do havepeople who are professionals as
well.
Speaker 2 (41:05):
I think you're a professional.
Speaker 3 (41:06):
I think you're doing great.
Oh well, thank you, but it's youknow, the MRO show is something
that we're looking forward to,because I think delivering a
message in another way, besidesjust sending an email, like you
said for the connection, orsending a brochure, or even your
(41:28):
salesperson walking it outthere, you know but actually
being able to share new productsthat are coming out from GEG
just did a little episode withus last week that rolled out and
they were talking about some oftheir new washers and dryers
that you don't have to movethings from one to the other and
(41:50):
they're super energy efficientand save water and everything
else.
And so it's just people listento that.
I don't know how much attentionthat they would just pay to oh,
you drop enough a flyer onthere, but when they hear about
all of the bells and whistles ofit, I think it makes it a lot
more exciting.
Because for me, when I was likeoh, what's she got new?
(42:12):
You know what, what, what, andI just like listen to it because
out of curiosity, right, andthen I realized I'm like I want
one of those, like I want one inmy house.
Speaker 2 (42:30):
Well, and I'll tell you, our podcast is incredibly
successful, and everybody knowswho's doing a podcast.
It's incredibly successful.
And here's the thing it's it'ssuccessful If even one person
gets something great out of thatconversation.
Right, it's it's.
That is success.
It doesn't have to have 5,000views to be successful.
It has to be that one at least,that one person that's like oh
wow, I really need that problemsolved, or whatever it is you
know, and and great if it's onethat happens to go viral.
(42:53):
But at the end of the day,people don't.
You're solving for a problemthat people have, and if they
don't know what that problem isand they don't identify with
that, they're not going tolisten, right?
The same way of trying to trainsomeone on a software they
don't care about, or you know,if you don't have them clued in
on what the actual problem is,that they're going through to
begin with or have their buy-inon that, then you're not going
(43:14):
to be able to get in front ofthem at all.
Speaker 3 (43:15):
And sometimes I think it's just as good just for our
employees, for our employees tobe able to and our other
teammates to be able to hearwhat's going on.
It's another means ofcommunication besides Teams and
all of the other ways that wesend information out to them,
but it's something that's alittle bit more enjoyable for
them to hear, and I love to hearfrom people who are within our
(43:37):
company that I didn't evenrealize that they have this
particular expertise.
We have actually Jessica Tierney, who she is over our
procurement platform.
She handles all I think there'slike 20 something of them, with
, you know, yardie and Ops andNexus, probably being some of
(44:00):
the larger ones and Entrada nowwe just did a big, huge thing
with them.
So she normally that's like herspecialty, but she didn't get
on and speak about that.
She got on and spoke about heryears of experience of doing
these renovations and about hownothing ever goes as planned
(44:22):
with any of them, right.
So I thought that that wasreally neat to hear and I was
like I knew she was smart, Iknew she was so super
intelligent, but to hear thiswhole other side, it was just a
big surprise.
So I love that with the podcast, as well as being able to hear
some of the things with ourother teammates that we might
(44:47):
not have known if we hadn't beenfilming these.
Speaker 2 (44:50):
Well, and when you're talking to someone, you're like
, oh my goodness, I have heardthat exact thing so many times.
I can't right.
And then they hear it andthey're like, wow, I'm going
through that same problem.
Maybe I should go.
Maybe I should go to theWomen's Summit and see what this
is all about and connect withsome of these people who are
solving for really high-end,innovative problems, you know.
Speaker 3 (45:18):
So I think it's great .
You know, a lot of times andI'll say that about the
Multifamily Women's Summit is alot of times people think that
just because you work for amultifamily supplier company or
service company, that you'rejust there to sell something,
and that's not really true.
I mean we, yes, our job is tosell, but a lot of us have a
life before we ever stepped intothat current role.
(45:38):
Just like you, worked inproperty management at one time.
I worked in property managementat one time, loved it still,
feel like I'm still in itbecause you know, never know, I
might have to walk on site oneday and things are going haywire
in somebody's office and I haveto like jump in and help out
and keep them entertained untilyou know the expert gets there
(46:00):
to help show the apartment.
But I don't think we ever leaveproperty management, even when
we go to the other side of thedesk.
Speaker 2 (46:07):
It's such a unique business and I told you, I've
been on the supplier side, I'vebeen on the management side,
I've hopped around, we've alldabbled and it's an industry
where the sky's the limit andthey really do.
You really can find spaces todo what you do best if you're
paying attention, and I thinkthat's what everybody loves
about this industry.
That's why we never leave right.
Speaker 3 (46:27):
We just find something different if it's not
working for us, and so Where'syour seat on the boat, as Marsha
Bollingergis shall always say,and Marsha will be on stage this
year as well, I know we're soexcited.
Speaker 2 (46:39):
Yes, so absolutely, take a look, and you know I will
share your link to your profileand everything from this
episode in the episode notes andon the YouTube video as well.
And is there anything else youwant to leave our viewers with?
Speaker 3 (46:57):
Just keep up with the MRO show wherever you listen to
your podcast.
If you don't listen to podcasts, you might want to start
listening, because there's somegreat stuff out there, not only
just from us, but from you guysand with many others in the
multifamily field.
But just if you want to knoweverything that's new and
exciting with Chadwell, it'll beon the MRO show.
(47:20):
So, and we look so forward tobeing here with you guys at the
Multifamily Women's Summit inSeptember.
Speaker 2 (47:28):
We're so excited.
I can't wait.
It's going to be so fun.
Well, thank you so much forbeing here, thank you for
inviting me, absolutely, andthank you so much for tuning in
today, and if you have notgotten your Women's Summit
tickets, make sure to do that atmultifamilywomencom.
Thank you so much and we'll seeyou on the next episode.
Speaker 1 (47:48):
Thank you for listening.
We hope you enjoyed theMultifamily Women podcast.
To register for the upcomingMultifamily Women Summit, be a
guest on this podcast or jointhe Women's Leadership Series,
visit multifamilywomencom.
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