August 30, 2023 • 21 mins
As part of our Multifamily Women® Summit, we share time with innovative brands as part of our "Meet the Sponsors" series that showcases those brands that are supporting the platform to advance technology, innovation, leadership, and investments.
On today's episode, host Carrie Antrim talked with Krista Hurley and Talisa Dever who are both seasoned Industry Principals at RealPage. When it comes to leveraging technology to drive efficiencies and increase ROI, these women are the go-to authority. They have been instrumental in shaping innovative strategies that have not just disrupted but transformed the way we think about property management and resident engagement.
Krista and Talisa discuss how, according to a recent survey, two-thirds of multifamily renters are satisfied with their current housing situation because it provides them with financial freedom. This indicates that a majority of renters who choose to live in apartments are content with their decision to rent rather than buy a property. Renting offers these individuals the flexibility to allocate their money towards other expenses or investments, giving them more control over their finances.
These insights are invaluable for RealPage as they delve into the minds of their customers and gain a deeper understanding of the industry's direction. By combining multifamily market intelligence with a customer-centric approach and addressing pain points, RealPage can identify areas where technology can bridge gaps and assist its customers.
RealPage places great emphasis on excellence, character, ownership, and teamwork as their core values and guiding principles. These four values serve as the foundation of the company's identity. These values have evolved over time and continue to be the fundamental principles that RealPage strives to uphold. They not only guide the company internally but also shape their interactions with clients and their engagement in the industry. These values are the most crucial aspect of RealPage's culture.
Timestamps:
[00:01:32] RealPage's commitment to innovation.
[00:04:17] Renting as an investment.
[00:07:22] The launch of DemandX platform.
[00:11:24] Using technology as a support tool.
[00:15:43] Supporting the Multifamily Women® Summit.
[00:18:01] Female leadership across industries.
Connect:
Krista Hurley: https://www.linkedin.com/in/krista-k-hurley/
Talisa Dever: https://www.linkedin.com/in/talisa-dever/
RealPage: https://www.realpage.com/
Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
welcome to the multifamily womenpodcast.
I'm your host, Carrie Antrim.
We are having candidconversations with some of the
most successful women in themultifamily industry.
But before I introduce my guestsand we dive in, I want to remind
you that the multifamily womensummit is coming up and trust
me, you won't want to miss it.
So take a moment to visitmultifamilywomen.
com and secure your place at thesummit.
(00:21):
today.
And if you're gaining value fromthese podcast episodes, we ask
you to support us bysubscribing, rating, and
reviewing the show.
Your feedback helps us to tailorour content to your needs, and
it also helps other multifamilyprofessionals discover this
resource.
Your time and your thoughts aredefinitely greatly appreciated
with this.
As part of our MultifamilyWomen's Summit, we are sharing
(00:43):
time with innovative brands aspart of our Meet the Sponsors
series that showcases thesebrands that are supporting the
platform to advance technology,innovation, leadership, and
investments.
Today, I'm very excited, I'mspeaking with Krista Hurley and
Talisa Deaver, who are industryprincipals at RealPage.
When it comes to leveragingtechnology to drive efficiencies
(01:04):
and increase ROI, these womenare the go to authority.
They've been instrumental inshaping innovative strategies
that have not just disrupted,but transformed the way we think
about property management andresident engagement.
Krista and Talisa, welcome tothe show.
Thanks so much for having us.
We're excited to be here.
Yes.
Thank you, Keri.
(01:24):
Of course.
I'm glad you're here too.
So listen, give us a justRealPage.
What should people know aboutRealPage?
That's a great question.
Now, I think something importantabout real page is that
innovation is really the core ofwho we are.
It's our commitment to theindustry and it's what drives,
where we do business and how wepartner with our clients every
(01:45):
single day.
It's really the heartbeat.
I think our CEO, Dana Jones saidit super well.
It's the heartbeat of ourorganization.
And I love the way that she putthat real pages.
committed to making businesseasier to do with us on a daily
basis.
And we've got a big focus on thesynergy between technology the
people in our industry andmaking sure that improves the
(02:05):
overall customer experience.
That's our guiding headline aswe move into the rest of 23,
we're forecasting into 24 andwhat we want to bring to our
partners.
Yeah, I couldn't have said itbetter.
Being 25 years in the businessand starting as a core property
management system platform, andthen just started looking at
other areas where we can addthat other areas to the
(02:27):
ecosystem and really help themultifamily industry improve.
I love everything you guys justsaid, especially about
innovation.
When you think about innovation,how do you make it so that the
innovation is making the liveseasier, for your customers
rather than some, we talk aboutthis a lot on this podcast, how
the word technology orinnovation can be scary
(02:49):
sometimes for people.
How do you balance that withproviding the best possible
service?
And but also managing likecustomer expectations.
Sure.
I think that it really doesstart with listening to your
customers being in the businessfor 25 years and understanding
where their pain points are, andeven digging into where they may
be especially what we justlaunched and we may talk about
(03:11):
this in a little bit, as youask.
Another question, but we justdug into a renter study and we
surveyed 2000 renters to betterunderstand them in the market
today.
So really having that marketintelligence along with our
customer focus and hearing theirpain points, we can assess where
technology really does fill inthose gaps and help them.
Yeah, and I know I'm sure youhave a lot of data like you just
(03:33):
mentioned and Patrick and I, welove reading Jay Parsons
LinkedIn posts on market data.
What insights can you share forour listeners regarding all that
data?
Yeah, so one of them is actuallywe released at our annual
conference real world where wepartnered with a global provider
of data around renter behavior.
(03:54):
And we surveyed 2000 Americanrenters about their beliefs and
perceptions of renting and theirexpectations as they continue to
see where the market is headed.
And there are some surprisingstatistics in this study.
One of them, being that the Jactually.
Quoted on LinkedIn, saying that70% are bullish on the state of
(04:16):
renting today and really lookingat it as more of an investment
rather than actually buying ahome due to their flexibility
needs in the market today.
At least I don't know if youwanted to add any more.
I could definitely spill out alot of data around that study,
but it's something that you canlook up and have available.
It is on our LinkedIn websiteson the real page website.
So you can dig into that.
(04:37):
But it goes into evengenerations, right?
We look at the Gen Z's of the,and the Gen X's and They really
want technology, but evenfurther than technology, they
want ESG, they want certain,green initiatives and governance
around that from their providerof where they're living and the
(04:58):
flexibility in that and thestudy found that two thirds, I
think it was 60, 65 or 66% ofmultifamily renters are
satisfied with their currenthousing situation because it
gives them financial freedom.
And that's something that whenwe're tapping into the brains of
who are engaging us and wantingto live in our partner's
(05:19):
communities.
That's something that they needto be very well aware of.
So those are the Insights thatwe're tapping into from an
industry principle perspective,but also from just real page
wanting to really learn morewithin the industry and where
it's headed.
That's really interesting.
So you're seeing a shift maybein perception of renting and now
people are actually choosing torent rather than purchase for
(05:41):
the freedom of, location, time,money, everything that you just
mentioned.
That is super interesting.
Yeah, I think about, my, my dadwho doesn't have the physicality
to get out there and mow theirlawn.
So he would prefer renting thandoing those things.
And you could sure live in aplace like a condo that has a
(06:01):
great HOA, but then you'repaying high amount of HOA dues
for that.
And it's built into theapartment prices and it's more
attractive for those oldergenerations as well.
Yeah, absolutely.
And I think also, with theflexibility of people working
from home now, they don't or noteven just from home working from
(06:22):
anywhere, they can rent anapartment anywhere and still
work and travel and do all thesethings and not be tied down with
that mortgage or like you said,mowing the lawn, things like
that.
Yes, exactly.
That's just one of the ways thatwe've, we really lean into.
Allowing our partners to drivewhere we're taking technology
and how that lines up withrenter sentiment changes in what
(06:45):
customers are asking for and enduser customers, right?
Our residents, our prospects,we're really trying to bring the
synergy between where technologymeets the prospects and
residents where they are in theindustry, how their perception
of renting is changing.
And we've seen that changedrastically across generations
and really just allowing ourpartners to help Drive the
conversation and inform uswhat's most helpful.
(07:07):
What's most useful as we developtechnology going forward.
Yeah.
And speaking of going forward.
You mentioned you're just comingoff of real world and obviously
real page is a known brand inthe market.
So coming off this userconference.
What are you excited about for?
What's next?
At Real World, we announced thelaunch of our DemandX platform,
and that's really the synergy ofsmart digital advertising,
(07:31):
revenue management, and ourleasing CRM.
And what I like here is thatwe're looking at demand
holistically as an enterprise.
As a synergy.
And I think really allowing our,when we talk about bringing
efficiencies and innovation toour partners, this is a great
example of where we're saying,Hey, let us help you break down
silos across your organizations.
I think a lot of our partnersare having these conversations
(07:53):
today across different parts oftheir organization, where
marketing is havingconversations with pricing
strategists and our pricingstrategists are having
conversations with ouroperations folks, obviously.
But this is giving the tools tohelp back those conversations.
I think it's giving a reallyimportant common language, the
use of data to make everyone astrategist across that, that
lead funnel, but to really allowus to break down the silos of
(08:14):
communication and give a commonlanguage to those conversations.
So we make really efficientdecisions.
And I think in economicclimates, like 2023, as we've
come out of the last couple ofyears that we're an anomaly in
our industry this really allowsus to.
Make business move forward in amore efficient fashion as a
whole.
So really excited.
(08:34):
We announced the launch of thatat our real world conference.
And just really excited to havecustomers using that technology,
bringing their platformstogether.
They're using already today.
And making those conversationsmore efficient as a whole.
And what I love about DemandX,there's so much to love and
there's been so much high energyaround the release and launch of
DemandX, so we're super excitedto see that through the end of
(08:57):
this year and well into 2024.
But what I'm, what I love totalk about a lot, and you'll
find that on LinkedIn or even oncertain webcasts that I join, is
the use of AI.
stigma around adding that intomultifamily and saying, Oh, it's
going to take my job as yourleasing consultant, et cetera.
But using AI for demand X, ithelps the, like she, like Talisa
(09:21):
was mentioning the synergy.
But it does it without any humantouch and it enhances that human
experience.
And so I really love that.
is informed by the industry'smost compelling data set and is
able to grab all of that fromall the many levers.
The leasing, the pricing, andthe spend from the digital
advertising and really givesthem more tools for their job to
(09:44):
use so that human element isstill there.
And, but they have theintelligence of that AI backing
them.
So I love that piece.
I think this is a perfectintersection of some buzzwords.
We've heard in the industry,right?
Carry centralization, AItechnology and Chris at the nail
on the head and saying that thisis an example of where we're
bringing this together, wherewe're bringing the
(10:05):
centralization of processes andcommunications as it meets
technology but allowing, I thinkthe AI technology really allows
us to look forward in terms ofhow we might reskill the people
portion of multifamily.
And not displace, the intentionof using AI technology is never
to displace, but the ability toreskill.
And I think that opens up somereally exciting opportunities
around where our workforce inthe multifamily space can move,
(10:29):
and the career opportunitiesthat can provide from the
leasing desk up, as we thinkabout integrating these
technologies into our workprocesses and how that opens up
doors, how we can cross spacesand cross different interests.
Yeah, because I love that crossspaces because it can it
diversifies their portfolio.
So they're looking at if you'rea leasing agent.
Yes, you are aware of all thehats, but you're not
(10:52):
traditionally focused on revenuemanagement, or you're not
traditionally focused on themarketing spend.
You're looking at Selling right,but this allows you to diversify
your portfolio and reallyunderstand that holistic
approach that real pitch istrying to do for them and help
with the tools to deliver that.
And so now as a leasing agent,you really understand, okay,
(11:12):
that marketing spend leads tothat lead and that lead was
priced because of that revenuemanagement tool.
It really does help with theirskill sets and growing
professionally, in my opinion.
Something we talk about a lot inthe Multi Family Innovation
Council and on, on thesepodcasts is I think Talisa, you
touched on it, using that, thetechnology and the innovation as
(11:35):
a support tool.
So it's not coming in andChristy, you mentioned, taking
jobs over, anything like that.
But it's allowing companies tore skill or up skill employees
to be, become more efficient attheir jobs and just using this
as a tool to help up level thatexpertise.
(11:56):
So I love that you bothmentioned that.
Okay.
So I'm wondering, as the marketmoves, products evolve and get
better, many leaders may know orhave used RealPage products at
some point in their career, butwhat is something people may not
know about RealPage?
Oh, that's an interestingquestion.
I think that we are, we'redefinitely, we try to be anyway,
(12:16):
an open book in terms of ourproduct offerings and what we're
trying to accomplish there.
But internally with real page,the culture is something that a
lot of people don't understandunless they've worked here
before.
And, 1 of the things that I'msuper proud of.
Being here for almost 11 yearsnow is that culture and it's
people and we have recentlylaunched.
(12:36):
And I say recently, in the last5 years, our be well initiatives
or our employee recent researchgroups, and we have multiple
ones that have emerged and 1 ofthe ones that I'm very proud to
be.
Part of is empower her which isour employee resource group for
women.
Now men can join it as well.
If they so choose to supportthat group, but it really does
(12:57):
bring a lot of that professionaltalent to as well as personal
growth.
I'm a young mom of two battlinga career that is taking off and
they are, three and For at thispoint, so they're about to start
school and stuff.
So it's just being a part of agroup that you have a tribe and
we really create connections andnetworking opportunities across
(13:20):
the whole real page ecosystem.
And, we just recently had ourthree year anniversary for
empower her.
And we brought in an outsidespeaker that was really great
for me to hear just.
And I can help with that and Ican be a resource for you.
And have that.
So it's just really aboutraising awareness and creating
that safe and open environmentfor women within the real page
(13:43):
company.
No, I think our, our employeeresource groups are such a, such
a.
core piece of our cultureinternally.
What I love, I've had the uniqueexperience of having worked at
RealPage a decade ago, spent thebetter part of the last decade
on the fee management side, andthen I've come back in the last
couple of years.
And really getting to see theevolution of our culture
(14:03):
internally has been a realprivilege.
About a year ago, our leadershipteam launched an initiative to
get employee input on buildingout our purpose and our core
values.
And I thought that was such aunique way to.
To get us involved in thediscussion and to really see
what's important across theorganization.
And that boiled down to, fourcore key values, excellence,
(14:23):
character, ownership andteamwork.
I think those really stand outas the four foundational pillars
of who we are as a company.
And I continue to see thatevolve in the way that we push
out our interactions and ourpartnerships with clients.
As we choose to engage in theindustry, as we evaluate the
value we bring to the table,that continues to be the core
foundation of what we're lookingto provide.
(14:44):
And it's certainly a guiding.
Those are guiding principles forour company internally.
But I think that, the way thatwe put an emphasis on internal
culture trickles out to the waythat we are able to interact
with our clients.
And that, in my opinion, is thatmost important part.
My job means something todaybecause I'm able to help our
partners.
And when that stops, then it'stime to move on.
(15:04):
But I think that's, that'sreally, there's so much value
there and being able to to helppush those core pillars out to
the way that we interact withour customers on a daily basis.
And I think it speaks volumes.
Krista, you've been there over10 years until Lisa, I think you
mentioned you were there for 10years and then took a break and
now you're back.
That just speaks.
Volumes to the culture and thecommunity that you have within
(15:25):
RealPage.
That is funny.
We call them boomerangs becausethere's so many of them that
come back and we love that.
It comes back full circle and itreally is about the culture here
in my opinion.
Yeah.
That's great.
Now, what inspired yourexcitement around supporting the
Multifamily Women's Summit as asponsor?
(15:45):
So I had the privilege of cominglast year where I was able to
meet you in person, Carrie.
It was such an amazing event.
I came out of that and not touse our empower her, but I came
out empowered as a woman inmultifamily.
The level of conversations thatI was able to have with
professionals that really justwanted to help or even just
(16:05):
hear.
Not even help.
Hey, how can I help you withyour career?
Nope.
Let me hear your story.
And then the speakers that youwere able to bring in again,
just resonated with me.
And I thought this was such an,a wonderful opportunity for
RealPage to continue gettinginvolved.
Involved in the industry andreally help with that.
That equality for women in our,in multifamily.
(16:28):
And so I came out of it with abull with horns saying, we've
got to sponsor this event.
We have to be there again thisyear to represent RealPage and
also just to grow.
RealPage can grow from it.
I know I can personally andprofessionally.
I just had an amazing time lastyear and wanted to make sure
that we were on the books thisyear.
(16:49):
This will be my first year atthe Multifamily Women's Summit,
but Krista's excitement when shecame back from summit last year
was so palpable when she sharedwith our team that I think there
was this energy and excitementaround, Hey, I think we can, we
can be a great team.
Partner in, in terms ofsponsorship there.
And like she said, just reallylifting up, I think the women in
the industry, and there are somany great female leaders in
(17:10):
multifamily and to be able togive them the opportunity to
share their expertise sharetheir unique experiences, I
think is super empowering.
So I love we love what you allare doing.
We love the opportunity topartner here and really just,
seeing the praises of all thefemale leaders in our space.
I'm so glad to hear that.
We do work hard to create that,you mentioned culture in our
(17:31):
last question about real page.
And it's the same thing for thissummit.
It's all about the culture andthe experience.
And we just want everyone whenthey leave to say, I'm so glad I
came.
And Krista, it sounds like yousaid that and Talisa, I'm so
excited that it's your firsttime.
I love first timers.
It's going to be so fun.
We've we try to keep things funand surprising and keep
(17:54):
everybody on their toes and it'sjust a great time.
So I'm really glad to hear thatit impacted you, Krista so much
that you took it back to yourteam, because yes, we do try to
curate.
Not only leaders from within theindustry, but also, women with
outside perspectives that,worked for Disney or other,
large corporations, you name itso that we can really get.
(18:17):
A broad perspective and bringnew, fresh ideas, right?
Like innovation.
Isn't that what it's all about?
I love it.
And what a great opportunity tolearn.
I think, learning happens bylooking outside our industry.
I think that's where we get new,innovative ideas as well.
And so I think that's such agreat opportunity for us to see
female leadership across otherindustries.
I think it brings new ideas tothe table and allows us to build
(18:40):
upon those specifically formultifamily.
Absolutely.
So we're coming up on our time.
Do you want to leave ouraudience with any final
thoughts?
Come this year, if you can, it'sonly a couple of weeks away.
And if you can't next year, youhave a whole year to plan.
It is one of the best eventsthat I'm so excited to be there.
So if you are there in a coupleof weeks, cannot wait to connect
with you.
(19:00):
Yes, we'd love to meet you,Kristen.
I will be there along with oneof our other colleagues Dana
Gardner.
So we would love to connect andsay hello.
And speaking of connecting,what's the best way for our
audience to get in touch withyou prior to the event, at the
event, after the event, for me,I'm most active on LinkedIn.
You can always reach out toRealPage or my email and contact
information from the RealPagewebsite, but really I'm most
(19:22):
active on LinkedIn.
Thank you.
Same here.
LinkedIn is a fantastic tool.
It's an easy way to connect.
But we'd love to, we'd love toconnect there, connect in person
talk before or after any waythat we can be helpful.
We'd love to be.
Yes.
Awesome.
Thank you guys so much for beingon the show.
And this was really good.
(19:43):
I feel like we just had a rapidfire.
You guys had so much to say, andI love it because it shows your
passion and your commitment tothe multifamily industry.
So I appreciate you spending thetime.
Thank you so much, Carrie.
I appreciate the opportunity.
Can't wait to see you next week.
Thank you.
Excited about the event.
Yes, absolutely.
Now, before we say goodbye, Iwant to remind our listeners to
(20:03):
connect with Krista and Talisaon LinkedIn.
That's Krista Hurley and TalisaDeaver.
We will link their LinkedInprofiles in the show notes, so
be sure to check those out for arecap of this conversation,
along with all the otherresources we mentioned.
We'll link to RealPage and allthat good stuff.
These resources can provideadditional insights and tools
(20:24):
and help you in your journey.
As we wrap up today's episode,I'd also like to extend an
invitation for you to join ourWomen's Leadership Series.
By becoming a part of thisinitiative, you'll gain access
to our private Group with over5, 000 members.
It's just a great place toexchange ideas, inspire one
another and grow together.
And you can find that onmultifamilywomen.
(20:45):
com and click on join.
Thank you for listening, and wewill see you next time.
welcome to the multifamily womenpodcast.
I'm your host, Carrie Antrim.
We are having candidconversations with some of the
most successful women in themultifamily industry.
But before I introduce my guestsand we dive in, I want to remind
you that the multifamily womensummit is coming up and trust
me, you won't want to miss it.
So take a moment to visitmultifamilywomen.
com and secure your place at thesummit.
(00:21):
today.
And if you're gaining value fromthese podcast episodes, we ask
you to support us bysubscribing, rating, and
reviewing the show.
Your feedback helps us to tailorour content to your needs, and
it also helps other multifamilyprofessionals discover this
resource.
Your time and your thoughts aredefinitely greatly appreciated
with this.
As part of our MultifamilyWomen's Summit, we are sharing
(00:43):
time with innovative brands aspart of our Meet the Sponsors
series that showcases thesebrands that are supporting the
platform to advance technology,innovation, leadership, and
investments.
Today, I'm very excited, I'mspeaking with Krista Hurley and
Talisa Deaver, who are industryprincipals at RealPage.
When it comes to leveragingtechnology to drive efficiencies
(01:04):
and increase ROI, these womenare the go to authority.
They've been instrumental inshaping innovative strategies
that have not just disrupted,but transformed the way we think
about property management andresident engagement.
Krista and Talisa, welcome tothe show.
Thanks so much for having us.
We're excited to be here.
Yes.
Thank you, Keri.
(01:24):
Of course.
I'm glad you're here too.
So listen, give us a justRealPage.
What should people know aboutRealPage?
That's a great question.
Now, I think something importantabout real page is that
innovation is really the core ofwho we are.
It's our commitment to theindustry and it's what drives,
where we do business and how wepartner with our clients every
(01:45):
single day.
It's really the heartbeat.
I think our CEO, Dana Jones saidit super well.
It's the heartbeat of ourorganization.
And I love the way that she putthat real pages.
committed to making businesseasier to do with us on a daily
basis.
And we've got a big focus on thesynergy between technology the
people in our industry andmaking sure that improves the
(02:05):
overall customer experience.
That's our guiding headline aswe move into the rest of 23,
we're forecasting into 24 andwhat we want to bring to our
partners.
Yeah, I couldn't have said itbetter.
Being 25 years in the businessand starting as a core property
management system platform, andthen just started looking at
other areas where we can addthat other areas to the
(02:27):
ecosystem and really help themultifamily industry improve.
I love everything you guys justsaid, especially about
innovation.
When you think about innovation,how do you make it so that the
innovation is making the liveseasier, for your customers
rather than some, we talk aboutthis a lot on this podcast, how
the word technology orinnovation can be scary
(02:49):
sometimes for people.
How do you balance that withproviding the best possible
service?
And but also managing likecustomer expectations.
Sure.
I think that it really doesstart with listening to your
customers being in the businessfor 25 years and understanding
where their pain points are, andeven digging into where they may
be especially what we justlaunched and we may talk about
(03:11):
this in a little bit, as youask.
Another question, but we justdug into a renter study and we
surveyed 2000 renters to betterunderstand them in the market
today.
So really having that marketintelligence along with our
customer focus and hearing theirpain points, we can assess where
technology really does fill inthose gaps and help them.
Yeah, and I know I'm sure youhave a lot of data like you just
(03:33):
mentioned and Patrick and I, welove reading Jay Parsons
LinkedIn posts on market data.
What insights can you share forour listeners regarding all that
data?
Yeah, so one of them is actuallywe released at our annual
conference real world where wepartnered with a global provider
of data around renter behavior.
(03:54):
And we surveyed 2000 Americanrenters about their beliefs and
perceptions of renting and theirexpectations as they continue to
see where the market is headed.
And there are some surprisingstatistics in this study.
One of them, being that the Jactually.
Quoted on LinkedIn, saying that70% are bullish on the state of
(04:16):
renting today and really lookingat it as more of an investment
rather than actually buying ahome due to their flexibility
needs in the market today.
At least I don't know if youwanted to add any more.
I could definitely spill out alot of data around that study,
but it's something that you canlook up and have available.
It is on our LinkedIn websiteson the real page website.
So you can dig into that.
(04:37):
But it goes into evengenerations, right?
We look at the Gen Z's of the,and the Gen X's and They really
want technology, but evenfurther than technology, they
want ESG, they want certain,green initiatives and governance
around that from their providerof where they're living and the
(04:58):
flexibility in that and thestudy found that two thirds, I
think it was 60, 65 or 66% ofmultifamily renters are
satisfied with their currenthousing situation because it
gives them financial freedom.
And that's something that whenwe're tapping into the brains of
who are engaging us and wantingto live in our partner's
(05:19):
communities.
That's something that they needto be very well aware of.
So those are the Insights thatwe're tapping into from an
industry principle perspective,but also from just real page
wanting to really learn morewithin the industry and where
it's headed.
That's really interesting.
So you're seeing a shift maybein perception of renting and now
people are actually choosing torent rather than purchase for
(05:41):
the freedom of, location, time,money, everything that you just
mentioned.
That is super interesting.
Yeah, I think about, my, my dadwho doesn't have the physicality
to get out there and mow theirlawn.
So he would prefer renting thandoing those things.
And you could sure live in aplace like a condo that has a
(06:01):
great HOA, but then you'repaying high amount of HOA dues
for that.
And it's built into theapartment prices and it's more
attractive for those oldergenerations as well.
Yeah, absolutely.
And I think also, with theflexibility of people working
from home now, they don't or noteven just from home working from
(06:22):
anywhere, they can rent anapartment anywhere and still
work and travel and do all thesethings and not be tied down with
that mortgage or like you said,mowing the lawn, things like
that.
Yes, exactly.
That's just one of the ways thatwe've, we really lean into.
Allowing our partners to drivewhere we're taking technology
and how that lines up withrenter sentiment changes in what
(06:45):
customers are asking for and enduser customers, right?
Our residents, our prospects,we're really trying to bring the
synergy between where technologymeets the prospects and
residents where they are in theindustry, how their perception
of renting is changing.
And we've seen that changedrastically across generations
and really just allowing ourpartners to help Drive the
conversation and inform uswhat's most helpful.
(07:07):
What's most useful as we developtechnology going forward.
Yeah.
And speaking of going forward.
You mentioned you're just comingoff of real world and obviously
real page is a known brand inthe market.
So coming off this userconference.
What are you excited about for?
What's next?
At Real World, we announced thelaunch of our DemandX platform,
and that's really the synergy ofsmart digital advertising,
(07:31):
revenue management, and ourleasing CRM.
And what I like here is thatwe're looking at demand
holistically as an enterprise.
As a synergy.
And I think really allowing our,when we talk about bringing
efficiencies and innovation toour partners, this is a great
example of where we're saying,Hey, let us help you break down
silos across your organizations.
I think a lot of our partnersare having these conversations
(07:53):
today across different parts oftheir organization, where
marketing is havingconversations with pricing
strategists and our pricingstrategists are having
conversations with ouroperations folks, obviously.
But this is giving the tools tohelp back those conversations.
I think it's giving a reallyimportant common language, the
use of data to make everyone astrategist across that, that
lead funnel, but to really allowus to break down the silos of
(08:14):
communication and give a commonlanguage to those conversations.
So we make really efficientdecisions.
And I think in economicclimates, like 2023, as we've
come out of the last couple ofyears that we're an anomaly in
our industry this really allowsus to.
Make business move forward in amore efficient fashion as a
whole.
So really excited.
(08:34):
We announced the launch of thatat our real world conference.
And just really excited to havecustomers using that technology,
bringing their platformstogether.
They're using already today.
And making those conversationsmore efficient as a whole.
And what I love about DemandX,there's so much to love and
there's been so much high energyaround the release and launch of
DemandX, so we're super excitedto see that through the end of
(08:57):
this year and well into 2024.
But what I'm, what I love totalk about a lot, and you'll
find that on LinkedIn or even oncertain webcasts that I join, is
the use of AI.
stigma around adding that intomultifamily and saying, Oh, it's
going to take my job as yourleasing consultant, et cetera.
But using AI for demand X, ithelps the, like she, like Talisa
(09:21):
was mentioning the synergy.
But it does it without any humantouch and it enhances that human
experience.
And so I really love that.
is informed by the industry'smost compelling data set and is
able to grab all of that fromall the many levers.
The leasing, the pricing, andthe spend from the digital
advertising and really givesthem more tools for their job to
(09:44):
use so that human element isstill there.
And, but they have theintelligence of that AI backing
them.
So I love that piece.
I think this is a perfectintersection of some buzzwords.
We've heard in the industry,right?
Carry centralization, AItechnology and Chris at the nail
on the head and saying that thisis an example of where we're
bringing this together, wherewe're bringing the
(10:05):
centralization of processes andcommunications as it meets
technology but allowing, I thinkthe AI technology really allows
us to look forward in terms ofhow we might reskill the people
portion of multifamily.
And not displace, the intentionof using AI technology is never
to displace, but the ability toreskill.
And I think that opens up somereally exciting opportunities
around where our workforce inthe multifamily space can move,
(10:29):
and the career opportunitiesthat can provide from the
leasing desk up, as we thinkabout integrating these
technologies into our workprocesses and how that opens up
doors, how we can cross spacesand cross different interests.
Yeah, because I love that crossspaces because it can it
diversifies their portfolio.
So they're looking at if you'rea leasing agent.
Yes, you are aware of all thehats, but you're not
(10:52):
traditionally focused on revenuemanagement, or you're not
traditionally focused on themarketing spend.
You're looking at Selling right,but this allows you to diversify
your portfolio and reallyunderstand that holistic
approach that real pitch istrying to do for them and help
with the tools to deliver that.
And so now as a leasing agent,you really understand, okay,
(11:12):
that marketing spend leads tothat lead and that lead was
priced because of that revenuemanagement tool.
It really does help with theirskill sets and growing
professionally, in my opinion.
Something we talk about a lot inthe Multi Family Innovation
Council and on, on thesepodcasts is I think Talisa, you
touched on it, using that, thetechnology and the innovation as
(11:35):
a support tool.
So it's not coming in andChristy, you mentioned, taking
jobs over, anything like that.
But it's allowing companies tore skill or up skill employees
to be, become more efficient attheir jobs and just using this
as a tool to help up level thatexpertise.
(11:56):
So I love that you bothmentioned that.
Okay.
So I'm wondering, as the marketmoves, products evolve and get
better, many leaders may know orhave used RealPage products at
some point in their career, butwhat is something people may not
know about RealPage?
Oh, that's an interestingquestion.
I think that we are, we'redefinitely, we try to be anyway,
(12:16):
an open book in terms of ourproduct offerings and what we're
trying to accomplish there.
But internally with real page,the culture is something that a
lot of people don't understandunless they've worked here
before.
And, 1 of the things that I'msuper proud of.
Being here for almost 11 yearsnow is that culture and it's
people and we have recentlylaunched.
(12:36):
And I say recently, in the last5 years, our be well initiatives
or our employee recent researchgroups, and we have multiple
ones that have emerged and 1 ofthe ones that I'm very proud to
be.
Part of is empower her which isour employee resource group for
women.
Now men can join it as well.
If they so choose to supportthat group, but it really does
(12:57):
bring a lot of that professionaltalent to as well as personal
growth.
I'm a young mom of two battlinga career that is taking off and
they are, three and For at thispoint, so they're about to start
school and stuff.
So it's just being a part of agroup that you have a tribe and
we really create connections andnetworking opportunities across
(13:20):
the whole real page ecosystem.
And, we just recently had ourthree year anniversary for
empower her.
And we brought in an outsidespeaker that was really great
for me to hear just.
And I can help with that and Ican be a resource for you.
And have that.
So it's just really aboutraising awareness and creating
that safe and open environmentfor women within the real page
(13:43):
company.
No, I think our, our employeeresource groups are such a, such
a.
core piece of our cultureinternally.
What I love, I've had the uniqueexperience of having worked at
RealPage a decade ago, spent thebetter part of the last decade
on the fee management side, andthen I've come back in the last
couple of years.
And really getting to see theevolution of our culture
(14:03):
internally has been a realprivilege.
About a year ago, our leadershipteam launched an initiative to
get employee input on buildingout our purpose and our core
values.
And I thought that was such aunique way to.
To get us involved in thediscussion and to really see
what's important across theorganization.
And that boiled down to, fourcore key values, excellence,
(14:23):
character, ownership andteamwork.
I think those really stand outas the four foundational pillars
of who we are as a company.
And I continue to see thatevolve in the way that we push
out our interactions and ourpartnerships with clients.
As we choose to engage in theindustry, as we evaluate the
value we bring to the table,that continues to be the core
foundation of what we're lookingto provide.
(14:44):
And it's certainly a guiding.
Those are guiding principles forour company internally.
But I think that, the way thatwe put an emphasis on internal
culture trickles out to the waythat we are able to interact
with our clients.
And that, in my opinion, is thatmost important part.
My job means something todaybecause I'm able to help our
partners.
And when that stops, then it'stime to move on.
(15:04):
But I think that's, that'sreally, there's so much value
there and being able to to helppush those core pillars out to
the way that we interact withour customers on a daily basis.
And I think it speaks volumes.
Krista, you've been there over10 years until Lisa, I think you
mentioned you were there for 10years and then took a break and
now you're back.
That just speaks.
Volumes to the culture and thecommunity that you have within
(15:25):
RealPage.
That is funny.
We call them boomerangs becausethere's so many of them that
come back and we love that.
It comes back full circle and itreally is about the culture here
in my opinion.
Yeah.
That's great.
Now, what inspired yourexcitement around supporting the
Multifamily Women's Summit as asponsor?
(15:45):
So I had the privilege of cominglast year where I was able to
meet you in person, Carrie.
It was such an amazing event.
I came out of that and not touse our empower her, but I came
out empowered as a woman inmultifamily.
The level of conversations thatI was able to have with
professionals that really justwanted to help or even just
(16:05):
hear.
Not even help.
Hey, how can I help you withyour career?
Nope.
Let me hear your story.
And then the speakers that youwere able to bring in again,
just resonated with me.
And I thought this was such an,a wonderful opportunity for
RealPage to continue gettinginvolved.
Involved in the industry andreally help with that.
That equality for women in our,in multifamily.
(16:28):
And so I came out of it with abull with horns saying, we've
got to sponsor this event.
We have to be there again thisyear to represent RealPage and
also just to grow.
RealPage can grow from it.
I know I can personally andprofessionally.
I just had an amazing time lastyear and wanted to make sure
that we were on the books thisyear.
(16:49):
This will be my first year atthe Multifamily Women's Summit,
but Krista's excitement when shecame back from summit last year
was so palpable when she sharedwith our team that I think there
was this energy and excitementaround, Hey, I think we can, we
can be a great team.
Partner in, in terms ofsponsorship there.
And like she said, just reallylifting up, I think the women in
the industry, and there are somany great female leaders in
(17:10):
multifamily and to be able togive them the opportunity to
share their expertise sharetheir unique experiences, I
think is super empowering.
So I love we love what you allare doing.
We love the opportunity topartner here and really just,
seeing the praises of all thefemale leaders in our space.
I'm so glad to hear that.
We do work hard to create that,you mentioned culture in our
(17:31):
last question about real page.
And it's the same thing for thissummit.
It's all about the culture andthe experience.
And we just want everyone whenthey leave to say, I'm so glad I
came.
And Krista, it sounds like yousaid that and Talisa, I'm so
excited that it's your firsttime.
I love first timers.
It's going to be so fun.
We've we try to keep things funand surprising and keep
(17:54):
everybody on their toes and it'sjust a great time.
So I'm really glad to hear thatit impacted you, Krista so much
that you took it back to yourteam, because yes, we do try to
curate.
Not only leaders from within theindustry, but also, women with
outside perspectives that,worked for Disney or other,
large corporations, you name itso that we can really get.
(18:17):
A broad perspective and bringnew, fresh ideas, right?
Like innovation.
Isn't that what it's all about?
I love it.
And what a great opportunity tolearn.
I think, learning happens bylooking outside our industry.
I think that's where we get new,innovative ideas as well.
And so I think that's such agreat opportunity for us to see
female leadership across otherindustries.
I think it brings new ideas tothe table and allows us to build
(18:40):
upon those specifically formultifamily.
Absolutely.
So we're coming up on our time.
Do you want to leave ouraudience with any final
thoughts?
Come this year, if you can, it'sonly a couple of weeks away.
And if you can't next year, youhave a whole year to plan.
It is one of the best eventsthat I'm so excited to be there.
So if you are there in a coupleof weeks, cannot wait to connect
with you.
(19:00):
Yes, we'd love to meet you,Kristen.
I will be there along with oneof our other colleagues Dana
Gardner.
So we would love to connect andsay hello.
And speaking of connecting,what's the best way for our
audience to get in touch withyou prior to the event, at the
event, after the event, for me,I'm most active on LinkedIn.
You can always reach out toRealPage or my email and contact
information from the RealPagewebsite, but really I'm most
(19:22):
active on LinkedIn.
Thank you.
Same here.
LinkedIn is a fantastic tool.
It's an easy way to connect.
But we'd love to, we'd love toconnect there, connect in person
talk before or after any waythat we can be helpful.
We'd love to be.
Yes.
Awesome.
Thank you guys so much for beingon the show.
And this was really good.
(19:43):
I feel like we just had a rapidfire.
You guys had so much to say, andI love it because it shows your
passion and your commitment tothe multifamily industry.
So I appreciate you spending thetime.
Thank you so much, Carrie.
I appreciate the opportunity.
Can't wait to see you next week.
Thank you.
Excited about the event.
Yes, absolutely.
Now, before we say goodbye, Iwant to remind our listeners to
(20:03):
connect with Krista and Talisaon LinkedIn.
That's Krista Hurley and TalisaDeaver.
We will link their LinkedInprofiles in the show notes, so
be sure to check those out for arecap of this conversation,
along with all the otherresources we mentioned.
We'll link to RealPage and allthat good stuff.
These resources can provideadditional insights and tools
(20:24):
and help you in your journey.
As we wrap up today's episode,I'd also like to extend an
invitation for you to join ourWomen's Leadership Series.
By becoming a part of thisinitiative, you'll gain access
to our private Group with over5, 000 members.
It's just a great place toexchange ideas, inspire one
another and grow together.
And you can find that onmultifamilywomen.
(20:45):
com and click on join.
Thank you for listening, and wewill see you next time.
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