From Startup to Global Impact: Ida Tin’s Role in the Femtech Revolution—Entrepreneurship in STEM Without a STEM Degree

The Femtech revolution with Ida Tin, founder of Clue

Did Apple "forgot" to add a period tracker to the Apple Heath tracker at a time when Femtech was not a thing?

Imagine you’re pioneering a product in a completely new sector, carving out an entirely new market category.

That’s the journey of Ida Tin, the co-founder of Clue, one of the largest Femtech health apps serving 10+ million active users across 190+ countries.

Ida coined the term 'Femtech,' to provide a unifying banner for the sector dedicated to women's health technology.

We get to hear how it started from the ida of a home hormonal test ( a decade before home testing of anything was a thing) to taking a 100% digital approach to contraception.

 

🔍 What You’ll Learn:

• How Ida Tin co-founded Clue, one of the world’s most popular women’s health apps
• The origin story of the word "Femtech"—and how naming it shaped a $60B+ industry
• The workarounds of building a women’s health startup without a STEMM background
• Why data privacy, ethics, and inclusive design were non-negotiables for Clue and what happens to those who took shortcuts
• How to fund and grow a mission-driven product in a male-dominated VC landscape

 

🧠 About the Guest:

Ida Tin is the co-founder of Clue, a pioneering period and fertility tracking app with over 10 million active users in 190+ countries. While she doesn't come from a traditional STEMM background, her vision and language helped define an entire sector: Femtech.

Her story is one of category creation, mission-driven innovation, and challenging the norms of tech, funding, and health.

 🗂️ Episode Timeline:

00:32 Meet Ida Tin: The Mother of Femtech

01:45 The Journey of Clue

03:55 Data Privacy and Ethical Considerations

07:09 Challenges and Innovations in Femtech

17:55 Building the Clue Team

33:33 The Birth of the Term 'Femtech' , definition and a new unifying banner

39:41 Inclusivity in Femtech: Bridging the Gender Gap

40:57 The Duality of Periods: Normalization vs. Medical Attention

42:28 Creating a Supportive Work Culture for Women

44:11 Challenges in Femtech: Data Gaps and Funding Issues

51:31 funding , Ethics and Success in Femtech: A Comparative Analysis

56:24 Navigating Gender Bias in Venture Capital

01:07:14 Balancing Motherhood and Entrepreneurship

01:09:23 Conclusion: Building a Unified Future

 

🔗 Resources & Mentions:

Follow Ida Tin on LinkedIn

Sign up for her upcoming Femtech book

Download Clue on your app store

 

 

Want to craft a career story that opens doors?

I help STEMM professionals speak with clarity, confidence, and purpose and show up as thought leaders —so the right opportunities find you.

📬 Let’s connect: angeliquegreco.com.au | LinkedIn