The Femtech revolution with Ida Tin, founder of Clue
Did Apple "forgot" to add a period tracker to the Apple Heath tracker at a time when Femtech was not a thing?
Imagine you’re pioneering a product in a completely new sector, carving out an entirely new market category.
That’s the journey of Ida Tin, the co-founder of Clue, one of the largest Femtech health apps serving 10+ million active users across 190+ countries.
Ida coined the term 'Femtech,' to provide a unifying banner for the sector dedicated to women's health technology.
We get to hear how it started from the ida of a home hormonal test ( a decade before home testing of anything was a thing) to taking a 100% digital approach to contraception.
🔍 What You’ll Learn:
- How Ida Tin co-founded Clue, one of the world’s most popular women’s health apps
- The origin story of the word "Femtech"—and how naming it shaped a $60B+ industry
- The workarounds of building a women’s health startup without a STEMM background
- Why data privacy, ethics, and inclusive design were non-negotiables for Clue and what happens to those who took shortcuts
- How to fund and grow a mission-driven product in a male-dominated VC landscape
🧠 About the Guest:
Ida Tin is the co-founder of Clue, a pioneering period and fertility tracking app with over 10 million active users in 190+ countries. While she doesn't come from a traditional STEMM background, her vision and language helped define an entire sector: Femtech.
Her story is one of category creation, mission-driven innovation, and challenging the norms of tech, funding, and health.
🗂️ Episode Timeline:
00:32 Meet Ida Tin: The Mother of Femtech
01:45 The Journey of Clue
03:55 Data Privacy and Ethical Considerations
07:09 Challenges and Innovations in Femtech
17:55 Building the Clue Team
33:33 The Birth of the Term 'Femtech' , definition and a new unifying banner
39:41 Inclusivity in Femtech: Bridging the Gender Gap
40:57 The Duality of Periods: Normalization vs. Medical Attention
42:28 Creating a Supportive Work Culture for Women
44:11 Challenges in Femtech: Data Gaps and Funding Issues
51:31 funding , Ethics and Success in Femtech: A Comparative Analysis
56:24 Navigating Gender Bias in Venture Capital
01:07:14 Balancing Motherhood and Entrepreneurship
01:09:23 Conclusion: Building a Unified Future
🔗 Resources & Mentions:
Sign up for her upcoming Femtech book
Download Clue on your app store
Want to craft a career story that opens doors?
I help STEMM professionals speak with clarity, confidence, and purpose and show up as thought leaders —so the right opportunities find you.
📬 Let’s connect: angeliquegreco.com.au | LinkedIn
⭐️ Help More People Reinvent Their Careers
If you enjoyed this episode, please:
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