The Femtech revolution with Ida Tin, founder of Clue
Did Apple "forgot" to add a period tracker to the Apple Heath tracker at a time when Femtech was not a thing?
Imagine you’re pioneering a product in a completely new sector, carving out an entirely new market category.
That’s the journey of Ida Tin, the co-founder of Clue, one of the largest Femtech health apps serving 10+ million active users across 190+ countries.
Ida coined the term 'Femtech,' to provide a unifying banner for the sector dedicated to women's health technology.
We get to hear how it started from the ida of a home hormonal test ( a decade before home testing of anything was a thing) to taking a 100% digital approach to contraception.
Despite navigating the challenges of a male-dominated investment landscape and spearheading a deeply ethical approach to data privacy, Ida Tin shares how Clue rose to become a trusted app for women’s reproductive health.
This episode covers everything from the struggles of combating gender norms to finding innovative ways to fund and market a startup in a stigmatized area.
Ida's story is also a testament to why inclusive data and ethical business practices are paramount in creating lasting and meaningful products for women around the world.
00:32 Meet Ida Tin: The Mother of Femtech
01:45 The Journey of Clue
03:55 Data Privacy and Ethical Considerations
07:09 Challenges and Innovations in Femtech
17:55 Building the Clue Team
33:33 The Birth of the Term 'Femtech' , definition and a new unifying banner
39:41 Inclusivity in Femtech: Bridging the Gender Gap
40:57 The Duality of Periods: Normalization vs. Medical Attention
42:28 Creating a Supportive Work Culture for Women
44:11 Challenges in Femtech: Data Gaps and Funding Issues
51:31 funding , Ethics and Success in Femtech: A Comparative Analysis
56:24 Navigating Gender Bias in Venture Capital
01:07:14 Balancing Motherhood and Entrepreneurship
01:09:23 Conclusion: Building a Unified Future
You can follow Ida Tin on LinkedIn https://www.linkedin.com/in/idatin/
Sign up for her Femtech book release https://femtechbook.com/
And check out Clue on your app store https://helloclue.com/
You can visit my website - angeliquegreco.com.au
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💬 Message me on LinkedIn at www.linkedin.com/in/angelique-greco
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